Core Strategy Preferred Options document - Amazon Web Services

Strategies, Activities and Actions – Housing
The average
household size in
Rochford District is
greater than the
national average. This
is particularly the case
in the western part of
the District.
The District
experiences relatively
modest levels of inmigration,
primarily
into Foulness and
Great Wakering Ward
and areas along the
border with Basildon.
Local services must be
accessible from new
developments to make
them sustainable, and
to facilitate
achievement of the
objective ‘increasing
accessibility to
services’ as outlined in
the Sustainable
Community Strategy.
H2 – Alternative Options (continued)
Option Why is it not preferred?
East Rochford as
alternative to other
Rochford locations
North Ashingdon as
alternative to other
Ashingdon locations
North East Hockley as
alternative to other
Hockley / Hawkwell
locations
Greater quantum of
development in
Rochford, less in
Ashingdon
Alternative timing of
development as
outlined.
General locations post-2021
We are required to ensure there is an adequate 15-year housing supply.
As such, it is necessary for the Core Strategy to consider appropriate
areas for development between 2021 and 2025.
In considering the general development locations for post 2021
development, we have had regard to the same issues as in H2 above but
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It is considered that west Rochford is a
more suitable location given its proximity to
the train station, town centre and its
relationship with area of significant
employment growth potential at London
Southend Airport and its environs. Traffic
flows from new development to the east of
Rochford would be predominantly be
through the centre of the town centre
resulting in significant congestion.
North of Ashingdon is located away from
services and facilities, and, as such, is not
considered as sustainable a location for
residential development as other areas.
Whilst in relative proximity to the town
centre and train station, the impact on the
highway network from traffic heading
through Hockley, or out of Hockley and
subsequently along Ashingdon Road, is
considered to render the location unviable.
Development to the south of Hawkwell is
considered better placed in relation to the
highway network and the proposed
employment growth around London
Southend Airport.
We believe there are opportunities for
development to go ahead in Ashingdon that
would bring wider community benefits,
particularly in relation to King Edmund
School.
The proposed timing of development is
based on the need to ensure adequate
infrastructure, employment and other
services, as outlined in other sections of
the Core Strategy, are in place in a timely
manner relative to residential development.