Communication Strategy Guideline for Political Parties - CMD-Kenya

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Centre for Multiparty Democracy - Kenya 6th Floor, International House PO Box 9903-00100 GPO Nairobi, Kenya Tel: +254 (0)20 2215731, 2215782, 2216118 Fax: +254 (0)20 2216119 Email: info@cmd-kenya.org URL: www.cmd-kenya.org
Page 1 and 2: CREATING EFFECTIVE PARTY-BASED COMM
Page 3 and 4: CONTENTS Foreword Acknowledgment In
Page 5 and 6: Foreword The general election is ap
Page 7 and 8: Acknowledgment We thank the DLDP an
Page 9 and 10: Introduction DIAGRAM 1: Organogram
Page 11 and 12: STEP ONE Getting Started In prepari
Page 13 and 14: STEP TWO Background Analysis TABLE
Page 15 and 16: STEP THREE Linking the Manifesto an
Page 17 and 18: STEP THREE Linking the Manifesto an
Page 19 and 20: STEP FOUR The Target Audience After
Page 21 and 22: STEP FIVE Message Development Overa
Page 23 and 24: STEP SIX The Vehicle The vehicle is
Page 25 and 26: STEP SIX The Vehicle TOOL CHANNEL T
Page 27 and 28: STEP SIX The Vehicle proactive in a
Page 29 and 30: STEP SEVEN Planning for Implementat
Page 31 and 32: STEP NINE Monitoring and Evaluation
Page 33 and 34: Appendices Appendix one: Tips on Me
Page 35: CMD - KENYA MEMBERS 1. Agano Party

Communication Strategy Guideline for Political Parties - CMD-Kenya

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