Communication Strategy Guideline for Political Parties - CMD-Kenya

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This publication was supported by: DANISH INSTITUTE FOR PARTIES AND DEMOCRACY Danish Liberal Democracy Programme
CONTENTS Foreword Acknowledgment Introduction STEP ONE STEP TWO STEP THREE STEP FOUR STEP FIVE STEP SIX STEP SEVEN STEP EIGHT STEP NINE Summary Appendices Getting Started Background Analysis Linking the Manifesto and the <strong>Communication</strong> <strong>Strategy</strong> The Target Audience Message Development The Vehicle Planning the Implementation Feedback Mechanism Monitoring and Evaluation 01 04 05 08 12 14 16 22 23 24 25 26
Page 1: CREATING EFFECTIVE PARTY-BASED COMM
Page 5 and 6: Foreword The general election is ap
Page 7 and 8: Acknowledgment We thank the DLDP an
Page 9 and 10: Introduction DIAGRAM 1: Organogram
Page 11 and 12: STEP ONE Getting Started In prepari
Page 13 and 14: STEP TWO Background Analysis TABLE
Page 15 and 16: STEP THREE Linking the Manifesto an
Page 17 and 18: STEP THREE Linking the Manifesto an
Page 19 and 20: STEP FOUR The Target Audience After
Page 21 and 22: STEP FIVE Message Development Overa
Page 23 and 24: STEP SIX The Vehicle The vehicle is
Page 25 and 26: STEP SIX The Vehicle TOOL CHANNEL T
Page 27 and 28: STEP SIX The Vehicle proactive in a
Page 29 and 30: STEP SEVEN Planning for Implementat
Page 31 and 32: STEP NINE Monitoring and Evaluation
Page 33 and 34: Appendices Appendix one: Tips on Me
Page 35 and 36: CMD - KENYA MEMBERS 1. Agano Party

Communication Strategy Guideline for Political Parties - CMD-Kenya

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