September - the California Tourism Industry Website

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PR HIGHLIGHTS • Deputy editor of Feast magazine, Selma Nadarajah, confirmed as the Australia participant for October Global Culinary fam trip. • REMIX magazine issue containing 27 pages of San Francisco fashion shoots and editorial goes on sale in New Zealand. • Ben Groundwater’s San Francisco story is published in Sun Herald’s weekend travel section and online on the Sydney Morning Herald website, www.smh.com.au Media Trips Journalist Name Outlet Regions Visited Ben McKelvey Freelance Southern California
PUBLICATION/ NETWORK Australian Photography OUTLET TYPE NAME OF ARTICLE Online Yosemite National Park Photography Education SUMMARY OF AUSTRALIAN & NEW ZEALAND MEDIA COVERAGE JOURNALIS T NAME Robert Keeley Sep-12 SUBJECT PAGE LENGT H CIRC/ RATINGS GATE 7 INVOLVEMENT Yosemite 0.5 8,077 Media Pitch and image Delicious Magazine On The Road David Prior Sonoma 2 120,704 Assisted with itinerary options Disney Magazine Road Report NA Disneyland 1 23,514 Assisted with contacts Dubbo Weekender E-Travel Blackboard Newspaper Phone-Free Diners Get A Better Deal Online Universal Studios Hollywood Presents "Halloween Horror Nights" E-Travel Global Online Universal Studios Hollywood Presents "Halloween Horror Nights" E-Travel Global Online Renaissance Year Two PROACTIVE OR REACTIVE ADCOST EQUIVALEN T AUD$ PR VALUE AUD$ Proactive $1,500 $4,500 Proactive $15,960 $47,880 Proactive $4,830 $14,490 NA Beverly Hills 0.25 5,000 Media Pitch Proactive $500 $1,500 Nahrain John Nahrain John Nahrain John Get Lost Magazine Holiday Ideas Bronwen Gora Golf Vacations Online Newsletter California Dreaming Jon Underwoo d Universal 0.5 31,000 Media Pitch Proactive $100 $300 Universal 0.5 49,100 Media Pitch Proactive $1,500 $4,500 North Lake Tahoe North Lake Tahoe, South Lake Tahoe, Mammoth Mountain 6.0 49,100 Press Release Proactive $18,000 $54,000 2 20,000 Assisted with information Palm Springs 0.5 20,000 Assisted with broll Proactive $8,890 $26,670 Proactive $2,450 $7,350
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Page 3 and 4: AUSTRALIAN MARKET OVERVIEW Australi
Page 5 and 6: 1 LONDON 2 PHUKET 3 LOS ANGELES 4 A
Page 7 and 8: TRADE ACTIVITY Trade Training - Vis
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Page 16 and 17: Kia Ora Magazine Bay of Plenty Jere
Page 18 and 19: Sydney Morning Herald Sydney Mornin

September - the California Tourism Industry Website

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