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rct-abercrombie & fitch

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Part B. Industry Situation and<br />

Company Plans<br />

• Abercrombie & Fitch is a leading fashion specialty retailer<br />

store that sell clothing and accessories under the Abercrombie<br />

& Fitch, <strong>abercrombie</strong>, RUEHL, Gilly Hicks and Hollister. The<br />

company views the customer in store experience as the primary<br />

way of communicating the spirit of each brand. The retailer has<br />

two principal selling seasons which are spring and fall. The<br />

current financial situation has had a huge impact on the<br />

company business. The company plans on continue expanding<br />

but focusing more on expansion overseas.

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