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CORPORATE MESSAGE - Max International Virtual Office

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INTERNATIONAL - CANADA<br />

<strong>International</strong>:<br />

In addition to the exciting new market development announcements,<br />

<strong>Max</strong> has made real progress in Canada, the Philippines, and New<br />

Zealand. We’ve also made major strides in Australia.<br />

Turning the recession into a boom for Canada Associates<br />

Carol Ford, VP of <strong>Max</strong> Canada, said Canada is primed for expansion<br />

within its borders and eventually beyond. With an eight percent<br />

unemployment rate in Canada right now people all over the country are<br />

open to opportunities to diversify.<br />

“I’ve lived through three recessions in my 32 years in this industry<br />

and each time companies boom if they have the right products. We<br />

absolutely have the right products at <strong>Max</strong> <strong>International</strong>,” Carol said. “So<br />

historically and currently you can benefit from the recession. Globally<br />

we are also set for expansion.”<br />

Carol said the best way to prepare for global expansion is to focus on<br />

the home market. Canada has tremendous cultural diversity. Associates<br />

who have recruited friends from the Philippines and New Zealand, who<br />

are currently living in Canada, can expand into those countries when<br />

the time is right. With <strong>Max</strong> laying the groundwork for expansion into<br />

Southeast Asia and Latin America, recruiting people with links to those markets strengthens the Canadian market as it lays<br />

a foundation for international expansion within individual businesses.<br />

Carol highlighted five Associates she felt were great role models within the Canadian market. Laureen Grant advanced<br />

to Silver working the business on top of her role as a full-time mother of three children under the age of four—the youngest<br />

being a newborn. At a meeting where she was presenting she had her baby carrier with her. Instead of making excuses she<br />

has found ways to be effective in both roles. After a tremendous, life-changing product experience, Martin Moreau has<br />

proven to be a strong, dedicated leader. He does everything he can to help his team reach their individual monthly goals.<br />

Art Dodd has very effectively implemented the Build to Bronze program on his team. Carol said when she recently called<br />

to congratulate him on his Gold advancement Art’s response revealed a lot about his success. He said, “I didn’t even know<br />

I was getting that close to Gold. I was just helping my team get to Bronze.” Several of his team members achieved Bronze<br />

the same month. Dale Scheerhoorn achieved Gold in his first month, despite working full-time career as a machinist. After<br />

working all day, Dale spends much of his time during the evening holding <strong>Max</strong> meetings in his own city and in neighboring<br />

Ontario. Huguette Gilbert is a true entrepreneur and owns and operates several businesses in addition to <strong>Max</strong>. Despite<br />

her busy schedule she has personally recruited nearly two dozen Associates in Quebec after just a short time with <strong>Max</strong>.<br />

Carol feels the current Advisory Council—consisting of Double Diamond leader Mike Lebrun and Diamond Associates<br />

Chris and Tammy Gingras, Jim Fitzpatrick, and Henry Kramer—is doing a great job of representing the thoughts and<br />

ideas of Associates throughout Canada.<br />

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