Founders Message - Max International Virtual Office
Founders Message - Max International Virtual Office
Founders Message - Max International Virtual Office
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july 2008<br />
news / recognition / events / updates<br />
inside this issue<br />
<strong>Founders</strong> <strong>Message</strong> .............1<br />
Greg Fullerton<br />
Recruiting & Training .........3<br />
Rick and Michelle Teague<br />
“Employing Yourself”<br />
Five Point Business Plan<br />
"2-a-day/10-in-play"<br />
Leader of the Packs<br />
Product Information ..........8<br />
<strong>Max</strong>GXL and <strong>Max</strong> WLX:<br />
The <strong>Max</strong>imizers<br />
Product Testimonials .......11<br />
Events & Promotions .......12<br />
<strong>Max</strong> WLX: Sharing the Word<br />
2nd Annual Convention<br />
"Imagine 2008"<br />
Go for the Gold!<br />
Momentum Tour<br />
Associate Recognition ......16<br />
Top Associate Recruiters<br />
Top Preferred Customer<br />
Recruiters<br />
Rank Advancements ........24<br />
Corporate <strong>Message</strong> ..........31<br />
Bob Kaelin, VP of Sales<br />
<strong>Founders</strong> <strong>Message</strong><br />
greg Fullerton: Making the Most of <strong>Max</strong> Momentum<br />
We are launching the Momentum Tour to amplify<br />
the astounding success of <strong>Max</strong> Associates<br />
throughout the United States and Canada.<br />
There will be 109 high-energy events in 43<br />
cities throughout North America during July<br />
and August. Each attending Associate will be<br />
empowered to take <strong>Max</strong> to the world by utilizing<br />
the expertise of our established field leaders.<br />
Events drive our business. Whether we<br />
meet in conference calls and webinars or<br />
regional events, these gatherings spur us to<br />
accomplishments we might never achieve alone.<br />
Sharing success stories and becoming friends as<br />
well as colleagues, strengthens these important<br />
relationships and lifts us all to a higher level.<br />
The Momentum Tour will also help us build a consistent, company-wide message that<br />
will keep us all on the same page as this company continues its exponential growth.<br />
Whether you take a prospect to a meeting in Ontario, Canada or Miami, Florida, you<br />
will find a unified message being presented. All <strong>Max</strong> leaders will operate in unity no<br />
matter where they are located.<br />
The Tour will feature some of our outstanding field leaders who will conduct hour-long<br />
sessions covering five key areas:<br />
1. The workings of the MLM industry<br />
2. Market Trends<br />
3. Company Leaders<br />
4. Science-Based, Effective Products<br />
5. The <strong>Max</strong> Opportunity<br />
MaX InTernaTIonaL<br />
assoCIaTe neWsLeTTer<br />
1
2<br />
learn how <strong>Max</strong> is transcending and redefining network marketing because of its groundbreaking<br />
products and visionary leaders.<br />
Many exciting things are coming in the very near future. The Momentum Tour will increase <strong>Max</strong> velocity as<br />
we look forward to the Imagine Convention in September. Our convention will have informative breakout<br />
sessions with medical and industry professionals. It will include the inaugural launch of the Gold Training.<br />
Associates can earn a spot for this three-day training from executives and key field leaders prior to the<br />
Convention. (Please see “Go for the Gold” on page 14 of this newsletter for more information.)<br />
The second half of 2008 will be an unparalleled experience for all of us. This is an exciting time to be involved<br />
in setting the standard for the future of our industry. We are deeply grateful for your many accomplishments<br />
as members of the <strong>Max</strong> team!<br />
Greg Fullerton<br />
founder's messageWe will
“Employing Yourself”<br />
We believe one of the biggest keys to becoming<br />
successful in <strong>Max</strong> is learning to “employ yourself”<br />
or “be your own boss,” especially if you have never<br />
been self-employed. Seemingly small things that you<br />
would routinely do when someone else is your boss<br />
become much harder to do when you are your own<br />
boss. This is because you truly have the freedom to<br />
do them or not do them – there is no one except<br />
yourself that can give you a raise if you do them or<br />
fire you if you don’t.<br />
In your <strong>Max</strong> business, these things include<br />
contacting prospects on a daily basis, sending out a<br />
lot of information and product, consistently getting<br />
on conference calls, and perpetually attending and<br />
building for events.<br />
Many of these things can be referred to as “plugging<br />
in,” and it is virtually impossible to build a large team<br />
unless it is plugged in. Further, as a general rule,<br />
your team only “plugs in” to the extent that you do.<br />
Consequently, a key element to employing yourself<br />
is consistently plugging in to the events that are held<br />
by your team and <strong>Max</strong> corporate.<br />
“Most people would succeed in <strong>Max</strong><br />
beyond their wildest dreams if they<br />
would just work for themselves half as<br />
hard as they work for someone else.”<br />
Zig Ziglar said,“There is a 99% chance that you<br />
will not make it in network marketing if you do not<br />
PLUG IN!”<br />
One of the greatest barriers to successfully employing<br />
yourself is what Jim Rohn calls “the subtlety of success<br />
and failure.” This is a major curve ball! Everyday,<br />
people continually make simple “right decisions” or<br />
“wrong decisions” with no immediate results either<br />
way. Right decisions and actions do not instantly<br />
produce success, and wrong decisions and actions<br />
do not instantly produce failure. However, the effect<br />
of both will inevitably accumulate and compound<br />
over time and eventually tip one way or the other –<br />
leading to your ultimate success or failure.<br />
In <strong>Max</strong>, missing an occasional event or conference<br />
call won’t instantly ruin your business and doesn’t<br />
seem to make any difference at all at the time.<br />
However, allowing it to become a pattern or making<br />
it a habit to miss events, conference calls, trainings,<br />
etc. will pretty much insure your eventual failure.<br />
Successful consultants persistently do small things<br />
every day that don’t seem to make any difference<br />
when they do them, but that make all the difference<br />
over time.<br />
Also, another key for successfully employing yourself<br />
is to develop a “No Matter What” Attitude. “Life”<br />
happens to everyone, and while some distractions<br />
and excuses are more serious or real than others,<br />
all distractions and excuses are equal if they prevent<br />
recruiting / training rick and Michelle Teague:<br />
3
ecruiting / training<br />
4<br />
you from achieving your goals. While some people<br />
let things as minor as a rain shower or their mood<br />
stand in their way, others don’t allow even the<br />
most major things to stop them. There are many<br />
industry and <strong>Max</strong> success stories of people who<br />
have succeeded against all types of seemingly<br />
insurmountable odds. As they’ll testify, opportunity<br />
doesn’t wait for the perfect time to knock and is<br />
never built on convenience, but does reward those<br />
who are resolved to succeed “no matter what.”<br />
The bottom line is that most people would succeed<br />
in <strong>Max</strong> beyond their wildest dreams if they would<br />
just work for themselves even half as hard as they<br />
work for someone else. Why they sometimes don’t<br />
is perhaps the greatest mystery of all. That’s right,<br />
some people will do absolutely amazing things on<br />
their job, for bosses they don’t even like, with no<br />
chance to ever do anything more than live paycheck<br />
to paycheck, yet when it comes to potentially earning<br />
a fortune working for themselves, they constantly<br />
do, or don’t do, things that would obviously get<br />
them fired at their job.<br />
Don’t fall into this trap. Just because someone is<br />
not looking over your shoulder, don’t be fooled into<br />
thinking something doesn’t matter or that there will<br />
not be a consequence – everything matters, the<br />
results just may be temporarily invisible. Learn to<br />
employ yourself by consistently and persistently<br />
applying these principles to your business and watch<br />
it soar!<br />
If you have ideas or suggestions of how we can offer better support to help you reach even higher<br />
levels of success, we would love to have your feedback. Please contact our Sales Director, Bob Kaelin<br />
either by letter to our corporate office or by email: bob@maxgxl.com. We look forward to hearing from<br />
you and implementing your ideas!
Have we got a presentation for you! Drop in to the<br />
Download section of the <strong>Max</strong> website (www.maxgxl.<br />
com) and check out an enticing new PowerPoint<br />
presentation on the <strong>Max</strong> Five-Point Business Plan.<br />
When you click on “PowerPoint Presentation” you’ll find<br />
a professionally rendered Business Plan that will make<br />
believers of your prospects!<br />
There are 5 Key Factors that prove <strong>Max</strong> <strong>International</strong> is at<br />
the leading edge of the direct-sell industry.<br />
1. Favorable Market Trends<br />
2. Corporate Leadership<br />
3. Exclusive Products<br />
4. Leveraged Income Model<br />
5. Perfect Timing and Positioning!<br />
We invite you to take a look at this powerful presentation<br />
that will help you grow your <strong>Max</strong> business. The 5 Key Factors<br />
just may be the Key to your Success!<br />
recruiting / training Five-Point Business Plan<br />
5
ecruiting / training<br />
6<br />
Follow-up-will-pay!<br />
The <strong>Max</strong> <strong>International</strong> issue of Your Business At Home has been phenomenally successful<br />
for <strong>Max</strong> Associates in recruiting both new Associates and Preferred Customers. The recent<br />
magazine reprint is allowing Associates to continue using this powerful recruitment tool.<br />
An exciting way to put this marvelous marketing tool to use in your <strong>Max</strong> business is<br />
“2-a-day/10-in-play.” And remember, “Follow-up-will-pay!” A tried-and-true principle is to<br />
place two magazines with contacts each day until you have “ten in play.”<br />
When you follow-up on a placement and are told either yes or no, then that magazine is<br />
no longer in play. Now it’s time to give the magazine to another prospect. By observing this<br />
technique of “2-a-day/10-in-play,” you will always have ten magazines out there working<br />
for you!<br />
To order magazines, go to your back office or call <strong>Max</strong> Customer Care today!<br />
801.316.6380
Leader of the Packs!<br />
Some people really like to jumpstart<br />
their <strong>Max</strong> business. The<br />
<strong>Max</strong>gXL super achiever<br />
Pack will get you off to a<br />
roaring start with a two-month<br />
supply of <strong>Max</strong>GXL for yourself<br />
and 24 Intro Packs<br />
(with DVD) for<br />
prospects.<br />
$599<br />
For SUPER<br />
Achievers <strong>Max</strong> has<br />
the <strong>Max</strong> super<br />
achiever Combo<br />
Pack with a 2-month<br />
supply of <strong>Max</strong>GXL, a<br />
6-month supply of <strong>Max</strong> WLX<br />
and 8 Intro Packs<br />
(with DVD).<br />
$617<br />
Are you interested in keeping more<br />
product on hand at home? Try a<br />
<strong>Max</strong>gXL Home Pack that has<br />
a 2-month supply of <strong>Max</strong>GXL.<br />
$132<br />
recruiting / training <strong>Max</strong> <strong>International</strong>:<br />
Now available: the <strong>Max</strong> WLX super<br />
achiever Pack! This new pack<br />
contains a 10-month supply of the<br />
weight-loss product <strong>Max</strong> WLX.<br />
$629<br />
Another option is to purchase a<br />
<strong>Max</strong>gXL retail Business Pack<br />
that contains a 10-month supply<br />
of <strong>Max</strong>GXL.<br />
$599<br />
Or, the <strong>Max</strong> WLX Home Pack<br />
containing a 3-month supply of<br />
<strong>Max</strong>GXL.<br />
$207<br />
Log in to your back office, or call Customer Service at 801-316-6380<br />
to order one of these Packs today and <strong>Max</strong>imize your business!<br />
7
8<br />
The <strong>Max</strong>imizers<br />
product information <strong>Max</strong>gXL<br />
®<br />
and <strong>Max</strong> WLX <br />
Are extra pounds slowing you down? Does dieting sometimes leave you physically and emotionally drained? Fortunately,<br />
<strong>Max</strong> <strong>International</strong> may have exactly what you are looking for. Imagine shedding those unwanted pounds without sacrificing<br />
energy or optimism. By harnessing the patented and clinically studied actions of <strong>Max</strong>GXL (glutathione accelerator) and<br />
<strong>Max</strong> WLX (weight loss accelerator) your body will be supplied with the 1-2 punch needed to naturally increase fat loss,<br />
purify the cells and protect cellular energy.<br />
<strong>Max</strong>gXL Fights Inflammatory<br />
Cytokines That also Promote Fat storage<br />
Dr. Robert H. Keller, the renowned scientist who developed <strong>Max</strong>GXL,<br />
shared information about a study presented in San Francisco at the June<br />
meeting of the Endocrine Society. The study showed how a compound<br />
found in the spice turmeric caused a decrease in inflammation in liver<br />
and fatty tissue.<br />
Dr. Keller noted that the study strengthens previous literature reporting<br />
that fat cells cause an immune response resulting in inflammatory cytokines, which he calls “the terrible<br />
triplet” of IL1, IL6 and TNF alpha. He said, “These cytokines have an anti-insulin effect and promote fat<br />
storage rather than utilization. Cordyceps in <strong>Max</strong>GXL is equally, if not more, effective than curcumin in<br />
reducing cellular inflammatory cytokine production and, as such works in tandem with <strong>Max</strong> WLX.” 1<br />
Fight sluggishness<br />
Carrying around extra weight drags you down. Because <strong>Max</strong> WLX works to restore sensitivity of an important<br />
fat-regulating hormone called leptin, your body will have what it needs to fight hunger and increase fat<br />
burning. Finally, your body will be working with you to achieve weight loss.<br />
On the <strong>Max</strong> WLX portion of the <strong>Max</strong> website (www.maxgxl.com) you will find information on how <strong>Max</strong> WLX<br />
works to restore effectiveness to the communication system between adipocytes (fat cells) and the brain.<br />
By increasing your body’s ability to send and receive leptin signals, you will have the ability to consume less,<br />
feel satisfied and start burning fat.<br />
How important is leptin signaling? A double-blind, placebo-controlled study at the University of Connecticut 2<br />
showed the effectiveness of <strong>Max</strong> WLX along with a reduced-calorie diet and an exercise program. The dieters<br />
in the <strong>Max</strong> WLX group lost 90 percent more body fat than the group that did not supplement with the <strong>Max</strong><br />
WLX formula.<br />
overcoming “dieters slump”<br />
Adding exercise to your schedule along with a modified food intake program can sometimes cause fatigue<br />
until your body adjusts. Fortunately, by supplementing with <strong>Max</strong>GXL you can overcome this common slump.<br />
<strong>Max</strong>GXL increases glutathione production which naturally optimizes energy production inside every cell by<br />
quenching free radicals and protecting cell quality.<br />
Dr. Robert H. Keller said, “Glutathione allows each cell in your body to function maximally, meaning to<br />
produce the most energy it possibly can.” 3
product information Fat:<br />
More than an unpleasant sight<br />
Fat is more than just unpleasant to the eye. What can you find in fat cells besides stored fat? Something even<br />
more noxious is lurking inside—toxins. As you lose weight, toxins can be released into your body causing a<br />
lot of undue stress on your system, contributing to potential fatigue. What kind of toxins? Let’s start with<br />
organochlorines.<br />
Certain harmful pesticides are called organochlorine compounds. They include the infamous DDT as well as<br />
pesticides chlordane, heptachlor and dichlor. One environmental website wrote: “Because of their chemical<br />
structure, organochlorines break down slowly, build up in fatty tissue and remain in our bodies for a long<br />
time.” 4 A study of abdominal fat tissue samples from people in Greenland and southern Denmark showed<br />
significant levels of these organochlorine chemicals stored in fat tissues. 5<br />
Another study noted the presence of organochlorine compounds like DDE, PCBs and pentachlorobenzene in<br />
fish in Norway. 6 The study discussed accumulation of such compounds through food chains into an organism’s<br />
fat. When researchers first started checking for toxins in humans, they looked at lipids or fats as in a Lancet<br />
article titled “Lipid profiles of dioxin-exposed workers.” 7<br />
The need for glutathione<br />
When Burning stored Body Fat<br />
So what happens when you start losing fat? Toxins are undoubtedly released<br />
into your body. Research about persistence of the drug PCP in adipose (fat) tissue<br />
discussed the possibility of “the release of large amounts of the drug from fat stores in<br />
situations involving food deprivation, marked weight loss or stress.” 8 Losing weight might<br />
release a number of stored toxins from previous exposure to occupational or<br />
environmental chemicals, pharmaceutical drugs or pesticides.<br />
You can be grateful to <strong>Max</strong> WLX for the fat loss. But now more<br />
than ever, you need <strong>Max</strong>GXL for cellular detoxification.<br />
Glutathione is one of the principle components to<br />
neutralize and dispose of toxins.<br />
An article in the March<br />
2008 <strong>Max</strong>Today newsletter<br />
(archived on the <strong>Max</strong><br />
website under “Downloads”)<br />
discussed how glutathione<br />
binds to toxic heavy metals<br />
and transports them to the<br />
liver where even more<br />
glutathione resides, ready<br />
to finish the detox job<br />
and escort the metals<br />
out of the body.<br />
9
10<br />
in adipose tissue (fat cells) can be “chaperoned” from the body if there are adequate stores<br />
of glutathione in the body.<br />
The Power of synergy<br />
Who could better sum up the value of two <strong>Max</strong> products working together than <strong>Max</strong>GXL creator, Dr. Robert<br />
H. Keller? He wrote, “By clearing toxins, mitochondrial function would also be improved so <strong>Max</strong>GXL and<br />
<strong>Max</strong> WLX would work in an additive, if not synergistic manner.” If you are taking <strong>Max</strong> WLX, don’t forget to<br />
<strong>Max</strong>imize its effectiveness with <strong>Max</strong>GXL!<br />
Research<br />
1. Personal correspondence from Robert H. Keller, June 27, 2008.<br />
2. Fragala MS, Kraemer WJ, et al., “Influences of a dietary supplement in combination with an exercise and diet regimen on adipocytokines and<br />
adiposity in women who are overweight,” Human Performance Laboratory, Department of Kinesiology, University of Connecticut, Storrs, CT.<br />
3. Robert H. Keller, MD, October 6, 2007 <strong>Max</strong> <strong>International</strong> Conference Call.<br />
4. http://www.chemicalbodyburden.org/cs_organochl.htm<br />
5. Jensen GE, Clausen J, “Organochlorine compounds in adipose tissue of Greenlanders and southern Danes,” J Toxicol Environ Health. 1979<br />
Jul;5(4):617-29.<br />
6. Bjerk, JE, Brevik EM, “Organochlorine compounds in aquatic environments,” Arch Environ Contam Toxicol. 1980;9(6):743-50.<br />
7. Crow KD, “Lipid profiles in dioxin-exposed workers,” Lancet. 1979 May 5;1(8123):982.<br />
8. Misra AL, et al., “Persistence of phencyclidine (PCP) and metabolites in brain and adipose tissue and implications for long-lasting behavioural<br />
effects,” Res Commun Chem Pathol Pharmacol. 1979 Jun;24(3):431-45.<br />
product informationToxins trapped
product testimonials<br />
<strong>Max</strong>gXL ®<br />
"The Glutathione Accelerator"<br />
I was introduced to <strong>Max</strong> GXL by family. They explained all the benefits of the product,<br />
but I still wasn’t truly convinced. I started on the product in January 2008, almost<br />
one year after a one-week stay in the Intensive Care Unit for some serious health<br />
problems. Within 2 weeks of starting <strong>Max</strong>GXL, I noticed my energy level had risen. I<br />
had more energy to get myself to the gym, I started lifting heavier weights, started<br />
to run on the treadmill, which I had not done for a few years. I started to do the<br />
things that I really wanted to do. I’m now exercising five times a week since I have<br />
more energy to do it.<br />
I am eating better, and not craving all the junk I used to eat because I don’t feel<br />
Fernando Torres stress like I did before. I am not waking up during the night. I am able to sleep<br />
Corona, CA<br />
better and therefore feel refreshed every morning now when I wake up. I have<br />
dropped weight since I have the energy to burn more calories. I really feel like a new man! Thank you, Dr. Robert<br />
Keller for formulating this amazing supplement! You are a genius! <strong>Max</strong>GXL is truly life changing!<br />
Steve Holleran<br />
Hamilton, ON<br />
Like so many people who first hear of <strong>Max</strong>GXL, I had my doubts about what it could<br />
do for me and how it would improve my life. I was approached by a good friend of<br />
mine named Gary. He told me he wanted to show me this new product that would<br />
improve my overall health and improve my physical performance. I was intrigued<br />
because I was thinking about competing in the World Police and Fire Games for<br />
Karate in British Columbia in 2009.<br />
I am a firefighter for the city of Mississauga, Ontario and for the past while I wanted<br />
to get back into competing. I hold a black belt in Tae Kwon Do. I used to compete all<br />
the time but for the past ten years my focus went to other things. I never stopped<br />
running, stretching and lifting weights but as far as martial arts and competition, I<br />
was out of fighting shape. I knew that if I was going to do this, I needed all the help<br />
I could get.<br />
Gary explained the inner workings of Glutathione and <strong>Max</strong>GXL. To say the least, I was interested. My third day on<br />
<strong>Max</strong>GXL I had one of my best Karate classes to date. My cardio was limitless that night. The hour long class was<br />
actually not long enough! I could have gone for a second hour. It was then that I knew I had to keep taking this<br />
stuff. Since then I have been having some highs and lows. I have had to battle through some muscle strains and<br />
pulls. Like I said, it has been ten years since I have trained for competition. I almost welcome the injuries because<br />
with <strong>Max</strong>GXL in my system, it seems I am recovering more quickly from strenuous workouts and injuries. The best<br />
part of taking <strong>Max</strong>GXL is going to class. My Karate classes are at 8 p.m. After completing a full day of activities it<br />
was hard to have the energy and motivation to give it my all. That is no longer a concern. Now that I take <strong>Max</strong>GXL,<br />
I always have the energy to go and the effort I put into it when I am there is 100 percent.<br />
On April 12th, 2008 I came out of retirement having competed in my first local Karate tournament. I placed first<br />
in my division and second for Grand Champion. I owe a large part of this to <strong>Max</strong>GXL. I look forward to future<br />
competitions, not only because I know my body is functioning as it should but also because I want to share my<br />
story and more importantly… <strong>Max</strong>GXL!<br />
Has <strong>Max</strong>GXL made a difference in your life? We would love to feature you and your testimonial<br />
in upcoming publications. There are myriad ways <strong>Max</strong>GXL can impact your life. Please send your<br />
testimonial by email to karen@maxgxl.com and if we choose your submission, we will ask you to<br />
sign a release so that we can use your words.<br />
11
events / promotions<br />
12<br />
<strong>Max</strong> WLX <br />
: Sharing the Word<br />
The newly introduced weight-loss product <strong>Max</strong> WLX has two<br />
brochures to help you inform customers of the benefits of <strong>Max</strong> WLX.<br />
<strong>Max</strong> WLX and the New You! is a fold-out brochure that comes in the product box.<br />
• It explains how <strong>Max</strong> WLX works to regulate leptin and assist in weight loss<br />
• Statistics from the University of Connecticut clinical trials show how <strong>Max</strong> WLX<br />
helped dieters shed 21.5 pounds of body fat<br />
• The brochure has tips for eating well while cutting calories<br />
• Information on glycemic index foods explains the difference between complex<br />
and simple carbs<br />
• Exercise plans range from walking to more rigorous programs like cardio and<br />
resistance training<br />
• Product testimonials show what kind of results you can expect from taking<br />
<strong>Max</strong> WLX for at least two months<br />
<strong>Max</strong> WLX: Are You<br />
Ready to Succeed?<br />
This full-color brochure explains the benefits of <strong>Max</strong> WLX:<br />
• How science finally understands the role of leptin in gaining<br />
and losing weight<br />
• How <strong>Max</strong> WLX decreases leptin and speeds weight loss<br />
• How <strong>Max</strong> WLX helps your body utilize the powerful, leptin<br />
mechanism for weight loss you can achieve and maintain<br />
The <strong>Max</strong> WLX Vertical Banner<br />
is now available for purchase in the<br />
<strong>Max</strong>cessories catalog.<br />
The price for any vertical<br />
banner is $299 each.<br />
Both of these brochures can be purchased in 25-packs on the <strong>Max</strong><br />
website www.maxgxl.com from the <strong>Max</strong>cessories section. Get<br />
ready to share the good news of <strong>Max</strong> WLX with these powerful<br />
selling tools!<br />
There is also a <strong>Max</strong> WLX PowerPoint presentation now available<br />
for you to download on the <strong>Max</strong> WLX portion of the <strong>Max</strong> website<br />
www.maxgxl.com. Download this presentation for a powerful<br />
way to explain the weight-loss benefits of <strong>Max</strong> WLX.
events / promotions<br />
Not if you attend the <strong>Max</strong> <strong>International</strong> 2008 Convention, September 25-27! Our theme, “Imagine,” will show<br />
you how flights of impossible imagination are coming true with <strong>Max</strong>. Who could have dreamed that increased<br />
energy and health would soar with <strong>Max</strong>GXL and <strong>Max</strong> WLX and the opportunity for financial freedom would<br />
take flight with <strong>Max</strong> <strong>International</strong>?<br />
Are you ready to imagine your fabulous future with <strong>Max</strong>? Join us at our second annual convention and<br />
celebrate the exploding growth of <strong>Max</strong> <strong>International</strong> that our three <strong>Founders</strong> dared to imagine possible!<br />
Meet those wonderful <strong>Founders</strong>, <strong>Max</strong> Corporate Executives and <strong>Max</strong> Top Leaders. Imagine how much your<br />
business will grow when you walk away with the greatest training imaginable! Attendance is limited and we<br />
sold out in record time last year.<br />
Cost:<br />
Single - $249 Couple - $399 (spouse/significant other)<br />
Price is available during the momentum tour through July 31, 2008.<br />
After July 31, 2008 the cost goes up to $299 per person, $498 per couple.<br />
{Register now, Seating is limited!}<br />
Register at www.regmeup.com/max<br />
v<br />
13
events / promotions<br />
14<br />
go For THe goLd!<br />
From May 1, 2008 through august 31, 2008<br />
$250 Monthly Car Bonus for all new associates who achieve gold Leadership rank<br />
(combined income of FastTrack Commissions, Team Commissions, Matching Check<br />
bonuses and Preferred Customer orders which total $3,000 or more per month) in their first<br />
three (3) months starting May 1, 2008. all associates who qualify for the gold Leadership<br />
rank or higher for 3 consecutive months during May, June, July and august will be eligible<br />
for the following recognition and events:<br />
• Attend a special one (1) day Gold Leadership Training prior to the September 25th through 27th convention<br />
in Salt Lake City, Utah. Qualified Gold Associates’ transportation, hotel and meals will be included. Platinum<br />
and Diamonds will also be invited to this event<br />
• Recognized Gold rank achievement featuring picture in the monthly <strong>Max</strong>Today online e-newsletter<br />
• Participate in monthly Gold Recognition Conference Call hosted by Bob Kaelin with <strong>Founders</strong> personally<br />
congratulating the new qualified Gold Associates<br />
• Invitation to special Gold Reception at the Annual Convention for Gold Rank and above with <strong>Max</strong> <strong>International</strong><br />
<strong>Founders</strong> and Corporate <strong>Office</strong>rs<br />
• Special reserved seating at Formal Gala Dinner<br />
• Gold pin and certificate awarded monthly<br />
• Special monthly Gold Leadership Training Conference call sponsored by the <strong>Max</strong> Corporate <strong>Office</strong>rs for only<br />
Gold Rank and above<br />
• Special Gold Stage Presentation at Annual Convention<br />
The <strong>Max</strong> <strong>International</strong> owners and management are proud to welcome our incredible leaders who<br />
will join in helping <strong>Max</strong> associates become part of this exclusive group of gold Leaders.<br />
We look forward to your participation in this special program,<br />
<strong>Max</strong> <strong>International</strong> Corporate officers
events / promotions<br />
<strong>Max</strong> <strong>International</strong> has taken off like a rocket!<br />
Want to get up to speed?<br />
Thanks to our two cutting-edge, science-based products, <strong>Max</strong>GXL and <strong>Max</strong> WLX and the powerful force of<br />
dedicated <strong>Max</strong> Associates, our business is literally booming!<br />
We invite you to take part in the July 2008 Momentum Tour! <strong>Max</strong> founders and corporate leaders want<br />
to partner with you in growing your <strong>Max</strong> business. Our established field leaders will share techniques and<br />
expertise unique to a <strong>Max</strong> business with you!<br />
We are shifting into overdrive to keep the <strong>Max</strong> Momentum rolling! Join us as we place <strong>Max</strong><br />
front and center in the home-based business industry!<br />
Register for the Momentum Tour by going to the <strong>Max</strong> website:<br />
www.maxgxl.com and clicking on Momentum Tour.<br />
Fill out the information and we will see you soon!<br />
15
16<br />
Top associate recruiters<br />
german Centeno was born and raised in El Salvador and grew up in a<br />
close-knit, working-class family. “We had a unique situation due to a strong<br />
upbringing from hard-working parents. There was always an abundance of<br />
food on the table with a touch of love and unity.”<br />
He moved to the U.S. when he was 18, hoping to apply the strong work<br />
ethic he learned from his parents to the American dream. He has lived in<br />
California for the last 35 years where he raised his own family. In that time he<br />
built a successful equipment repair business while working various network<br />
marketing opportunities on the side. Because of extensive experience with other<br />
companies, German has firsthand knowledge of what a unique opportunity<br />
he has found at <strong>Max</strong> <strong>International</strong>. Because of <strong>Max</strong> <strong>International</strong> he feels he and his family are living the<br />
American dream more than ever now.<br />
“This is unlike any company I’ve ever seen,” he said.<br />
After he started taking <strong>Max</strong>GXL himself he gave it to his family. He also gave it to a friend who was having<br />
serious health issues and she felt a difference almost immediately. She is now an active member of his team.<br />
He continues to have similar experiences consistently. After seeing the life-changing effect it was having<br />
on people around him he knew he was on to something special. Many of the people he has recruited were<br />
working in fields like Real Estate that allowed them a lot of flexibility to work the business. German has seen<br />
<strong>Max</strong> impact his friends and associates, both in terms of health and income, and couldn’t be more excited<br />
about his future with the company.<br />
associate recognition<strong>Max</strong> <strong>International</strong> honors the<br />
riccardo Ferrari and rick Hagar have only been with<br />
<strong>Max</strong> <strong>International</strong> for a little over a month, but they and<br />
their team, which includes Top Recruiters Stefanie Nichols<br />
and Steve Green, have already made a strong impression<br />
during their short time here. In their last company they were<br />
the number one wage earners and built a sales organization<br />
of nearly 200,000 people. They expect to follow the same<br />
pattern at <strong>Max</strong> <strong>International</strong>.<br />
“We fully intend to build a worldwide business that produces<br />
the vast majority of the company’s volume and becomes one of the premiere teams in the company,” Rick said.<br />
“When <strong>Max</strong> becomes a billion dollar company we fully expect to be responsible for half of the revenue.”<br />
They made the decision to come to <strong>Max</strong> because of the tremendous potential they see here. Riccardo and<br />
Rick said with founders like Steve Scott, Fred Ninow and Greg Fullerton in partnership with Guthy-Renker,<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!
associate recognition<br />
combined with a life-transforming product, there is more potential than anything that has come in this<br />
industry. Within the next five years Rick said he can see much of that potential coming to fruition.<br />
“The credibility and grand vision of the founders is one of the greatest things about the company,” Rick said.<br />
Riccardo and Rick feel that building the business involves four basic elements. First, capture a person’s<br />
heart by being passionate about what you’re selling and truly connecting with a potential recruit. They feel<br />
Steve Scott is a very impressive example of this. The next two steps are interrelated – never stop recruiting<br />
people and always train your recruits. They feel that far too many people in this industry fail to be adequately<br />
trained. Last, and of equal importance, develop leadership.<br />
“To me it’s not just about selling a product. If you don’t develop leadership qualities your business breaks<br />
down and doesn’t go anywhere,” Rick said.<br />
dr. Johan gazali is a Naturopathic Doctor by profession. He is also a businessman who has worked various<br />
types of businesses, including network marketing, over the years. He is an author and a motivational speaker,<br />
having received training from some of the best teachers in the world, including such notable personalities as<br />
Anthony Robbins.<br />
Sharing <strong>Max</strong>GXL with his patients and other people in his life is a natural extension of his belief in the<br />
company and its products and how they can transform people’s lives. He feels he is offering people something<br />
they really need. He presents it in a way that makes it hard for people to say no, emphasizing that it is an<br />
opportunity that can vastly improve their health and help them achieve financial freedom.<br />
“I help them see it would be foolish not to accept such an offering,” Dr. Gazali said.<br />
Another selling point is that it fits into any lifestyle. Regardless of your profession you can make <strong>Max</strong> work<br />
for you. Since it is based on team work you always have the full support of the people you’re working with.<br />
Dr. Gazali feels an obligation to do everything in his power to help his team members succeed.<br />
As a doctor who works with nutritional and natural supplements, Dr. Gazali is amazed by <strong>Max</strong>GXL. He said it<br />
works remarkably fast. Some people he’s recommended it to have seen results in just a few hours.<br />
“Unbelievable. Dr. Keller will be the most popular scientist in his era.”<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!<br />
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associate recognition<br />
18<br />
dr. Purwanto Purwo works full-time as a General Practitioner. Before<br />
coming to <strong>Max</strong> <strong>International</strong> he was already living an active, healthy lifestyle.<br />
In addition to running and lifting weights, he eats healthy foods and takes<br />
daily supplements. In fact, he was the marketing director for a leading health<br />
supplement manufactured in Korea.<br />
Dr. Purwo said when he started taking <strong>Max</strong>GXL he felt very energized and has<br />
seen much improvement in the health of his patients who are taking <strong>Max</strong>GXL.<br />
The people he has introduced to the company range from leaders in network<br />
marketing to colleagues in the healthcare industry and patients.<br />
He said that when introducing someone to the company he explains that he has a product that is like no<br />
other. It can benefit everyone by increasing intracellular glutathione, which no other product on the market<br />
can. If they express an interest initially he arranges a meeting to go into greater depth.<br />
“When I explain the product in detail, I also explain the business opportunity,” he said. Dr. Purwo also<br />
explains the compensation plan, which is different from any out there, and gives them the opportunity to<br />
become Associates in the company.<br />
dr. roger Turner is a Chiropractor in Barrie, Ontario who has been involved<br />
with <strong>Max</strong> <strong>International</strong> for about a month. Dr. Turner believes in using dietary<br />
supplements and developing nutritional lifestyles for long-term health benefits<br />
and <strong>Max</strong>GXL fits well into his philosophy. He practices an innovative technique<br />
of cranial adjustment to help his patients. By realigning the bones in the skull he<br />
is able to help people of all ages with diverse mental and physical challenges,<br />
some of which they have experienced since birth.<br />
Dr. Turner recently heard about <strong>Max</strong>GXL through a colleague. When he feels<br />
a patient can benefit from <strong>Max</strong>GXL he recommends a week’s supply and<br />
does careful follow-up to see how they are responding. So far, everyone<br />
he’s introduced to the product has responded well. He foresees improvement in immune system function,<br />
increased energy and accelerated detoxification as potential benefits from taking <strong>Max</strong>GXL. Dr. Turner looks<br />
forward to seeing how <strong>Max</strong>GXL can help certain patients and continuing to discover more about how it will<br />
compliment his innovative techniques.<br />
“<strong>Max</strong>GXL is a product that is beneficial for almost everyone and is advisable as a general supplement to<br />
promote better levels of health.”<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!
associate recognition<br />
rina Busra Mutmainah is a housewife full-time and the leader of a<br />
healthcare program in her housing complex. She works <strong>Max</strong> <strong>International</strong> in<br />
her spare time and in conjunction with her healthcare work. The healthcare<br />
group is run by the members of the community who report to the city medical<br />
health department. The program provides healthcare at reasonable costs to<br />
members of the housing complex.<br />
Rina was introduced to <strong>Max</strong> <strong>International</strong> through Joseph and Susiana Berliarang<br />
who often speak at <strong>Max</strong> meetings.<br />
Rina introduced <strong>Max</strong>GXL during a gathering of members of the healthcare<br />
group, and explained the health benefits of taking <strong>Max</strong>GXL. In addition to sharing her personal testimonial,<br />
she provided free samples, so they could have firsthand experience with it. She was surprised with the<br />
response she got. Many of the people she provided free samples to wanted to join as Associates. She was<br />
more than happy to oblige. As a result, she signed up over a dozen recruits in a single month.<br />
She looks forward to continuing her work both as a leader in her healthcare group and building her business<br />
in <strong>Max</strong> <strong>International</strong>. Although this work, in addition to being a full-time mom, is challenging, she finds great<br />
fulfillment in all three roles.<br />
stefanie nichols and steve green are working the business<br />
together and have had a lot of success in a short time. Stefanie has<br />
worked in network marketing for eleven years. Steve has worked in<br />
network marketing for 23 years on the corporate side as a consultant<br />
and distributor. Stefanie said she’s known about the company for a year<br />
but only signed up as an Associate in May.<br />
Stefanie and Steve decided to come onboard when they heard about<br />
the amazing success people were having financially and with <strong>Max</strong>GXL<br />
specifically. When they heard about the <strong>Max</strong> founders teaming up with<br />
Guthy-Renker to bring the product to the marketplace, they knew they<br />
had to take a closer look.<br />
“Every once in a while a company comes along that transcends the industry. <strong>Max</strong> <strong>International</strong> is one of<br />
those rare companies,” Steve said.<br />
Stefanie said the number one reason she came to <strong>Max</strong> can be summed up in three words, “Steven K.<br />
Scott.”<br />
“That man changed my life,” she said. “We just had to make a move and come onboard.”<br />
They are also sold on <strong>Max</strong>GXL. Stefanie said they’ve never felt better and have more energy than they’ve<br />
had in years.<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!<br />
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associate recognition<br />
20<br />
“We feel fantastic,” she said.<br />
Stefanie gives a lot of the credit for her success so far to her team. She knows her future success will be<br />
dependent on them as well. She has been doing a lot of delegating and, when you trust in your team as much<br />
as she does, that’s easy to do.<br />
“I put a lot of value on selling my team,” she said. “Helping your people and relying on their support is what<br />
it’s all about. I feel like I’ve been waiting for this opportunity all my life.”<br />
Stefanie makes good use of conference calls to put her team’s experience at the forefront. She said with a<br />
very special team in a dream company like <strong>Max</strong> you can’t go wrong.<br />
<strong>Max</strong> <strong>International</strong> congratulates<br />
the Top Preferred Customer recruiters<br />
al greer has been the top Preferred Customer recruiter for five months in a row. He also went Gold<br />
this month and is featured in the Rank Advancements section of this issue. Top Recruiters sue and alan<br />
Mcdonald and Will and nancy Farrell were also featured in past editions of <strong>Max</strong>Today.<br />
Ken Hightower said that with his internet savvy and invaluable support from<br />
his upline he has the complete package and the formula for success. Ken said<br />
that his advice to people getting into a network marketing company is to carefully<br />
choose an upline that consists of people with good reputations, who will provide<br />
the kind of support you need. Ken said he knew of his sponsor Ricky Brandino<br />
from an earlier venture and knew he could count on him before he got involved<br />
with <strong>Max</strong> <strong>International</strong>.<br />
Ken said that half of his recruits have come over the internet. In all of his years<br />
of marketing health-related products over the Internet he has gotten good at<br />
knowing how to guide people to his website using search engines and other tools.<br />
The great thing about this form of marketing, according to Ken, is that people who come to you, instead of<br />
the other way around, already have an interest in what you are selling. They are often people in a prime<br />
position to succeed.<br />
“They’re already interested. All you have to do is close the deal,” Ken said.<br />
The trick is getting a good online presentation that will draw people in and give them the information they<br />
need to make an informed decision about the product or the company. Ken said <strong>Max</strong> has a lot of effective<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!
associate recognition<br />
tools on their website that give people great information about our products.<br />
He said the video with Steve Scott and Dr. Keller discussing <strong>Max</strong>GXL is powerful and he and his wife were<br />
immediately drawn to its message. If you can get other people to listen to your own passionate testimonial<br />
it will often have the same effect.<br />
Ken said he is excited about marketing <strong>Max</strong> WLX. In addition to being a great product he feels there is<br />
tremendous marketing potential because the weight-loss industry is off the charts. Having a product that<br />
does something nothing else out there does is huge.<br />
“If you think I’m bringing in people now, just wait!”<br />
diane and John Ward essentially recruited themselves<br />
to <strong>Max</strong> <strong>International</strong>. Diane had suffered for years with<br />
discomfort in the joints of her hands and John discovered<br />
<strong>Max</strong>GXL through research on the internet. When they read<br />
up on the company and the product they ran across the<br />
<strong>Max</strong> edition of Your Business At Home in a local bookstore.<br />
They contacted and signed up under Elaine Tomrell who was<br />
listed in the Super Achiever section. Diane saw remarkable<br />
improvements in her hands after about six weeks and they<br />
became excited about sharing it with people.<br />
By profession Diane is a nurse and hypnotherapist and John has worked in auto sales for 22 years. Diane<br />
said her work in hypnotherapy is very complimentary to <strong>Max</strong> <strong>International</strong> and its philosophy of changing<br />
people’s lives through groundbreaking products. In hypnotherapy her clients address issues in their lives,<br />
both physical and psychological, by confronting emotions from the past. Through the power of suggestion<br />
they can enhance weight loss through the mind. Similarly <strong>Max</strong>GXL and <strong>Max</strong> WLX reprogram our bodies to<br />
make it function to its best capacity.<br />
John said he always leads with the product. Their own powerful story of finding the product on their own and<br />
having their health transformed by it is a strong selling tool.<br />
“Passionate stories sell,” John said.<br />
Diane and John are also looking forward to selling <strong>Max</strong> WLX. They said if it does what others say it can do,<br />
it will sell itself. They look forward to seeing how the two products, <strong>Max</strong>GXL and <strong>Max</strong> WLX will work together<br />
to benefit the body.<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!<br />
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associate recognition<br />
22<br />
dr. donald Levine is what some recruiters might call a golden contact.<br />
Before finding <strong>Max</strong>GXL, he was already looking for a product that would allow<br />
glutathione to be absorbed into the cells. As an ENT he wanted an alternative<br />
treatment for patients suffering from problems not easily treatable by other<br />
methods. He knew what a powerful antioxidant glutathione was and knew it<br />
could be used to improve, among other things, certain types of hearing loss.<br />
For example, Dr. Levine said there are hearing disorders where the inner ear<br />
can be so deteriorated even the best hearing aid can barely touch it. Dr. Levine<br />
knew increased intra-cellular glutathione can biologically accomplish what<br />
artificial methods sometimes can’t.<br />
“Doctors often look into anti-aging supplements as an alternative in these cases,” Dr. Levine said. “When<br />
I discovered <strong>Max</strong>GXL at an exhibit at the American Academy of Anti-aging Medicine in Orlando, Florida it<br />
stopped me in my tracks.”<br />
Dr. Levine said he assesses each case individually and, if he feels <strong>Max</strong>GXL could help more than a traditional<br />
method, doesn’t hesitate to recommend it.<br />
Dr. Levine is also a patient. He is being treated by a fellow ENT for a long-standing problem that has caused<br />
considerable discomfort for him over the years. He started taking <strong>Max</strong>GXL himself as he anticipated the<br />
possibility of recommending it to patients. His mother had also been dealing with significant health issues of<br />
her own. <strong>Max</strong>GXL helped both of them in ways that medication had barely touched.<br />
He said he is excited to see what other things <strong>Max</strong>GXL can help with. Dr. Levine said it could have farreaching<br />
effects on how medicine is practiced in the future.<br />
Myrka Brisson and andy shim have only been in the<br />
company three months but have advanced two months in a<br />
row, most recently becoming Silver Associates in June. Andy<br />
and Myrka’s strengths compliment each other because their<br />
approaches and backgrounds are so different.<br />
“By working from opposite sides of the spectrum we meet in<br />
the middle,” Myrka said.<br />
They’re from vastly different backgrounds both geographically<br />
and professionally. Myrka is French Canadian and Andy is from Trinidad in the West Indies. Andy comes from<br />
a business background and Myrka works as a flight attendant and life coach. Andy is business minded and<br />
Myrka works more in the spiritual realm. They have a common passion for <strong>Max</strong>GXL and a love for sharing it<br />
in their unique ways.<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!
associate recognition<br />
Many of their recruits have come from Myrka’s colleagues in the airline industry. She says she changes flight<br />
crews all the time and will be with one for only a few days at a time. But she works very closely with each<br />
crew during that time. She has been able to approach many of her crew members and introduce them to<br />
<strong>Max</strong>GXL.<br />
With her work as a life coach she has gained peoples’ trust on a whole other level.<br />
“A life coach helps people achieve their dreams,” she said.<br />
This makes it all the more important that she set the example. She joked that if she fails to achieve her<br />
dreams she’ll have to hire her own coach. Her success at <strong>Max</strong> has grown out of years of building trust. Her<br />
clients know she would never recommend a product she didn’t totally believe in and they trust her judgment<br />
completely.<br />
Andy’s research-driven, relationship-focused approach is equally effective. He convincingly sells the opportunity<br />
and the product based on his knowledge of the company, the compensation plan and how <strong>Max</strong>GXL can help<br />
the body. His business savvy is invaluable to building the business in the most productive way from the<br />
ground up.<br />
Together they are unstoppable, as their early success attests.<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!<br />
23
ank advancements<br />
24<br />
May 2008 rank advancements<br />
Congratulations to the <strong>Max</strong> Associates who have advanced in rank<br />
because of their dedicated efforts in sharing the <strong>Max</strong> WAY!<br />
Bronze Associates<br />
Courtney Kunau, Lafayette, LA<br />
Duane and Norma Andrew, Kelowna, BC<br />
Opal Stapleton, Baneberry, TN<br />
Karen Meagher, Rochester, NY<br />
Lynn Wines, Everett, WA<br />
Brenda Nygaard, Peoria, AZ<br />
Linda Ferguson, Eagle Lake, TX<br />
Heidi Maycock, Powell River, BC<br />
Alice Meissner, Armstrong, BC<br />
D. Shelton, Maurepas, LA<br />
Juan Recendez, Corona, CA<br />
Michellyn Manuel, Ewa Beach, HI<br />
Sandie Parker, Ogden, UT<br />
Zak Garcia, Eugene, OR<br />
Steve Nygren, Farmington, NM<br />
Rob Larsen, Victoria, BC<br />
Carmen Yanga, West Covina, CA<br />
Sheldon Robinson, Van Alstyne, TX<br />
Gladys Potzus, Kelowna, BC<br />
Travis Harris, Stafford, VA<br />
Curtis Wood, Oregon City, OR<br />
Christy Amos, North Pole, AK<br />
Allosada Fausto, Wailuku, HI<br />
Lester Keller, Las Vegas, NV<br />
Rudy Mallo, Upland, CA<br />
George Moniaga, Los Angeles, CA<br />
Chris Shaffer, Prosper, TX<br />
Cufia Tunas, Los Angeles, CA<br />
Lorda Lama-Rumbaua, South San Francisco, CA<br />
Rob Yarbrough, Murrieta, CA<br />
Sis Buttrey, El Nido, CA<br />
Richard Fry, Stanfield, AZ<br />
Tina Gonda, Charlotte, NC<br />
David Chapman, Redmond, WA<br />
Bob Wright, Madison, WI<br />
I. Gede Made Ekamaya, Los Angeles, CA<br />
Denise S. Dailey, Fredericksburg, VA<br />
Reinhard and Marianne Krzikalla, Sooke, BC<br />
Efren Juscelino Taglag, Burnaby, BC<br />
Michael and Debbie Biscotti, Anaheim, CA<br />
Maria Agnes Ilego, West Covina, CA<br />
Ken Hightower, Phoenix, AZ<br />
Keith Brown, Girard, OH<br />
Pamela Pascoe, Charlotte, NC<br />
John Longinidis, Waterford, CT<br />
Ron Warner, Whitby, ON<br />
Evan Olson, Eureka, CA<br />
Rukmanto Salim, Los Angeles, CA<br />
Frank Carillo, Honolulu, HI<br />
Valerie Colwell, Laguna Niguel, CA<br />
Wayne Hardy, Millville, UT<br />
B. Y. Summit LLC, Las Vegas, NV<br />
Karen Skilbeck, Kelowna, BC<br />
Deana C. Glenn, Telford, TN<br />
W. Christian Gulo, Los Angeles, CA<br />
Reggie and Deb Miller, Angelmont, BC<br />
Rosa Daize, Oshawa, ON<br />
Alisa Jones, The Woodlands, TX<br />
Carol Gochenour, Houston, TX<br />
Jean McLellan, Oshawa, ON<br />
Paul Neely, Burnet, TX<br />
Teresa Brown, Victoria, TX<br />
Nawatini Lim, Los Angeles, CA<br />
Victoria Lawson, Chesapeake, OH<br />
Gail Henry, Houston, TX<br />
Linette Milligan, Mira Loma, CA<br />
Edvina Massey, Winnipeg, MB<br />
Dr. John Jester, Abbeville, LA
ank advancements<br />
Jason Affleck, Oshawa, ON<br />
Darren Aikens, Cooper City, FL<br />
Dr. Yayan Sri Biyantoro, Los Angeles, CA<br />
Wave Marketing Inc., Carlsbad, CA<br />
Flip Flop Living, Deland, FL<br />
Bambang Purboyono, Los Angeles, CA<br />
Mitch Edland, Carrolton, TX<br />
Della Morita, Los Angeles, CA<br />
Keith Craft, Frisco, TX<br />
Phebe Liman, Los Angeles, CA<br />
Rina Busra Mutmainah, Los Angeles, CA<br />
Swan K. Elliott-Bowden, Kailua Kona, HI<br />
Ina Amatul Qoyum, Los Angeles, CA<br />
Dave Hotrum, Courtice, ON<br />
Susan Roth, Suffren, NY<br />
Chad Statham, Plano, TX<br />
Stefanie Nichols and Steve Green, Frisco, TX<br />
Pamela Villasenor, San Dimas, CA<br />
Shannon Greentree, Courtice, ON<br />
John Roy, Breaux Bridge, LA<br />
silver Associates<br />
Robert Gibson, Albuquerque, NM<br />
Greg Gentile, Auburn, NY<br />
Linda and Brad Greenberg, Charlotte, NC<br />
Andy Shim and Myrka Brisson, Mississauga, ON<br />
Purwanto Purwo, Los Angeles, CA<br />
Marlow La Fountaine, Palm Desert, CA<br />
Etsuko Chidester, West Bountiful, UT<br />
John Hutchinson, Mountville, PA<br />
Mark Donati, Chino, CA<br />
Diane and John Ward, Naples, FL<br />
Lorraine and Frank Hubick, Powell River, BC<br />
Holly Boniface, Lynchburg, VA<br />
Donald Ellsworth, Katy, TX<br />
Patricia Thorup, Meadow Vista, CA<br />
Lemuel Martinez, Norwalk, CA<br />
Lyman Zablan, Ewa Beach, HI<br />
Jeremy Foss, Saint Johns, FL<br />
Mark Vidas, Burnet, TX<br />
Marie Kimelheim, Doylestown, PA<br />
Joel Mallo, Chino, CA<br />
gold Associates<br />
Michael unclebach, of Sherman, Texas, said he is proud to<br />
be associated with <strong>Max</strong> <strong>International</strong>. For Mike, marketing <strong>Max</strong>GXL<br />
has been about sharing his story with people. Mike wasn’t looking for<br />
anything else in his life when <strong>Max</strong> showed up. He had lost most of the use of<br />
his left leg due to an allergic reaction to a plug used on a femoral artery after a<br />
heart catheter procedure in the hospital. He went from being extremely active and<br />
training for a marathon to feeling like he’d had a stroke in his right leg. He had been<br />
jogging up to two hours a day, and overnight was barely able to walk up and down<br />
his driveway. When he got a call from Rick Teague offering to send him a sample<br />
of <strong>Max</strong>GXL he was desperate enough to try just about anything. After 20 days on<br />
<strong>Max</strong>GXL he was jogging for 30 minutes a day. That was in January 2008. Seven months later he has several<br />
hundred people on his team. He said he talks to everybody about <strong>Max</strong>GXL and <strong>Max</strong> <strong>International</strong>. He calls<br />
his strategy the 3-foot rule. “If you get within three feet of me you’re going to hear about <strong>Max</strong>.” His advice to<br />
people looking to recruit is, “Have passion and face your fears about talking to people. Go to everybody. We<br />
have been given a gift. Don’t be afraid to open it and share with others.” Mike said achieving Gold is first in a<br />
list of goals he has regarding <strong>Max</strong>GXL. He thanked Rick Teague for sending the sample and his team, which<br />
includes his brother Scott (who also went Gold this month) “for helping us achieve this goal.”<br />
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26<br />
german Centeno, of Bueno Park, CA, has had a great month. In addition to<br />
being our Top Associate Recruiter he was one of our Gold Associate advancements<br />
for the month. He attributes his success to having a product that works, and<br />
actually does what it says it will do, and a company that is unlike anything else in<br />
the industry. German said having Spanish literature and training support has also<br />
been a big part of his and other teammember’s success. German has seen the<br />
health and wealth of friends and family members transformed by <strong>Max</strong>GXL and <strong>Max</strong><br />
<strong>International</strong>. The American Dream is alive and well thanks to his experience here.<br />
“Besides the exceptional product, we are helping many families. So I thank you.”<br />
Jose escoto, Ontario, CA, said that advancing to Gold Associate was the result<br />
of people helping people, which is what <strong>Max</strong> is all about. Jose was introduced to<br />
<strong>Max</strong> <strong>International</strong> about six months ago through his cousin Adam Hudd. The timing<br />
was perfect because he had recently lost a job in real estate and was looking for a<br />
new source of income. But the thing that convinced him that <strong>Max</strong> was the company<br />
for him was when his friends and family started taking <strong>Max</strong>GXL. His sister, who<br />
had a knee condition that required multiple surgeries, experienced strength she<br />
hadn’t had in years. Another girl he knew was able to overcome an addiction to a<br />
prescription medication after going on <strong>Max</strong>GXL. When he saw things like this he<br />
knew he’d found the company he wanted to associate himself with for the rest of<br />
his life. Building a business that allows for financial freedom instead of trading hours for money, as he has<br />
experienced in the past, has been a dream come true for him.<br />
al greer, of San Antonio, TX, said an enthusiasm for the <strong>Max</strong>GXL is the main<br />
reason for his advancement to Gold Associate. “It’s a fun and rewarding business,”<br />
Al said. “Be enthusiastic about what you are doing. Spread your enthusiasm around.<br />
Enthusiasm is much like a social disease. It is highly contagious, but it’s okay to<br />
spread it. Infect everyone you come in contact with. Start your own epidemic.” The<br />
key, Al said, is to take small steps. They will eventually morph into giant steps.<br />
“Learn to set goals for yourself, and be a strong advocate of supporting your team.<br />
Where else can you help so many people improve their lives and build such great<br />
personal relationships?” He said his advancement at <strong>Max</strong> is a team achievement<br />
and whatever encouragement he gives his team is given back to him many times<br />
over. “Success at <strong>Max</strong> is not an individual sport but a full-contact team sport.” He said there is no comparing<br />
<strong>Max</strong> to other companies in his experience. <strong>Max</strong> looms about them in terms of products, compensation and<br />
management.
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Ceasar Macias, of Azusa, CA, said that he attributes much of his success to the<br />
leadership and mentoring of Patrick Ryan. “Patrick has inspired my drive, dedication,<br />
belief in the organization and in the network marketing industry as a whole.” Before<br />
<strong>Max</strong>, Ceasar worked in such diverse areas as mentoring and coaching high school<br />
athletes and management work with top 100 home builders. This has allowed him<br />
to understand both the intellectual world of corporate gurus and the emotional<br />
passion of athletic competition. His background serves him well with his diverse<br />
Associates at <strong>Max</strong>. Ceasar believes his success at <strong>Max</strong> <strong>International</strong> is directly<br />
linked to the integrity with which he approaches his business. He feels that, even<br />
though nobody is perfect, striving for flawless integrity is every bit as important as<br />
establishing flawless credit. By living a life of honesty, sound ethics and high morals you will naturally gain the<br />
trust of the people you associate with. Crossing ethical and moral grounds has the opposite effect. You lose<br />
that trust and regaining it can be painful and difficult. Ceasar feels that by paying attention to small details,<br />
and remaining true to yourself and your fellow Associates, the big things take care of themselves.<br />
dr. Johan gazali, of Los Angeles, CA, said with the combination of an incredible product like <strong>Max</strong>GXL and a<br />
marketing plan that is both easy to understand and explain to others, success is just a matter of opening your<br />
mouth and doing the work. Dr. Gazali said that <strong>Max</strong>GXL promotes health in an amazingly quick and effective<br />
way. When you experience such positive results yourself it increases your confidence in sharing it with others.<br />
Dr. Gazali’s advice to new recruits is to use teamwork to best advantage. By deferring to teammembers,<br />
and making effective use of your upline’s expertise, everyone benefits. In this way, Associates can advance<br />
more quickly and get additional motivation through the bonuses that result. With the health benefits that<br />
come from taking <strong>Max</strong> <strong>International</strong>’s groundbreaking products and the financial benefits from a first-rate<br />
compensation plan, it’s an opportunity unlike anything out there.<br />
Chikako Takahashi, of Midvale, Utah, has come a long way from her humble<br />
beginnings as a first generation immigrant to the United States from Japan. She<br />
arrived here with very little money and virtually no network of friends in the U.S.<br />
“Today life is good,” Chikako said. “I have friends all over the world, my income<br />
is growing on a residual basis and I have a global network.” She said the thing<br />
that made the difference for her was a caring mentor, effective partnering, loving<br />
parents and a burning desire to “just do it.” Chikako had this to say to people just<br />
starting out and those looking to advance, “Go for the Gold by never forgetting<br />
where you came from, keeping your focus on your “why”, and consistently giving<br />
back to the special few who care so much they reach out to teach you and help<br />
you achieve your dreams. Believe in your dreams because I am a humble example that dreams do come true<br />
and if I can do this, you can too.”<br />
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28<br />
Jane and John Kikkert, of Kamloops, British Columbia, attributed<br />
their advancement to a combination of factors including <strong>Max</strong>GXL, the<br />
company, their team support and hard work. They have seen the life<br />
changing effects of <strong>Max</strong>GXL on members of their group. “This generates<br />
a compelling desire to tell others about the product,” said Jane. John<br />
and Jane feel that the purpose and credo of <strong>Max</strong> <strong>International</strong>, along<br />
with the experience and integrity of the owners and corporate staff,<br />
make you want to be a part of something that is going to make a<br />
difference in the world. Jane said that given the compensation plan,<br />
the company, tools provided by the corporate management, and<br />
invaluable upline support, success was almost inevitable. They also feel their downline, who have aligned<br />
themselves with the company’s mission to make a positive difference in the lives of people, is a huge part<br />
of their success. Their advice for new recruits is to first of all know you’ve come to the right company, to<br />
work hard, keep a positive attitude, set goals, stay focused on them and be persistent. Two sayings they live<br />
by are, “The only time success comes before work is in the dictionary” and “Success is more attitude than<br />
aptitude.” Anyone who chooses to can be successful at <strong>Max</strong>.<br />
scott unclebach, of Frisco, TX said that for the first few months he just slowly<br />
built up his team, signing up people here and there. Then a friend and team<br />
member, who had a lot of influence started spreading the word and things started<br />
happening for the entire team. “You never know who you’re next superstar is<br />
going to be,” Scott said. Not only did his friend become Silver but two other<br />
people in his group advanced to Silver and Bronze in one month. Scott said he<br />
was never a serious network marketer before coming to <strong>Max</strong> but the quality of<br />
owners and management got him excited. He was completely sold when he started getting amazing results<br />
from <strong>Max</strong>GXL. “You have to be a believer in the product if you want to be a success. People easily recognize<br />
your passion.” If you believe in it it will show through and other people will want the same physical benefit<br />
and financial success, Scott said. His advice for new recruits and others looking to advance is to follow the<br />
system and leadership. “If you keep telling people your story you will be a success.” He said going Gold lends<br />
credibility to his team and shows it’s possible to get to this level in a short time. “Just like my team, which is<br />
closing in on 400, you never know who is going to catch fire!”
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Platinum Associate<br />
Jim sweeny, of Afton, TN, is very fittingly known<br />
in the industry as Mr. MLM. He has been working fulltime<br />
in network marketing for 26 years and published the<br />
first hardcover book on network marketing, MLM: A Shortcut<br />
to Financial Freedom. Jim is writing another book now and has a popular<br />
network marketing blog. He was one of the few people to have ever made a<br />
million dollars in his first full year in network marketing. He has been involved<br />
with <strong>Max</strong> <strong>International</strong> since August of 2007 but only got serious about it the<br />
last few weeks, Jim said. He is able to build his business so quickly because<br />
he focuses on the law of geometric growth. He focuses on depth rather than<br />
width; width being personally sponsoring people vs. depth – helping those<br />
you sponsor to duplicate your success. Not that he has anything against sponsoring people. He said he will<br />
sponsor anyone and loves working with people. But the reason he is so effective at network marketing is he<br />
is able to help others succeed by duplicating his methods. Jim said he is proud of what his son, Patrick Ryan,<br />
has been able to accomplish with <strong>Max</strong> <strong>International</strong>. Patrick has put Jim’s principles into practice and built an<br />
incredibly thriving business. “He is the reason I woke up and started working the business. I saw how well<br />
he was doing.” When you add products like <strong>Max</strong>GXL and <strong>Max</strong> WLX to the package you can’t go wrong. He’s<br />
very excited about <strong>Max</strong> WLX because an innovative weight loss product has limitless potential. He made his<br />
first million in network marketing with a weight loss product in fact. “The only way to fail in a company like<br />
this is to give up.” Jim said he has never been as impressed with a company as he is with <strong>Max</strong> <strong>International</strong>.<br />
“<strong>Max</strong> will break every record in the industry.”<br />
susiana Berliarang is a full-time pharmacist. Her husband, Joseph, is a<br />
full-time network marketer. They have been with <strong>Max</strong> <strong>International</strong> from the<br />
beginning. Susiana has also worked for 18 years in product and marketing<br />
development for one of the biggest companies in the world, L’Oreal Paris.<br />
This, combined with her pharmaceutical work, puts her in a unique position to<br />
understand what a powerful product <strong>Max</strong>GXL truly is. When Susan and Joseph<br />
met with the <strong>Max</strong> founders they immediately started preparing a plan for<br />
marketing it. “My background helped me understand how this product works<br />
and gave me more confidence to explain it to all the paramedics.” Susiana said<br />
that, backed by a patented product like <strong>Max</strong>GXL and an amazing compensation<br />
plan, she took <strong>Max</strong> <strong>International</strong> to her colleagues and challenged them to be<br />
united in marketing the product and making their dreams for a better tomorrow come true. Getting to this<br />
advancement has been challenging and we’ve had to overcome obstacles. Susiana said she wants to thank<br />
her sponsor Ken Dunn for his enthusiasm and encouragement that things will continue to improve, and to<br />
Sue Schell for her dedication and patience in solving all the administrative problems. To all of her friends<br />
she said they can make a decision to withdraw as a result of adversity or take advantage of their early start<br />
opportunity and use adversity as a stairway to success.
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diamond Associate<br />
When rick and Michelle Teague, of Mansfield, Texas, visited <strong>Max</strong><br />
<strong>International</strong> the week after Thanksgiving 2007, it was serious business.<br />
Rick had exchanged 9 years of college, 2 law degrees and a successful<br />
legal practice for a 24-year career in network marketing, and it was the sole<br />
source of income for their family of five. Beyond this, network marketing<br />
was the only “career” that Michelle had since high school, even though she<br />
also spends considerable time home schooling their children and running<br />
the “domestic division” of their household.<br />
Consequently, joining a particular company was never done casually, as a<br />
hobby, or without considerable calculation, discussion and due diligence.<br />
Further, for multiple reasons Rick and Michelle were intensely looking for their final company on this trip to<br />
<strong>Max</strong> – aligning with a company they could build “one more time, for the last time” was their absolute highest<br />
priority. After two full days of meeting with Steve Scott, Greg Fullerton and Fred Ninow, as well as the entire<br />
<strong>Max</strong> management team, and asking them every hard question they could, Rick and Michelle knew they had<br />
found what they were searching for. In fact, they felt so strongly that <strong>Max</strong> was the company they had been<br />
looking for (for the last 24 years), that Michelle was moved to tears several times.<br />
At that point, they urgently went to work and 6 short months later achieved Diamond with the help of<br />
an incredible team, company and upline. Although naming all the people that have contributed to this<br />
achievement is not possible because of space limitations, it has truly been a group effort, and Rick and<br />
Michelle look forward to helping hundreds of others on their team climb to the same rank or higher!<br />
steve Lee, of Honolulu, HI said that his advancement is a direct reflection of<br />
great team work. “I’m grateful for leaders like Steven Kent, Ray Sukhu and many<br />
others. I couldn’t have done it without them. We have a great team with lots of<br />
dedicated leaders.”<br />
Steve said this is a relationship-based business. You find success when you<br />
treat people like you want to be treated, with love, understanding and respect.<br />
Another key factor, Steve said, is that <strong>Max</strong>’s products flat out work. “We just need<br />
to let people know about it. We have one of the best compensation plans in the<br />
business. This will attract top caliber leaders.”<br />
Steve said using the tools will build your business. He has personally sponsored over 100 people using mainly<br />
the <strong>Max</strong> videos on his website. “It works!” He said that a proven formula for him has been: Invitations +<br />
Follow Up = Income.<br />
“Be the best inviters you can be. Spend 90 percent of your time each day inviting people to check out the<br />
<strong>Max</strong> Video on your website. Follow up with lots of three-way calls.”<br />
Steve said he abides by the moto: “If it is to be, it is always up to me!”<br />
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corporate message<br />
31<br />
CorPoraTe <strong>Message</strong><br />
Bob Kaelin<br />
We are so appreciative of the support that the <strong>Max</strong> advisory Coucil and Local<br />
Leaders offered in making the regional Meetings such a success!<br />
On June 20 and 21, 2008, <strong>Max</strong> <strong>International</strong> held Regional Meetings in 17<br />
different cities throughout Canada and the United States. The purpose was<br />
to launch the new diet product, <strong>Max</strong> WLX, showcase the new Five-Point<br />
Business Presentation and announce a Summer Cash Promotion. There will<br />
be a drawing at <strong>Max</strong>’s Imagine Convention for a 10-day trip for two to the<br />
<strong>Max</strong> <strong>International</strong> Australia Launch.<br />
Each Regional Meeting was filled with energy and powerful enthusiasm as<br />
Associates who pre-ordered or pre-registered vied to be the first to receive<br />
the new product, <strong>Max</strong> WLX.<br />
<strong>Max</strong> <strong>Founders</strong>, Greg Fullerton, Fred Ninow and Steve Scott, continued<br />
lending their support to the field by attending meetings and sharing their<br />
vision for the future of <strong>Max</strong>. They expressed gratitude for the dedication and commitment of everyone in the<br />
<strong>Max</strong> organization. There was an attitude of fun and friendship as <strong>Max</strong> accessories were given away to many<br />
lucky attendees.<br />
Thanks to the hard work and follow-through of <strong>Max</strong> local leaders in each city, the following attendance was<br />
achieved:<br />
Toronto: <strong>Max</strong> Co-Founder Fred Ninow was the Corporate representative and the Advisory Council/Local Leader<br />
representatives were Mickey Burns, Chris and Tammy Gingras and Mike Lebrun. There were over 200 Associates<br />
and guests present.<br />
Ottawa: Fred Ninow again joined Mickey Burns, Chris and Tammy Gingras and Mike Lebrun to welcome 178<br />
Associates and their guests.<br />
Edmonton: Mike Larkins, who serves as President of <strong>International</strong> Operations, was the Corporate representative<br />
and he was joined by Local Leader Jim Fitzpatrick in meeting nearly 100 Associates and guests.<br />
Kelowna: Mike Larkins and Jim Fitzpatrick welcomed 120 Associates and their guests.<br />
Rochester: <strong>Max</strong> Co-Founder Steve Scott partnered with Chris and Kim Surra to greet a large contingent of<br />
Associates and guests in this New York location.<br />
Indianapolis: Dave Bagley, Vice President of Product Development and Advisory Council/Local Leaders Alan<br />
Sickman, Dave Heller, John Marcum and Cathy Pierce greeted 80 Associates and guests.<br />
Houston: As Vice President of Sales, I joined with Advisory Council/Local Leaders Winder Lyons, Stacy Chapman,<br />
Rick Matheney, Rick and Michelle Teague as we welcomed 200 Associates and their guests.<br />
Lafayette: I had the pleasure of working with Advisory Council leaders Carl Stanitzky and Winder Lyons along with<br />
Dr. Mark Freeman and Dr. Tim Kershenstein in greeting 125 Associates and guests.
corporate message<br />
Charlotte: <strong>Max</strong> Vice President of Product Development Dave Bagley was assisted by Advisory Council/Local<br />
Leaders Alan Sickman, Dr. Gary Fink, Trey Knight, Jill Fulk and Linda Greenberg in meeting with 300 Associates<br />
and guests.<br />
Orlando: <strong>Max</strong> Creative/Marketing Director Russ Garn with Advisory Council/Local Leaders Bo Short, Colleen<br />
Murray, Sharon Brandt and Raja Sethi greeted 110 Associates and guests.<br />
Long Beach: <strong>Max</strong> CEO Peter Nordberg and Advisory Council member Patrick Ryan met with over 600 Associates<br />
and guests.<br />
Salt Lake City: <strong>Max</strong> Chief Financial <strong>Office</strong>r Jeff Hill partnered with Advisory Council/Local Leaders Bill Andersen,<br />
Jay McGregor, Dorina Lanaza and Sue Brenchley to meet 150 Associates and guests.<br />
Honolulu: <strong>Max</strong> Co-Founder Greg Fullerton and Local Leader Steve Kent greeted 175 Associates and guests.<br />
Logan: <strong>Max</strong> CFO Jeff Hill and Advisory Council/Local Leaders John Chadwick, Bill Andersen, Jay McGregor and Sue<br />
Brenchley met with 100 Associates and guests.<br />
Miami: <strong>Max</strong> Creative/Marketing Director Russ Garn and Advisory Council member Ken Dunn greeted 80 Associates<br />
and their guests.<br />
We are so appreciative of the support that the <strong>Max</strong> Advisory Council and Local Leaders offered in making<br />
the Regional meetings such a success. Our deepest gratitude goes to all the Associates who took the time to<br />
attend and to bring guests. What marvelous people have joined with us in taking the <strong>Max</strong> message of health<br />
and prosperity to the world!<br />
Make it a <strong>Max</strong> day!<br />
Bob Kaelin<br />
V.P. of Sales<br />
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