Core Strategy Preferred Options document - Amazon Web Services

Core Strategy Preferred Options document - Amazon Web Services Core Strategy Preferred Options document - Amazon Web Services

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Strategies, Activities and Actions – Economic Development In 2005, job density in the District was 0.53, while regional and national levels were 0.82 and 0.84 respectively, it therefore shows that there are not enough jobs within our District. Jobs density figures refer to the number of jobs per residents of working age, e.g. if the job density level is 1.0, this would mean that there is one job for every resident (of the working age) in the District. (Source: ONS). London Southend Airport is located within the District and has the potential to be a focus for economic growth around aviation-related industries. ED3 Existing Employment Land – Preferred Option We will review existing employment land through the Employment Land Study and consider reallocation for housing where appropriate. Existing employment sites which are well used and sustainable will be protected from uses that would undermine their role as employment generators. In addition, we will work with our partners to ensure their viability by ensuring adequate infrastructure is in place. In particular, we will seek improvements to the highways serving Baltic Wharf in order to sustain employment in this rural part of the District. ED3 – Alternative Options Option Why is it not preferred? Notwithstanding the outcome of the Employment Land Study, maintain existing employment allocations. Future Employment Allocations The Employment Land Study has identified land to the west of Rayleigh as a suitable strategic location for additional employment land provision. The study recommends that land in this location comes forward for office development. It is also important to consider environmental and social considerations. Additional employment areas will not be directed towards areas with landscape or ecological value. In addition, new employment developments must be accessible to all sections of the community by a range of transport opportunities and should be of a type that meets local skills. 48 This would, potentially, result in an inefficient use of land.

Strategies, Activities and Actions – Economic Development ED4 Future Employment Allocations – Preferred Option We will allocate land to the south of London Road, Rayleigh to accommodate a new employment park, and work with partners to secure its delivery. It will have the following characteristics: • Able to accommodate employment uses displaced by residential redevelopment • Be suitable for high-quality office and industrial development • A versatile layout and design that can accommodate a range of uses and can be adapted to meet changes in the economy. • Accessible by a range of transport options • Good links to the A130 and A127 We will also encourage the development of employment generating use within existing settlements, particularly town centres, where appropriate. ED4 – Alternative Options Option Why is it not preferred? Allocate specific employment types to specific land areas in order to ensure uses match local skills. Seek to concentrate future employment uses within existing settlements. Alternative location for additional employment land to the west of Rayleigh. Eco-Enterprise Centre Such an approach is considered far too inflexible and unlikely to be implemented by businesses. In addition, it would not allow employment uses to adapt to changes in the economy or changes in local employment needs. We consider it unlikely that an adequate number of jobs can be provided within existing settlements. In addition, some forms of employment use, particularly industrial uses, are inappropriate within residential areas. The preferred location is felt to be well related to the existing highway network and residential areas, without being so close to residential areas as to have a negative impact on amenity. Enterprise, or business incubation, centres provide an ideal structured environment in which new businesses can grow. They differ from other types of business support because they offer comprehensive, responsive and custom services to early stage businesses at the most vulnerable point in their lifecycle. Additionally, quality support can be delivered at varying degrees to a greater number of businesses. The resources made available through an incubation or enterprise 49 Although the District relies on a greater than average proportion of manufacturing jobs and this is the sector which is shrinking the most due to changes in the economy, Rochford District contains specialist manufacturing which continues to perform well. The leading authority for business incubation in the United Kingdom is UKBI and they define incubation as “a unique and highly flexible combination of business development processes, infrastructure and people designed to nurture new and small businesses by helping them to survive and grow through the difficult and vulnerable early stages of development." (© UK Business Incubation Limited 2008).

Strategies, Activities and Actions – Economic Development<br />

ED4 Future Employment Allocations – <strong>Preferred</strong> Option<br />

We will allocate land to the south of London Road, Rayleigh to<br />

accommodate a new employment park, and work with partners to<br />

secure its delivery. It will have the following characteristics:<br />

• Able to accommodate employment uses displaced by<br />

residential redevelopment<br />

• Be suitable for high-quality office and industrial development<br />

• A versatile layout and design that can accommodate a range of<br />

uses and can be adapted to meet changes in the economy.<br />

• Accessible by a range of transport options<br />

• Good links to the A130 and A127<br />

We will also encourage the development of employment generating<br />

use within existing settlements, particularly town centres, where<br />

appropriate.<br />

ED4 – Alternative <strong>Options</strong><br />

Option Why is it not preferred?<br />

Allocate specific<br />

employment types to<br />

specific land areas in<br />

order to ensure uses<br />

match local skills.<br />

Seek to concentrate<br />

future employment<br />

uses within existing<br />

settlements.<br />

Alternative location for<br />

additional employment<br />

land to the west of<br />

Rayleigh.<br />

Eco-Enterprise Centre<br />

Such an approach is considered far too<br />

inflexible and unlikely to be implemented by<br />

businesses. In addition, it would not allow<br />

employment uses to adapt to changes in the<br />

economy or changes in local employment<br />

needs.<br />

We consider it unlikely that an adequate<br />

number of jobs can be provided within<br />

existing settlements. In addition, some<br />

forms of employment use, particularly<br />

industrial uses, are inappropriate within<br />

residential areas.<br />

The preferred location is felt to be well<br />

related to the existing highway network and<br />

residential areas, without being so close to<br />

residential areas as to have a negative<br />

impact on amenity.<br />

Enterprise, or business incubation, centres provide an ideal structured<br />

environment in which new businesses can grow. They differ from other<br />

types of business support because they offer comprehensive, responsive<br />

and custom services to early stage businesses at the most vulnerable<br />

point in their lifecycle. Additionally, quality support can be delivered at<br />

varying degrees to a greater number of businesses.<br />

The resources made available through an incubation or enterprise<br />

49<br />

Although the District<br />

relies on a greater<br />

than average<br />

proportion of<br />

manufacturing jobs<br />

and this is the sector<br />

which is shrinking the<br />

most due to changes<br />

in the economy,<br />

Rochford District<br />

contains specialist<br />

manufacturing which<br />

continues to perform<br />

well.<br />

The leading authority<br />

for business incubation<br />

in the United Kingdom<br />

is UKBI and they<br />

define incubation as “a<br />

unique and highly<br />

flexible combination of<br />

business development<br />

processes,<br />

infrastructure and<br />

people designed to<br />

nurture new and small<br />

businesses by helping<br />

them to survive and<br />

grow through the<br />

difficult and vulnerable<br />

early stages of<br />

development." (© UK<br />

Business Incubation<br />

Limited 2008).

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