Founders Message - Max International Virtual Office

ecruiting / training
raja sethi: devotion to relationships
leads to long-term success
The first thing that impressed Diamond Associate,
Raja Sethi about Max International was that it was,
in his words, “a real company.” He has met with
many CEOs and company leaders over the years but
he knew that there was something different at Max
before the company even launched. He was struck
by the sincerity of the founders and executives when
he first met with them in January of 2007. He was
immediately impressed with how down-to-earth
they were and that they didn’t need to inflate the
image of the company or the product.
Raja said they didn’t shove forms at him and
pressure him into signing up for anything. It wasn’t
like other start-up companies he’d experienced
that had weak financial backing and less-thancutting-edge
products. He received samples of
MaxGXL which he started taking himself. He also
gave some to a friend of his, John Dickey, who had
health issues significant enough that he was forced
to spend much of his time in bed.
After just six days on MaxGXL, John’s health had
improved dramatically. He and his wife, Sherrie,
were ready to go to work. They wanted to sign
up immediately, but Raja was still looking into the
company, which hadn’t even launched yet. The fact
that Raja already had people lining up, combined
with his own experience with the product and the
company leaders, confirmed that this was a company
unlike anything he had experienced before.
Network marketing is all about the people, Raja
said. The sincerity that so impressed Raja about Max
International has been essential to his own success over
the years, a big part of which has come from building
trust through genuine interaction with people.
Raja said he doesn’t have to spend a lot of time
looking for new recruits because he has an
enormous pool of friends to draw from; people who
want to follow him into whatever he is currently
involved with. He said he sends out some 500 handwritten
Christmas cards every year. If a person isn’t
interested in his latest venture he remains committed
to that person as a friend. The business, whatever
it is, should always be secondary to people, he said.
raja's advice to people just starting out
in the company is to first start taking
MaxgXL, so you can have firsthand
knowledge of its effectiveness.
Relationships should always come first. As a result
he often has people coming to him and wanting to
join him in his latest venture.
“They call me and ask me what I’m doing now,” Raja
said. “They know I’m consistent and know they can
trust me.”
Many of his recruits at Max, in fact, were people
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