HP Indigo 7000 Digital Press | IT Case study | Ever-Art'-Design | HP
HP Indigo 7000 Digital Press | IT Case study | Ever-Art'-Design | HP
HP Indigo 7000 Digital Press | IT Case study | Ever-Art'-Design | HP
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EVER-ART’-DESIGN CONTINUES THE DIG<strong>IT</strong>AL EVOLUTION<br />
W<strong>IT</strong>H NEW TECHNOLOGIES AND SERVICES<br />
<strong>Ever</strong>-Art’-<strong>Design</strong>, of Sint Genesius-Rode, Belgium, exemplifies<br />
the business transformation that small companies can achieve<br />
by leveraging digital technologies.<br />
When Willy <strong>Ever</strong>aerts started carrying out digital pre-press<br />
work as a side-job in 1988, he recognized an opportunity,<br />
even though he could not see two decades ahead.<br />
Today, <strong>Ever</strong>-Art’-<strong>Design</strong> employs 14 people and offers<br />
commercial digital printing on an <strong>HP</strong> <strong>Indigo</strong> <strong>7000</strong> <strong>Digital</strong><br />
<strong>Press</strong> and wide format printing on a new <strong>HP</strong> Scitex FB500<br />
Printer. The company offers web-to-print solutions for photospecialty<br />
products and business cards with comprehensive<br />
in-house finishing capabilities. Further positioning and<br />
differentiating itself in the marketplace, <strong>Ever</strong>-Art’-<strong>Design</strong> also<br />
offers conventional printing, primarily for stationery and<br />
forms. In addition, it is able to print with white ink on three of<br />
its output devices, the two <strong>HP</strong> machines and a second wide<br />
format inkjet device.<br />
Responding to market opportunities<br />
<strong>Digital</strong> pre-press became <strong>Ever</strong>aerts’s full-time business in<br />
1991 and in one year he had employed three people and<br />
added a number of services.<br />
“We added A3/B-sized color scanning services as part of<br />
the prepress offering and also produced presentations and<br />
signage using transfer lettering,” <strong>Ever</strong>aerts explains. “By<br />
the end of the 1990s, we had grown to eight people and<br />
expanded into a new building.”<br />
The end of the 1990s marked <strong>Ever</strong>-Art’-<strong>Design</strong>’s initial step<br />
into digital printing with the acquisition of a dry tonerbased<br />
color printer. <strong>Ever</strong>aerts also seized the opportunity to<br />
acquire a redundant in-house printing facility with three small<br />
conventional presses, three employees and a building.<br />
In 2003, the installation of an <strong>HP</strong> <strong>Indigo</strong> <strong>Press</strong> 1000 was the<br />
company’s first big step into commercial digital printing.<br />
“This press proved that the quality of digital was very good<br />
and it enabled fast turnaround of high-quality, high-value<br />
print,” <strong>Ever</strong>aerts says.<br />
The company was able to use its combination of conventional<br />
and digital technologies to build the business further while<br />
also developing its finishing capabilities and wide format<br />
business with the installation of an inkjet plotter for color<br />
proofs and large format printing. Subsequently, an <strong>HP</strong><br />
<strong>Design</strong>jet Z6100 Printer was added.<br />
“This was our first move into large format digital production,<br />
but followed logically from our experience with manually<br />
produced signage,” <strong>Ever</strong>aerts explains. “We began printing<br />
posters, banners and displays on various substrates<br />
including canvas.”<br />
This moved the company into traditional screen printing<br />
territory which continued in parallel to the<br />
commercial print work.
At a glance<br />
Industry sector:<br />
Commercial and large format<br />
Business name:<br />
<strong>Ever</strong>-Art’-<strong>Design</strong><br />
Address:<br />
Rue Rittweger 2-4<br />
Rhode Saint Genèse<br />
1640 Belgium<br />
Tel: +32 (0)2-380 88 16<br />
Fax: +32 (0)2-380 92 03<br />
Web: www.ead.be<br />
CHALLENGE<br />
•Adapt to changing market<br />
conditions<br />
•Offer an expanding range<br />
of services<br />
•Keep the company on a<br />
growth path<br />
When the next generation of digital presses was launched<br />
in 2006, <strong>Ever</strong>aerts invested in an <strong>HP</strong> <strong>Indigo</strong> press 5000<br />
– the first in Belgium and as the business grew, as did the<br />
relationship with <strong>HP</strong>, and in 2008, the company installed the<br />
first <strong>HP</strong> <strong>Indigo</strong> <strong>7000</strong> <strong>Digital</strong> <strong>Press</strong> in Belgium.<br />
On the wide format side, <strong>Ever</strong>aerts has enjoyed discovering<br />
the full potential of his <strong>HP</strong> Scitex FB500 Printer. A device<br />
using UV-curable ink, the <strong>HP</strong> Scitex FB500 is a flat-bed<br />
printer that can image virtually any substrate up to 48 x 64in<br />
(122 x 160cm) and 2.5in (64mm) thick. The six color printer<br />
has a number of options including white ink, roll-to-roll and<br />
folding tables for handling larger substrates.<br />
“We have tried printing on a wide range of substrates<br />
from canvas and board, cork, floor materials to less<br />
conventional ones like lavatory seats and laptop computers,”<br />
<strong>Ever</strong>aerts says.<br />
A mixed customer base<br />
At its start, <strong>Ever</strong>-Art’-<strong>Design</strong> was dependent on a small<br />
number of large companies. However, it recognized the<br />
danger of this and worked hard to build a diversified<br />
market. Today, customers are primarily business-to-business<br />
accounts from a range of sectors including automotive,<br />
pharmaceuticals, electronics, plumbing suppliers,<br />
marketing agencies and packaging companies, as well<br />
as individual consumers.<br />
Taking advantage of the automated workflow and end-to-end<br />
production solutions available for <strong>HP</strong> <strong>Indigo</strong> presses, <strong>Ever</strong><br />
Art’-<strong>Design</strong> works with two companies that operate interfaces<br />
for web-to-print production of business cards and photospecialty<br />
products.<br />
“The process is automated from ordering through to<br />
packaging, sealing and labeling,” says <strong>Ever</strong>aerts. “It has<br />
enabled us to achieve production levels of more than 15,000<br />
jobs during a two-month period. Jobs included printing<br />
SOLUTION<br />
•Continuous investment in digital<br />
technologies, including web-toprint<br />
•<strong>HP</strong> <strong>Indigo</strong> <strong>7000</strong> <strong>Digital</strong> <strong>Press</strong> (the<br />
latest of three <strong>HP</strong> <strong>Indigo</strong> presses)<br />
•<strong>HP</strong> <strong>Indigo</strong> and Scitex white inks<br />
•<strong>HP</strong> <strong>Design</strong>jet Z6100 Printer<br />
•<strong>HP</strong> Scitex FB500 Printer<br />
RESULTS<br />
• Continued growth<br />
•Record production levels<br />
•Entry into new markets<br />
• Production differentiation<br />
and finishing photobooks, greetings cards, calendars and<br />
notebooks for customers throughout Europe.”<br />
While most customers come from the greater Brussels area,<br />
the Internet means everywhere is local and <strong>Ever</strong>-Art’-<strong>Design</strong><br />
has received orders from as far away as New Zealand.<br />
“Life today is directed by the Internet,” <strong>Ever</strong>aerts says. “We’ve<br />
seen huge changes in the printing industry with many paper<br />
jobs going, but other new jobs coming in. I believe that the<br />
future of the graphic arts is with digital. We’re going way<br />
beyond paper, and digital technologies relating to print are<br />
changing every day.”<br />
As an example, <strong>Ever</strong>aerts cites the way young people use<br />
the web.<br />
“They don’t use telephone directories any more, and the day<br />
will come when they are no longer printed,” he continues.<br />
“They use mobile phones and email – and there are no<br />
printed directories at all for them.<br />
“The same is true of catalogues. The number of thick<br />
annual catalogues is declining steadily, but there are new<br />
opportunities for smaller, personalized catalogues or more<br />
frequent mailers to deliver targeted and focused promotional<br />
materials,” <strong>Ever</strong>aerts concludes. “The Internet also means<br />
that we now shop all over the world, which makes marketing<br />
activities more challenging.”<br />
Willy <strong>Ever</strong>aerts is enthusiastic about the future. He has seen<br />
business models change since he first started <strong>Ever</strong>-Art’<br />
<strong>Design</strong>, but some things have remained the same:<br />
“Craftsmanship, quality, service, price and delivering goods<br />
on time remain fundamental elements of a good business,”<br />
he concludes. “<strong>HP</strong> has been a good partner for us in helping<br />
us, and I believe we have a great future working with them in<br />
continuing to develop our business.”<br />
“In the first six weeks the <strong>HP</strong> Scitex FB500 Printer was operational we sold more<br />
than €25,000 worth of jobs. These were all new types of jobs that we would<br />
not have had before.”<br />
— Willy <strong>Ever</strong>aerts, founder and managing director, <strong>Ever</strong>-Art’-<strong>Design</strong><br />
To learn more, visit www.hp.com/go/graphicarts<br />
© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to<br />
change without notice. The only warranties for <strong>HP</strong> products and services are set forth in the express Progressive Profitable Printing<br />
warranty statements accompanying such products and services. Nothing herein should be construed<br />
as constituting an additional warranty. <strong>HP</strong> shall not be liable for technical or editorial errors or<br />
omissions contained herein.<br />
4AA3-6504ENW, Created September 2011