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Core Strategy Preferred Options document - Amazon Web Services

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117<br />

Implementation, Delivery and Monitoring<br />

<strong>Preferred</strong><br />

Option<br />

RTC3<br />

Rayleigh<br />

Town Centre<br />

RTC4<br />

Rochford<br />

Town Centre<br />

Implementation and Delivery Monitoring<br />

Intensification of existing retail areas will be delivered through partnership working with<br />

developers and retailers, and enabled through the Development Control process.<br />

The Area Action Plan for Rochford town centre will be produced by us with the input of<br />

specialist consultants, using masterplanning work already undertaken, and taking on<br />

board the views of local stakeholders.<br />

The Area Action Plan will be implemented in partnership with local developers and<br />

landowners. We will consider using a specialist delivery body to assist redevelopment if,<br />

depending on the exact nature of the Area Action Plan, it is required.<br />

Compulsory purchase is a tool that is available to us, but we will seek to avoid using it.<br />

Compulsory purchase will only be used to enable development that will deliver significant<br />

benefits to the community and all other alternatives have been exhausted.<br />

Surveys of retail areas are<br />

carried out on an annual basis<br />

and will be reported in the Annual<br />

Monitoring Report.<br />

Surveys of retail areas are<br />

carried out on an annual basis.<br />

A drop in the number of vacant<br />

units and a rise in the total<br />

number of shops and facilities<br />

will indicate success.<br />

Revised retail and leisure studies<br />

will be carried out.<br />

Improvements in the town<br />

centre’s health assessment will<br />

be seen as an indicator of<br />

success.<br />

Other indicators of the<br />

performance of the Town Centre<br />

Area Action Plan will include<br />

levels of anti-social behaviour<br />

reported in the area.

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