Core Strategy Preferred Options document - Amazon Web Services
Core Strategy Preferred Options document - Amazon Web Services
Core Strategy Preferred Options document - Amazon Web Services
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Strategies, Activities and Actions – Economic Development<br />
ED2 Employment Growth – <strong>Preferred</strong> Option<br />
We will encourage development that enables the economy to diversify<br />
and modernise through the growth of existing businesses and the<br />
creation of new enterprises providing high value employment, having<br />
regard to environmental issues and residential amenity.<br />
We will ensure our Economic Development <strong>Strategy</strong> and planning<br />
policies are linked, and that planning enables the spatial aspects of<br />
the Economic Development <strong>Strategy</strong>.<br />
The provision of office space within Rayleigh town centre will be<br />
encouraged.<br />
Area Action Plans for Rochford and Hockley town centres will seek to<br />
achieve economic, as well as social and environmental, benefits.<br />
We will enhance and protect the role of small and medium sized<br />
commercial enterprises within the District’s economy, including rural<br />
businesses.<br />
ED2 – Alternative <strong>Options</strong><br />
Option Why is it not preferred?<br />
Focus purely on London<br />
Southend Airport and its<br />
environs as an economic<br />
catalyst.<br />
Existing Employment Land<br />
Whilst London Southend Airport is an<br />
economic driver for the area, it is important<br />
to provide a diverse range of employment<br />
uses across the District and to ensure<br />
there are employment opportunities in<br />
locations accessible to all communities.<br />
We will enable existing businesses to diversify, modernise and grow and<br />
will protect employment land from alternative development that would<br />
reduce the quantity and / or quality of jobs in the District. Employment<br />
policies will maintain a degree of flexibility in order to ensure that sites<br />
can respond and adapt to changes in the economy.<br />
However, the District contains several industrial estates which are looking<br />
tired and in need of investment. Some are also close to housing and have<br />
an impact on residential amenity.<br />
We will consider the location and condition of existing industrial estates<br />
and will consider the creation of new employment areas in more<br />
sustainable locations. We will need to consider the relocation of existing<br />
bad neighbour uses to more appropriate locations.<br />
47<br />
Over one in five<br />
people commute to<br />
London for work in<br />
South Essex as a<br />
whole. Rochford has a<br />
slightly lower level,<br />
with 18% of the<br />
District’s workforce<br />
commuting to the<br />
capital.<br />
The economy of the<br />
District is dominated<br />
by the service sector<br />
with over threequarters<br />
of those<br />
employed in the<br />
District working in this<br />
sector. This is,<br />
however, a smaller<br />
proportion than that of<br />
either the region or the<br />
country.<br />
The number of VAT<br />
based local units<br />
registered within<br />
Rochford District was<br />
recorded as 2,660 in<br />
March 2007. (Source:<br />
ONS).