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Strategies, Activities and Actions – Economic Development Rochford District’s proximity to engines of economic growth – London, South East knowledge economy etc – together with improvements in technology and the more rural quality of life available in the District – provide economic opportunities. The key aim of the Economic Development Strategy is to work with partners and colleagues to maximise opportunities for economic development within the District and encourage a thriving local economy. ED1 – Alternative Options Option Why is it not preferred? Focus employment development around the airport purely on aviation related industries. Employment Growth We will actively seek to maintain high and stable levels of economic and employment growth in the District, and will support proposals that secure growth within high value businesses and which match the local skills in order to reduce reliance on out-commuting. The Employment Land Study has identified the economic characteristics and opportunities for the District as a whole, excluding the area around London Southend Airport. The study notes that the supply of employment land within the District is tight, with little available land. Rochford District is currently a stronger industrial than office location. However, net additional demand for industrial land is very limited over the planning period. The study recommends that an additional 2 hectares of land suitable for office use is allocated. The Employment Land Study also emphasises the potential for office uses to thrive within Rayleigh town centre, given its strategic location. The economic potential of the town centres of Rayleigh, Rochford and Hockley is acknowledged, particularly with regard to the latter two’s redevelopment opportunities. This is discussed in more detail in the Retail and Town Centres section of this document. 46 Whilst there will be benefits to the agglomeration of aviation related industries around the airport, we believe there is also opportunity to provide appropriate land for alternative employment uses in the vicinity. We believe that it would not be beneficial to the District economy’s robustness to rely solely on aviation related industries.
Strategies, Activities and Actions – Economic Development ED2 Employment Growth – Preferred Option We will encourage development that enables the economy to diversify and modernise through the growth of existing businesses and the creation of new enterprises providing high value employment, having regard to environmental issues and residential amenity. We will ensure our Economic Development Strategy and planning policies are linked, and that planning enables the spatial aspects of the Economic Development Strategy. The provision of office space within Rayleigh town centre will be encouraged. Area Action Plans for Rochford and Hockley town centres will seek to achieve economic, as well as social and environmental, benefits. We will enhance and protect the role of small and medium sized commercial enterprises within the District’s economy, including rural businesses. ED2 – Alternative Options Option Why is it not preferred? Focus purely on London Southend Airport and its environs as an economic catalyst. Existing Employment Land Whilst London Southend Airport is an economic driver for the area, it is important to provide a diverse range of employment uses across the District and to ensure there are employment opportunities in locations accessible to all communities. We will enable existing businesses to diversify, modernise and grow and will protect employment land from alternative development that would reduce the quantity and / or quality of jobs in the District. Employment policies will maintain a degree of flexibility in order to ensure that sites can respond and adapt to changes in the economy. However, the District contains several industrial estates which are looking tired and in need of investment. Some are also close to housing and have an impact on residential amenity. We will consider the location and condition of existing industrial estates and will consider the creation of new employment areas in more sustainable locations. We will need to consider the relocation of existing bad neighbour uses to more appropriate locations. 47 Over one in five people commute to London for work in South Essex as a whole. Rochford has a slightly lower level, with 18% of the District’s workforce commuting to the capital. The economy of the District is dominated by the service sector with over threequarters of those employed in the District working in this sector. This is, however, a smaller proportion than that of either the region or the country. The number of VAT based local units registered within Rochford District was recorded as 2,660 in March 2007. (Source: ONS).
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Rochford District Council October 2
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