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RECOGNITION-AuGuST
“The great thing about marketing this way is that when people hear about products that help with weightloss
and anti-aging they come to you, not the other way around. It’s all about working smart,” Joe said.
Credibility is a big factor in his success—his own and that of the University of Connecticut. Being in radio 30 years
and working an online business has given him a good reputation among his listeners who ask “how high” when he
tells them to jump.
Max WLX has been a big seller with his team in large part because of the testing done at UConn, which is an
immediate “in” with people in the area who know how carefully the university scrutinizes anything it tests. The quality
of the products has also been a factor because the advertising would only be so effective if the products didn’t work,
but fortunately they do.
This is Joe’s first serious venture into network marketing. It had a lot to do with his sponsor, Tom Hinding. Joe said
the change in Tom when he was taking MaxGXL was dramatic. Tom isn’t exactly known for wearing his emotions on
his sleeve, yet he was incredibly passionate about MaxGXL. Joe knew there had to be something to it. When he took
a closer look at the company he knew it was an opportunity he couldn’t afford to pass up and he has been actively
marketing it ever since.
develop your own ‘why Max’ criteria
Dr. Harold Sirota, of Valley Stream, New York has been a practicing physician for the last twentyone
years. He has believed in, and actively promoted, a nutritional approach to health care for the
last 15 of those years. His involvement in the network marketing industry is an extension of that.
Dr. Sirota found Max International because of extensive research he did in the industry as he
attempted to find a company that matched his criteria. He focuses on the ownership, product,
support, opportunity, and timing. Dr. Sirota looks for owners with a varied background and a
proven track record, and a unique, cutting edge product backed by solid scientific research. The
timing of the company and his placement in it is also crucial. He looks at how long the company has been in business
and the leaders’ goals for expansion. Max International met his criteria in every respect. He felt he couldn’t have
custom made a company that better fit his idea of the perfect company.
Dr. Sirota feels that going Gold after just a few short months with the company shows his team that it is an obtainable
goal. Leading by example is a powerful way to build your business.
Dr. Sirota said getting to this milestone involved sharing his philosophy of the company with everyone and not being
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