rct-abercrombie & fitch
rct-abercrombie & fitch
rct-abercrombie & fitch
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Part B. Industry Situation and<br />
Company Plans<br />
• Abercrombie & Fitch is a leading fashion specialty retailer<br />
store that sell clothing and accessories under the Abercrombie<br />
& Fitch, <strong>abercrombie</strong>, RUEHL, Gilly Hicks and Hollister. The<br />
company views the customer in store experience as the primary<br />
way of communicating the spirit of each brand. The retailer has<br />
two principal selling seasons which are spring and fall. The<br />
current financial situation has had a huge impact on the<br />
company business. The company plans on continue expanding<br />
but focusing more on expansion overseas.