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Systematic Review - Network for Business Sustainability

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4. Integrate sustainability metrics into financial<br />

reporting; adopt transparent sustainability reporting<br />

Ef<strong>for</strong>ts toward developing a globally accepted standard<br />

of integrated reporting are being made across financial,<br />

environmental and social communities. In some<br />

countries, such as France, governments are beginning<br />

to make integrated reporting mandatory. Transparent<br />

sustainability reporting is being increasingly adopted by<br />

Organizational Trans<strong>for</strong>mation firms.<br />

Some of this reporting does not require radical change<br />

to current business processes. However, much<br />

sustainability in<strong>for</strong>mation is non-financial and needs to<br />

be converted into financial metrics, which are the main<br />

standard <strong>for</strong> evaluating organizational activity. Whether<br />

this conversion is feasible remains to be seen. In spite<br />

of the progress made, existing metrics do not cover the<br />

whole landscape of sustainability, omitting such areas<br />

as ecological degradation and social impact. Firms<br />

are experimenting with new modes of sustainability<br />

per<strong>for</strong>mance measurement, such as measures that can<br />

directly relate corporate environmental per<strong>for</strong>mance to<br />

the marketplace, revenues, customer satisfaction and<br />

upstream environmental impacts (Lent & Wells, 1992).<br />

Multiple schemes have sought to establish common<br />

frameworks <strong>for</strong> reporting sustainability progress. These<br />

include the Global Reporting Initiative, 9 the International<br />

Integrated Reporting Committee, 10 the Carbon<br />

Disclosure Project 11 and the Dow Jones <strong>Sustainability</strong><br />

Index. 12 Other organizations also are developing<br />

integrated TBL reporting guidelines (Kaval, 2011).<br />

In Practice<br />

In 2007, Nike created its Considered<br />

Apparel Index to score the environmental<br />

attributes of its apparel. In 2010, it was<br />

upgraded it to a web interface, to enable<br />

earlier designer and supplier involvement<br />

and firm access to per<strong>for</strong>mance data. Dow<br />

Chemical developed the Eco-Compass<br />

to assess innovations environmentally<br />

by plotting product functionality, material<br />

intensity, energy intensity, toxicity and<br />

resource conservation against two economic<br />

indicators: economic value created and<br />

security of the business position. Other Dow<br />

tools include the Sustainable Chemistry<br />

Index, which focuses on critical aspects<br />

of sustainability through the company’s<br />

value chain, including renewable/recycled<br />

content, resource management, life cycle<br />

benefit, manufacturing efficiency, social<br />

need, manufacturing/transportation, product<br />

application and public policy/end of life.<br />

Adapted from Baya and Gruman (2011) and<br />

Dow Chemical Company (2012). 13<br />

A small but growing number of firms are publishing<br />

such integrated reports (EYGM, 2012).<br />

Integrating measures with other organizational<br />

indicators helps to embed the sustainability mindset<br />

internally and to legitimize the firm externally. The<br />

reporting of these measures may take several <strong>for</strong>ms,<br />

including social impact reports, environmental impact<br />

9 See www.globalreporting.org<br />

10 See http://www.theiirc.org/<br />

11 See https://www.cdproject.net<br />

12 See www.sustainability-index.com<br />

13 See http://www.dow.com/sustainability/goals/chemistry.htm<br />

Innovating <strong>for</strong> <strong>Sustainability</strong> 42

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