Serengeti - OpticsPlanet.com

TWO THOUSAND TEN 

serengeti

TABLE OF CONTENTS 

2 LENS TECHNOLOGY 

Details on the latest in Serengeti ® 

lens technology 

3 POLAR PHD The new lens has officially arrived 

6 FLEX SERIES 

You’ll quickly forget you’re wearing 

sunglasses 

10 GENOA 

On the Riviera, and in style 

12 CLASSICS 

Both timeless and high-tech 

James Denton feature article pg 16. 

the world’s finest driving sunglass 

16 JAMES DENTON 

Why he’s the perfect match for Serengeti 

18 SERENGETI SPORT 

A seamless match for active lifestyles 

22 MILAN 

Classic good looks go far in this 

fashion capital 

24 SPORT CLASSICS 

A slightly more progressive take 

on traditional 

28 A FASHIONABLE MOMENT 

All the elements of style come together in 

one brief moment 

30 COSMOPOLITAN 

Fashion and function have taken the 

high road 

35 ALAIN PROST 

Alain’s love of racing and Italian 

craftsmanship 

36 BEHIND THE LENS 

Photographer Greg Gorman knows 

all about lens technology 

38 FIVE SCENIC DRIVES 

Don your sunglasses and hit the road 

United States | Europe | Australia | Asia | Canada |Mexico 

9200 Cody, Overland Park, KS 66214 | U.S. 888.838.1449 | Outside U.S. 913.752.3400 |Fax 913.752.3550 | serengeti-eyewear.com 

This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same. 

® 

® 

Five scenic drives pg 38. 

James Denton 

wears the Vasio 

(cover) and the 

Luigi (upper left). 

Opposite page: 

Vittoria, Fontana, 

Bianca (left) 

Savona, Merano, 

Vasio (right) 

Matteo, Fontana 

(front).

THE MOST IMPORTANT TECHNOLOGY 

ON THE ROAD ISN’T YOUR CAR. IT’S 

WHAT’S RIGHT IN FRONT OF YOUR EYES. 

As a constantly evolving mix of curves, conditions and scenery, the road is a demanding 

medium by any measure. Which is why Serengeti ® develops sunglasses with an equally 

dynamic approach, incorporating state-of-the-art technologies, intelligent refinements and 

unparalleled attention to detail into every pair. In fact, all Serengeti sunglasses exceed 

government and commercial standards, blocking out virtually 100% of UVA and UVB rays, 

while reducing stress on your eyes. 

PHOTOCHROMIC 

The ability to adapt to your surroundings, instantly. 

Just like with touring, the ability to adapt to your new environment is 

a valuable asset to any and every driver. Our photochromic technology 

works by embedding molecules within the lens, which are designed to 

constantly adjust to changing light conditions, so your eyes are free 

to stay focused on the road ahead. 

SPECTRAL CONTROL ® 

Control is the operative word here. 

By filtering out specific colors within the visible light spectrum, 

Spectral Control technology gives you stunning, high-definition contrast and 

color enhancement. This essentially gives your eyes control over the light, 

resulting in crisper vision and amazingly clear images, while blocking out 

most blue light for less eye fatigue. 

POLARIZATION 

Because glare is the enemy of clarity. 

It may be beautiful scenery, but if light is bouncing around and being 

reflected off myriad surfaces, you’re not going to see it at its best. 

That’s why our polarization technology is specially designed to 

reduce as much glare as possible, giving the wearer unsurpassed 

clarity and comfort. 

new Polar PhD 

Evolved from the proven NXT ® lens platform, Serengeti’s ® exclusive new Polar PhD lens combines the latest in polarization 

and photochromic lens technologies with our proprietary Spectral Control ® technology. And by engineering the polarization 

layer into the back of the lens, we’ve managed to avoid the delamination and deterioration inherent with traditional film-based 

polarization. This advanced technology provides 98% polarization efficiency while automatically lightening and darkening to 

suit the conditions, giving the user years of uncompromised performance. 

serengeti lenses 

Polar PhD: 

21% transmittance lightened lens / 

9% transmittance darkened lens 

92% blue light blocked lightened lens / 

96% blue light blocked darkened lens 

2 3 

Drivers ® 

The amber-colored Drivers lens is ideal for driving 

because it enhances colors and contrast, while 

lightening and darkening to provide optimal 

light transmission in any condition. Available in 

non-polarized, gradient and polarized glass and 

Polar PhD lenses. 

Non-polarized and gradient glass: 



84% blue light blocked lightened lens (gradient) / 

95% blue light blocked darkened lens (gradient) 

89% blue light blocked lightened lens (non-polarized) / 

95% blue light blocked darkened lens (non-polarized) 

Polarized glass: 





555nm ® 

Ideal for bright light conditions, the 555nm lens 

manages yellow and green light transmissions 

to cool and relax the eyes. The light silver mirror 

coating further reduces eye strain by acting as 

a protective shield against glare. Available in 

non-polarized and polarized glass lenses. 

Non-polarized glass: 





Polarized glass: 





CPg 

The CPG, or cool photo gray lens, is ideal for all 

weather conditions, particularly harsh glare. With 

its exceptional polarization properties, it’s clearly 

not timid when it comes to maximum protection. 

Available in Polar PhD lenses. 

Polar PhD: 




93% blue light blocked darkened lens

CRAFTSMANSHIP LIKE 

VENETIAN GLASS. 

TECHNOLOGY THAT’S 

LIGHT YEARS AHEAD. 

4 

Bianca, Vasio, 

Matteo. 

5 

Opposite page: 

(top to bottom) 

Piers, Fontana, 

In Italy, craftsmanship is everything. Staying true to its Italian 

roots, Serengeti ® embodies that centuries-old dedication to 

craftsmanship and artistry, while using the latest in high-tech 

advancements. This devotion is apparent in every part of the 

manufacturing process, from the cutting-edge temple hinge 

designs to the proprietary hydrogen firing utilized during the 

manufacturing of Serengeti’s lenses. 

By hydrogen firing lens blanks in a Lehr 

furnace, Serengeti lenses are embedded 

with photochromic properties, ensuring 

optimized light transmission performance 

for the life of the lenses. 

Hydrogen firing at 1,000˚ F activates the 

Spectral Control ® properties of the glass, 

permanently embedding the technology 

into each lens. This prevents the technology 

from wearing off over time. 

Serengeti lenses are chemically treated so 

they can hold up to extreme shatter-resistant 

standards, and we test for that with a drop 

ball test that exceeds industry norms. 

FRAME TYPES 

Serengeti frames are every bit as engineered as the 

lenses. After all, the frames are what hold everything 

together — and a big part of why Serengeti sunglasses 

look so good and feel so comfortable. 

NYLON 

Using only the highest quality injected nylon for superior 

durability, these frames have the added benefit of being 

exceptionally light, flexible and comfortable — not to mention 

highly fashionable. 

TITANIuM 

Elementally speaking, titanium has it all. These frames are 

not only ultra-lightweight yet super strong, but also designed 

to automatically adjust to the contours of your head for 

long-lasting comfort. 

WIRE-FLEx 

Designed to bend to the contours of your face, the Wire-Flex 

frames feature a highly flexible and strong blend of nickel, 

silver and stainless steel. The result is a fit that feels truly 

customized. Some Wire-Flex frames are available with 

leather-like Tannery options. 

S-FLEx 

The revolutionary S-Flex design employs a mix of monel and 

beta titanium metals for a supremely durable, lightweight 

frame. It is also engineered with the “S” shaped temple design, 

providing a snug fit and unparalleled comfort. Some S-Flex 

frames are available with leather-like Tannery options.

Flex 

series 

You’ll quicklY forget You’re wearing sunglasses. the flex 

series incorporates flexible metals into a unique hinge design 

that automaticallY adjusts to the contours of Your head. 

snug Yet comfortable, flexible Yet precise, theY might possiblY 

be the perfect fit. 

6 Piers sunglass by SERENGETI 7 

® EYEWEAR • Photograph by Mark Wiens 

altura 

Base Curve: 8 Rx 

Temple Length: 130mm 

Lens Size: 56 x 34 x 56mm, DBL 16mm 

7352: Shiny Gold, Polar PhD Drivers ® • New 

7351: Shiny Gunmetal, Polar PhD CPG • New 

7350: Espresso, Polar PhD Drivers • New 

Mare 




7349: Shiny Silver, Polar PhD Drivers • New 


7347: Shiny Gunmetal, Polar PhD CPG • New 

Piers 




7346: Black Pearl, Polar PhD CPG • New 


7344: Shiny Gunmetal, Polar PhD Drivers • New

Flex Series Flex Series 

Dante 




7268: Shiny Silver, Drivers ® 

7267: Black Pearl, Drivers Polarized 

7115: Shiny Gunmetal/Black Tannery, 555nm ® Polarized 

7114: Shiny Espresso, Drivers 

7113: Shiny Gunmetal, Drivers Polarized 

augusto 




7225: Shiny Gunmetal/Black Tannery, 555nm Polarized 


8 9 

siena 




7325: Gold, Drivers ® 

7324: Espresso/Brown Tannery, Drivers Polarized 

7322: Gunmetal/Matte Gun, 555nm ® Polarized 

7321: Black Pearl, Drivers Polarized 

7320: Espresso, Drivers 

lamone 




7049: Gunmetal/Black Tannery, 555nm Polarized 

6993: Gunmetal/Matte Gun, 555nm Polarized 

6990: Satin Black, Drivers Polarized 

6989: Espresso, Drivers

ON HOLIDAY IN GENOA 

If you can handle the heat, summer is the ideal time 

to get lost in this ancient, artsy city. 

Photographed by: STEVEN LIPPMAN Styled by: LIZ BOTES 

Employ lightweight 

clothing with a heavy 

sense of fashion. And, 

of course, protect the 

eyes. The Serengeti ® 

Dante and Merano 

(this page). The 

Serengeti Merano 

and Savona (opposite).

Classics Classics 

Firenze 




7112: Gunmetal, 555nm ® Polarized 

7110: Espresso, Drivers ® Polarized 

7108: Espresso, Drivers 

Merano 


Temple Length: 135mm/Spring Hinges 


7242: Black/Laser Etched, Drivers 

7241: Brown Fade, Drivers Polarized 

7240: Dark Demi Tortoise, Drivers Gradient 

7239: Shiny Black, 555nm Polarized 

7238: Shiny Black, Drivers Polarized 

Phillipe 




7216: Dark Demi Tortoise, Drivers Polarized 

7215: Dark Demi Tortoise, Drivers 



small aviator 




7095: Champagne, Drivers ® Gradient 

7094: Gunmetal, 555nm ® Polarized 

Medium aviator 




7270: Shiny Silver, Drivers Polarized 

7269: Shiny Gold, Drivers 

7190: Shiny Gunmetal, 555nm Polarized 

6826: Henna, Drivers Gradient 

6783: Matte Black, Drivers Gradient 

large aviator 




5222: Matte Black, Drivers Gradient 

14 15

JaMes Denton 

destined to get away from it all 

by elliott allen 

With an unassuming stroll, he slides 

into view and plunks down in front 

of a big oak table. He’s done all this 

before, the questions, the small talk, 

the cameras. It’s another day of 

looking good and playing the part 

for James Denton. He’s so at ease 

you half expect him to kick his feet 

up on the table. 

We’re in Los Angeles on a shoot for 

Serengeti ® DENTON 

, maker of the world’s finest 

driving sunglass. After a couple 

of warm-up questions, we drift into 

a discussion about the open road, 

Montana, cars, and motorcycles, 

and it becomes clear that 

Serengeti sunglasses and James 

are a good match. “My Serengeti’s 

make everything on the road so 

crisp and vibrant. They’re perfect 

for a guy like me.” He wears them 

well, too, as he’s currently styling 

the retro-inspired Vasio. 

While his gig as Mike Delfino, the 

hunky, somewhat mysterious plumber 

on Desperate Housewives, keeps 

him close to LA most of the year, 

you can tell he relishes adventure 

and the call of the road. 

Photographed by: GREG GORMAN 

Styled by: LINDA MEDVENE 

Sunglass: SERENGETI VASIO 

With an intriguing persona that’s 

somehow both laid-back and 

restless, James talked about the 

importance of clearing his head, 

and the simple joys of spending 

time in Montana, “the fourth-largest 

state with the fourth-smallest 

population,” as he put it. There, 

he has a small ranch (location 

undisclosed, of course). Choosing 

to drive from LA rather than fly, he 

uses that time to do some thinking 

and bond with his wife and two 

young children, Shepherd (6) 

and Malin (4). This road-induced 

acclimation process helps to get 

him in the Montana mindset, so 

that once there, he’s ready to 

do it all: hiking, camping and 

fishing — as well as some much 

deserved porch-chilling. 

There’s one Montana adventure, 

however, James can’t seem to get 

enough of. Sitting side by side in his 

garage await two, gleaming electric 

motorcycles. Just as powerful as their 

throaty, fuel-consuming brethren, 

these bikes truly fly. But unlike most 

bikes, these are totally silent, creating 

a surreal experience for James and 

one other lucky rider, as they float 

across the empty mountainous 

backroads with nothing but the 

whoosh of air in their ears. As we talk, 

James’ eyes glaze a bit and you can 

see he’s gone. He’s in Montana. 

He snaps out of it when he’s asked 

about other ways in which he gets 

away. In Australia, he once spent two 

weeks driving from Alice Springs 

to Cairns in the far north. It was here 

that he came to truly appreciate the 

protective qualities of his Serengeti’s. 

“The glare was unrelenting, yet it 

was never a problem. They were so 

comfortable I actually forgot I was 

“My Serengeti’s make 

everything on the road so 

crisp and vibrant. They’re 

perfect for a guy like me.” 

wearing sunglasses.” Slowly working 

his way through the red center, as 

he called it, he encountered all the 

geographic oddities and crusty 

characters of the interior. At one 

point he picked up a hitchhiker 

who turned out to be a camel 

musterer. If you don’t know what 

a camel musterer is, c’mon mate. 

It’s a person who tracks down 

rogue camels, of course. James’ 

car reeked of camel the rest 

of the trip. 

Other less-than-plush adventures 

include a backpacking excursion 

through Ireland, where he cozied 

up with colorful locals for beers and 

soaked up the verdant countryside. 

He’s also journeyed across the U.S. 

a handful of times, north–south and 

east–west. All this road tripping and 

vagabonding seems to inspire him, 

giving him fodder for acting while 

freeing his mind from the mental 

rut so many actors and musicians 

experience when in LA. 

So next time you’re in Montana, 

keep your eyes peeled for a couple 

of phantom bikers. Or, if you’re in a 

roadside diner somewhere outside 

Amarillo, look around. If the guy 

next to you is wearing Serengeti 

sunglasses, eating apple pie and 

damn good looking, say hi. It just 

might be James Denton, recharging 

his batteries, living the life. 

17

serengeti 

sport 

with its stYlish, lightweight frames, the serengeti ® 

sport collection 

is a seamless match for those with an active lifestYle. the lenses 

provide the ultimate in optical claritY and are ultra-lightweight, too , 

thanks to the new polar phd lens — which weighs a full 75% less 

than glass and 10% less than polYcarbonate. 

18 Larino sunglass by SERENGETI 19 


larino 




7393: Shiny White/Black, Polar PhD CPG • New 

7392: Crystal Brown/Black, Polar PhD Drivers ® • New 

7391: Shiny Black/Red, Polar PhD CPG • New 

7390: Shiny Black/Gray, Polar PhD Drivers • New 

Fasano 




7397: Red, Polar PhD CPG • New 

7396: Dark Tortoise, Polar PhD Drivers • New 

7395: Shiny Black, Polar PhD Drivers • New 

7394: Shiny Black, Polar PhD CPG • New

Serengeti Sport Serengeti Sport 

Mente 




7343: Dark Demi Tortoise, Polar PhD Drivers ® • New 


7341: Shiny Black, Polar PhD CPG • New 

Presa 




7337: Dark Demi Tortoise, Polar PhD Drivers • New 



Cetera 




7340: Dark Demi Tortoise, Polar PhD Drivers • New 

7339: Hematite, Polar PhD Drivers • New 


20 21 

nuvola 




7360: Shiny Brown, Polar PhD Drivers ® • New 


7358: Hematite, Polar PhD Drivers • New 

7357: Shiny Black/Orange, Polar PhD Drivers • New 

nuvino 




7319: Hematite, Polar PhD CPG • New 



7316: Shiny Brown, Polar PhD Drivers • New 

Maestrale 

Base Curve: 8 



7356: Satin Black, Polar PhD Drivers • New 

7355: Satin Black, Polar PhD CPG • New 

7354: Shiny Black/Orange, Polar PhD Drivers • New 

7353: Black/Taupe, Polar PhD CPG • New

made for milan 

If you’re the type of person who yearns to visit a place where fashion, art and shopping are 

put on a pedestal, rising above all others, then it’s perfectly clear. You were made for Milan. 


Milan can get chilly 

in winter. Layer 

appropriately with 

stylish grays and 

blacks, while viewing 

everything through 

the Serengeti ® Matteo 

(opposite page) or 

Luigi and Savona 

(this page).

sport 

Classics 

a slightlY more progressive take on traditional, the serengeti ® 

sport classics collection was designed to accommodate the 

go-anYwhere, do-anYthing attitude of those who wear them. 

the stYlish frames and technologicallY advanced lenses 

complement that confidence. 

24 Luigi sunglass by SERENGETI 25 


luigi 




7383: Silver/Black Tannery, Drivers ® • New 

7382: Gunmetal/Black Tannery, 555nm ® Polarized • New 

7381: Espresso/Brown Tannery, Drivers Polarized • New 

avena 




7386: Gunmetal/Black Tannery, 555nm Polarized • New 

7385: Espresso/Brown Tannery, Drivers Polarized • New 

7384: Gold/Brown Tannery, Drivers • New 

Velocity 




7289: Shiny Gold, 555nm Polarized 

7273: Espresso, Drivers Polarized 

7272: Shiny Silver, Drivers Polarized 

6935: Espresso, Drivers Gradient 

6692: Gunmetal, Drivers Gradient

Sport Classics Sport Classics 

Verona 




7307: Shiny Gunmetal, 555nm ® Polarized 

7305: Pewter, Drivers ® Polarized 

7304: Shiny Gold, Drivers 

Vento 





7298: Satin Black, 555nm Polarized 

7297: Satin Black, Drivers Polarized 

7295: Shiny Silver, Drivers 

granada 





7302: Pewter, Drivers 

7301: Satin Black, 555nm Polarized 


26 27 

Vedi 




6951: Satin Gunmetal, 555nm ® Polarized 

6824: Shiny Black, Drivers ® 


gio 




7246: Shiny Dark Demi Tortoise, Drivers Polarized 

7245: Shiny Dark Demi Tortoise, Drivers 



trento 




7308: Shiny Tortoise, Drivers Polarized 


7053: Tortoise, Drivers Gradient 

7052: Shiny Black, Drivers Polarized

COSMOPOLITAN CHIC 

Certain things need only to be seen to be understood. Serengeti ® sunglasses on a beautiful and stylish woman is one of those things. 


Safariesque gear with the 

Serengeti ® Bianca hints at 

your wild side (this page), 

while a sophisticated 

skirt ensemble and the 

Serengeti Vittoria convey 

a firm command of fashion 

(opposite page).

Cosmopolitan 

fashion and function have taken the high road. the cosmopolitan 

collection features lenses with the latest in molecular 

technologY, along with a stYle that’s as big and bold as it gets. 

anY situation, anY time, these sunglasses were engineered to 

accentuate Your lifestYle. 

30 Matteo sunglass by SERENGETI 31 


Bianca 




7409: Shiny Black, Drivers ® • New 

7368: Shiny Black, Drivers Polarized • New 

7367: Glitter Tortoise, Drivers Polarized • New 

7366: Dark Stripe Tortoise, 555nm ® Polarized • New 

7365: Dark Stripe Tortoise, Drivers • New 

7364: Shiny Black, 555nm Polarized • New 

giada 




7403: Pearl White, 555nm Polarized • New 

7402: Dark Tortoise, Drivers • New 

7401: Dark Tortoise, Drivers Polarized • New 

7400: Shiny Black, Drivers • New

Cosmopolitan Cosmopolitan 

savona 




7261: Black Leopard, Drivers ® 

7182: Black Mosaic, Drivers 

7066: Brown Tan Leopard Fade, Drivers Polarized 

7065: Tortoise, Drivers Polarized 

Vittoria 




7313: Tortoise, Drivers Polarized 

7258: Brown Tan Leopard Fade, Drivers Polarized 

7179: Metallic Medley, Drivers Polarized 

7178: Tortoise, Drivers 

7177: Shiny Black/Black Mosaic, 555nm ® Polarized 

32 33 

Matteo 




7372: Amber Tortoise, Drivers ® Polarized • New 

7371: Black Granite, Drivers • New 

7370: Shiny Black, Drivers Polarized • New 

7369: Shiny Black, 555nm ® Polarized • New 

Monte 




7231: Shiny Black/Laser Etched, Drivers 

7230: Shiny Dark Demi Tortoise, Drivers Polarized 


7227: Shiny Black, Drivers Polarized

Cosmopolitan 

Bocca 




7309: Shiny Black, 555nm ® Polarized 

7167: Brown Fade, Drivers ® Polarized 

7058: Tortoise, Drivers Gradient 


Canova 




7279: Medium Gunmetal/Black, Drivers Polarized 

7278: Medium Gunmetal/Black, 555nm Polarized 

7277: Espresso/Tortoise, Drivers Polarized 

7276: Espresso/Tortoise, Drivers 

Alain’s take 

on Italy 

Alain Prost’s tenure on Italy’s 

prestigious Ferrari F1 team 

proved to be one of the most 

memorable in his illustrious 

racing career. 

As lead driver, Alain continually 

pushed the limits of himself, 

his teammates and the cars. 

Nicknamed “The Professor,” 

Alain shunned training that 

relied on feel and gut instincts, 

relying instead on shrewd 

calculations, discipline and 

knowing every square millimeter 

of your car. Between 1990 and 

1991, Alain won four times in 

Italy at both Monza and Imola. 

Part of this success could be 

attributed to Alain’s affinity for 

the storied Ferrari team, as well 

as Italy itself. Long known for 

its meticulous craftsmanship 

and sense of pride, the country 

boasts the kind of philosophy 

that’s directly in line with Alain’s. 

Alain Prost wears the Serengeti ® Luigi. 

34 35

A glimpse behind the lens 

By Elliott Allen 

36 

It’s not exactly something you’d ponder off the top off your head, not for 

most people at least. But when you’re on a photo shoot with the highly 

accomplished Greg Gorman, who happens to be shooting for Serengeti ® 

sunglasses, well then, perhaps it’s not so odd to ask the question: What 

do good camera lenses and good sunglass lenses have in common? 

Renowned for his illuminating celebrity portraiture, Greg has been behind 

the lens for more than four decades, having shot countless stars, including 

such polar personalities as Jimi Hendrix and Robert De Niro. As you might 

expect, he possesses an encyclopedic knowledge of lens technology and 

light, as well as pretty much anything else you might want to talk about...wine, 

music, travel. With Greg, it’s all seamlessly woven into the conversation. 

With all that experience, quality is something Greg can recognize at a 

glance. And he sees it in his own pair of Serengeti sunglasses. “They have 

an exceptionally well-crafted lens to match their refined frames.” Amazingly, 

this philosophy of comprehensive quality is not something all sunglass 

manufacturers adhere to, including some 

fairly high-end companies. To punctuate that 

point, Greg disparagingly notes how some 

photographers will essentially do the same thing, 

putting a $20 filter over a $1,000 lens. “It just 

doesn’t make sense–not with cameras, not for 

sunglasses.” You can tell it’s a peeve of his. 

He’s also noticed how well the photochromic 

technology in his Serengeti lenses accommodate 

varying light conditions, which is also a hallmark 

of a good camera lens. To make his point, Greg 

goes off on an articulate tangent about “the 

golden light of Tuscany” and his favorite camera 

lens for Italy, the 81b Yellow, while complimenting 

Serengeti for its vast array of superior lenses. 

He wears his Serengeti’s on the road and can back up how they make the 

sun-swathed landscape of his native California more crisp and vibrant. 

For a man who’s been shooting since the late 60s, you might think Greg 

would shun the latest digital camera technology. You’d be wrong. Instead, he’s 

thoroughly embraced the new digital format, while some of his contemporaries 

have been much more tepid about the prospect. As far as sunglasses go, 

a similar leap has taken place. Advances in computer technology have made 

it possible to generate incredibly precise tolerances in the lens manufacturing 

process. This has yielded stronger, lighter lenses with enhanced clarity, all of 

which are embodied in Serengeti’s new Polar PhD lens. 

Greg sees a parallel here, too, acknowledging that digital camera lenses are 

advancing so quickly that he’s consistently astonished by their clarity and 

capabilities. “Lens technology is advancing at a seemingly exponential rate,” 

he energetically states, revealing an unabashed excitement about all the 

possibilities that lie ahead. With that thought, it seems the future is, indeed, 

where it’s at, and for one moment in time, a world-famous photographer and 

the world’s finest driving sunglass are in total synchronicity. 

Taking direction from 

photographer Greg 

Gorman, James 

Denton strikes a profile 

pose in the Serengeti ® 

Larino, showcasing 

their aggressive wrap. 

Opposite: Denton 

and Gorman enjoy 

a glass of wine after 

the photo shoot.

5 

Italy’s five most 

scenic drives 

From the chic cities in the north and the glamour of the Riviera, to 

Tuscany’s wine region and the rustic charm of the south, there’s very 

little in Italy that isn’t scenic. Narrowing it down to five drives was 

no easy task. This list represents a good cross section of the kinds 

of things that lure over 35 million visitors a year to this charming, 

boot-shaped country. Doing just one of these drives would make 

for an unforgettable experience. All five, and there’s a very good 

chance you might not want to ever leave. 

Italian Republic 

Capital: Rome 

Official Language: Italian 

Population: 60,114,021 

Area: 301,338 km 

Drives on the right 

Motorways: 6,487 km 

Currency: Euro 

SS7 Via Appia 

Commissioned by Censor Appius Caecus in 312 BC, the 

Appian Way is one of the oldest and most well-known 

of the surviving Roman roads. The road stretches 

from the heart of Rome to the seaport of Brindisi over 

350 miles to the southeast. Almost like a Route 66 of 

the ancient world, the Via Appia supplies history and 

unexpected charm around every turn. Complementing 

the journey, the Vasio with the Drivers lens exudes a 

timeless quality all its own. 

SS1 Via Aurelia 

As you wind your way along the rocky coast, you’ll 

soak up all that the Italian Riviera has to offer. The 

gleaming blue sea, terraced gardens, swank hotels 

and cliff-hugging villages are just a few of the sights 

that will glamorize your senses. Having inspired 

countless car-chase scenes in movies, Via Aurelia’s 

narrow path will most likely inspire you to play it 

cautiously. Likewise, the Serengeti ® Lamone with 

its 555nm ® polarized lens is a stylish way to play 

it safe with your eyes. 

SS163 Strada Amalfi 

This 45-mile stretch of road allows you to experience 

the classic sights, smells and overall beauty of the 

southern Italian coast. Beware, however, it’s not for 

the faint of heart. Perched along the sheer coastal 

cliffs between Amalfi and Sorrento, the drive can be 

hair-raising, especially considering there’s a good bit 

of traffic and usually only a short stone wall separating 

you from your maker. Stopping off on one of the many 

small seaside towns, such as Arienzo, will help break 

up the tension. The Presa with its Polar PhD CPG 

lens will help you take it all in with absolute clarity. 

SS222 Strada Chiantigiana 

As the name implies, this road ambles through 

the rolling vineyards of Tuscany’s Chianti region. 

This charming backroad connects Florence and 

Siena, making it ideal for a leisurely day trip. Tour 

the wineries, stop for a meal and, if a little side road 

beckons, don’t hesitate to wander off course. The 

Bianca with the Drivers ® polarized lens will easily 

adjust to Chianti’s changing scenery while giving 

you the style to mingle in any social scene you 

38 39 

happen upon. 

SS48 Grande Strada delle Dolomiti 

Nestled in the far north of Italy, this road snakes 

through the heart of the jagged Dolomite mountains. 

It provides unencumbered and breathtaking views 

of the surrounding mountains, partially due to the fact 

the roadway is often right on the edge of some very 

precipitous drops. Brush up on your German, as it’s 

the primary language spoken here. The thin air and 

harsh glare of this rugged terrain is the ideal match 

for Serengeti’s Matteo with its Drivers polarized lens.

Rx Warranty 

serengeti ® 

eyewear 

national sun rX program 

CHOICES, ALL OF THEM SUPERIOR 

The Serengeti Eyewear National Sun RX program offers a wide range of custom choices, from single vision to progressive lenses, 

with the same high level of craftsmanship and technology that Serengeti is renowned for. 

ONLY THE FINEST TECHNOLOGY 

Just like our plano sunglasses, we employ only the very best polarization, photochromic and Spectral Control ® technologies. 

Serengeti partners with Carl Zeiss Vision ® , an industry leader in RX lens development and processing, to offer authentic Serengeti 

glass RX lenses and the new Polar PhD lens. 

Serengeti Polar PhD RX lenses, available in polarized and non-polarized, utilize a new material tinting and casting process called 

“confined tint.” Unlike other tinted photochromic lenses, this patent-pending technology allows the placement of the photochromic dyes 

in the front surface of the semi-finished lens. The polarized film is positioned closer to the front surface of the lens, providing a center 

thickness of just 1.4mm, thinner than any other prescription polarized lens on the market. 

Serengeti NXT ® PhD RX lenses are made with Trivex ® material and provide many advantages. They are the fastest performing photochromic 

sun lenses on the market. Their impact resistance, light weight and Abbe value of 45 make them perfect for any activity — driving, walking, 

biking, golfing, sailing, hiking. 

Carl Zeiss Vision is the exclusive supplier of Serengeti RX lenses. Carl Zeiss Vision uses a patented platform of customized 

progressive lenses and proprietary single vision processing. The results are clear — optical superiority, customizable frame 

and lens options, UV protection, and authenticity. 

Eye care professionals may contact Carl Zeiss Vision at 800.831.8583 for program details or request literature #60281 through 

Serengeti Customer Service at 888.838.1449. 

sunglass warranty 

INTRODUCTION Congratulations on your purchase of 

Serengeti ® eyewear. No matter the weather, our patented 

Spectral Control ® system is a dynamic “smart” lens technology 

that provides the ultimate in comfort and clarity. This exclusive 

photochromic lens is constantly adjusting for superior 

definition and enhanced contrast. 

For product registration: serengeti-eyewear.com 

LIMITED WARRANTY Serengeti warrants to the consumer that 

for one year from the date of purchase, we will repair or replace, 

at our option, any Serengeti product that is defective in materials 

or workmanship. This warranty does not apply to products that 

have been lost, altered, broken or damaged by misuse, failure to 

follow instructions or normal wear, including lens scratching or 

accidental frame breakage. For this warranty to apply, purchase 

must have been made in the United States from an authorized 

Serengeti dealer and you must have the proof of purchase. 

Only authentic Serengeti products will be warranted. This 

warranty shall not apply to any defect or damage caused 

by improper or unreasonable use of this product. Serengeti 

lenses are not warranted against scratching. All warranties 

that are implied by law are also limited for one year from the 

date of purchase. Consumers may send damaged or defective 

products with proof of purchase from an authorized Serengeti 

dealer to: 

Serengeti Eyewear 

8500 Marshall Drive, Lenexa, KS 66214 

If your Serengeti product is no longer under the limited warranty 

and has been damaged by accidental and/or normal use, 

Serengeti will inspect and repair (if possible) the product in 

question at our place of business. Please contact the Customer 

Service Department at 888.838.1449 for more information. 

For products purchased outside of the United States, please 

contact your local dealer for applicable warranty information. 

CARE AND USE Please take care of your Serengeti 

sunglasses. On those rare occasions when you aren’t 

wearing them, store them in their case. Warning: Serengeti 

lenses are scratch-resistant, not scratchproof. If you take a few 

precautions to preserve the lenses, they will last for many years. 

Serengeti does not warrant against normal wear, including lens 

scratching or accidental frame breakage. To clean lenses, blow 

loose particles off the lenses, then clean with an optical lens 

cloth or soft cotton cloth. A mild liquid soap diluted with warm 

water can also be used on the cloth. 

Never use paper products to clean lenses. 

Since salt is highly abrasive, rinse lenses with fresh water 

before cleaning. 

Store glasses in their protective case when not in use. 

Do not place lenses facedown on any surface. 

Never put your sunglasses loose in a pocket or purse where 

objects may damage lenses. 

Do not leave your sunglasses where conditions are intensely 

hot or cold (for example, on the dashboard of your car). 

Caution: Do not wear for night driving or for impact sports, 

or use as safety glasses. Serengeti sunglasses comply with 

ANSI Z80.3 requirements. Lenses meet Conn SGST40 and 

FDA impact requirements, but are NOT SHATTERPROOF. 

All Serengeti products (with lenses of nominal plano power) 

are in compliance with Council Directive 89/686/EEC (PPE) 

and are CE marked accordingly. 

40 Featuring the Dante. 

41

the world’s finest driving sunglass 

©2010 ®, denote trademarks of Serengeti SS-657

Serengeti - OpticsPlanet.com

Create successful ePaper yourself

Delete template?

Save as template?