embedding sustainability in organizational culture - Network for ...

Chapter 1: 2: a Introduction portfolio of practices for embedding Sustainability
15
These four quadrants represent different ‘types’ of practices that can be employed to embed sustainability into organizational culture. We’ve called the quadrant that depicts
the informal practices aimed at fulfillment ‘fostering commitment.’ The formal practices aimed at fulfillment are about ‘clarifying expectations.’ The informal practices
aimed at innovation relate to ‘building momentum for change.’ Finally, the quadrant that contains the formal practices directed at innovation we’ve called ‘instilling capacity
for change.’ These four quadrants and their associated categories and practices are briefly introduced below and described in much more detail in the following chapters.
fostering commitment
(informal practices aimed at fulfillment)
engage signal communicate manage talent reinforce
support model tell stories recruit inform
educate allocate resources customize allocate people repeat
link commit promote follow up
challenge self-regulate
leverage adhere to standards
capture quick wins accommodate work-life balance
recognize invest in the community
Practices in this quadrant aim to build and reinforce the importance of sustainability for the organization and to support and encourage those who are making efforts to
embed sustainability. There are five categories of practices: engaging; signalling; communicating; managing talent; and reinforcing.
clarifying expectations
(formal practices aimed at fulfillment)
codify integrate assign train incent assess verify/audit
create policies into product design
and life cycle
set goals into mission, vision and
values
operationalize into strategy and
business plans
assign responsibility
to senior leaders
train incent inventory audit
create roles develop metrics verify
into business report
into existing roles
monitor / track