Founders Message - Max International Virtual Office

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corporate message 22 CorporaTe Message Mike Larkins: Max Enters Phase II I am really honored and excited to be a part of the Max Corporate team. We have tremendous potential and opportunity in front of us. I would like to share some insights that might help you better understand where we have been and where we are going. All companies pass through three distinct phases of growth. Most ventures are started by an entrepreneurial individual or group that has a great idea that they launch and then work like crazy to make it successful. This is referred to as Phase I. Phase I is where companies begin—and most end. A new business comes to market with a product or an idea, and the first priority is to discover a “success pattern” before time runs out. The game is survival. With survival as the only thing that matters, most Phase I companies do a lot of muddling around, going in one direction, and then another. In this phase you must have cash flow to survive, so companies try a lot of things, make a lot of mistakes and do some things that turn out to be self-defeating. It is characterized by lots of crisis-to-crisis management with corporate leaders working very hard to figure out the “success pattern.” It is characterized by experiences of excitement, confusion, inventing, learning, anxiety, hope, trial and error, risk taking, frustration, elation, and innovation. Phase I is an exhilarating roller coaster ride with plenty of ups and downs. Max International is emerging from Phase I and company employees and Max Associates can all relate to the scenario described above. Max Founders, company executives, field leaders and Associates did well. Everyone should be congratulated for navigating and surviving the challenges of Phase I. We have learned in Phase I that MaxGXL and Max WLX are incredible products that really work. We have a Compensation Plan that exceeds industry expectations. We have a developing company culture that attracts and creates loyal Associates and customers. We have unique Founders and executives that want Max International to become a pace-setter in the industry. Most would agree that we have discovered a unique “success pattern.” With the success pattern in place, Phase II begins with relatively fast growth. All the pieces start to come together. The mission of Phase II is to take the “success pattern” and duplicate it everywhere possible. Phase II shifts the focus from survival to predictability. The company must become “effective” and “efficient” in its operations, systems and service. In Phase I, almost everything is tolerated if it helps the company survive. In Phase II, we look for ideas and systems that help us create uniformity, consistency and simplicity that will help Associates grow their business. It is the time when the company scales up its personnel, systems and overall capabilities to support the growth that the field creates. Phase II is about stability. Words that describe Phase II are: normal, comfortable, systematic, profitable, structured, repetition, duplication and success. As Max enters this phase of its growth and evolution, the company’s collaboration with field leaders and Associates is of paramount importance. Cross-line systems like our 5-point “Max Story” presentation become
corporate message vitally important. It is more difficult to grow if everyone is doing everything differently. We need more uniformity with replicating websites, enrollment processes; “getting started” processes for new Associates and other system requirements that will emerge as we grow. Max Corporate is absolutely committed to get the personnel, systems and operations in place that will empower us to become a billion-dollar company. If you thought Phase I was great, wait till you see what happens in Phase II! Mike Larkins President of International Markets 23
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Founders Message - Max International Virtual Office

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