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Debunking remanufactured toner cartridge myths - HP

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<strong>Debunking</strong><br />

<strong>remanufactured</strong><br />

<strong>toner</strong> <strong>cartridge</strong> <strong>myths</strong><br />

Jim Hardin,<br />

Hewlett Packard<br />

March 5 th , 2008<br />

© 2005 Hewlett-Packard Development Company, L.P.<br />

The information contained herein is subject to change without notice


Top <strong>myths</strong> about <strong>remanufactured</strong><br />

<strong>toner</strong> <strong>cartridge</strong>s<br />

1. Remans always save you money<br />

2. Reman page yields always equal<br />

those of <strong>HP</strong> <strong>cartridge</strong>s<br />

3. Reman print quality consistently<br />

equals that of <strong>HP</strong> <strong>cartridge</strong>s<br />

4. Remans meet <strong>HP</strong> technical<br />

specifications<br />

5. Remans are better for the<br />

environment<br />

6. Remans are just as reliable as<br />

genuine <strong>HP</strong> <strong>cartridge</strong>s<br />

7. Remans won’t hurt your printer<br />

3/17/2008 2


Myth 1:<br />

Remans always save you money<br />

• Remans reuse critical <strong>cartridge</strong><br />

components that may be damaged or<br />

near the end of their usable life<br />

- Cause more print quality issues<br />

- Generate higher failure rates<br />

- Increase “hidden” costs<br />

• QualityLogic* tests found every 100<br />

remans generate:<br />

- 5 extra support calls<br />

- 23,000 extra reprints<br />

- 3.75 additional <strong>cartridge</strong> repurchases**<br />

• Greater <strong>HP</strong> reliability means lower costs<br />

over the life of the <strong>cartridge</strong><br />

* In a 2003 independent testing study performed by QualityLogic, Inc. (Reliability Comparison Study) and commissioned by <strong>HP</strong>, performance of original <strong>HP</strong> monochrome <strong>toner</strong> and black and color inkjet print<br />

<strong>cartridge</strong>s was compared to leading remanufacturer brands on a broad spectrum of reliability issues. Cartridge models tested were the ones with the biggest aftermarket for which new printers could be acquired<br />

for testing. Samples of 100 <strong>HP</strong> LaserJet print <strong>cartridge</strong>s, 151 black <strong>HP</strong> inkjet print <strong>cartridge</strong>s, and 110 color <strong>HP</strong> inkjet print <strong>cartridge</strong>s were compared to 390, 363, and 429 <strong>remanufactured</strong> <strong>cartridge</strong>s,<br />

respectively—from 8 leading remanufacturer <strong>toner</strong> <strong>cartridge</strong> brands and 7 leading remanufacturer ink <strong>cartridge</strong> brands. QualityLogic, Inc. is one of the world's largest, most qualified independent quality<br />

assurance organizations, providing testing services to every major printer manufacturer.<br />

** <strong>HP</strong> customer research in 2004 shows that only 3 out of 5 (60% of) defective <strong>cartridge</strong>s identified are returned to the vendor for refund or replacement.<br />

3/17/2008 3


Myth 2: Reman page yields always<br />

equal those of <strong>HP</strong> <strong>cartridge</strong>s<br />

• Many remanufacturers achieve stated page yields only when<br />

the density setting is turned down<br />

- A lower density setting is like printing in draft mode<br />

- Making these adjustments can artificially increase yields<br />

for any <strong>cartridge</strong> brand<br />

- <strong>HP</strong> bases its page yield estimates on certified<br />

ISO standards using default <strong>toner</strong> density dial settings<br />

• Remans often overfill their <strong>cartridge</strong>s to achieve stated yields<br />

- Overfilled <strong>cartridge</strong>s can leak into the printer and<br />

damage critical components<br />

3/17/2008 4


Myth 3: Reman print quality<br />

consistently equals that of <strong>HP</strong> <strong>cartridge</strong>s<br />

• Remanufacturing is a manual process subject to damage,<br />

leading to performance and print quality problems<br />

• Remans use low-quality <strong>toner</strong> with irregularly shaped<br />

particles and impurities that can cause print quality<br />

defects<br />

• QualityLogic found that, on average, <strong>remanufactured</strong><br />

<strong>toner</strong> <strong>cartridge</strong>s tested were eight times more likely than<br />

<strong>HP</strong> print <strong>cartridge</strong>s tested to print a high number of pages<br />

with unacceptable quality *<br />

• Lyra Research found that 96% of <strong>HP</strong> Color LaserJet users<br />

who tried non-<strong>HP</strong> <strong>cartridge</strong>s experienced problems such<br />

as spotting, blurring, smearing and streaking **<br />

<strong>HP</strong>’s spherical,<br />

uniform <strong>toner</strong> particles<br />

Jagged reman <strong>toner</strong><br />

particles<br />

* In a 2003 independent testing study performed by QualityLogic, Inc. (Reliability Comparison Study) and commissioned by <strong>HP</strong>, performance of original <strong>HP</strong> monochrome <strong>toner</strong> and black and color inkjet print<br />

<strong>cartridge</strong>s was compared to leading remanufacturer brands on a broad spectrum of reliability issues. Cartridge models tested were the ones with the biggest aftermarket for which new printers could be<br />

acquired for testing. Samples of 100 <strong>HP</strong> LaserJet print <strong>cartridge</strong>s, 151 black <strong>HP</strong> inkjet print <strong>cartridge</strong>s, and 110 color <strong>HP</strong> inkjet print <strong>cartridge</strong>s were compared to 390, 363, and 429 <strong>remanufactured</strong><br />

<strong>cartridge</strong>s, respectively—from 8 leading remanufacturer <strong>toner</strong> <strong>cartridge</strong> brands and 7 leading remanufacturer ink <strong>cartridge</strong> brands. QualityLogic, Inc. is one of the world's largest, most qualified independent<br />

quality assurance organizations, providing testing services to every major printer manufacturer.<br />

** Lyra Research, Inc. 09/03.<br />

3/17/2008 5


Myth 4:<br />

Remans meet <strong>HP</strong> technical specifications<br />

• Remanufacturers try to mimic <strong>HP</strong> technology, but since<br />

<strong>HP</strong> specs are proprietary and unpublished, it’s<br />

impossible<br />

- <strong>HP</strong> invests more than $1 billion a year in R&D for its<br />

printing systems<br />

- <strong>HP</strong> has more than 9,000 patents worldwide on its printing<br />

and imaging technology<br />

• Remans refurbish older model <strong>cartridge</strong>s and can lag<br />

several months to years behind <strong>HP</strong><br />

• <strong>HP</strong> LaserJet print <strong>cartridge</strong>s feature advanced technology<br />

designed to work precisely with <strong>HP</strong> printers, <strong>toner</strong> and<br />

paper<br />

3/17/2008 6


Myth 5:<br />

Remans are better for the environment<br />

• Remanufacturers are unable to refurbish many<br />

of the used <strong>cartridge</strong>s they acquire—and<br />

many likely end up in landfills<br />

- Through its Planet Partners program, <strong>HP</strong> makes<br />

it free and easy to return empty <strong>HP</strong> inkjet and<br />

LaserJet <strong>cartridge</strong>s for recycling<br />

• Remanufacturing creates waste that must be<br />

discarded, including worn parts and residual<br />

<strong>toner</strong><br />

• An <strong>HP</strong> LaserJet print <strong>cartridge</strong> recycled<br />

through <strong>HP</strong>’s Planet Partners program has no<br />

greater environmental impact than a<br />

<strong>remanufactured</strong> <strong>cartridge</strong>*<br />

* LaserJet Cartridge Environmental Comparison, First Environment, Inc.,10/04<br />

3/17/2008 7


Myth 6: Remans are just as reliable<br />

as genuine <strong>HP</strong> <strong>cartridge</strong>s<br />

• In its annual “Reader Satisfaction<br />

Survey,” PC Magazine awarded <strong>HP</strong><br />

the top grade of A+ for the 12 th year<br />

in a row for superior reliability,<br />

service, support and satisfaction<br />

• QualityLogic found that genuine<br />

<strong>HP</strong> LaserJet <strong>cartridge</strong>s tested were,<br />

on average, more than nine times<br />

more reliable than <strong>remanufactured</strong><br />

<strong>cartridge</strong>s tested<br />

3/17/2008 8


Myth 7:<br />

Remans won’t hurt your printer<br />

• PS Technologies found that laser<br />

printers using remans required eight<br />

times more repairs than printers using<br />

genuine <strong>HP</strong> LaserJet print <strong>cartridge</strong>s*<br />

• At a cost of over $90 per repair, the<br />

total cost of using remans may exceed<br />

using genuine <strong>HP</strong> <strong>cartridge</strong>s**<br />

• Remans leak more, causing dusting<br />

inside the printer, banding, background<br />

gray, <strong>toner</strong> blobs, mystery dots and<br />

other print quality defects<br />

• A leaking <strong>cartridge</strong> can shorten the life<br />

of the printer fuser<br />

* PS Technologies, 09/03<br />

** Repair cost source: computerrepair.com. On 4/18/05, an average printer repair in the US cost $93.21.<br />

Banding caused by impurities in reman <strong>toner</strong><br />

3/17/2008 9


No <strong>myths</strong>, just facts<br />

• A failed reman <strong>cartridge</strong><br />

wastes supplies and drains<br />

time and productivity—hidden<br />

costs that add up<br />

• Why take a risk on<br />

compromised quality and<br />

printer performance? It pays<br />

to go with <strong>HP</strong><br />

<strong>HP</strong> Reliability<br />

Minimizes hidden costs.<br />

Maximizes value.<br />

3/17/2008 10


Current Fleet By Printer Models<br />

Monochrome LaserJet %<br />

LJ 4, 5 0.9%<br />

LJ 5Si, 8000, 8050 3.2%<br />

LJ 2100, 2200 2.2%<br />

LJ 4000, 4050 3.6%<br />

LJ 5000, 5100 3.9%<br />

LJ 8100, 8150 4.6%<br />

LJ 4100 4.6%<br />

LJ 9000, 9050 5.3%<br />

LJ 4200 1.1%<br />

LJ 4250, 4350 9.3%<br />

LJ 2400, 2420, 2430 0.7%<br />

Total -- All Monochrome 41.3%<br />

3/17/2008 11


Current Fleet By Printer Models<br />

Color LaserJet Supplies %<br />

CLJ 3500, 3550 1.0%<br />

CLJ 3800, CP3505 1.0%<br />

CLJ 4500, 4550 1.2%<br />

CLJ 4600, 4650 7.8%<br />

CLJ 4700 4.6%<br />

CLJ 5500, 5550 40.1%<br />

CLJ 8500, 8550 2.5%<br />

Total -- All Color 58.7%<br />

3/17/2008 12


Supplies Purchases by Age of Printers<br />

LaserJet Supplies Purchases by Age of Printer<br />

Older than 8 Years<br />

18%<br />

Between 4 and 8 Years<br />

Old<br />

16%<br />

3 Years Old or Newer<br />

66%<br />

3/17/2008 13


Thank You!<br />

877-278-3309<br />

James.hardin@hp.com

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