September - the California Tourism Industry Website
September - the California Tourism Industry Website
September - the California Tourism Industry Website
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CONSUMER MARKETING CAMPAIGNS<br />
Overview/Description<br />
Marketing Plan 2012/2013<br />
July/August/<strong>September</strong> has seen a break in our brand advertising activations – and has<br />
been a period of planning for <strong>the</strong> impending 2012/2013 Marketing Plan.<br />
Toge<strong>the</strong>r with VCA HQ, a decision was made to move to a single burst activity plan – with a<br />
tentative start date of February 2013.<br />
Gate 7 toge<strong>the</strong>r with Mering Carson are drafting a creative brief in anticipation of <strong>the</strong> media<br />
plan.
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