December - the California Tourism Industry Website

FRANCE
REPORT DECEMBER 2012
1

TABLE OF CONTENT
Market news 3
Economic situation in December in France (www.insee.fr) 3
French Tourism Market News 3
Tour operators / Travel agencies 4
Competitors Destinations 5
Airlines 5
TRAVEL TRADE AND GENERAL MANAGEMENT 6
Workshops and Trainings 9
Trade Newsletters 15
EURO-DOLLAR EXCHANGE RATE 18
COMMUNICATION & PR 19
French Media Press Market 19
December Action 20
Summary of articles 25
Communications and measurements 26
TOTAL ACTIVITIES SUMMARY 2012/2013 26
TECHNOLOGY SUMMARY 27
Fulfilment Requests 27
WEBSITE TRAFFIC ANALYSIS 27
TO COME IN JANUARY, FEBRUARY & MARCH 35
APPENDIXES 36
2

Market news
Key figures (www.insee.fr)
Population: 65 350 000 on January 1, 2012
Economic growth: + 0.2 % at 3nd quarter 2012
Inflation: - 0,2 % on November 2012
Unemployment: 10.3 % at 3 rd quarter 2012
Private consumption: - 0.2 % on October 2012
Industrial production: -0,9 % on October 2012
Business climate: 87 on Décembre 2012 (ave. 100)
Economic situation in December in France (www.insee.fr)
General economic situation : increasing
In December, households’ opinion about past general economic situation in France
increased (+4 points), being back to its level of June. After having already increased in
Novembre, their opinion about future general economic situation kept increasing in
December(+2 points). These balances remained however clearly below their long term
averages.
Future unemployment: expectations increasing anew
After a decline in November (–6 points), households were more numerous in December
to forecast an increase in unemployment. The balance of opinion bounced (+5 points),
remaining widely above its long-term average.
Inflation’s appreciation: expectations decreasing
Households were slightly more numerous to estimate a slowing inflation : the
corresponding balance lost 2 points in December, down to July’s level. Households’
opinion on future inflation decreased too (-4 points). These two balances remained
above their long term averages.
French Tourism Market News
1 billion of tourists in 2012
World Tourism Organization (UNWTO), Tourism Highlights, edition 2012
The United States comes in 2 nd position of worldwide destination in 2011 with + 4,2%.
3
France is still
the N°1
incoming
Country

New scolarship calendar 2013/2014
4
Ministry of Education
Travel Trade decleared in a press release that they would like to shorten the summer
holidays at 6 weeks and extend the holidays period of February and April to split the
holidays season of the frnech travelers.
Tour operators / Travel agencies
Winter sales: the success of long haul trip
Specialists and generalists have both increased their sales on winter trips 2012-2013
especially on long-haul destination. The United States are in the 1 st position with an
increase of +13% of number of tourists and +21% of turnover in comparison with 2011.
Source: Baromètre SNAV / ATOUT France

New 2013 brochure for La Française des
Circuits
For its 20th anniversary, La Française de Circuits
created this new 44 pages brochure only
dedicated to self-drive tours. The brochure feature
more than 60 destinations and 120 self drive tours.
New family trips brochure for Nomade Aventure
Available from December 14 th , Nomade Aventure integrated new
destination for family trips in 2013.
“Flight only” sales helped the TO in 2012
Between November 1 st and October 31 st , the CETO registered
3.033.922 passengers, which represent an increase of 5% in
comparison with the sam period last year with the same TO’s. United States registered
157.725 passengers (+6,1%).
Growth of activity for the travel agencies in November
In comparison with the same period last year, the activity increased by 8% in number of
passengers and 6% in turnover. Departures during November increased by 2%
especially towards the following destinations: United States, Italy, United Kingdom,
Thailand and West Indies.
Competitors Destinations
New Brunswick
At the occasion of Roch Voisine’s concert in Paris, the office of tourism of New-
Brunswick and the worldwild Acadien congress invited the major French tour operators
Product managers and some journalists to attend the event. The worldwild Acadien
congress organize a meeting every 5 years and allocate budget to promote the
destination of foreign markets.
Australia
The Facebook of Tourism Australia reached 4 millions of fans
after the operation “end of the year” elaborated by the
office of tourism. They’ve published the following banner, to
attest that “don’t worry about the world coming to the end
today, it is already tomorrow in Australia”
Airlines
Air Tahiti Nui: A new lounge at Paris Charles de Gaulle
Passengers of premiere and business classes will now be allowed to enjoyed the confort
of the new lounge that will offer a self-buffet, business and press centre, showers.
Hostess will welcome their passengers everyday from 6:00a.m to 10:00p.m
5

TRAVEL TRADE AND GENERAL MANAGEMENT
OTP Visit california
Registrations - www.californiaexpert.fr
Total Registered: 2.292
Registered (with no activity): 1315 (57,3%)
Users active (started at least one course): 335 (14,6%)
Users completed (all courses): 642 (28,01%)
Users that have 100% of good answers: 245
From December 1st to December 31th: 15 registrations
Advertising/ Co op
Amazing Race TV Show
EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS
Visit California provided this TV show with picture of California. This show follow a
worldwide race competition with a stop in Los Angeles.
587 000 people watched the show on Monday 19/11, where we could see the Visit
California’s logo in front and behing the celebrity.
Tourismes.tv
This travel web newspaper realated the best moments and the “more beautiful
smiles of 2012”. The video included Tim Zahner from Sonoma and Ashlee Ciora from
Palm Springs!
6

Fam Trips (To come)
Visit California France will organize 3 fam trips in 2013:
South California: With Air Tahiti Nui from Janurary 26th to February 02nd.
Participants : 5 in total so far with Stéphane Van Gysel (Ari Tahiti Nui) and Murielle
Nouchy (Visit California France).
TOUR OPERATOR NAME E-MAIL ADDRESS
NATIONALES TOURS Mrs. Elodie BOUJEMA elodie.boujema@national-tours.fr
JET SET VOYAGES &
EQUINOXIALES Mrs. Florence TROUILLARD ftrouillard@jetset-voyages.fr
THOMAS COOK TOURS
NATIONALE Mrs. Mireille TRONET mireille.tronet@thomascook.fr
SALAUN HOLIDAYS M.Jacques CALVEZ (TO BE CONFIRMED) jacques@salaun-holidays.com
Itinerary: LA, Santa Barbara, Palm Springs, San Diego (Alamo, Los Angeles, Anaheim
Santa Barbara, Premium Outlets and San Diego already gave their OK. We still wait for
Palm Springs).
A tentative itinerary (See appendixe 1) have been sent to them, and airline tickets will
be edited soon.
North Coast and Shasta Lake: With Air France from Mai 19th- 26th.
Participants: We already register 5 confirmations and 1 option). To’s confirmed are: Back
Roads (Delphine BERTEUIL), Jet Set Voyages (Charles JULIEN), Kuoni (Charline
LAMBERT), Maison des Etats-Unis (Name TBA), Planetveo (Name TBA). In option:
Nomade Aventure (Name TBA).
Itinerary: Sonoma, Mendocino, Eureka, Crescent City, Mc Cloud, Shasta Lake,
Sacramento. Requests have been sent to the CVB’s. Premium Outlets, Sacramento, and
Shasta Cascade already gave their OK to support the FAM.
The request with itinerary have been sent to the CVB’s in december.
High Sierra: Airline to be defined from June 1st-7th (Post Pow Wow)
Participants: We already register 7 confirmations and 5 options. Confirmations: Back
Roads (Jennifer AUBRY), EURAM (Karine GUILLEMOT), Maison des Etats-Unis (David
CHAUMEIL), Prometour (François BOCCHI), Ski Info (Arnaud ROLLAND), Ushuaia
Voyages (Olivier THERY), Voyamar (Loïc CORNU).
Option : Directours (Nelly GAULIER), La Française des Circuits (Thierry MAILLET), Jet
Set Voyages (Name TBA), Nomade Aventure (Name TBA), Planetveo (Name TBA).
Itinerary: Lake Tahoe, Yosemite Region, Mammoth Lakes
7

Fam trip (Past)
Highway 1 Product Manager Fam Trip - March 2012
David Chaumeil, USA Product Manager of La Maison des Etats-Unis created a new
itinerary following the Fam, including the hotels and attractions visited during the trip.
His new brochure will be edited soon in France and will include this tour “Highway 1”
See the itinerary with the link: http://www.maisondesetatsunis.com/detail-autotour-etats-
unis/californias-highway-1-849.html
Travel Trade Portal
New deals have been uploaded on Sharepoint in December: Charline LAMBERT (Kuoni),
Théodore LAINE (La Maison des Etats-Unis), Michelle MEUNIER (La Française des
Circuits), Carine HASSID (Prometour).
Sales Calls
Murielle Nouchy attended a meeting on December 4 th at the Commercial Service of
the USA Embassy regarding the Pow Wow.
Christmas party with :
o Charles Julien & Florence Trouillard (Jetset)
o Nathalie Delorme (Amerigo)
o Nelly Gaullier ( Directours)
o Nora Gherras (CDM)
o Eic Tirelli (VDM)
o Philippe Christ (B-For & Little Big Road)
o Barbara Livney (partirauxamerique.com)
o Audrey Chauvet (USAVO)
o Christope Liot (AF)
o François (Delta)
o Eva Leunhart –Hyatt)
o Stephanie Kemmerer (XL Airways)
o Remi Venitien (Vacances Transat)
Turquoise TO : plan a winter program in CA
BT Expo 2013
BT Expo is The leading fair for tourism & MICE professionals at the heart of Europe.
On December 11 & 12 2013 in Brussels. Visit California gave a stock of brochure to San
Francisco Travel who participated to the fair, and distributed the CA Visitors guides to
attendeed.
8

Brochure Analysis
The Brochure Analysis 2012 has been finalized and uploaded on SharePoint this month:
https://share.visitcalifornia.com/marketing/international/france/Shared%20Documents/Forms/AllIte
ms.aspx?RootFolder=%2fmarketing%2finternational%2ffrance%2fShared%20Documents%2fFY12
%2d13%2fTravel%20Trade%2fBROCHURE%20ANALYSIS%202012&FolderCTID=&View=%7b8C
BAD8BA%2dCFAA%2d46F0%2dBE83%2dF92759143694%7d
Workshops and Trainings
Air France Training Day
Delegate – CVB participants
We have now 12 confirmed participants to the event: LOS
ANGELES CVB, UNIVERSAL STUDIOS HOLLYWOOD, SAN
FRANCISCO TRAVEL, SANTA MONICA, SAN MATEO COUNTY,
SONOMA COUNTY, SEA WORLD SAN DIEGO, CityPASS,
CENTRAL COAST, YOSEMITE CVB, PALM SPRINGS CVB and
ALAMO.
Material and presentation
Most of the delegates have sent their material and presentation
for the event. We’ll start to translate all the information in french
and build the global PowerPoint Presentation.
Media: Tourmag.com campaign
The Air France & Visit California Training Day announcement to the travel trade has
been running during in November with the sending of the below newsletter on
12/11/2012 to their database of tour operators and travel agencies, plus the event
mentioned in their online agenda.
Link: http://cluster010.ovh.net/~mno/CALIFORNIE/AFTD/invitations/index.html
9

Results of the campaign
CAMPAGNE : Emailing
Performances de l'envoi
Mails sent Mails arrived Number of opening
14 507 12 117 2 501
Number total of clics: 112
Number of clickers: 104
Average number of clic per clickers: 1,1
Invitations
1st sending: November 27th
2 nd sending: Planned for January 1 st , 2013 in via the travel Trade Magazine l’Echo
Touristique. So far, we have 96 subscriptions, within 20 from province:
NICE 4
MARSEILLE 8
TOULOUSE 2
BORDEAUX 4
LYON 2
STRASBOURG 1
Total 20
Microsite ON Travel Trade Portal : http://aftrainingday.visitcalifornia.fr
The microsite is online since November 22 nd , 2012 with all the details of the event and
prize to win.
Logistics
Restaurant (Lunch): We’ve confirmed the option at hold at the hotel IBIS Porte de
Montreuil. We’ll confirm the final number of attendees before January 14 th .
Air France already edited 1 part of the airline tickets that that they offer. The
remaining tickets will be edited next week.
Visit California contracted with a photograph and cameraman from Tourmag for
the event
Bags have been ordered and will be received on January 18 th
Prize to win
2 trips to California for 2 will be offered:
1 NORTH CALIFORNIA
San Francisco Travel: 3 nights at the St. Regis Hotel and 3 nights at the JW Marriott
San Mateo County: 2 nights stay in a San Mateo County Hotel for 2 people along
10

with kayaking for 2 people
Sonoma County: 2-night stay at the Hyatt Vineyard Creek
Central Coast: Prize will be known when the winner will be defined
Yosemite: 2-Night Stay for two in a Bed and Breakfast Inn in or around Yosemite
National Park (January thru May 2013), $200 gift certificate toward an “Outdoor
Adventure” with the Yosemite Conservancy, Zipline for two at Yosemite Ziplines
and Adventure Ranch in Mariposa, 2 Hour Valley Tour Pass for two in Yosemite
National Park, Yosemite National Park Entrance Pass
Premium Outlets: 2 vouchers for shopping
Alamo: 10 days car rental
1 SOUTH CALIFORNIA
Air France: 1 return tickets to California
Los Angeles: 3 nights at the W Hollywood
Universal Studios Hollywood: 2 tickets to visit the park in 2013
Santa Monica: 4 nights at Shangri La and Shore Hotel, dinner for two at Whist
Restaurant in Viceroy Santa Monica, 2 tickets for Starline's Hop-on-Hop-off
two entry passes to the Getty Villa and Shopping Vouchers for 3rd Street
Promenade and Santa Monica Place
SeaWorld San Diego: 2 SeaWorld San Diego single day tickets
CityPASS: 4 CityPASS
Palm Springs: TBA
Premium Outlets: 2 vouchers for shopping
Alamo: 2 times 10 days car rental
Visit USA Committee
Workshops
3 workshops planned:
Lyon (31 janvier) : Sofitel Lyon Bellecour (28 exhibitors)
Lille (7 février) : Mercure Lille Métropole (28 exhibitors)
Paris (12 février) : Hard Rock Café (34 exhibitors)
Microsite
The microsite Have been updated with the Visit California info:
http://www.office-tourisme-usa.com/seminaires2013/Sponsors.html#sponsors20
The microsite registered 600 uniques visitors
Prize
Visit California will sponsor two prizes, which are 2 trips to California for 2:
North California: United Airline, Sonoma (2 nights), Shasta (2 nights), Golden
Country (2 nights), Lake Tahoe South (2 nights), Yosemite (4 nights), San Francisco (3
nights), Avis for car rental
11

South California: Air Tahiti Nui for the airline, Anaheim County (2 nights), San Diego
(2 nights), Palm Spring (2 nights), Kimpton (2 nights), Avis for car rental
Invitations to the travel agents has been sent by Visit USA Commiittee in December.
1 mois/1 destination
The publication “Un Mois, Une destination” North California is now finalized and sent to
the Visit USA. It will be published at the beginning of January 2013.
Visibility: 14 month so far for the Southern California
274 unique visitors in december
E-learning
Version 2 runs from january 15th, 2012 to january 15th, 2013 (1026 participants, 262
completed and 100% of good answer 17 and completed California 611 (59,5%).
A version 3 of E-learning is plan for 2013.
Website
A new version of their website will be created with more interactive and updated
informations about California:
Board Meeting
On December 18 th , Murielle attended the Board Meeting with Michel-Yves LABBE
President (Directours), Murielle NOUCHY Vice-Presidente (Visit California, MN
Organisation), Aurore SIRJEAN Treasurer (Alamo), Geoffrey DUVAL (Jetset Voyages),
Valérie FERRIERE (Ambassade des USA), Nancy MASSE (NM Marketing), Isabelle
TROTZIER (Interface Tourism), Delphine LEGROS Promotion Manager and all the
members of the association.
During the meeting, several news have been announced: Pariticipants to Pow Wow 2013
(Cocktail will be sponsored by Visit California TBC),
12

Newsletters
2 newsletters have been sent on December 1 st : http://www.office-tourismeusa.com/Newsletters/Decembre2012/Newsletter_debut_decembre_2012.html
Visit California banner on the website
13

EURAM TRAININGS
Visit California France participated to 2 Euram workshops this month:
December 4 th , 2013 Paris - Confort Hotel Lafayette Paris
December 11th, 2013 Metz – Hôtel COMFORT HOTEL METZ WOIPPY
December 18th, 2013 Rennes - Hôtel NOVOTEL RENNES CENTRE GARE
See lists of participants in appendixe 2
Testimonials of travel agents
Thank you for your e-mail. A big thank you caming in Rennes to introduce “Your
California”.
It was a grate pleasure to listen the presentation and receive your advices on this
wonderful state, and make us live your passion.
Congratulations.
(Yves ROBART– Chairman of SAS ARMOR VOYAGES)
Hi Sihame,
Thank you for the presentation. It will be a great pleasure to sell the destination to my
clients. Also, I’ll start to complete the E-Learning program soon!
(Véronique RENARD - Thomas Cook Rêves de Voyages)
14

JET SET VOYAGES
At the occasion of their new brochure
USA/CANADA/BAHAMAS, the tour-operator Jet Set
Voyages is organizing a roadshow in 8 cities in France.
Visit California will take part of the training for the “West
Coast” portion of the event on:
January 15 th , 2013 in Paris from 9:00am to 6:00pm
January 17 th , 2013 in Lyon from 9:00am to 11:00am
Visit California will offer 1 trip to California for 2 people. The
request has been sent to Santa Monica, San Diego, Santa
Barbara and Palm Springs.
Visit California will benefit from an oral presentation of California during 1.30 hour.
The event has been related in the travel trade press TOURMAG:
http://www.tourmag.com/Jetset-voyages-tournee-Amerique-du-Nord-en-janvier-
2013_a55901.html?utm_source=article&utm_medium=newsletter_production&utm_cam
paign=2012_12_11_newsletter
Trade Newsletters
GREEN CALIFORNIA N°7 : High Sierra
http://cluster010.ovh.net/~mno/newsletters/CALIFORNIE/NL_VERTE/DECEMBRE2
012/index.html
Date of sending: December 27th
Number of sending: 4493 - Clics: 1.1% - Opening rate 24% Date of sending : December
11th
Number of sending 2668 - Clics 1.3% - Opening rate 12%
A second sending will be sent in January.
15

AIR FRANCE & VISIT CALIFORNIA TRAINING DAY
http://cluster010.ovh.net/~mno/CALIFORNIE/AFTD/invitations/index.html
Date of sending : December 11th
Number of sending 2668 - Clics 1.3% - Opening rate 12%
16

CALIFORNIA EXPERT
http://cluster010.ovh.net/~mno/newsletters/CALIFORNIE/2012/DECEMBRE/OTP.h
tml
Date of sending: December 21th
Number of sending: 390 - Number of Site complete Data from December 21th :2
17

EURO-DOLLAR EXCHANGE RATE
http://www.exchange-rates.org
18

COMMUNICATION & PR
French Media Press Market
Print Media / New medias
Jardin des Modes
The big buzz this winter: In 2013 "Le Jardin des Modes" will
celebrate its grand comeback!
This new magazine is called "Jardin des Modes" in reference to
women's monthly first launched in 1922 by Lucien Vogel, the
pioneer of the illustrated press. Its pages will mix trends in
fashion, art, design, architecture and travel. The new edition of
Jardin des Modes will be in january 2013 under the editorship of
Judith Girard-old journalist Dealer luxury.
Broadcast Media – New Emission
RMC Discovery: The new documentary channel TNT
(PROGRAMS)
The documentary genre is now a theme absent from the TNT.
To overcome this shortcoming, a new channel will be launched
on December 12, RMC Discovery! It is innovative and wants
"stronger than fiction" in this area. Launched by the group
NextRadioTV, the parent company of BFMTV, RMC Discovery
wishes to propose a simple grid and readable. The evenings will be well themed. Five
major themes will be offered to viewers, bringing together the whole family. Almost
80% of the programs will be unprecedented in free TV, bought National Geographic,
BBC and Discovery.
The thematic will be: adventure, travel, discovery, history …
E-Business // E-Commerce
Expedia: Last-minute mobile hotel bookings spike on New Year's Eve
BELLEVUE - Having witnessed a spike in last-minute mobile hotel bookings during
different national holidays, Expedia.com, the world's leading online travel agency,
released the results of a study of such behavior. Conducted online by Harris Interactive
among 2,893 online U.S. adults, the study examined consumer willingness to use a
mobile device to book a hotel room within 24 hours, and the various reasons for doing
so. An analysis of Expedia booking patterns shows that the week leading up to New
Year's Eve tends to see a surge in hotel rooms booked via mobile at the last minute.
Such bookings are up to 50% higher than similar bookings in November and the first
half of December. Many last-minute holiday bookings, in fact, are made late at night,
after the New Year has been rung. According to the Harris Study, among adults with a
history of booking a last-minute room on New Year's Eve, the most commonly cited
reason (selected by 50% of these respondents) was necessity; they had consumed one
or two drinks too many and elected to spend the night in a hotel. The second-most
cited reason (selected by 35% of these respondents) was personal; they had found love
(or believed they had), and chose to explore those emotions immediately, in a nearby
hotel room.
19

NEWS
The French press
The French press that accuses Google of making
profits by bringing free content newspapers
decided to retaliate. Eight French newspaper
publishers have created a search engine to
compete with Google News. L'Equipe, Le
Parisien, Le Figaro, Libération, Les Echos,
L'Express, Le Point and Le Nouvel Observateur
launched their news platform in collaboration
with Orange. You can already access to all
articles by visiting presse => lemoteur.fr
December Action
Media & Journalists Appointments
Media => Echo Touristique
Carole Mouvet – Advertising manager, cmouvet@lechotouristique.com,
Tel 33 (0) 1 77 92 97 10
Frédérique Goutier, fgoutier@lechotouristique.com,Tel 33 (0) 1 77 92 97 11
Appointment to decide actions and press advertising we could do for the year 2013
Journalist – Reporter => Les Echos Voyage // Agence Relax News (AFP) // Bottin
Gourmand
Akouavi ASSOGBA-MIGAN, Tel +33 (0) 6 52 49 25 49, editorak@gmail.com
She is currently in charge of drafting the City-Guides “Les Echos Voyage”, Tourism and
Internet for daily business of the same name. She must write articles on selected
destinations. Les Echos Voyage (http://voyage.lesechos.fr/ ) is a website dedicated to a
Target Business Travelers and premium customer, traveling to major cities of the five
continents.
She will work in the cities of San Francisco, San Diego and Los Angeles. We therefore
devised a press trip to discover these three cities. We planned this trip for March
(excluding school holidays & blackout dates) – To be confirmed.
Journalist – Reporter => VSD // Cosmopolitan// Grands Angles // L’Equipe (Magazine)
// Jogging International
Patricia Oudit, 33 (0) 6.89.15.57.73, patricia.oudit@numericable.fr
Patricia is working on stories related to extreme sports or little known. She would be
interested in covering the race "Bad Water", but this race takes place in months of July
(Black out dates).
20

Press trips (Already past in October,November, Dcember 2012 follow-up)
October 2012, HISTORIA -Victor Battaggion – Journalist & Pauline Juppin -
Photographer.
It is an article dedicated 18 pages of California - 1 double & Summary page for Iconic
picture / / 1 double on SFO / / 1 double on LA / / 3 double pages on Hearst Castle / / 1
double "Travel Impressions" / / 1 double for Sacramento & Santa Barbara - To be
confirmed / / 1 double Nicest about Books about California / / 1 double "Practical
Guide". The themes of this press trips are: History, Writers, Art & Cinema. The output of
the magazine is scheduled for December 2012.
The journalist & photographer have enjoyed a lot their trip and California.
They want to say many thanks to all the partners.
November 2012 - Guide “Petit Futé”
Nadège HUMBERT - Los Angeles & Area
The out put of the guide is scheduled for March 2013.
December 2012 – SAVEURS
Jean Louis André - Journalist & Jean François Mallet – Photographer.
4 pages dedicated about Los Angeles & Area – Traditionnal American
food, lodging and way of life (Route 66).
The output of the magazine is scheduled for the beginning of 2013.
Testimonial of the journalist:
I had a really good return from Jean Louis André and Jean François Mallet.
They seem to be fell in love with the Golden Country.
They enjoyed a lot California and they were really touched by your welcoming and
pleased by all the places and activities.
I'm sure, Jean-Louis will write a really good article and Jean-François will offer us
wonderful pictures about all the places that they have discovered during their trip.
We will share the result with you as soon as possible.
Normally a nice coverage 4/5 pages in January or February 2013.
Many thanks once again for your help and support
December 2012 – ENVIE DE PARTIR – SUD OUEST Dimanche & TERRES DE VINS
We have provided an important article for the magazine
"Envie de Partir" 4 pages and 2 pages for magazines
"Terres de Vins" (Sonoma) & 4 pages for « Sud-Ouest
Dimanche »– Olivier Bonnefon- Journalist. It should
cover he following areas: SFO / Sonoma / Santa
Barbara / Huntington Beach / San Diego / Los Angeles.
Testimonial of the journalist:
I had a really good return from Olivier BONNEFON (Sud
Ouest – Envie de Partir).Olivier was really happy, he has
find his trip was perfect ... perhaps a little too short !
He enjoyed a lot California and he was really touched by your welcoming and pleased by
all the places and activities. I'm sure, Olivier will write a really good article and offer us
wonderful pictures about all the places that he has discovered during his trip.
21

We will share the result with you as soon as possible.
Normally a nice coverage 4/5 pages in February 2013.
Many thanks once again for your help and support.
December 2012 - Guide Petit Fûté
Philippe HENRY is working on the new guide “Las Vegas & Les
Grands Parcs”.
The output of the New Guide 2013 is scheduled for March 2013.
Testimonial of the journalist
Everything was terrific !
Many thanks once again for your help and support.
Press trips (To Be Confirmed)
Santa Barbara AMGEN
May 12 - 19, 2013
I told Patricia Oudit about the race AMGEN (stop over in Santa Barbara) and the fact
that it was not known and relayed in the press in France. She is interested in doing a
story on this race for L’Equipe Magazine (Supplement on Saturday - which includes
photos) and maybe for VSD - Section "Grand Angle" - Report of 4 pages.
Winter & Spring Ski 2013
Lake Tahoe & High Sierra
It must be a story for VSD (4 pages) on the ski.
DECEMBER 2012 – ARTICLES GENERATED
Tourmag : Circulation 350 000 – AD Value $ 4 239
The Los Angeles Tourism & Convention Board (LA Tourism), the travel industry sales
and marketing organization for Los Angeles globally, has exceeded one million
Facebook fans, becoming the first U.S. convention and visitors bureau (CVB) to hit this
milestone.
Echo Touristique : Circulation 45 000 – AD Value $ 4 239
The Los Angeles Tourism & Convention Board (LA Tourism), the travel industry sales
and marketing organization for Los Angeles globally, has exceeded one million
Facebook fans, becoming the first U.S. convention and visitors bureau (CVB) to hit this
milestone.
Quotidien du tourisme : Circulation 17 300 – AD value $ 4 239
Air France & Visit California Training Day – Announcement
Air France, KLM and Delta & Visit California invite you to the second edition of AIR
FRANCE and Visit California Training Day Tuesday, January 22, 2013. Registration to
this training day dedicated to exceptional CALIFORNIA!
Tourmag : Circulation 350 000 – AD Value $ 8 478 (2 articles)
Air France & Visit California Training Day – Announcement
MY TOURMAG : Circulation 350 000 – AD Value $ 4 239
Air France & Visit California Training Day – Announcement
Echo Touristique: Circulation 45 000 – AD Value $ 4 239
Air France & Visit California Training Day – Announcement
Tour Hebdo – Pros du Tourisme: Circulation 45 000 – AD Value $ 4 239
Air France & Visit California Training Day – Announcement
22

Planet Mice: Circulation 45 000 – AD Value $ 4 239
Air France & Visit California Training Day – Announcement
Un Monde Ailleurs: Circulation 90 000 – AD Value $ 8 478
Discover from California.
Everything you need to know and to make before going to the Golden State.
Follow-up articles: Press trip Visit California June 2012
Media / Cie First name Name YES NO
23
DATE OF
PUBLISHING/
COMMENTS
Nbr.
Pages
PR Value
$
A/R Magazine Voyageur Lucas LAHARGOUE x Spring 2013
Article - December
Un Monde Ailleurs Lucas LAHARGOUE x
2012 2 8 478
Altitude Sarah SERGENT x June 2013
Article January
Avions & Compagnies Michel BRUN x
2013
She must write
more articles
3 12 717
Easyvoyage Christelle ERBETTA x
about California 7 29 673
France Info // Les Chroniques du
Issue to be
Ciel Frédéric BENAIDA x confirmed
Globetrotter Philippe LEGRAIN x October 2012 6 25 200
La Quotidienne Dominique GOBERT x June 2012 1 4 239
Le Monde.fr Géraldine RUE x Juily 2012 5 21 195
Pros du Tourisme Thierry VIGOUREUX x June 2012
Issue to be
1 8 478
Le Progrès de Lyon Christine CHAUMEIL x confirmed
Le Quotidien du tourisme Mathieu GARCIA x June & July 2012 3 76 302
L'Echo Republicain Thierry BEAUREPERE x August 2012 1 21 195
L'Echo Touristique
Nice Matin / Var Matin / Corse
Linda LAINE 1 0 4,625 copies
Matin Sandrine ORDAN x November 2012
Slideshow posted
June 27th, 2012 on
4 92 073
Nouvel Obs
nouvelobs.com
Article => Issue to
Robert KASSOUS x
be confirmed
sorti le 10 juin
Tourmag.com Geneviève BIEGANOWSKI x
2012
sorti le 25 juin
2 8 478
Tourmag.com Aline PONTAILLER x
2012
Issue to be
5 21 195
Hotel & Lodge Aliette DE CROZET x confirmed
TOTAL DECEMBER 2012 40 329 223

Here are the details of these events and future plans:
February 2013 – Passion Tahiti
Stop Over in Los Angeles- Article “What to do and see” in Los
Angeles & Area ?
March 2013 – MOTO REVUE
Press trip for the magazine Moto Revue. 10 to 12 pages - Julien Amado -
Journalist. He will do an article on the roads of California. From Los
Angeles / Santa Monica / Muscle Beach / Hollywood / Beverly Hills /
Rodeo Drive / Mulholland Drive / / Continuation Hwy 1 / Big Sur / off
circuit of Laguna Seca in Monterey motorcycle / / SFO / / Sequoia
National Park / / Newberry Springs (Bagdad Café) / / Mojave National
Preserve - Route 66 - Los Angeles Santa Monica "End of Trail" / /
Los Angeles. No release date yet.
May 13 th – May 19 th, 2013 - Press Trip Group (6 peoples)
United Airlines – San Francisco (3 Nights) // Sonoma (2 Nights)
// Sausalito (1 night)
4 journalists + 1 United Airlines + Irene Visit California
Spring - June 2013 - June 2013 – 9 or 10 pages in the magazine
"Pêche & Poissons" - Pascal Baroux - journalist. Press trip 10 to 15
days - Visiting Los Angeles / Santa Barbara (Channel Island) / Santa
Ynes (Lac - Freshwater Fishing) / Mammoth Lake / Volcanoes / High
Sierra (Yosemite) / Marina del Rey / Los Angeles. This article will
introduce fishing enthusiasts, the high places of this sport (ocean /
lakes and rivers) in California. No release date confirmed so far.
We also have many other projects with beautiful and Luxury magazines (High Level
Customer)
Oui Mariage – Offering unusual hotels (to marry or for Honey Moon).
Hotel & Lodge - offering luxury hotels & combining intimacy and unusual design.
Voyages & Hôtels de Rêve - magazine dedicated to travel and Hotels secrets.
And of course some Press Trips and articles in the press "Fashion & People”: Elle //
Marie-Claire // Madame Figaro ... to follow !
24

Summary of articles
Valorisation des
Parutions Mensuelles Californie 2012 DEC 1,413 x 3
Parutions n° Magazine Circulation
25
nb.page
Surface
Unit
Price
AVE
euros
AVE
dollars
Ad Value
Dollars
ARTICLES GENERATED
Quotidien @ TOURMAG 350 000 3 1 000 3 000 4 239 12 717
Quotidien @ ECHO TOURIST 45 000 2 1 000 2 000 2 826 8 478
Quotidien @ QUOTIDIEN TOUR 17 300 1 1 000 1 000 1 413 4 239
Quotidien @ MY TOURMAG 350 000 1 1 000 1 000 1 413 4 239
Quotidien @ TOUR HEBDO 45 000 1 1 000 1 000 1 413 4 239
Quotidien @ PLANET MICE 45 000 1 1 000 1 000 1 413 4 239
Mensuel MAG @ Monde Ailleurs 90 000 2 1 000 2 000 2 826 8 478
SUB TOTAL 942 300 11 7 000 11 000 15 543 46 629
NON GENERATED
Trimestriel Magazine Prestige Internat. 40 000 5 8 000 40 000 56 520 169 560
Mensuel Magazine Les Echos 150 971 2 X 2 125 000 250 000 353 250 1 059 750
Irrégulier Magazine Nat.Geo HS 155 000 5 15 400 77 000 108 801 326 403
Annuel Magazine Elle Déco HS 258 304 0.5 14 700 14 700 20 771 62 313
Mensuel Magazine Cosmopolitan 420 000 1 28 200 28 200 39 847 119 541
Mensuel Magazine Surf Session 40 000 5 2 432 12 160 17 182 51 546
Bimestriel Magazine Hotels & Lodge 35 500 4 X 2 19 000 76 000 107 388 322 164
Quotidien TV@ Tourismes TV 3.16 1 400 1 400 1 978 5 935
Quotidien @ Petit Journal 365 000 2 1 000 2 000 2 826 8 478
Quotidien @ La Voix Nord 300 000 2 1 000 2 000 2 826 8 478
Quotidien @ le Point 3 081 000 2 2 500 5 000 7 065 21 195
Quotidien @ La Provence 200 000 2 1 000 2 000 2 826 8 478
Quotidien @ L'Internaute 1 080 000 2 2 500 5 000 7 065 21 195
Quotidien @ L'Union 70 000 2 1 000 2 000 2 826 8 476
SUB TOTAL 6 195 775 28 223 132 517 460 731 171 2 193 512
GENERAL TOTAL 7 138 075 39 230 132 528 460 746 714 2 240 141

Communications and measurements
TOTAL ACTIVITIES SUMMARY
CALIFORNIA TOURISM France & Belgium - Fiscal Year 2012/2013
MONTH : DECEMBER COVERAGE CIRCULATION AVE € AVE $ PR VALUE
Generated 7 ARTICLES 942 300 11 000,00 € $15 543,00 $46 629,00
Off line 11 PAGES 942 300 11 000,00 € $15 543,00 $46 629,00
Radio
Web Site
Non Generated 14 ARTICLES 6 195 775 517 460,00 € $731 171,00 $2 193 512,00
Off line 28 PAGES 1 099 775 498 060,00 € $703 759,00 $2 111 277,00
Web Site 12 PAGES 5 096 000 18 000,00 € $25 434,00 $76 300,00
TV 3 MINUTES 1 400,00 € $1 978,00 $5 935,00
Total 22 7 138 075 528 460,00 € $746 714,00 $2 240 141,00
TOTAL ACTIVITIES SUMMARY 2012/2013
26
Taux de change 1,413
TOTAL ACTIVITIES SUMMARY
CALIFORNIA TOURISM France & Belgium - Fiscal Year 2012/2013
GRAND TOTAL FISCAL YEAR 2012/2013 COVERAGE CIRCULATION AVE € AVE $ PR VALUE
Generated 30 articles 3 004 126 661 115 930 263 2 788 265
Off line 70,5 pages 2 643 926 634 215 901 689 2 665 606
Radio 14 minutes 8 000 22 900 32 359 106 054
Web Site 6 704 000 11 000 15 543 46 512
Non Generated 74 articles 23 038 337 2 809 170 3 932 821 11 957 555
Off line 213,7 pages 16 008 900 2 692 356 3 638 051 10 918 351
Web Site 23,5 pages 5 160 500 31 140 43 955 127 664
TV 120 minutes 7 977 286 559 370 770 652 2 311 954
Total 104 26 042 463 3 470 285 4 863 084 14 745 820

TECHNOLOGY SUMMARY
Fulfilment Requests
In December 2012 we received 112 brochure requests in total. Within this number, 94
came from the website http://www.visitcalifornia.fr/Guide-pratique-du-visiteur/ and 17
directly(phone, mail and e-mail)
WEBSITE TRAFFIC ANALYSIS
Visitcalifornia.fr.
Visitcalifornia.fr.
Guide Request December 2012
27

Month to Month: Quiet month due to the Holiday break
Year to Year: We slowly recover from the 2011 “crach”
Blog.visitcalifornia.fr
28

Month to Month: Same analysis than for VCA.fr
Year to Year: idem
Comparison between 2011 and 2012 in terms of number of visits
29

MAIN KEY WORDS GOOGLED
30

Variations table:
31

VISIT PROVIDERS
Legend:
GREEN : Increasing in comparison of the month before
RED : Decreasing in comparison of the month before
Black: Not present last month
BLUE : Equal
32

Variation Table
We have to be very careful about the monitoring of “idée voyage” as since we changed it
for “DEALS”, we lost a lot of entries… If this situation is the same in January and February
we will have to change.
33

SOCIAL MEDIA REPORTING
Statistics
34

TO COME IN JANUARY, FEBRUARY & MARCH
- AIR FRANCE TRAINING DAY
- THOMAS COOK TRAINING
- VISIT USA COMMITTEE WORKSHOPS
- JET SET VOYAGES TRAININGS
- VISIT USA SPECIAL « NORTH CALIFORNIA »
- FAM TRIP AIR TAHITI NUI January 26 th – South California
- OUTLOOK FORUM
- Individual press trips.
35

Appendixes 1: Air Tahiti Nui Fam, tentative itinerary
26/01/2013: PARIS CDG - LOS ANGELES
Departure from Paris CDG at 11.30am
Arrival in LAX at 2.35pm
Pick-up Alamo Cars
Duration: 12.5 hours
- 6pm : Check-in at a hotel in Los Angeles (Sunset if possible)
- 7pm : Diner in a traditional restaurant
- After diner : Drinks in a Blues club or comedy club
- Night in Sunset
27/01/2013: LOS ANGELES
- Breakfast + 3 or 4 hotels site inspections (from Standard to upscale)
- Visit of Universal studios with lunch vouchers
- Visiting the hot places with Starline Tours?
- After 8.00pm: Diner in an other hotel maybe
- Night in LA
28/01/2013: LOS ANGELES / SANTA BARBARA
- Breakfast at the Farmers Market
- 11.00am: Departure to Santa Barbara
- PCH and picnic on the road
- Visiting Camarillo Premium Outlet
- arriving SB 4.3 pm O'C
- 3 or 4 hotels site inspection
- 6:20pm Arrival Stéphane Van Gysel (With Skywest flight)
- After 8.00pm: diner
- Night in SB
29/01/2013: SANTA BARBARA
- Breakfast Santa Barbara
- Activities and hotels site inspections in Santa Barbara
- Lunch in an other hotel
- After 8.00pm: Diner and Night in SB
30/01/2013: SANTA BARBARA / SAN DIEGO
- Breakfast in SB
- 9.00am: Departure for Santa Barbara
- Arrival in San Diego 12.30pm
- 3 or 4 hotels site inspections
- Visit Old town San Diego
- Visit LEGOLAND on the way from SB
- After 8.00pm: Diner at Gaslamp
- and Night SD
36

31/01/2013: SAN DIEGO / ANAHEIM
- Breakfast and check-out
- Visit Balboa Park
- 12:00am; Depart for Anaheim trought PCH and stop at Laguna Beach and Newport
Beach – Lunch on the road
- 2:45pm : Arrival in Anaheim
- Hotel site inspections 3 or 4 hotels (From standard to upscale)
- Visit of Walt Disney California Park
- After 8.00pm: Diner in Anaheim
- Night in Anaheim
01/02/2013: ANAHEIM
- Breakfast in Anaheim
- Depart and check out at 8:00 am
- Return cars at Alamo
- Depart from LAX at 11:25am with flight 11H25 par le vol TN08 (Terminal Tom Bradley)
37

Appendixes 2: Workshop
Paris 04/12/2012
ATTENDEES TRAINING DAY TUESDAY DEC 4TH - Confort Hotel Lafayette Paris
NAME FIRST NAME TEL TRAVEL AGENCY MAIL
ROUET Delphine 01 39 23 35 91 FNAC VOYAGES LE CHESNAY parly2@voyages.fnac.com
PIERODE Mélinda 01 48 89 80 00 AROSIO VOYAGES arosio-voyages@selectour.com
LESSERTEUR Alexandrine 01 42 83 63 63 PHILEAS VOYAGES phileas-joinville@selectour.com
LECOEUR Frédérique 01 43 28 94 97 CAROL VOYAGES STMANDE@CAROL-VOYAGES.COM
EK SARIKA 01 42 82 56 80 PRINTEMPS VOYAGES sek@printempsvoyages.com
RAPHAL Jessie 01 42 82 40 52 PRINTEMPS VOYAGES jraphael@printempsvoyages.com
RIOTTE Sylvie 01 56 46 02 02 CAROL VOYAGES C.ROUSSEAU@carol-voyages.com
NATIO emmanuelle 01 30 67 69 88 VOYAGES AUCHAN velizy@voyagesauchan.com
Cieslak Nicolas 03 44 62 38 68 VOYAGES MASSON voyages.masson@univairmer.com
MILLE Sandrine 03 44 40 28 00 DOMI VOYAGES domi.voyages@univairmer.com
BEAU Katherine 06 09 18 14 10 TWIM TRAVEL cbeau@twimtravel.fr
MAIRE Maelis 03 44 62 38 68 PREMIER VOYAGES d.bourgoin@callcenter-vm.com
CASPAR Maximilien 01 30 67 69 88 VOYAGE AUCHAN velizy@voyagesauchan.com
Wozniak Floriane 03 23 64 16 06 UNIVAIRMER - DESERT BLEU Desertbleu.voyages@univairmer.com
GAFFET Julien 09 50 30 26 13 CYTISE TRAVEL julien@faaway.com
PASSERON Michaela 01 45 49 32 02 HAVAS OUEST VOYAGES michaelaouestvoyages@yahoo.fr
Lelarge Sylvie 01 46 61 31 02 SEMBAT TOURISME slelarge@sembat-tourisme.fr
LECOMTE Vanina 02 31 49 10 90 l'AGENCE DES VOYAGES lagencedesvoyages@orange.fr
MEKIES Brigitte 01 48 78 05 25 JANCARTHIER MAUBEUGE bmekies@jancarthier.fr
PULCINI Olivier 01 46 250 122 EXAMONDE dassault@examonde.com
SAUVAGE Véronique 02 43 24 83 80 OUEST-VOYAGES lemans@ouest-voyages.com
CROISILE Guy 06 44 09 42 97 UN VOYAGE EST UN SECRET info-gc@unvoyageest1secret.com
DIALLO Kadiatou 01 46 37 50 59 JANCATHIER NEUILLY kdiallo@jancarthier.fr
38

Workshop Metz 12/11/2012
ATTENDEES TRAINING DAY TUESDAY DEC 11TH METZ- CONFORT HOTEL METZ WOIPPY
NAME FIRST NAME TEL TRAVEL AGENCY MAIL
POULAIN Fabrice 03 82 59 61 20 boutique du voyage fabrice@boutiqueduvoyage.fr
MAISONNEUVE Caroline 03 82 59 61 20 boutique du voyage fabrice@boutiqueduvoyage.fr
BISAGA Dominique 03 82 85 17 18 FENSCH VOYAGES dominique@fenschvoyages.fr
PRIMICERIO Fanny 00352 26 47 57 GYGA VOYAGES luxembourg@gygavoyages.fr
BERTIN Catherine 03 87 70 88 40 GYGA VOYAGES mondelange@gygavoyages.fr
GUYON Estelle 03 87 70 88 40 GYGA VOYAGES metz@gygavoyages.fr
CASSARD Katia 03.29.64.63.63 OBJECTIF LUNE objectif lune
PIRLET Véronique + 352 51 87 51 61 SALES LENZ Magalie.OLIVEIRA@sales-lentz.lu
OLIVEIRA Magalie + 352 51 87 51 61 SALES LENZ Magalie.OLIVEIRA@sales-lentz.lu
Gouget Betty 03 87 37 53 84 PRÊT A PARTIR metz-stjacques@pretapartir.fr
GONZALEZ Eva 03.87.82.23.39 VOYAGES FRANZEN franzen.voyages@wanadoo.fr
Schmitt Stéphanie 03.82.53.10.81 NOUVELLES FRONTIERES thionville.nf@nouvelles-frontieres.fr
Cuny Stéphanie 03.82.53.10.81 NOUVELLES FRONTIERES thionville.nf@nouvelles-frontieres.fr
Workshop Rennes 18/11/2012
ATTENDEES TRAINING DAY THURSDAY 18 TH - DEC RENNES- NOVOTEL
NAME FISRT NAME TEL TRAVEL AGENCY MAIL
DUVAL Valérie 02 99 59 44 91 CAP ETICA
Thomas Cook Rêves de
production@cap-etica.com
RENARD Véronique 02.99.52.79.63 Voyages tcv.bruz@orange.fr
CHEREL Florence 02.99.31.91.44 LA ROUTE DES ILES florence@laroutedesiles.fr
Fabienne 02.99.31.91.44 LA ROUTE DES ILES florence@laroutedesiles.fr
RAZE Vanessa 02.90.92.56.07 Printemps Voyages dbocande@printempsvoyages.com
CANAL Stéphanie 02.90.92.56.07 Printemps Voyages dbocande@printempsvoyages.com
Delphine 02 97 64 44 44 PRÊT A PARTIR tvdlorient@pretapartir.fr
Vaillant Isabelle 06 40 95 97 63 TWIM TRAVEL ivaillant@twimtravel.fr
ROBART Yves 02 98 46 21 33 ARMOR VOYAGES info@armorvoyages.com
TBA TBA 02 98 46 21 33 ARMOR VOYAGES info@armorvoyages.com
LEBLANC Estelle 02.99.78.11.00 SALAUN HOLIDAYS rennes.republique@salaun-holidays.com
LE FLOCH Delphine 02 97 64 44 44 PRÊT A PARTIR tvdlorient@pretapartir.fr
Guillouet Anaick 02 96 61 88 22 PRÊT A PARTIR tvdbrieuc@pretapartir.fr
inforennesparlement@histoiresdevoyage
Frédérique 02 99 78 83 83 HISTOIRE DE VOYAGES s.fr
BLOTIERE CATHERINE 02.99.31.91.44 LA ROUTE DES ILES florence@laroutedesiles.fr
PENGAM Claire 02 98 43 05 07 Sun 7 Voyages SELECTOUR
E. LECLERC VOYAGES
claire@sun7voyages.com
TBA Lauranne 02 41 83 54 74 SAUMUR saumur@leclercvoyages.com
LE MONNIER Marie 02.33.94.08.80 Vikings Voyages infos-cherbourg@vikings-voyages.com
39