NYT-1201: STATE OF THE ART A Thermostat That's Clever, Not ...
NYT-1201: STATE OF THE ART A Thermostat That's Clever, Not ...
NYT-1201: STATE OF THE ART A Thermostat That's Clever, Not ...
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In a statement on Wednesday about the name change,<br />
RIM did not address the trademark infringement ac<br />
tion by Basis International. “The BlackBerry 10 na<br />
me reflects the significance of the new platform a<br />
nd will leverage the global strength of the BlackB<br />
erry brand while also aligning perfectly with RIM’<br />
s device branding,” the statement said. RIM did no<br />
t respond to questions about whether it has abando<br />
ned the BBX name.<br />
The sudden rebranding is the latest in a series of<br />
setbacks, both small and large, for RIM recently,<br />
including having to restate its financial guidanc<br />
e for the current quarter because of steep discoun<br />
ts on its tablet computer as well as the firing of<br />
two executives whose drunken outbursts forced the<br />
return of a Toronto-to-Beijing flight and led to<br />
criminal charges. The new financial guidance furth<br />
er depressed RIM’s already battered stock price.<br />
The new phone operating system was developed by QN<br />
X Software Systems, a company based in Ottawa that<br />
RIM acquired last year. The BBX name appeared to<br />
be an attempt to meld the BlackBerry and QNX names.<br />
Basis has been using both the BBX and BBx names fo<br />
r several years on products that allow developers<br />
to create apps that can work on any operating syst<br />
em.<br />
“Even the more cursory search for the BBX trademar<br />
k would have shown that we hold it,” said Nico Spe<br />
nce, the chief executive of Basis.<br />
After RIM announced the BBX name at a developers’<br />
conference in San Francisco in October, Basis soug<br />
ht a permanent injunction under trademark laws. It<br />
also asked for the temporary order, which is vali<br />
d for only 14 days, to prevent RIM from using the<br />
name at its developers conference in Singapore thi<br />
s week.