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Core Strategy Preferred Options document - Amazon Web Services

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Strategies, Activities and Actions – Economic Development<br />

ED2 Employment Growth – <strong>Preferred</strong> Option<br />

We will encourage development that enables the economy to diversify<br />

and modernise through the growth of existing businesses and the<br />

creation of new enterprises providing high value employment, having<br />

regard to environmental issues and residential amenity.<br />

We will ensure our Economic Development <strong>Strategy</strong> and planning<br />

policies are linked, and that planning enables the spatial aspects of<br />

the Economic Development <strong>Strategy</strong>.<br />

The provision of office space within Rayleigh town centre will be<br />

encouraged.<br />

Area Action Plans for Rochford and Hockley town centres will seek to<br />

achieve economic, as well as social and environmental, benefits.<br />

We will enhance and protect the role of small and medium sized<br />

commercial enterprises within the District’s economy, including rural<br />

businesses.<br />

ED2 – Alternative <strong>Options</strong><br />

Option Why is it not preferred?<br />

Focus purely on London<br />

Southend Airport and its<br />

environs as an economic<br />

catalyst.<br />

Existing Employment Land<br />

Whilst London Southend Airport is an<br />

economic driver for the area, it is important<br />

to provide a diverse range of employment<br />

uses across the District and to ensure<br />

there are employment opportunities in<br />

locations accessible to all communities.<br />

We will enable existing businesses to diversify, modernise and grow and<br />

will protect employment land from alternative development that would<br />

reduce the quantity and / or quality of jobs in the District. Employment<br />

policies will maintain a degree of flexibility in order to ensure that sites<br />

can respond and adapt to changes in the economy.<br />

However, the District contains several industrial estates which are looking<br />

tired and in need of investment. Some are also close to housing and have<br />

an impact on residential amenity.<br />

We will consider the location and condition of existing industrial estates<br />

and will consider the creation of new employment areas in more<br />

sustainable locations. We will need to consider the relocation of existing<br />

bad neighbour uses to more appropriate locations.<br />

47<br />

Over one in five<br />

people commute to<br />

London for work in<br />

South Essex as a<br />

whole. Rochford has a<br />

slightly lower level,<br />

with 18% of the<br />

District’s workforce<br />

commuting to the<br />

capital.<br />

The economy of the<br />

District is dominated<br />

by the service sector<br />

with over threequarters<br />

of those<br />

employed in the<br />

District working in this<br />

sector. This is,<br />

however, a smaller<br />

proportion than that of<br />

either the region or the<br />

country.<br />

The number of VAT<br />

based local units<br />

registered within<br />

Rochford District was<br />

recorded as 2,660 in<br />

March 2007. (Source:<br />

ONS).

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