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FOUNDERS MESSAGE - Max International Virtual Office

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corporate message<br />

CORPORATE <strong>MESSAGE</strong><br />

Moving the Right People to the Right Seats!<br />

MIKE LARKINS<br />

President, <strong>Max</strong> <strong>International</strong><br />

CRAIG CASE<br />

Exec VP Field Development<br />

& Strategy<br />

At the <strong>Max</strong> Imagine Convention last September, Mike Larkins told of<br />

meeting with Jim Collins, author of Good to Great. Collins shared a quaint<br />

expression for staffing a corporate team. As Mike phrased it, “You need to<br />

get the right people in the right seats on your bus. They must all share the<br />

same chemistry and values.” <strong>Max</strong> is known for having the right people on<br />

its executive bus!<br />

As of November 15, 2008, a <strong>Max</strong> corporate realignment shifted some seats<br />

on the bus putting the right people in the right place.<br />

First, one seat that did not change, Peter Nordberg continues to serve as<br />

Chief Executive <strong>Office</strong>r for <strong>Max</strong> <strong>International</strong>.<br />

Mike Larkins, who headed up <strong>Max</strong>’s international division, is assuming the<br />

role of <strong>Max</strong> <strong>International</strong> President. “We are repositioning, covering our<br />

bases as we prepare for the next stage of taking this company to the<br />

highest levels,” Mike said.<br />

Craig Case will now serve as Executive Vice President of Field Development<br />

and Strategy. Craig will work with the field in identifying and teaching the<br />

characteristics of successful Associates. “There are things that successful<br />

people do that should be taught to others,” Craig stated. Craig’s tremendous<br />

motivational and training gifts will energize Associates wherever he<br />

travels.<br />

Mike brings a depth of corporate experience and a unique ability to bring<br />

people together, optimizing their strengths and talents. Mike has remarked<br />

that we now have even stronger management.<br />

<strong>Max</strong> Associates can be sure that a more powerful team is now in place to grow this company in a significant<br />

manner. We always had the right team. Now they are in the seats best suited to their talents.<br />

With best wishes for a happy holiday,<br />

The <strong>Max</strong> Executive Team<br />

27

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