Tangente is an Activamente - the California Tourism Industry Website

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Agency History & Services:
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
We are part of “ActivaMente” communication group with offices in Mexico, Germany, Chile, Spain and
Switzerland. And at the same time the group is part of the World Wide Partners Network with
presence in 54 countries.
In Latin America ActivaMente Group is considered a pioneer and expert in digital marketing during its
first 15 years of life (since 1996). We started and developed the interactive industry in Mexico, the
Mexican Internet Association and the Interactive Advertising Bureau Mexico (IAB).
Today the group is focused on innovation as the key to success in marketing communications. As a
group we help our costumers improve their value proposition and the interaction with their target
audience. As Tangente we are the group specialists that emotionally connects with consumers
through relevant and distinctive advertising.
• Off-line advertising
• On-Line advertising
• Media planning & buying
For us there are no formulas. There are no boundaries. There are no rules or categories. There are
only good ideas, professional people, and good partnerships with our clients.
We are a small agency, but we are ranked 16 th out of 185 agencies in Mexico:

Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
• Number of full time employees? 25
• Number of contract employees? All employees are full time
• Average number of years your senior management team has been with your organization? 10
years
• Number of offices in Mexico? 2
• Where are your offices located?
Ensenada 61, Condesa
México City 06100
Tamaulipas 150, Condesa
Mexico City 06100
• Number of international offices? 4
• Where are your international offices located? Germany, Chile, Spain and Switzerland
• If you won the Visit California account, out of which office would the account be managed?
Mexico City through the Tangente team
• # of clients under 1 million in annual agency budget? 10
• # of clients from 1-5 million in annual agency budget? 2
• Annual gross revenue 2011? 2.7 million US dollars
• Do you have an interactive division? If so, what is the name of your interactive group?
ActivaMente Digital www.activamente.com
• List all agency services that you provide:
o Strategic planning
o Creative development
o Creative production
o Web development
o Media planning
o Media buying
• Do you consider your agency a brand agency? Our goal is to create a consumer reaction, a
reaction that detonates discussions and results for our clients’ brands regardless of
the point of contact. We are a brand agency.
• Agency URL?
• www.tangente.com.mx
• www.activamente.com
• Link to agency portfolio: http://www.youtube.com/watch?v=tHeBLRNmCO0&feature=youtu.be
• Provide 2 client references:
Corrado Montalti
COREV, Marketing Director
Tel +52 55 52768679
Yazmin Olvera
BRONCOLIN, Marketing Manager
Tel +52 55 57582216

Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
Check off if you do these services in-house or outsource? If you outsource, please list your preferred
partners/vendors you work with.
In-house Outsource Preferred Partner
Media Planning X
Broadcast/TV X
Radio X
Out of Home X
Print (magazine/newspaper) X
On-line/digital X
Social X
Media Buying X
Broadcast/TV X
Radio X
Out of Home X
Print (magazine/newspaper) X
On-line/digital X
Social X
Research X De la Riva Group
Strategic Planning X
Creative Development X
Creative Production X
Web Development X
Analytics X
Work Experience: Provide information regarding relevant work experience and qualifications related
to travel and tourism promotion.
Do you currently manage any travel and tourism accounts? Yes
o Las Vegas (LVCVA) – Media planning and buying for Latin America
o Greyhound – Soon to start operations in Mexico – Creative and media
If you have worked on travel and tourism accounts in the past, which ones and when?
o AeroMéxico – 2010 and 2011 – Creative and digital
o Mexican Board of Tourism – 2011 – Creative

Current client list:
o AMESA
o Broncolin
o COREV
o Goodyear
o GS1 México
o Moro Security
o Prendamex
o Las Vegas
o GlaxoSmithKline
o MetLife
o LauraStar
o P&G
List any award-winning campaigns with a link to corresponding case histories.
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
• Broncolin http://www.youtube.com/watch?v=5oXYr4LLe4A&feature=youtu.be
• Los Remedios http://www.youtube.com/watch?v=wJwfe6Iz9Ok&feature=youtu.be

Personnel Experience:
David Flores
Tangente - Managing Director
Key point of contact
e-mail: david.flores@tangente.com.mx
Tel +52 55 52 56 51 34
Cel +52 55 91 98 01 34
Agencies:
o Publicis – VP and Latam Regional Account Director
o McCann Erickson
o Young & Rubicam
Accounts:
o HP Latam
o LG
o Nestlé
o Whirlpool
o General Motors
o Grupo Modelo
o Allied Domecq
o BMW
o British Airways
o Nextel
Awards: More than 15 EFFIE’s for advertising efficiency
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx

Gilberto Ahuatzi
Tangente - Creative Director
Agencies:
o Publicis
o Leo Burnett
o Ogilvy
o Grey
Accounts:
o Telcel
o Kellogg’s
o McDonald’s
o P&G
o Whirlpool
o HP Latam
o Cemex
o Unilever
o Kimberly Clark
o Hasbro
o Sanofi Aventis
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
Awards: Some Fiaps, couple of Clios, mentions in the NY Festival, several Circulos Creativos and
some Effie’s

Rodolfo Dominguez
Tangente - Media Director
Agencies:
o OMD
o Universal McCann
o Young & Rubicam
o Media Planning
o Wunderman Cato Johnson
o Leo Burnett
Accounts:
o Daimler Chrysler
o L’Oreal
o United Airlines
o Revlon
o American Express
o Nextel
o P&G
o Mexican Board of Tourism
o Star Alliance
o Radisson Hotels
More than 18 years of experience in media planning and buying
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx

David Flores Sr.
Tangente – Business and Media Coach
Positions:
o Camping Gaz – CEO
o Casa Cuervo – CEO
o García Patto y Asociados – Senior VP
o Playtex – Commercial Director
o Clairol – Marketing Director
o Gillete – Marketing Director
Currently responsible for all Tangente media negotiations
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx

Gustavo Ross
ActivaMente – President & Ambassador
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
Co-Founder & President of ActivaMente, postgraduate professor and consultant in innovation,
strategic planning and interactive marketing.
ActivaMente works with people who want to change things and build a brighter future at big or small
companies around the world.
We offer business design, innovation and growth through value and people centered methodologies.
ActivaMente works from any connected place on Earth, and has fixed bases in Mexico City, Buenos
Aires, Santiago, Berlin and Barcelona.
I personally live in Mexico City and love cultural and adventure travel, hiking and scuba diving,
especially with my dear Ana and my beautiful girls Sofía and Clara.
Areas of Expertise:
Open Innovation, Design Thinking, Business Model Generation, Crowdsourcing, Gamification, Cloud
companies, Integrated Marketing Strategy, Marketing Science & Engineering

Ana Cravioto
ActivaMente – CEO
Professional with Business, Marketing and Innovation background.
Tangente is an Activamente Group Ad Agency
Ensenada 61 Condesa, 06100 México D.F.
Tel. 52 56 51 34
www.tangente.com.mx
Experienced and educated in Strategic Planning, Business Administration, Marketing and Top
Management.
Active in bringing innovation to the Marketing Industry -co-founder of ActivaMente in 1996, a leading
Latin-American Marketing & Innovation group - starter and board member for many years of AMIPCI,
the Mexican Internet Association http://www.amipci.com.mx -board member of CICOM, Mexico´s
Confederation of Marketing Communications Associations http://www.cicom.com.mx -speaker in
many industry events and colleges.
I work hard to contribute to the business model of ActivaMente and to the positive evolution of
companies as a key factor for society's prosperity.
Areas of Expertise:
Marketing Planning, e Business, Trends & Digital Future, Business Modeling & Innovation, Start ups
and regionalization, Communication Strategy, Business Development, Industry Associations