FOUNDERS MESSAGE - Max International Virtual Office

Max International Associate Newsletter December 2008
inside this issue
Founders Message .............1
Steve, Greg & Fred
Dr. Keller Update ...............3
A Special Thanks .............. 4
Max International Service
Project
Product Information ..........5
Super Achiever Select Pack 6
The Gift of Health
Contest .............................7
Win a New Mercedes E350!
Recruiting & Training ........ 8
Steve Scott’s Videos
Max Regional Meetings
Advisory Council ..............10
Dr. Timothy Kershenstein
& Jim Marshall
Humanitarian Efforts ...... 12
Amigos of Honduras
Associate Recognition ......14
Top Associate Recruiters
Top Preferred
Customer Recruiters
Rank Advancements ....... 20
Corporate Message ..........27
Moving the Right People
to the Right Seats!
FOUNDERS MESSAGE
Celebrating light
The holiday season we are entering
celebrates light in many faiths. It comes
at a time when days are shortened and
darkness seems prolonged. Uncertainty
about the future has cast a dark shadow
over many people.
today
news / recognition / events / updates
What a light Max Associates are to
the world! Despite economic stresses
and pressures, you keep sharing the
message of increased wellness and
Max’s true financial opportunity. Max
Associates continue to defy dismal
economic predictions. Featured in the
Top Recruiters section of this month’s
newsletter, Erika Seamayer mentioned
STEVE, GREG & FRED
that business has fallen off in her work
as an aesthetician but her Max business is a welcome side job that has brought her
much success in a short period of time. No matter the economic climate, Max Associates
are successful because their business is based on quality products and a generous
compensation plan.
We feel truly blessed because despite the current economy, Max International remains a
vibrant and rapidly expanding company. We have the most experienced and innovative
management in the industry. We have attracted an amazing group of Associates who are
the hardest working and brightest in Direct Sales! From Dr. Keller’s MaxGXL ® to the Max
Weightloss System and now the revolutionary Max N-Fuze, our products are based on
cutting-edge science, not hype. A competitor offers a “nano” formula but it still means
having to take 14 capsules a day! Our nano product, Max N-Fuze, packs a superior
nutritional punch in one single ounce of purified water clusters.
1

founder's message
In this season of giving, we are pleased to announce that Max Associates donated $8,000 at Convention
to Amigos of Honduras and more money since then. We have a report in the newsletter about the work of
this philanthropic organization that is helping fight poverty in Honduras. We also have an update on the
ongoing project for Max employees at a school for homeless children in Salt Lake City. Max International
and Max Associates are caring people!
We wish you and your families every blessing and joy this season. We thank you for making our dream
of making a difference in people’s lives with improved health and wealth become reality. May your bright
light keep shining!
With every good wish,
Steve Scott Fred Ninow Greg Fullerton
2

dr. keller update
A Note from Dr. Keller
To all the Associates in the Max Family,
I am thrilled at being given the opportunity to write to each and every one of
you to bring you up to date. As I have said on many of the Saturday conference
calls, MaxGXL ® is the message but you are the messengers who are bringing it
to the US and Canada now, and as time goes on, hopefully to the world.
As you know, I believe truly that I was put on earth to help people. To that end,
I have spent almost twenty years researching, studying and testing PBS, a drug
to treat HIV and neurodegenerative diseases. Despite my best efforts, however,
we have yet to be allowed to do the trial that will bring the drug to those in need.
Ten years ago, learning from my patients, I began another quest to improve the quality of life of those
suffering from severe, chronic diseases. After countless tries, the result was MaxGXL. Edison has been
quoted as saying that genius is one percent inspiration and 99 percent perspiration. I believe truly that the
inspiration was divine intervention but I can say honestly that the perspiration was mine and a group of
fantastic people I have had the good fortune to work with. In any case, MaxGXL was born and the lives it
has changed have convinced me the quest was inspired by God.
As such, we/collectively, are on a crusade to bring MaxGXL to everyone in the world. Your fantastic efforts
and the explosive growth of the company are proof of your success.
As many of you know, I was unable to attend the Imagine Convention this year. To say the least, I was very
disappointed. Life, however, has a unique way of throwing curve balls and I must admit I didn’t see this one
coming. I believe it is God’s way of telling me to slow down but whatever the meaning, a problem I picked
up in Tanzania while attempting to get the PBS trials started and a poisonous dose of black mold from a
construction project down the street from my home overwhelmed me and was abetted by my refusal to
slow down.
I am happy to report that I am now on the mend. I must tell you, however, that this would not have been
possible without the nutritional support from MaxGXL and Max N-Fuze.
This experience reinforces even further my true belief that MaxGXL and Max N-Fuze should be taken by
everyone in the world we live in. For that reason, I again offer my humble and heartfelt thanks for your
tireless efforts to achieve this goal. We are in the right place at the right time with the right products. We
have a unique and phenomenal opportunity to do well by doing good, so please keep up the good work.
Together, our future with Max is unlimited.
Yours thankfully and humbly,
R.H. Keller MD, MS, FACP
3

Elementary School!
For those of you who weren’t able to join us at
Convention last September, we shared a slide
presentation about a Max International service project
at an elementary school in Salt Lake City.
Washington Elementary caters to some very special
children. They are bright and lovable but they have
a pretty significant challenge in their lives: they are
homeless.
Max owners, executives and employees spent part
of their day at the school weeding and cleaning a
neglected area of the school. Money was collected to
purchase shoes for the kids. At Convention, many of
you donated children’s books for these special kids.
Our goal was to ensure each child owned his or her
own book.
It is pretty touching that the children were so taken
with their bright red Max water bottles and Max pins,
not to mention new gardening gloves. Of course, they
totally loved the pizza and doughnuts. We wanted to
share their cute messages of thanks.
Talon sure liked the pizza and doughnuts. He drew
a lip-smacking face to illustrate how good the food
tasted. Katie drew a picture of the hill in back of the
school, before and after. She also hinted that some of
the weeds are coming back and wrote: “can’t wait till
U help us.”
Roman thought it was fun to pull weeds but even
more fun to see all the many bugs! He invited us to
“Please come agin.”
Mackenzie appreciated
the gloves and the clean
garden. Marissa said
the hill looks nice now
and Heather wanted
to know if we’d come
back. To Katie, Roman
and Heather, we will
visit you again!
Letter by ROMAN
Kevin and Devante used a computer, the most original
font and some pretty inventive spelling to express
their thanks. “We appreasheatse the cool stuff. You
shood come again.”
We have this message for the Washington Elementary
students: We will come back!
Love,
Max International
a special thanks A Big Thanks from Washington
Illustration & Letter by TALON
Illustration & Letter by KATIE
4

NEW Super Achiever Select Pack 6
a Super Achiever Pack with all three Max products.
Here it is.
Now you can get:
• 4 boxes of MaxGXL ®
• 3 month’s worth of Max N-Fuze
• Three bottles of Max WLX
Three full months, worth of our life-changing
products with a fourth sleeve of MaxGXL.
Use for yourself knowing if you make a sale,
you have extra product on hand!
This option is available now in your Virtual Office.
product informationYou requested
5

product information
Give the Gift of Health!
If you have ideas or suggestions of how we can offer better support to help you reach even
higher levels of success, we would love to have your feedback. Please contact our Sales
Director, Bob Kaelin, either by letter to our corporate office or by email: bob@maxgxl.com.
We look forward to hearing from you and implementing your ideas!
6

contest One
Win a New Mercedes E350!
Drive Your Max Business in a New Mercedes!
Max International Associate will win a new Mercedes E350 for the next 3 years. *See below for terms
and conditions. A drawing will be held on January 2, 2009 and one Max Associate will drive away in their
new Max Mercedes E350!
Contest Period
December 1, 2008 to December 31, 2008.
Eligibility
All North American Max Associates.
Contest Rules
Sponsor Associates who purchase a Product Pack or Upgrade Enrollment Pack during the month of
December.
You will receive:
• 5 tickets in the drawing for each new Super Achiever Pack (upgrades do count)
• 1 ticket in the drawing for each Home Pack
• 1 entry in the drawing for each WeightLoss System Enrollment Pack
* The new Mercedes E350 will be a three-year lease with Mercedes Credit. Monthly lease payments will be
reimbursed to the winner by Max International.
*Other conditions and terms will apply.
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Put Steven K. Scott to Work for You!
seen Steve Scott’s videos discussing breakthrough products and the Max opportunity on the Max
website www.maxgxl.com. Has it crossed your mind to put these videos to work for you?
How about having a virtual employee with a résumé like Steve Scott’s? Just look at the highlights of Steve’s
career before he became one of the Founders of Max International:
• Co-founder American Telecast
• Multimillion Dollar Success with Total Gym
• One of the 25 Most Influential People in Direct Response TV
• Authored Six International Best Sellers
Another very savvy Steve (Steven Keller of Fort Worth, TX) put Steve Scott’s powerhouse videos to work
for him.
recruiting / trainingYou have
Steven Keller asks contacts if they’d like
to feel more energy, get better sleep
and feel more mental clarity. Then he
sends them to the Steve Scott video on
the Max website (www.maxgxl.com)
and lets this super-professional make
the MaxGXL ® sale!
Steven Keller reveals his trusted secret
weapon: “I introduce them to Steven K.
Scott and let him do the selling for me!”
Hire Steve Scott on video today and watch him grow your business!
8

ecruiting / training
Max REGIONAL MEETINGS
a Rousing Success!
A hearty “thank you” to all those who took part in the Regional events
during the four weekends in November! The meetings were a tremendous
success. We joined with you
and top Associate leaders to
meet in 24 cities across Canada
and the United States.
Our goal as a company was
to meet with Max field leaders
and Associates to get to know
you better and to share information with you about Max N-Fuze and
its support to MaxGXL ® . We were excited to share innovative ways to
increase recruiting using the Success From Home magazine.
A vital part of these meetings was the outstanding training provided by
the local leaders and visiting corporate executives. We are pleased with
the results of the meetings and the training. We are more
grounded in our knowledge about our cutting-edge
nutritional Max N-Fuze and we’ve all learned why the
Success From Home magazine is such a powerful sales
tool to help build our businesses.
Again, we want to express our gratitude to all of you who
attended these meetings, and we look forward to seeing
you again in your own cities soon.
Eric Anderson
Regional Vice President
Max International
9

advisory council
Max Announces Two New Advisory
Council Members
Dr. Kershenstein Brings Medical Expertise and Business Savvy to Council
Dr. TIMOTHY KERSHENSTEIN
Advisory Council Member
Dr. Timothy Kershenstein wears a lot of hats both in his medical profession
and as an Associate with Max International. He has been a member of
Max International’s Health Care Advisory Board since September, and has
now been asked to serve as a member of the Advisory Council.
Dr. Kershenstein specializes in topical medicine and nutrition and has
advanced degrees from international schools of medicine, including
schools in Bangladesh and the West Indies. He is also a very successful
businessman with many years of experience. His background is perfectly
suited for his important roles at Max International. He believes strongly in
the Eastern philosophy of medicine. He said that their philosophy is trying
to find the cause not merely treating symptoms. He has built his own
philosophy of preventative medicine around this model. Max International
fits nicely into it with products that promote ongoing, preventative health
measures. He feels one of the greatest things he can accomplish as a member of the council is to provide
solid communication between the field and the corporate office and lend insight into what is needed to
make the field function as effectively as it can.
Dr. Kershenstein is the perfect candidate for the position as an accomplished Associate (he recently advanced
to Diamond) and an experienced businessman in addition to his medical practice. He believes strongly in
Max International in terms of management, products and compensation plan. He has had experience in
network marketing and knows that these elements all need to be in place to form a solid company.
Dr. Kershenstein said that Founders Greg Fullerton, Fred Ninow and Steve Scott, and their partnership with
Guthy-Renker, provide solid backing and business acumen that is rare in any type of business. With this
kind of foundational strength, Max International is set to grow and expand for years to come.
Secondly, the product is the real issue. A powerful product like MaxGXL ® , which is unlike anything out
there, is something you can build a business on. Dr. Kershenstein feels that Dr. Keller should receive the
Nobel Prize for Medicine because of the tremendous impact of MaxGXL, his ongoing AIDS research in
Tanzania and his focus on improving the health and quality of life of people throughout the world. He feels
that Max’s trio of products, MaxGXL, the Max Weightloss Accelerator System and Max N-Fuse combine to
give the body exactly what it needs in terms of maintenance and long-term health.
Finally, a company needs a simple and fair compensation plan. Max has one of the best in the business that
rewards with success anyone willing to do the work required. It is built on a philosophy of duplication and
follows a set of simple guidelines that make use of effective tools provided by the company. This system
can be repeated again and again and those who follow it can succeed.
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advisory council Dr.
Kershenstein looks forward to serving as a member of the Advisory Council and helping to take the
company to the next level. He feels his background is a double-edged sword that combines solid business
acumen and expertise with medical and nutritional expertise and a history of promoting better health
through prevention.
Jim Marshall: Bringing the pieces together in a company that has it all
JIM MARSHALL
Advisory Council Member
Jim Marshall is very pleased to have been asked to serve on Max
International’s Advisory Council.
“I’m honored to represent the Associates in the field and feel that positive
feedback and even challenges from the field can contribute to the long
term growth process of the company,” Jim said.
Jim believes that great leadership relies upon a free exchange of ideas
and feels he can serve the board by functioning in the capacity of a
liaison between the field and corporate management. He feels that even
conflicting ideas can sometimes facilitate a healthy dialogue between
corporate and the field and can contribute in significant ways to the longterm
progress and vision of a company. Jim wants to help that process as
a member of the Advisory Council.
Jim has been independently self-employed for the last 25 years and working in network marketing for over
a decade. In that time he has been searching for a company with all the pieces in place and is convinced
that Max International is that company. Jim joined Max in February of this year and went Diamond in
June.
Jim compared his past experience in network marketing to buying a 1,000 piece jigsaw puzzle, and putting
it together, only to discover that a piece is missing. After looking all over to find the last piece, exhausting
every possible location, you realize the piece was never there in the first place; that the box the puzzle
came in was shipped absent this one critical piece. He has experienced more than his share of companies
that have so much going for them but are missing one or two key pieces that often result in that company’s
either losing momentum or going under completely.
Jim is convinced that Max International has all of the pieces in place to create the opportunity for longterm
health and well-being for its customers, and significant residual income for its Associates. It combines
a savvy corporate team with business smarts, experience and exceptional talent with impressive field
leadership and a pool of Associates that is constantly growing and becoming stronger. Add to that a firstrate
compensation plan and groundbreaking, life-changing products and you have a company that is going
to set the standard for the rest of the industry.
Getting all the pieces to fit soundly together is one thing the Advisory Council can work to achieve, and a
task Jim feels he is up to. Max International is lucky to have Jim, Tim and others of their caliber working
together to make Max International all that it can be.
11

humanitarian efforts
Amigos of Honduras: Changing Lives
Year ‘Round
Christmas is a time for giving, but for Amigos of Honduras giving
is a year-round proposition. Humanitarian efforts to fund water
projects to villages, whose residents have often never had
running water, are ongoing. Children in such villages are often
forced to spend the better part of their day carrying water over
rugged terrain back to their village. After funneling running water
to the village, Amigos of Honduras funds and participates in the
building of a school, so not only do the children have extra time
in their day that used to be spent getting water, but they are able
to receive an education and prepare for a better future. Amigos is an organization whose projects Max
International is proud to have a hand in funding and intends to have a long-term partnership with.
Dave Riley, founder of Amigos of Honduras, said he and his partners like to make a trip to Honduras in
December but won’t be able to this year because they will be going down in February to see the completion
of the current water project in El Ocotillo. They will then begin the building of a school in the same area.
This will mark the third water and school project for the people in rural areas of Honduras in an effort
to help them become self-sufficient. Local residents are very instrumental in bringing the projects to
fruition and help with every phase. Dave said that after a presentation given at the Max Convention in
September he received donations equaling more than $8,000 from Max Associates, which paid for about
half of the total costs for the water project. He was extremely grateful for the help he has received from
the company.
In addition to such water and school projects, Amigos helps with an
AIDS project in Roatan, medical funding for a doctor in La Ceiba,
and the funding and building of a pig farm in Comayagua. A friend of
Amigos named Carlos lost his farm after Hurricane Mitch in 1998 and
couldn’t secure funding to replant beans to begin harvesting again,
so the fertile land of his farm lay dormant for many years. Amigos
stepped in and funded a pig farm that would allow the farm to become
self-sustaining. It now employs three people who help maintain it
year-round, and contribute to its spotlessly clean environment. Corn
is raised on the land to feed the pigs along with a daily food supplement that keeps them healthy and
valuable. Since the project began in March 2006, they have raised six litters of pigs.
Amigos is always on the lookout for smaller micro-projects throughout rural areas of Honduras in addition
to the bigger water and school projects. For instance they bought a freezer for a store owner so he could
sell ice cream and other frozen items to go along with his usual inventory.
Christmas in Honduras, while a humble affair compared to what many are used to here, is a joyous time.
Most of the celebrating takes place on Christmas Eve. Traditions such as decorating Christmas trees
12

humanitarian efforts
are somewhat impractical, but they celebrate in other ways. They make
tamales (a rare treat) on Christmas Eve and light fireworks. Christmas
presents with the Hondurans’ modest means are also a rarity. Amigos
of Honduras helps fund Christmas projects. They worked on one with
a woman who assists with an AIDS project. She sent Amigos a list of
names and photos with a little bio of 40 children in one rural village. This
gave them an idea of the personality, needs and wants of each child.
Donations from Amigos supporters made it possible for them to take
presents to each of these children.
Last year they brought a bag of toys down with them when they visited
Honduras in December. One child, who had just received a race car,
approached them to ask if they had one more toy for his little brother
who was sick. Sadly, they had exhausted their supply of toys and had
to report there was nothing left. They watched as the little boy went
behind a partition, where his sick brother lay, and gave his only toy for
Christmas to his little brother. They were so touched by this they did
some legwork and were able to track down another toy so both boys
received a Christmas present.
Dave looks forward to a long-term partnership with Max International
in the future. He is working with Vice President of Sales, Bob Kaelin, to
develop a system for ongoing contributions from Max Associates to help fund upcoming projects in the
Honduras region.
13

associate recognition
14
Max International honors the
Top Associate Recruiters
Dr. Timothy Kershenstein, a member of Max International’s Health Care
Professional Advisory Board, is a strong proponent of preventative health care.
He would like to see a world where emergency healthcare in later years is no
longer necessary because of good health. He said all too often a person will
start accumulating wealth sometime around their twenties and then by the time
they are sixty, due to an unhealthy lifestyle, they will pour much of their money
into fixing all of the damage they’ve done to their bodies through the years.
Proper nutrition through healthy lifestyle and diet and the Max trio of products,
MaxGXL ® , Max WLX and Max N-Fuze, work together to effectively contribute
to long-term health. Living a healthy lifestyle can allow the nest egg to be spent on things other than
emergency health care in the twilight years and allow the person to live a longer, more fulfilled life.
Dr. Kershenstein has had a busy month, both as a member of the Advisory Board and with various projects
he is working on to promote health-related products to people throughout the world. Yet he found time in
the midst of his busy schedule to recruit enough people to be this month’s top Associate recruiter. He just
returned from Chile where he met with a man who specializes in health related products and introduced
him to Max International’s products. There is a high incidence of illness and health concerns in Chile, as in
many other countries throughout the world, and Dr. Kershenstein is confident that Max products will soon
have far-reaching effects in such areas throughout the world.
Because of the wonderful benefits of increasing glutathione production through MaxGXL, people are enjoying
more energy while detoxing their body. Dr. Kershenstein feels that Max WLX helps with weight loss but he
said even for people who don’t need to lose weight it’s invaluable for supporting hormonal communication.
He used his wife as a good example of this since she really doesn’t need to lose weight but uses it for other
health benefits. Max N-Fuze is a perfect complement to the other products by supplying a much needed
nutritional element with its multivitamin nano formula.
“Using all three Max products gives you the blueprint to good health,” Dr. Kershenstein said.
Steven Keller of Fort Worth, Texas, is an experienced network marketer
who feels that Max International is a home run in every major area, which is
an extremely rare thing. Management at corporate and field levels, effective
products, a great compensation plan, the list goes on. Steven has seen
companies that struggle because one of the key elements isn’t in place
causing the company to falter.
He feels that Max International is an easy sale both because all the elements
are in place and because the marketing tools are simple and convincing. He
was introduced to Max International through a Steve Scott video on the Max website. Steven’s mother was
in the room as he watched it and overheard the video. As soon it was over she told Steven she wanted to
try MaxGXL.
Max International Associate Rising Stars!

associate recognition
Steven said he thought, “Perfect. I’ll experiment on my mom to see it if it works.” His mom felt results in
the first week on the product. His sisters started on it and got results, not quite as quickly as his mother,
but within a few weeks. Steven became convinced in a short time that this was the company for him.
He said that so often supplements sold through network marketing companies require a lot of explanation
because the supplements can often take several months to work in your system before you see substantial
results. When you have a product like MaxGXL it virtually sells itself.
Steven said he doesn’t have to oversell at all because of the effective marketing tools and the powerful
nature of the products. He said it is the shortest sales cycle he’s ever seen in his many years in network
marketing. He asks basic questions like, “Would you like to feel more energy? Get better sleep? Feel more
mental clarity?” which most people do. Then he directs them to the Steve Scott video on the website,
supplies them with MaxGXL and the rest takes care of itself.
“I introduce them Steven K. Scott and let him do the selling for me.” It’s all about keeping it simple and
using the tools in the most effective way.
Maurice Walker was a seasoned network marketer before Max International.
So when his network marketing buddy, Todd Strand, contacted him with an email
telling him about Max, it didn’t take a lot of persuasion to make him realize this
was a company worth checking out. He watched the Steve Scott and Dr. Keller
videos on the website and was immediately intrigued both by MaxGXL and the
Founders of the company.
He felt the effects of MaxGXL soon after he started taking it. He said he suffered
from sleep deprivation for 13 years and was lucky to get four or five hours of
sleep a night. Now after going on both MaxGXL and Max N-Fuze he can get at least six and a half to seven
hours of sleep a night and his energy has vastly improved. Maurice said it is much deeper sleep than he
used to get and he is even dreaming now.
He attributes much of his success to his team and three-way calls. Even though he feels he is perfectly
capable of delivering the Max message himself, using three-way calls gives his new recruit a sense of
validation by providing a third-party perspective of the products. He feels that using a third party is one of the
most powerful tools we have at Max and should be something Associates make use of as much as possible.
Referring new recruits to the website to get detailed information about the products, company leaders and
other vital information is also a powerful tool, and should be used hand-in-hand with three-way calls. They
can watch the videos of Dr. Keller and Steve Scott which gave Maurice his first exposure to the company
and sparked an interest that led to him taking a closer look. He feels Dr. Keller and Steve Scott discuss the
products in a way that make it hard to ignore their groundbreaking and potentially life-changing qualities.
Max International Associate Rising Stars!
15

associate recognition
16
Erika Seamayer was surprised to be a top recruiter of the month. She
doesn’t feel like she’s been working at all, just having fun introducing people to
the company and its products. She is a single mother who has made a living as an
aesthetician for the last 20 years. She said that business in her chosen profession
is extremely slow right now so Max International is a welcome side job that has
yielded a lot of success in a short time. She is a part of Team Elite which includes
such team players as Ty Thomas and Antione McBay, who were top recruiters last
month. It is a team that has seen a lot of success in a short time and has found
a system that really works. She also attributes a lot of her success to the support
of her 14-year-old daughter Erika Laine. Erika said her daughter has discussed MaxGXL in their meetings,
understands the compensation plan thoroughly and is great at following up with people.
Erika has been focusing mainly on friends and people she is well acquainted with and built a strong rapport
with over the years who trust her already. When recruiting someone she often sends an email giving basic
information about Max and its products and then will follow up with a phone call. This method has worked
very well for her. She said that as a healthy 39-year-old woman she is amazed by how many people out
there need to take sleep aids and other medications to help them function better and get through the day.
She has found that many people she has introduced to the product have been able to replace over-thecounter
sleep aids with MaxGXL.
She has also had success with Max WLX. She doesn’t have a lot of weight to lose but has lost four pounds
in a short time and wants to lose about another 10. She has found it really helps to curb her appetite and
cravings for sweets.
A friend that Erika introduced to Max, who is a doctor, was well aware of the benefits of both glutathione
and leptin and was very interested in products that helped modulate the body’s production of them.
Her doctor friend knew that before MaxGXL nothing on the market could effectively impact intracellular
glutathione. She knew before she even started taking it what a powerful product it would be if the claims
were true. She was blown away by the results when she did start taking MaxGXL and is beginning the
process of introducing Max products to patients, colleagues and other people she associates with.
Dr. Stephen Summey of Longmont, CO, was first approached
about Max International about six months ago but shrugged it off at
first, because he didn’t have enough information and didn’t have a
compelling reason for a deeper look. Recently he discovered three of
his colleagues, whom he had a lot of respect for, joined Max. That gave
him the incentive he needed to see what it was all about. After doing so,
he joined his colleagues in the company three weeks ago.
Dr. Summey was very impressed with Dr. Keller’s credentials. His
Max International Associate Rising Stars!

associate recognition
interest in the company was sparked. As he looked into it he stayed up one night until 4 a.m. listening
to taped interviews with doctors and other professionals because he was so fascinated with what he was
hearing. He already knew of the importance of glutathione and had used products before that increased
the production of it in the cells, but none of them even approached the effectiveness of MaxGXL.
He became so sold on the product he plays the Dr. Keller video in his office for patients as they wait. He wants
to educate them about the importance of glutathione and how vital it is to the health of the cell.
“Without it, the cell dies,” Dr. Summey observed.
He said that in today’s world, 60% of the population is overweight, so supplementation is vital to build
high levels of health and wellness. Promoting nutrition through supplements and proper foods will help
guard against free radicals and keep your body from becoming susceptible to illness. Dr. Summey said as
a chiropractor he is limited to the length and reach of his arms. He can help people with their nervous
systems by readjusting the spine, but supplementation can help them improve long-term health.
“You need to protect the cells from free radicals for long-term health benefits and I haven’t seen anything
better than MaxGXL in helping to do that.”
Max International Associate Rising Stars!
17

associate recognition
18
Max International congratulates
the Top Preferred Customer Recruiters
Max congratulates Al Greer for being our top Preferred Customer recruiter once again this month. Al was
honored at the Max Imagine Convention for his stellar recruiting skills. Dr. Marabella Alhambra, who
was featured as a top recruiter last month, was one of our top recruiters again this month. Keep up the
great work! Antonio Caparros was also a top recruiter for the month but we were not able to reach
him for comment.
Drs. Lewis and Maryellen O’Reilly heard about MaxGXL ® back in
July but only became active in recommending it to patients, family and
friends at the end of September. Maryellen is a family practitioner. Lewis,
who goes by Lew, has a PhD in biochemistry. Lew and Maryellen have
always taken extra precautions where their patients are concerned and
they wanted to not only go on MaxGXL themselves for a period of time,
but thoroughly examine the medical testing and experiences of others
who have taken it. Having been given so many supplements from patients
and others over the years, they have built up a lot of skepticism.
Maryellen said before MaxGXL, in fact, they had never tried a supplement that significantly impacted their
health. After going on the latest supplement they would often look at each other over the dinner table and
ask, “So do you feel any different?” Very seldom did they feel much of anything. But that all changed with
MaxGXL. Lew experienced a significant increase in energy. He has always been active but said exercise
seemed to be less effective in helping him maintain weight as he aged. A combination of MaxGXL and Max
WLX helped him lose enough weight that people were coming up to him to ask what he was doing.
For Maryellen, going off of MaxGXL for five days after taking it for a few weeks, was when she realized
how it was impacting her health. She thought maybe the positive results were a placebo effect of watching
Lew’s transformation on the product. During the five days she off of it, among other things, discomfort in
her hands returned but was gone again when she went back on it. She also found she slept much better –
deeply enough to remember her dreams – something she hadn’t experienced in years.
Lew and Maryellen truly became sold on MaxGXL and Max International as a company when they attended
Convention in September. They heard the stories of many people who had used Max products and heard
from company leaders about the vision of Max International in changing the lives of people throughout
the world. They have been actively promoting it ever since and have seen it positively impact the lives of
just about everyone they have recommended it to. One person who had been very active all her life was
suddenly at a point where she didn’t know if she could jog or play tennis at the same level due to knee
problems. She is now back to her normal routine without any knee discomfort. A patient who was having
respiratory problems is now breathing normally and sleeping better than she has in years.
Lew has a brother who is involved with the World Health Organization in Geneva, Switzerland who, according
to Lew, is the biggest skeptic in the world after hearing about hundreds of supplements over the years. He
didn’t report any significant effects of MaxGXL until he, like Maryellen, went off of it for a while, when his
Max International Associate Rising Stars!

associate recognition
busy travel schedule made it difficult for him to stay on a routine. He noticed a significant difference and
realized he functioned much better when he was taking it, so he asked Lew to send him some more.
Lew and Maryellen are very excited about Max International and its products and anticipate recommending
them well into the future.
Deborah Cato is a career homemaker with a passion for anti-aging products,
but she has virtually no network marketing experience. Her husband told her she
would be a great salesperson because she is good with people and has the gift
of gab as well as a knack for finding good products. She has also built a strong
rapport with many friends who trust her judgment when picking out products –
and Deborah feels it is all about the product. The only other network marketing
company she was involved with was one she never tried to promote because,
although she was interested enough to buy the products herself, she was never
sold enough to try to introduce her friends to them.
That all changed with Max International. She became a Preferred Customer three months ago and started
receiving MaxGXL on AutoShip. With years of experience in anti-aging products Deborah found MaxGXL to
be, “the most amazing product I have ever seen.” Before taking MaxGXL she had ongoing sleep difficulty. She
felt significant improvements in that area in just the first week on the product. She slept more deeply than
she had in years. Deborah felt so much more energy, she lost 10 pounds without really trying. She didn’t
necessarily even need to lose weight but the pounds just came off.
Deborah became an Associate in October and her sleep difficulty returned. However, this time it was
because she was so excited about MaxGXL. Thoughts of people she needed to share it with were racing
through her head and she would get up several times during the night to write down names. She is finding
the balance between her enthusiasm and sleep now, but she still talks to everyone who will listen.
She has become something of self-taught expert in glutathione and has talked to a number of medical
professionals with extremely varied responses. A friend who works at a local hospital is taking MaxGXL and
has started several of her colleagues on it, including several nurses and a doctor. Debra has found that
other medical professionals she has talked to seem to have little or no interest in it or other supplements,
possibly as a result of being inundated with requests to try such products. Nonetheless, she feels compelled
to attempt to educate them because of how influential such professionals can be in getting the product to
people. Deborah pointed out that for her, making money is secondary to helping people improve health and
control the aging process. Max International and its products are the perfect means to accomplish this.
Max International Associate Rising Stars!
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August 2008 Rank Advancements
Congratulations to the Max Associates who have advanced in rank
because of their dedicated efforts in sharing the Max WAY!
Gord Davis, Kanata, ON
Laurent Charbonneau, Casselman, ON
Mark Newell, Chesapeake, VA
Keith Turner D. C., Pearland, TX
Mateo Martinez, Ft. Lauderdale, FL
Yves Ordonia, Federal Way, WA
Melissa Moss, McKinney, TX
Debra Johnson, Littleton, CO
Marie Galloway, Temecula, CA
Jana and Paul Furr, Prosper, TX
Joey Alcantara, Calgary, AB
James Jones, Winter Springs, FL
Mona Leung, Los Osos, CA
Pat Bouldin, Borger, TX
Matthew Myers, Miramar Beach, FL
Doug Stewart, Kihei, HI
Karen and Gene Halsey, Woodinville, WA
Douglas Kelley, Roseville, CA
Annette Sears-Hutcherson, Fort Worth, TX
Augusto Miranda, Kissimee, FL
Steven Keller, Fort Worth, TX
Romli Sondakh, Los Angeles, CA
Teresita Strozier, Carmarillo, CA
Susan Williams, Murrieta, CA
IBS Inc., Lindon, UT
Marshall Lipscomb, Champaign, IL
William Sharp, Gulf Breeze, FL
Jackie and Eldon Grant, Price, UT
Bronze Associates
Mike Holder, Alabaster, AL
Eugene Deocareza, Toronto, ON
Antonio Caparros, Miami, FL
Shauna Callaghan, Toronto, ON
Sara Zinger, New York, NY
Kyle DuBrul, South Burlington, VT
Morris Fields, Dallas, TX
Steve McCardell, Rochester, MI
Jim and Veta Holland, Plano, TX
Thomas Bond, Lafayette, LA
Sean Moon, Richmond Hill, ON
Phillip Comeaux II, Lafayette, LA
Nelson and Engla Scherrer, Festus, MO
Lyda and Alan Miranda, Alexandria, VA
Lisa Spalt, Stuart, FL
Susan Bowman, Roanoke, TX
William Lee, Canton Hatley, QC
Amy Grant, Lindon, UT
Cindy Maifrini, London, ON
Gary Gager, Breckenridge, MI
Pamela Leonard, Murrieta, CA
Pamela MacLeod, Calgary, AB
Kim and Randy Harding, Sooke, BC
Becca Althouse, Makawao, HI
Larry Willson, Cambridge, ON
Jeff Estabrooks, Calgary, AB
Dennis and Barb Pianalto, Wichita, KS

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Barry Andrew, Kindersley, SK
Robert Connolly, Chester, NY
Lindy Gamble, London, ON
Greg Warford, Little Elm, TX
Jenny Dunham, Morgan Hill, CA
Debra Johnson, Littleton, CO
Healthy Max Choices, Lloydminster, AB
Lisa Teichner, Puunene, HI
James Grant, Alpine, UT
Jennifer Brown, Baton Rouge, LA
Jeff Estabrooks, Calgary, AB
Ermin Fergerstrom, Puuene, HI
Roxie Tanous, Kirkland, WA
Marti & Jeff Samuelson, Woodinville, WA
Steven Hutera, Eagan, MN
Rick Foeller, Peterborough, ON
Silver Associates
Mark Hamilton, Norcross, GA
Robert Saunders Jr., Dallas, TX
Holly Billingsley, Richmond, VA
Bruce Griffith, Dallas, TX
John Walsh, Grand Prairie, TX
Melissa Moss, McKinney, TX
Seth Kuoha, Murrieta, CA
Marabella and Antonio Alhambra, Rockford, IL
Donella Sewell, Strathmore, AB
Elizabeth Harrington, Minneapolis, MN
Lori Hamilton-Moro, Naples, FL
Robert Moreno, Menifee, CA
Cornelius Reimer, Rosenort, MB
Gold Associates
Tammy and Ryan Vanderpool, Murrieta, CA (pictured to the left)
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opportunities I have seen over the years.”
Chad Statham, from Plano, TX, has 22 years of experience in direct selling
and has seen a lot of companies come and go.
“I had come across pretty much every sort of product and organization you
can imagine during my years in the MLM industry,” Chad said. “So I knew how
special Max was when it came along. In addition to having the usual enthusiasm
of a regular person who has just been introduced to the Max opportunity, I also
had the background to realize how strong it was compared to hundreds of other
He was involved with an exciting corporate opportunity in another company when he found Max and wasn’t
looking to get into something else. But Max was an opportunity he just couldn’t pass up.
“This is easily the best product and opportunity I have ever been exposed to, and I have been exposed
to a lot of them,” says Chad. “What’s more, I am really proud to be part of Max, because I believe in the
product – it has completely turned my own health around.”
In April 2008, Charisse Barsella, of Washington, DC, learned about Max International from a business
associate in the financial markets. In fact as a trader and investor, she was not looking for something
else to do – her plate was full! But what did catch her attention was the science behind the products.
Having lavished herself with the so-called finest nutritional supplements for over twenty years...she had to
try MaxGXL. The results were deep, uninterrupted sleep, sustained energy and many other great benefits
impacting her health.
Once she shared the products with friends and family the positive results came so fast and overwhelmingly
she had to decide almost immediately whether to get involved on a business level or just be a product user.
To help her make her decision she decided to attend a Max Corporate fly-in in May 2008, to within three
weeks of her initial enrollment. After meeting all the players and learning what the vision for Max was as a

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and being touched by the credo, she enthusiastically moved her trading career to the back burner
and started an earnest Max career.
Charisse feels the timing couldn’t be more perfect for her and has been extremely pleased by what she’s
been able to accomplish in just five months: reaching Gold Associate. The most exciting aspect of the Max
business opportunity to Charisse is to be a part of this special time in the history of Max International.
There may be other products, or other expansions in Max’s history but there will only be one time that Max
attracts hundreds of thousands of Associates on its way to its first billion dollars in sales. Those who are
truly working the business seriously today will not only pave the way for those multitudes who join but will
reap the returns of helping others pursue, believe and reach real financial freedom.
Platinum Associate
Todd Strand, from Temecula, CA, said that going Platinum
was a whole lot like going Gold, just more of the same. When you find a
system that works you keep working it and duplicating it over and over.
Coming to Max International was no small step for Todd and a good
friend of his who came from another network marketing company where
they had both been making six figure incomes. They took a tremendous
risk in leaving the other company because they believed so strongly in
Max International. They had worked in the other business several years, had thousands of people in their
downline and had been very successful. When Todd went to a fly-in in Salt Lake City and met with the
Founders it more than piqued his interest, but the product was the real difference-maker. He got some
people he knew to start taking MaxGXL and he was amazed by the results.
His other company came to him in September after they discovered he was part of Max International and
gave him the ultimatum of withdrawing from Max International or being cut off from the other company
and losing the monthly paycheck he had come to rely on. At this point he was making a modest income at
Max, especially compared to what he had been making with the other company. It was a substantial leap
of faith to leave the other company when he still had a long way to go in building the business at Max. But
Todd said he has never experienced anything like he has at Max. He has never seen so many people enter
a network marketing company as Preferred Customers. He feels this is unprecedented in the industry and
speaks to the powerful nature of Max products.
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been doing network marketing for 15 years and I’ve never had people coming up to me saying, ‘Todd
you changed my life, thank you for introducing me to MaxGXL.’ ” He has had seven people say just that.
Todd said in the past he sort of rolled his eyes when he heard people talking about working a business out
of a sense of fulfillment and the meaning it gave them. But that is exactly how he feels at Max. It goes
deeper than the money, and while that is an important aspect, his fulfillment is also the result of helping
change people’s lives. His hard work and that of his team is paying off as evidenced by his Platinum
Advancement.
Elaine and Rick Lynas, from London, ON, have been working in network
marketing for a number of years. They have a history of remaining loyal
to whatever company they are involved with and have only been with
only a handful of companies in that time. They were top income earners
in two past companies.
Their experience with Max International has been very unique. Elaine
said Max is the kind of company that people who have never had any
exposure to network marketing can succeed at because of how solid the company is and how unique
and amazing the products are. After she and Rick were in a head-on collision, she wasn’t able to do a lot
physically for a while. She said Max products helped her through it. MaxGXL helped her have the energy
to get up every morning. She couldn’t do her regular workouts, but Max WLX helped her lose inches and
pounds during her recovery.
As excited as Rick and Elaine are to go Platinum they are even more excited about what it means for their
team. Rick said it is all about digging for Gold and watching people go Gold around you. Helping team
members and others succeed is the ultimate satisfaction because it’s not just about you but it helps build a
solid foundation that leads to long-term success for everyone and helps the company thrive in the years and
decades ahead. Elaine said she and Rick get teased sometimes because they are obsessive about setting
and obtaining goals. They have their goals listed, taped and magnetized to their refrigerator, bathroom and
in their car and wherever they are, so they are always reminded of what they want to accomplish. They
may occasionally fall shy of their goals because they are focused on helping a teammate meet his or her
goals, and they are okay with that, as long as they are moving forward. That’s the important thing.
Elaine said it has been great to see people who have no network marketing experience get results and
start having financial success, going Bronze and Silver and taking steps toward realizing their dreams. She
has often tried to involve her family with past companies but they were never interested and didn’t want
anything to do with the industry because their impressions of it had always been negative. With Max, not
only is her family getting amazing results with the products but they are getting involved in the business

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first time and are becoming more and more excited about it.
Rick said with past companies the primary focus for people they associated with was all too often making
money. While that is no doubt important, when it becomes the primary focus, it is often at the expense of
other things, like a solid company or a product you firmly believe in. When all the elements are in place
financial success happens as the result of the passion you have in sharing it with others and helping others
find the same success.
“That’s what we have at Max,” Rick said. “It’s a company you can give your whole heart and soul to.
Because of that we are attracting the best of the best of the best within the industry to this company.”
Scott and Darlene Unclebach, of Frisco, TX, attribute their success
to an amazing team, an incredible product and just opening their mouths
to share it with people and not being afraid to show their passion for it.
They have never been involved with a network marketing company
before Max International. Scott said the industry held some negative
connotations for him. But since coming to Max he has realized that many
of his fears of network marketing were unfounded. He said it is one of
the easiest things he’s ever done. He gets to work with good friends promoting a product that changes
people’s lives. What could be better?
“I signed up two people today, in fact,” he said.
Scott feels it is a business with products you want to tell people about because you want to bless their
lives. There is almost a feeling of obligation. He heard about Max International and MaxGXL ® when his
brother, Michael, who, after major complications in the wake of an operation, had his health restored to
him when he was beginning to wonder if he’d ever be the same. Scott said he and his mother had similar
results on the product and have been passionate about telling people about it. That’s the secret of his
success, a belief in the product that is so strong he can’t help but open his mouth.
He said he had one team member, who he never thought would want to be involved with the business,
come up to him recently and say he wanted to become an Associate. He said he has very successful friends
who are not really looking for anything different in terms of a career who decided to sign up for extra
income and because of what an amazing opportunity it is.
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Diamond Associate
Dr. Tim Kershenstein, of San Antonio, TX, has a lot in common with Dr. Keller.
He develops his own health products and is intent on doing his part to help
improve the health and quality of life of people throughout the world. He believes
health care should be preventative in nature and that people should give the
body the fuel it needs to ward off health problems in the future. His philosophy
accounts largely for the success he has had as an Associate. He feels mission
driven to share the Max message with people everywhere he goes.
He has served on Max International’s Health Professional Advisory Board where he talked to Associates at
the regional meetings in November, discussing Max International’s trio of products, MaxGXL, Max Weightloss
System and Max N-Fuse and how they work together to promote better health through maintenance
and long-term prevention. He is a seasoned businessman who runs a medical practice. With so many
responsibilities, he managed to become the top Associate recruiter this month, which was instrumental in
his advancement to Diamond.
He said the fact that he is able to find enough time in his busy schedule to work the business enough
to go Diamond should give other Associates hope that they can do the same. Making it a part of your
daily routine and finding opportunities to share it with people, both by sharing information about the life-
changing products and the business opportunity, is possible for just about anybody. He was able to help
his son Timothy advance to Gold by using the tried-and-true duplication system.
To show the importance of duplication, Dr. Kershenstein used the example of the man who finally broke
the four-minute mile, Roger Bannister, and said since then others have followed suit and broken his record,
setting even higher standards. When we break down the barriers in our lives that stand in the way of
achieving great things we find that our potential is limitless. Maybe the barrier standing in our way is
finding that first Associate to recruit and then using the same method to recruit the next time and the next.
It’s about consistency and doing what works over and over.

corporate message
CORPORATE MESSAGE
Moving the Right People to the Right Seats!
MIKE LARKINS
President, Max International
CRAIG CASE
Exec VP Field Development
& Strategy
At the Max Imagine Convention last September, Mike Larkins told of
meeting with Jim Collins, author of Good to Great. Collins shared a quaint
expression for staffing a corporate team. As Mike phrased it, “You need to
get the right people in the right seats on your bus. They must all share the
same chemistry and values.” Max is known for having the right people on
its executive bus!
As of November 15, 2008, a Max corporate realignment shifted some seats
on the bus putting the right people in the right place.
First, one seat that did not change, Peter Nordberg continues to serve as
Chief Executive Officer for Max International.
Mike Larkins, who headed up Max’s international division, is assuming the
role of Max International President. “We are repositioning, covering our
bases as we prepare for the next stage of taking this company to the
highest levels,” Mike said.
Craig Case will now serve as Executive Vice President of Field Development
and Strategy. Craig will work with the field in identifying and teaching the
characteristics of successful Associates. “There are things that successful
people do that should be taught to others,” Craig stated. Craig’s tremendous
motivational and training gifts will energize Associates wherever he
travels.
Mike brings a depth of corporate experience and a unique ability to bring
people together, optimizing their strengths and talents. Mike has remarked
that we now have even stronger management.
Max Associates can be sure that a more powerful team is now in place to grow this company in a significant
manner. We always had the right team. Now they are in the seats best suited to their talents.
With best wishes for a happy holiday,
The Max Executive Team
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