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5405 Turn the Tables.indd - Red Book Solutions

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<strong>Turn</strong> <strong>the</strong> <strong>Tables</strong> on <strong>Turn</strong>over<br />

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26<br />

11<br />

Bridging <strong>the</strong> Gap<br />

Communicating With a Younger Generation<br />

If you’ve ever caught yourself asking, “Why don’t <strong>the</strong>y just<br />

grow up?” about your younger employees, you’ve got a generation<br />

gap problem. No, <strong>the</strong>y’re not getting younger every<br />

year—you’re getting older. And with this industry’s fi erce<br />

competition for employees, you have little choice but to hire<br />

young people. So you’d better learn how to work with <strong>the</strong>m.<br />

Your challenge in bridging <strong>the</strong> gap is to take <strong>the</strong> time to<br />

zero in on what makes <strong>the</strong>m tick and what ticks <strong>the</strong>m off .<br />

Run down <strong>the</strong> following list of turn-ons and turn-off s:<br />

<strong>Turn</strong>-Ons<br />

• Recognition and praise<br />

• Allowing employees to provide input or new ideas<br />

• Learning how what <strong>the</strong>y’re doing now is making<br />

<strong>the</strong>m more marketable for <strong>the</strong> future<br />

• Opportunities to learn new things<br />

• Fun at work, incentives, light competition, teambuilding<br />

events and surprises<br />

• Small, unexpected rewards for jobs well done<br />

<strong>Turn</strong>-Off s<br />

• Hearing about <strong>the</strong> past—especially yours<br />

• Infl exibility about time<br />

• Workaholism<br />

• Being watched and scrutinized<br />

• Feeling pressure to convert to traditionalist behavior<br />

• Disparaging comments about <strong>the</strong>ir generation’s<br />

tastes and styles<br />

• Feeling disrespected<br />

Source: Lawrence J. Bradford and Claire Raines<br />

© 2007 <strong>Red</strong> <strong>Book</strong> <strong>Solutions</strong> • 800-526-9635 • www.<strong>Red</strong><strong>Book</strong><strong>Solutions</strong>.biz

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