Communication Strategy Guideline for Political Parties - CMD-Kenya
Communication Strategy Guideline for Political Parties - CMD-Kenya
Communication Strategy Guideline for Political Parties - CMD-Kenya
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CONTENTS<br />
Foreword<br />
Acknowledgment<br />
Introduction<br />
STEP ONE<br />
STEP TWO<br />
STEP THREE<br />
STEP FOUR<br />
STEP FIVE<br />
STEP SIX<br />
STEP SEVEN<br />
STEP EIGHT<br />
STEP NINE<br />
Summary<br />
Appendices<br />
Getting Started<br />
Background Analysis<br />
Linking the Manifesto and the <strong>Communication</strong> <strong>Strategy</strong><br />
The Target Audience<br />
Message Development<br />
The Vehicle<br />
Planning the Implementation<br />
Feedback Mechanism<br />
Monitoring and Evaluation<br />
01<br />
04<br />
05<br />
08<br />
12<br />
14<br />
16<br />
22<br />
23<br />
24<br />
25<br />
26
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