Marketing Materials Request Form

Marketing Materials Request Form
This form should be used to request development of any new marketing communications
materials, such as those identified in this form under “Type of Projects,” as well as updating of
existing materials.
All fields on this form should be completed as fully as possible. This will help the Office of
Marketing Communication determine the level of support and type of communication needed for
your project as well as the priority your project requires along with others in production.
Once you’ve completed the form, save it to your computer with a file name that includes the
words “Marketing materials” and a brief descriptor (for example, “Marketing Materials History
Sheet”). Then e-mail it to: wvg2@psu.edu
Contact Information:
Academic or Administrative Unit:
Office, program, etc.
Requester Name:
PSU E-Mail:
Phone #:
Today’s Date:
Project Background:
Name of Project or Piece:
Type of Project or Piece (if known):
If multiple communications may be needed, choose all that apply.
Brochure
Fact Sheet
Direct Mail
Poster
Print Ad
Is this project:
New
Invitation
Video
Website
Promotional Item/Giveaway
Other:

Update of a previous piece
If updating a previous piece, what is the U.Ed.#:
Target Audiences:
Choose all that apply.
Prospective Students
Current Students
Parents
Faculty
Staff
Alumni
Donors
Other (describe):
Purpose:
Goals for the project/piece: Intended purpose and call to action
Key Messages:
The main points to be conveyed in the piece. The primary features of the program, service, event. The
benefits the features bring to the audience.
Supporting Information: Submit with this form any additional background (i.e., previous brochures,
PowerPoint presentations, visuals, etc.) via email (wvg2@psu.edu) or campus mail (Marketing
Communication, 207 Glenhill Farmhouse). If you are supplying any proposed/draft copy, please provide it
as a text file in a Word document only (Publisher documents non-compatible).

Photography Needed?
No
Yes
If so, please describe:
Additional Project Specs:
Estimated Quantity:
Means of Delivery:
Anticipated plan for delivering the piece: traditional mailing, e-mailing, handing out at events, etc.
Date Needed:
A minimum of 4-8 weeks is required for many printed materials requests. The scope of some requests,
especially new projects or items to be mailed, may require more time.
Available Budget:
To cover printing, photography or other vendor charges.
Budget #:
Once you’ve completed the form:
Save it to your computer naming the file with the words “Marketing materials” and a brief
descriptor (for example, “Marketing Materials History Sheet”).
E-mail it to wvg2@psu.edu
Provide any supporting material by e-mail (wvg2@psu.edu) or campus mail (Marketing
Communication, 207 Glenhill Farmhouse)
Once we’ve received the form, a member of the Marketing Communication staff will contact you
to discuss your project.