Communication Strategy Guideline for Political Parties - CMD-Kenya

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Mission Statement The mission of CMD-Kenya is to facilitate the growth of and perpetuate multiparty democracy through the capacity building of political member parties in Kenya.
Acknowledgment We thank the DLDP and DIPD for the funding Finally, we commend the efforts of Mr. Frankline received for the implementation of the project. Mukwanja who coordinated the development of the Thanks to their support, the capacity of guideline and shepherded this project from inceppolitical parties to communicate more effec- tion. We also thank the Communication Consultant, tively with the voters will be enhanced. Ms. Hanne Tornager for her valuable input in the development of the guideline. I remain indebted to We acknowledge the contribution of CMD-Kenya CMD-Kenya peer review team comprising of Dr. Carey member political parties' for actively engaging in the Francis Onyango, Ms. Sarah Muhoya and myself for workshops, asking constructive questions and our cooperation and input during the development offering new insights into political communication. of the guideline and support throughout the We also appreciate the professional input by Kenyan and Danish experts who facilitated discussions in implementation of this project. different thematic areas in various workshops held. Njeri Kabeberi The experts played a crucial role in the collaborative process of discussing outlines and graciously reviewing drafts to bring this guideline to fruition. Executive Director, CMD-Kenya Centre for Multiparty Democracy - KENYA A Guideline for Preparing a Communication Strategy for Political Parties iii
Page 1 and 2: CREATING EFFECTIVE PARTY-BASED COMM
Page 3 and 4: CONTENTS Foreword Acknowledgment In
Page 5: Foreword The general election is ap
Page 9 and 10: Introduction DIAGRAM 1: Organogram
Page 11 and 12: STEP ONE Getting Started In prepari
Page 13 and 14: STEP TWO Background Analysis TABLE
Page 15 and 16: STEP THREE Linking the Manifesto an
Page 17 and 18: STEP THREE Linking the Manifesto an
Page 19 and 20: STEP FOUR The Target Audience After
Page 21 and 22: STEP FIVE Message Development Overa
Page 23 and 24: STEP SIX The Vehicle The vehicle is
Page 25 and 26: STEP SIX The Vehicle TOOL CHANNEL T
Page 27 and 28: STEP SIX The Vehicle proactive in a
Page 29 and 30: STEP SEVEN Planning for Implementat
Page 31 and 32: STEP NINE Monitoring and Evaluation
Page 33 and 34: Appendices Appendix one: Tips on Me
Page 35 and 36: CMD - KENYA MEMBERS 1. Agano Party

Communication Strategy Guideline for Political Parties - CMD-Kenya

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