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Chapter 1: Introduction 6 dear CeOs, hr Leaders and Sustainability Leaders, Businesses can be susceptible to contracting ‘flavours-of-the-month.’ Because it is imperative that sustainability becomes more than just a passing fad, the NBS Leadership Council identified ‘embedding sustainability in corporate culture’ as one of our priorities for 2010. this report is the result of a year’s work to compile what the international research tells us about embedding sustainability in culture. the research team filtered through thousands of articles and books to summarize the best available evidence and provide you state-of-the-art information for your decision-making. We would like to direct you to the key framework, found in the executive report and on page 14 of this report. this tool will help you identify gaps in your current program and implement new practices to integrate sustainability into the fabric of your organization. please review the detailed list of practices in the report. I’m confident you will find some practices you’ve never before considered. Sustainability requires us to be bold and try new things. together, we can make sustainability part of the dNa of business. the fact that you are reading this report bodes well for the future of your organization and our society. please share it with your colleagues. We hope that it helps you on your sustainability journey. Sincerely, peter MacConnachie, Sr Sustainability Issues Manager, Suncor energy Inc. On behalf of the NBS Leadership Council Subcommittee for embedding Sustainability Grete Bridgewater, director, environmental Management Systems Canadian pacific Chris Mcdonell, Manager of environmental and aboriginal relations tembec Carmen turner, Leader, Sustainability teck John Smiciklas, Senior Manager, Corporate responsibility research In Motion
Chapter Chapter 1: Introduction 1: Introduction 7 7 Table of Contents Chapter 1: Introduction .......................................................................................8 What Is A Culture Of Sustainability? ..................................................................... 9 What Differentiates Sustainability From Other Culture Change Initiatives? ........... 10 How To Navigate This Report ............................................................................ 11 Chapter 2: a portfolio of practices for embedding Sustainability ....................12 Approach: How Are You Going About It? ........................................................... 13 A Portfolio Approach To Embedding Sustainability ............................................. 14 Support For A Portfolio Approach To Embedding Sustainability ......................... 17 Chapter 3: Fostering Commitment ....................................................................18 Engage .............................................................................................................. 19 Signal ................................................................................................................ 21 Communicate .................................................................................................... 24 Manage Talent ................................................................................................... 25 Reinforce ........................................................................................................... 26 Chapter 4: Clarifying expectations ....................................................................28 Codify ................................................................................................................ 29 Integrate ............................................................................................................ 30 Assign Responsibility ........................................................................................ 33 Train .................................................................................................................. 34 Incent ................................................................................................................ 35 Assess .............................................................................................................. 35 Verify/Audit ........................................................................................................ 37 Chapter 5: Building Momentum For Change ....................................................39 Raise Awareness ............................................................................................... 40 Champion .......................................................................................................... 41 Invite .................................................................................................................. 42 Experiment ....................................................................................................... 43 Re-Envision ....................................................................................................... 44 Share ................................................................................................................ 45 Chapter 6: Instilling Capacity For Change ........................................................47 Learn ................................................................................................................. 48 Develop ............................................................................................................. 50 Chapter 7: a Call to action ..............................................................................51 Implications For Practitioners ............................................................................. 51 Implications For Researchers ............................................................................. 51 Next Steps ........................................................................................................ 52 Assessment Tool for Embedding Sustainability .................................................. 53 reFereNCeS ...................................................................................................... 54 appeNdIx a: Methodology ................................................................................. 58 Systematic Review ............................................................................................ 58 Summary Of Our Research Process .................................................................. 58 Selection Of Research Question And Keywords ................................................. 59 Initial Search Of The Literature ........................................................................... 59 Preliminary Screening ....................................................................................... 60 Final Screening .................................................................................................. 62 Data Extraction .................................................................................................. 63 Critical Appraisal Of The Data ............................................................................ 64 Data Synthesis .................................................................................................. 64 Results .............................................................................................................. 65 Limitations: What’s Included In This Review And What Isn’t ............................... 66 References ........................................................................................................ 66 appeNdIx B: Final document Set ......................................................................67 Final Document Set (179 Sources) ..................................................................... 67
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