China Monthly Activity Report California Travel and Tourism ...
China Monthly Activity Report California Travel and Tourism ...
China Monthly Activity Report California Travel and Tourism ...
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CTTC <strong>China</strong> August 2009 <strong>Report</strong> Prepared by East Communications<br />
C. <strong>Travel</strong> Trade Marketing<br />
1. Coop with Tour Operators<br />
In order to promote <strong>California</strong> <strong>Travel</strong> Meals which is the crust of the travel trade program<br />
for 2009-2010, CTTC <strong>China</strong> has discussed with leading tour operators <strong>and</strong> wholesalers in<br />
<strong>China</strong> for their support of the program. The way of cooperation is as such: Airlines in the<br />
region will lead the project. They will offer competitive rates to lower the travel cost which<br />
is always key in the <strong>China</strong> market. We have secured the participation of UA <strong>and</strong> Korea<br />
Airlines. The airlines companies <strong>and</strong> CTTC <strong>China</strong> will invite the tour operators <strong>and</strong><br />
wholesalers to discuss marketing <strong>and</strong> advertising campaigns to fully execute the program<br />
with the consumers. CTTC <strong>China</strong> will provide informational support in terms of itineraries,<br />
local connections, <strong>and</strong> some earned media coordination. Thus far, CTTC <strong>China</strong> has solicit the<br />
following partners to work with in the pilot phase of the program. It is with the<br />
underst<strong>and</strong>ing of the airlines that there will be five or more local operators/wholesalers to<br />
participate in the program. The objective of this coop consortium is to launch new <strong>California</strong><br />
products for Chinese New Year Golden Week travel which is in February of 2010.<br />
<strong>China</strong> Youth <strong>Travel</strong> Services (CYTS), Beijing<br />
<strong>China</strong> <strong>Travel</strong> Services (CTS), Beijing<br />
<strong>China</strong> <strong>Travel</strong> Services (CTS), Shanghai<br />
<strong>China</strong> International <strong>Travel</strong> Services (CITS), Shanghai<br />
Shanghai Jinjiang Tour group co.,ltd<br />
Galaxy tour Shanghai: large wholesaler<br />
UTS tours Shanghai--Hua Mei Holiday<br />
P<strong>and</strong>a <strong>China</strong> <strong>Travel</strong> Services (P<strong>and</strong>a CTS), Guangzhou<br />
<strong>China</strong> Merchants International <strong>Travel</strong> Services (Merchant CITS), Guangzhou<br />
Guangdong Driving Association<br />
Mercury Shanghai (Wholesalers)<br />
2. Coop with airlines<br />
The airlines support is fundamental to the success of <strong>California</strong> <strong>Travel</strong> Meals. The CTTC<br />
<strong>China</strong> office has entered two agreements with Korea Airlines in Shanghai (most popular<br />
airlines in Eastern <strong>China</strong>) <strong>and</strong> UA in Guangzhou (most popular airlines in Southern <strong>China</strong>).<br />
An agreement is being negotiation with UA in Beijing which is already our sponsor for the<br />
Sunshine Super Fam in November for 15 media journalists <strong>and</strong> 15 travel trade executives.<br />
To increase the publicity for the airlines, we are exploring the option of incorporating the<br />
airlines’ names into the products for their region. For example, KE Sunshine <strong>California</strong> will<br />
be for Eastern <strong>China</strong>. UA Sunshine <strong>California</strong> will be for Southern <strong>China</strong>.
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