Founders Message - Max International Virtual Office
Founders Message - Max International Virtual Office
Founders Message - Max International Virtual Office
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NEWS•RECOGNITION•EVENTS•UPDATES<br />
inside this issue<br />
<strong>Founders</strong> <strong>Message</strong> 1<br />
Recruiting & Training 2<br />
Passion and Product Take Alan<br />
Sickman to Diamond!<br />
Product Information 4<br />
Glutathione: A Cinderella Story<br />
Detox… Glutathione is responsible<br />
for eliminating many different<br />
environmental poisons.<br />
Events & Promotions 8<br />
Product Testimonials 9<br />
Associate Recognition 11<br />
Top Revenue Recruiters<br />
Top Associate Recruiters<br />
Top Preferred Customer<br />
Recruiters<br />
page 1<br />
MAX INTERNATIONAL<br />
ASSOCIATE NEWSLETTER<br />
March 2008<br />
<strong>Founders</strong> <strong>Message</strong><br />
As one of the founders of <strong>Max</strong> <strong>International</strong>, it is my privilege<br />
to write this letter for our first <strong>Max</strong> Newsletter. When I<br />
thought about what was the most important thing I wanted<br />
to say, it turned out to be something very simple: I really,<br />
really appreciate what you <strong>Max</strong> Associates are doing!<br />
As a young stockbroker, I had to make 300 cold calls every<br />
morning. Maybe 20 would let you call back and one would<br />
end up buying stock. It was a grind. I understand what it<br />
takes to approach someone and make a presentation, not<br />
knowing if you will be accepted or rejected. That’s why we<br />
are so pleased to have the IntroPack and “Your Business<br />
At Home” magazine to make you the messenger and not the message! With over<br />
2,000 businesses to choose from, we are proud that our unique company and<br />
breakthrough product was worthy of being featured in this national magazine.<br />
The owners and corporate executives of <strong>Max</strong> all expressed this same feeling of<br />
gratitude during the recent regional meetings. We truly appreciate your efforts to<br />
make <strong>Max</strong> work for you and for us.<br />
At Corporate, we are doing the easy part. We’re making the ‘widgets’ and sending<br />
out checks. We also create the support and sales tools you use. You are doing the<br />
hard part. You are spending the dollars and putting so much effort into building<br />
your business. If you know nothing else, you need to know how much you are<br />
appreciated!<br />
I am so excited about the future of <strong>Max</strong> <strong>International</strong>. There are new things<br />
coming up that will make your jobs easier and will broaden your horizons. We can<br />
hardly wait to make the announcements!<br />
Together we are making a huge difference in the world. <strong>Max</strong> <strong>International</strong> is moving<br />
forward because you are making the effort to share our story of increased health<br />
and opportunities for prosperity. I wish you continued success in all you do.<br />
Take it to the <strong>Max</strong>!<br />
Fred Ninow<br />
If you have ideas or suggestions of how we can offer better<br />
support to help you reach even higher levels of success, we<br />
would love to have your feedback. Please contact our Sales<br />
Director, Bob Kaelin either by letter to our corporate office or<br />
by email: bob@maxgxl.com. We look forward to hearing from<br />
you and implementing your ideas!
ecruiting•training<br />
page 2<br />
Passion and Product Take<br />
Alan Sickman to Diamond!<br />
Virginian Alan Sickman<br />
has been friends with<br />
Jay McGregor for 12<br />
years. He knew of<br />
Jay’s health challenges<br />
and was worried for<br />
his friend. So when<br />
Jay called to tell him<br />
about the fabulous<br />
experience he’d had with a product called<br />
<strong>Max</strong>GXL, Alan listened.<br />
“I trusted Jay’s judgment,” Alan said recently.<br />
“There was a fly-in to Salt Lake City in<br />
January 2007 and I thought I’d better take<br />
a look at this.” Alan came away impressed<br />
with the product and the company.<br />
“It isn’t just the special product <strong>Max</strong> has,”<br />
said Alan. “It’s a whole culture. We share<br />
the vision of <strong>Max</strong> to help people<br />
find a better quality of life. This<br />
is a difficult time for families<br />
to make it. Whether you are<br />
part-time or fulltime, <strong>Max</strong> is an<br />
excellent opportunity to improve<br />
your financial standing.”<br />
Alan has gone from the rank of<br />
Gold to Platinum and became a<br />
Diamond in January 2008. “It’s<br />
not about me,” Alan states, “it’s<br />
really a credit to the leaders and members<br />
of our team. We’re all out there doing the<br />
basics and sharing product.”<br />
Alan is quick to tell you he’s not a salesman.<br />
Then he displays the perfect characteristics<br />
of a great salesman! He cares passionately<br />
about <strong>Max</strong>GXL and about <strong>Max</strong> <strong>International</strong>.<br />
“Some companies in network marketing<br />
exist solely to make money for their owners,”<br />
he explained. “<strong>Max</strong> is clearly a business but<br />
that’s not its sole function.”<br />
A retired Army Colonel, Alan Sickman is<br />
intensely committed to integrity. “Many<br />
people will recognize Dr. Robert H. Keller<br />
for his outstanding scientific career. But<br />
are they aware of Dr. Keller’s humanitarian<br />
work? Do they realize Dr. Keller’s patented<br />
HIV treatment will be made available to help<br />
humankind for one dollar a day or less?”<br />
Alan wonders. He tells how Dr. Keller turned<br />
down lucrative offers for his product from<br />
pharmaceutical companies in order to keep<br />
it affordable. “The royalties from <strong>Max</strong>GXL<br />
support Dr. Keller’s humanitarian work,” Alan<br />
proudly states.<br />
Alan takes great pride in the<br />
founders of <strong>Max</strong> <strong>International</strong> as<br />
well. Steven K. Scott, Fred Ninow<br />
and Greg Fullerton were partners<br />
in a venture to provide an ISP<br />
with strong parental controls and<br />
filters to help parents protect their<br />
kids from adults-only internet<br />
material. “The founders have a<br />
goal and concern for children of<br />
the next generation. Knowing<br />
they invested millions to protect<br />
children, helps you understand their need to<br />
give back to humanity. This is a reflection of<br />
who are founders are,” Alan said.<br />
As you listen to the passion in Alan’s voice,<br />
you understand why he is successful and<br />
why his team can replicate that success.<br />
It’s a simple but heartfelt formula. Find a<br />
By building a team you are leveraging your<br />
time. Treat your team members like the assets<br />
they are and help them conquer their fears.
ecruiting•training<br />
page 3<br />
great product and a great company you can<br />
believe in and tell others!<br />
“I’ve never seen anything like this company<br />
in 17 years in the business,” Alan remarks.<br />
“With the high quality of the product<br />
combined with <strong>Max</strong>’s sincere caring about<br />
the Associates and their families, it’s real<br />
easy to get excited about <strong>Max</strong>!”<br />
Two things only are in Alan’s directions for<br />
success in a <strong>Max</strong> <strong>International</strong> business.<br />
“Tell people the truth and let them try the<br />
product,” he says. “It’s simple<br />
but not always easy. People<br />
are skeptics today but more<br />
and more will hear about <strong>Max</strong><br />
because everyone is talking<br />
about <strong>Max</strong>GXL.” Alan notes<br />
that the skepticism translates<br />
into initial low expectations for<br />
products. “They can’t believe<br />
how phenomenal <strong>Max</strong>GXL is.<br />
They are flabbergasted at the<br />
results they get with the product.”<br />
Alan tells his team to “do the basics” every<br />
day. The basics are telling the <strong>Max</strong> story<br />
and sharing the product. He warns that new<br />
Associates may get enthused but often don’t<br />
have previous experience to comfortably<br />
share the message. “As a sponsor or a team<br />
we must keep things simple and help our<br />
team members be more comfortable with<br />
doing these basics,” he says.<br />
“By building a team you are leveraging your<br />
time. Treat your team members like the<br />
assets they are and help them conquer their<br />
fears,” Alan advises. “To me, it’s important<br />
to follow-up with people and to convey my<br />
passion.”<br />
Although he probably never sold cosmetics,<br />
Alan intuitively understands what Mary Kay<br />
Ash, founder of Mary Kay Cosmetics once<br />
said: “Pretend that every single person you<br />
meet has a sign around his or her neck that<br />
says, ‘make me feel important.’ Not only will<br />
you succeed in sales, you will succeed in<br />
life.”<br />
Alan has said that he doesn’t “refer to my<br />
team members (partners) as downline.<br />
Since my team members (partners) are my<br />
most valuable asset, I feel very passionate<br />
about showing them the utmost respect.”<br />
The respect that Alan shows to team<br />
members translates into success for<br />
the entire team.<br />
Alan’s method is being replicated<br />
over and over as his team members<br />
follow his example to be proud of<br />
<strong>Max</strong> <strong>International</strong> and to share<br />
its exciting product. “<strong>Max</strong> exists<br />
to make a physical and financial<br />
difference in people’s daily lives,”<br />
Alan concludes.<br />
Grasp the <strong>Max</strong> Opportunity, where<br />
your dreams can become reality!
product information<br />
page 4<br />
Glutathione:<br />
A Real Cinderella Story<br />
If you would for a minute consider<br />
yourself in the role of Prince Charming,<br />
there’s a lovely Cinderella we would<br />
like you to meet.<br />
She doesn’t have a very “musical” name:<br />
glutathione. And you’ve probably overlooked<br />
her just like her step-sisters did. But this<br />
‘Cinderella’ is not only<br />
hardworking, she’s<br />
powerful enough to take<br />
you to the Ball and have<br />
you looking and feeling<br />
like the regal royal you<br />
were meant to be!<br />
Okay. Glutathione is not really a storybook<br />
princess, it’s a lovely tripeptide molecule<br />
found in every cell in your body. Glutathione<br />
is versatile and hardworking, more vital to<br />
your health than you can possibly imagine!<br />
But most people have never even heard of<br />
glutathione.<br />
You are about to read some of the astounding<br />
ways glutathione impacts the way your body<br />
works. The metabolic processes described<br />
below are all documented by peer-reviewed<br />
studies available on the website of the U.S.<br />
National Library of Medicine and the National<br />
Institutes of Health: www.pubmed.gov.<br />
You don’t have to be a scientist to locate these<br />
studies. A simple search on this website will<br />
show you scientific confirmation of the benefits<br />
of this amazing substance: glutathione.<br />
DeBest DeTox!<br />
What a polluted world we live in! Mothersto-be<br />
are warned not to eat certain fish that<br />
are contaminated with neurotoxic mercury.<br />
Cows are treated with genetically engineered<br />
We believe you should have more<br />
good days than bad days!<br />
growth hormones to make them give unnatural<br />
amounts of milk. Their milk gives you a dose<br />
of unneeded hormones along with the famous<br />
milk mustache. Fruits and vegetables contain<br />
traces of herbicides and pesticides. Cigarette<br />
smoke (even secondhand smoke) causes<br />
serious free-radical damage to our cells.<br />
Life has become a giant<br />
chemical stew and we<br />
desperately need to be<br />
detoxified.<br />
There are minerals like<br />
copper and zinc that are<br />
essential to our health<br />
when taken in trace amounts. When we<br />
are exposed to higher amounts, the same<br />
helpful substances become toxic. And we are<br />
sometimes exposed to the chemical element<br />
arsenic, a dangerous poison.<br />
Glutathione to the rescue! Studies found<br />
on PubMed show that glutathione steps up to<br />
the plate when we are exposed to arsenic 1 ,<br />
cadmium 2 , copper 3 , mercury 4 , 5 and zinc. 6<br />
Glutathione binds to these heavy metals and<br />
transports them to the liver where even more<br />
glutathione resides, ready to finish the detox<br />
job and escort the metals out of the body.<br />
Unfortunately, heavy metals can overwhelm<br />
intracellular glutathione. For example, a 2005<br />
study stated that “Intracellular glutathione<br />
(GSH) was significantly depleted by [arsenic]<br />
exposure.” 7 This shows how important it is<br />
for the body to be able to restore glutathione<br />
levels after detoxifying.<br />
Not-So-Holy Smoke<br />
It’s fairly common knowledge that cigarette<br />
smoke generates incredible amounts of
product information<br />
page 5<br />
damaging free radicals. Perhaps not so well<br />
known is the danger that second-hand smoke<br />
presents in generating those same dangerous<br />
free radicals.<br />
Glutathione is the body’s most powerful<br />
antioxidant. Recent research showed ways<br />
that smoking compromises the body’s immune<br />
system. Cigarette smoke slowed down<br />
production of immune system cells called<br />
cytokines and reduced the activation of the<br />
molecule nuclear factor-kappa beta (NFkB)<br />
which detects free radicals and infectious<br />
agents. Treatment with glutathione, reported<br />
the study, “reversed both these effects” of<br />
cigarette smoking. 8<br />
Chemicals in Food<br />
A special mechanism is triggered in the<br />
digestive tract when xenobiotic (not normally<br />
produced by the body) chemicals are<br />
detected in food. Examples<br />
of xenobiotic chemicals<br />
found in food are remnants<br />
of pesticides, herbicides or<br />
hormones given to animals.<br />
Dr. Robert H. Keller said that<br />
there are some things “that we eat in food<br />
that we would never put in our mouth if we<br />
knew what they really were!” Unique detecting<br />
proteins, called “heat shock proteins,” trigger<br />
cellular glutathione levels to rise which then<br />
protects cells exposed to the chemicals. 9<br />
Blitzing Bad Bugs<br />
A nasty germ responsible for many respiratory<br />
infections is called Pseudomonas aeruginosa.<br />
Part of this bug’s arsenal of tricks is causing<br />
oxidative stress in cellular systems with a<br />
factor called pyocyanin. Research in Australia<br />
showed that one of the cell-damaging effects<br />
of pyocyanin was “inhibited by the antioxidant,<br />
glutathione.” 10<br />
Protecting Elite Athletes<br />
Exercise is vital to good health! But the<br />
oxidation process that naturally occurs during<br />
intense exercise can deplete inadequate<br />
stores of glutathione. One animal study<br />
showed decreased glutathione content in<br />
older skeletal muscle. 11 Glutathione is so<br />
important to the health of athletes that Italian<br />
sport researchers concluded that measuring<br />
antioxidant levels of glutathione reductase<br />
[the enzyme that “reduces” glutathione to<br />
its most antioxidant state] and other such<br />
markers “may be useful to a clinician to better<br />
assess and evaluate the benefits of training<br />
and/or supplementation programs.” 12<br />
In fact, this study showed that trained elite<br />
soccer players had significantly higher levels<br />
of blood glutathione reductase activity<br />
compared to subjects who were sedentary.<br />
Intense exercise requires high levels of<br />
glutathione!<br />
The Eyes Have It!<br />
Yet another benefit from<br />
the marvelous antioxidant<br />
glutathione is that it supports<br />
good eye health. Reactive oxygen species<br />
(ROS) decrease glutathione levels allowing a<br />
more oxidized environment which can cause<br />
cloudy vision. 13<br />
Healthy levels of cellular glutathione “put out<br />
the fires” started by reactive oxygen species<br />
allowing the eyes to function properly.<br />
Happy Ending for this Cinderella<br />
Story<br />
Wouldn’t you agree that glutathione has<br />
more than earned the right to be recognized<br />
as one of the most important factors of good<br />
health? Now you can share the true story of<br />
this mighty antioxidant!<br />
Glutathione is versatile and hardworking, more vital<br />
to your health than you can possibly imagine!
product information<br />
page 6<br />
Notes<br />
1. Habib, GM, et al., “Glutathione protects<br />
cells against arsenite-induced toxicity,” Free<br />
Radic Biol Med. 2007 Jan 15;42(2):191-<br />
201.<br />
2. Watanabe M, Suzuki T, “Cadmiuminduced<br />
synthesis of HSP70 and a role of<br />
glutathione in Euglena gracilis,” Redox Rep.<br />
2004;9)6):349-53.<br />
3. Miras R, et al., “Interplay between<br />
glutathione, Atx1 and copper. Copper (I)<br />
glutathionate induced dimerization of Atx1,”<br />
J Biol Inorg Chem. 2007 Oct 24.<br />
4. Agrawal A, et al., “Thimerosal induces<br />
TH2 responses via influencing cytokine<br />
secretion by human dendritic cells,” J Leukoc<br />
Biol. 2007 Feb;81(2):474-82.<br />
5. Han SG, et al., “Comparative cytotoxicity<br />
of cadmium and mercury in a human<br />
bronchial epithelial cell line (BEAS-2B) and<br />
its role in oxidative stress and induction of<br />
heat shock protein 70,” J Toxicol Environ<br />
Health A. 2007 May 15;70(10):852-60.<br />
6. Gazaryan IG, et al., “Zinc irreversibly<br />
damages major enzymes of energy<br />
production and antioxidant defense prior to<br />
mitochondrial permeability transition,” J Biol<br />
Chem. 2007 Aug 17:282)33):24373-80.<br />
7. Han SG, et al., “Heat shock protein 70<br />
as an indicator of early lung injury caused<br />
by exposure to arsenic,” Mol Cell Biochem.<br />
2005 Sep;277(1-2):153-64.<br />
8. Birrell MA, et al., “Impact of tobacco-smoke<br />
on key signaling pathways in the innate<br />
immune response in lung macrophages,” J<br />
Cell Physiol. 2008 Jan;214(1):27-37.<br />
9. Katsuki K, et al., “Feeding induces<br />
expression of heat shock proteins that<br />
reduce oxidative stress,” FEBS Lett. 2004 Jul<br />
30;571(1-3):187-91.<br />
10. Muller M, “Premature cellular<br />
senescence induced by pyocyanin, a redoxactive<br />
Pseudomonas aeruginosa toxin,” Free<br />
Radic Biol Med. 2006 Dec 1;41(11):1670-7.<br />
11. Broome CS, et al., “Effect of lifelong<br />
overexpression of HSP70 in skeletal<br />
muscle on age-related oxidative stress and<br />
adaptation after nondamaging contractile<br />
activity,” FASEB J. 2006 Jul;20(9):1549-51.<br />
12. Banfi G, et al., “Plasma oxidative<br />
stress biomarkers, nitric oxide and heat shock<br />
protein 70 in trained elite soccer players,”<br />
Eur J Appl Physiol. 2006 Mar;96(5):483-6.<br />
13. Shinohara T, et al., “Cataracts: role<br />
of the unfolded protein,” Med Hypotheses.<br />
2006;66(2):365-70.<br />
Want better health? Go right to the source!
product information<br />
page 7<br />
Detox…<br />
Glutathione is responsible for eliminating many<br />
different environmental poisons.<br />
As the process of toxin extraction occurs,<br />
many people may experience symptoms<br />
that are directly related to this process.<br />
The typical reaction to the expelling of these<br />
toxins involve flu-like symptoms including,<br />
but not limited to, brain fog, headache,<br />
sore throat, a feverish feeling,<br />
joint or muscle discomfort<br />
and almost always,<br />
fatigue. Symptoms<br />
not associated with<br />
detox such as<br />
hives, runny nose,<br />
and or a shortness<br />
of breath need to<br />
be recognized as<br />
representative of<br />
allergic reactions and<br />
one should immediately<br />
cease supplementation.<br />
For those experiencing a detox reaction<br />
with <strong>Max</strong>GXL, it is recommended that<br />
they decrease the supplementation down<br />
to one capsule, drink plenty of water, eat<br />
wholesome, fresh foods, and gradually<br />
increase the supplementation amount over<br />
time until they have reached a comfortable<br />
amount up to 6 capsules per day.<br />
In some people, detox reactions may not<br />
occur until they are on the product for<br />
weeks to months and in those with severe<br />
toxic/bacteria/viral exposure, it may re-<br />
occur multiple times as they<br />
cleanse their cells at a<br />
deeper and deeper level.<br />
If this does occur, it is<br />
again recommended<br />
that one decrease the<br />
dose to where the<br />
symptoms diminish<br />
and/or disappear and<br />
then increase slowly.<br />
It is important to<br />
understand that the<br />
human body utilizes water<br />
as its principle medium to expel<br />
toxins. Current recommendations for water<br />
intake is ½ oz. of water per pound of body<br />
weight. The goal is to exercise patience and<br />
understand that ultimately the body is going<br />
to function better when it is cleansed on the<br />
environmental toxins.<br />
A great day starts with <strong>Max</strong>GXL!
events & promotions<br />
page 8<br />
The <strong>Max</strong> <strong>Founders</strong> Cruise will be an elite event for the Associates who<br />
have qualified, and will have the unique opportunity to share ideas and<br />
learn from the Top Leaders, <strong>Max</strong> <strong>Founders</strong> and Corporate Executives.<br />
May 3, 2008—<strong>Founders</strong> Cruise Welcome Reception, Miami Airport Marriott<br />
May 4 - 11, 2008—2008 <strong>Founders</strong> Cruise Eastern Caribbean<br />
We want to see YOU at the <strong>Max</strong> Convention!
product testimonials<br />
page 9<br />
Gloria Alvino Trades Her Cane for 30<br />
Minutes on an Elliptical Machine<br />
“Exercise is vital to staying young,” says Gloria Alvino who will<br />
celebrate her 77th birthday in June.<br />
And that includes keeping fit emotionally and mentally. But lingering discomfort from an<br />
automobile accident kept her from physical exercise for six long months.<br />
In November 2007, Gloria’s friend Valerie gifted her with<br />
<strong>Max</strong>GXL capsules. Within three days, Gloria hung up her<br />
cane and put in 30 minutes on an elliptical machine. “It was<br />
so astounding to me!” Gloria says of the effect an increased<br />
supply of glutathione had on her body, “It was the missing<br />
link.” When she flew to Boston for Christmas, she easily<br />
handled shoveling snow and breaking up ice. Muscles that<br />
had grown lax were working so effectively Gloria’s doctor<br />
could only murmur, “Amazing!”<br />
Gloria has a health sciences background. She became a<br />
registered pharmacist in 1955 but as the years progressed,<br />
she found herself turning to alternate modalities in her<br />
mission to help people. Also the co-founder of a surgical supply company, Gloria pioneered<br />
the rental of traction equipment for children so that they could remain at home during the<br />
three to six months necessary for this treatment. Now Gloria is pioneering once again with<br />
a <strong>Max</strong> <strong>International</strong> business.<br />
“I wondered if I should just be a Preferred Customer,” Gloria told <strong>Max</strong> during a telephone<br />
interview from her home in Florida. “I decided to meditate on it. If you open your heart<br />
to question what to do and then listen, the answer will bubble up,” she related. Gloria’s<br />
answer was to go for it!<br />
But there were things she had to find out first. It is important to Gloria to associate with<br />
people who share the mission of making a positive difference in the world. “I didn’t just want<br />
to ‘kick the tires’ to see what kind of compensation plan the company had. I wanted to see<br />
how much heart is there,” she said. “Altruism and serving are important to me. That is why I<br />
decided I could do business with these people—they come from the heart,” she said.<br />
“I’m a real neophyte,” Gloria remarked. “I’ve only been taking <strong>Max</strong>GXL since November.<br />
I was moved to buy the Super Achiever pack. I’ve given starters to people I thought<br />
would be interested in the business. I tell people they can buy ineffective and expensive<br />
Discover health as you always wished it could be!
product testimonials<br />
page 10<br />
glutathione injections for $125 or take these<br />
inexpensive, white capsules. I’m delighted to<br />
open myself up to abundance in a business<br />
manner that will help fund a list of things I<br />
want to do altruistically to help people grow<br />
into their own full potential,” she said.<br />
Gloria took the step of signing up for the<br />
Orlando Regional Meeting where she met<br />
her upline Diamond, Raja Sethi.<br />
“<strong>Max</strong>GXL resonates for me. I’ve asked for<br />
this business to overflow me so I can be<br />
generous in helping people improve the<br />
quality of their lives,” she explained.<br />
Her enthusiasm carries the <strong>Max</strong>GXL message<br />
well. “I’m taking a new supplement,” she<br />
tells people. “It’s my fountain of youth!”<br />
Call for Testimonials!<br />
Has <strong>Max</strong>GXL made a difference in your life? We would love to<br />
feature you and your testimonial in upcoming publications.<br />
(Remember that we do not make disease claims for <strong>Max</strong>GXL.)<br />
There are myriad ways <strong>Max</strong>GXL can impact your life. Please<br />
send your testimonial by email to karen@maxgxl.com and if we<br />
choose your submission, we will ask you to sign a release so<br />
that we can use your words. We are all products of this fabulous<br />
product and need to share our stories with the world. We look<br />
forward to hearing from you!<br />
A gift the whole body will love!
associate recognition<br />
page 11<br />
Top Revenue Recruiters<br />
The applause sign is ON for these dynamic people who are <strong>Max</strong>’s<br />
top revenue recruiters for the period of January 1 - February 6, 2008!<br />
Congratulations for selling Super Achiever Packs and signing on Preferred<br />
Customers! We salute these hard working Associates!<br />
Brad Hults was already a successful<br />
businessman before getting involved<br />
with <strong>Max</strong> <strong>International</strong>. He said he is so<br />
comfortable recruiting people it’s almost<br />
second nature to him, yet he doesn’t<br />
really need the money that results from<br />
his efforts.<br />
He said he had sworn off Network<br />
Marketing after some bad experiences<br />
in the past. It took having a product<br />
like <strong>Max</strong>GXL to get him involved in it<br />
again. His own experience, recovering<br />
from a years-long injury, and watching<br />
his dad, who suffered from major health<br />
problems, suddenly able to do yard work free of pain, has sold him on the product. His<br />
need to share it with others grows out of that. His primary motivation is not money, yet as<br />
a businessman it is always a factor.<br />
His success as a recruiter has been something of a roller-coaster ride so far, he said. He had<br />
no problem recruiting a lot of people in a very short period, but now he is more concerned<br />
with helping those people succeed and stay motivated in sharing it with others. He said true<br />
success may be a few years down the road, but he’s in no rush.<br />
Ty Tribble and Bo Short have<br />
started a partnership called <strong>Max</strong><br />
Impact <strong>International</strong>. They have been<br />
in business together since 2003. As<br />
entrepreneurs they have researched<br />
hundreds of companies in detail. <strong>Max</strong><br />
<strong>International</strong>, as a company, and<br />
<strong>Max</strong>GXL, as a product, are unlike<br />
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associate recognition<br />
page 12<br />
anything they have experienced.<br />
“I’ve seen things in <strong>Max</strong> <strong>International</strong> that will transform this industry,” Bo said. “This<br />
company will make history.” They have focused all of their energy on promoting this business<br />
because of its tremendous potential. As recruiters, Bo and Ty believe very much in gearing<br />
their approach to the needs of each person they introduce to the company. Some people<br />
are in a position to immediately become Associates, while others are more suited to start<br />
out as Preferred Customer, depending on their situation and income level.<br />
“We want to do what’s best for them, not us,” said Ty. They also think the <strong>Max</strong> edition<br />
of Your Business at Home magazine is an amazing tool. They feel it gives tremendous<br />
credibility to <strong>Max</strong> <strong>International</strong> and a wealth of information that both answers and raises<br />
interest in the company.<br />
Sue and Alan McDonald have a<br />
unique marketing tool that has worked<br />
for them. Most of their recruits have come<br />
on board as the result of a flyer they send<br />
out to a strong customer base they have<br />
built over eleven years. When a customer<br />
is interested they start each one on a<br />
month’s supply of <strong>Max</strong>GXL. They feel<br />
their recruits deserve a more substantial<br />
trial than just one or two weeks.<br />
Sue and Alan have been selling health<br />
related products for eleven years. They<br />
found out about <strong>Max</strong> from Sue’s doctor,<br />
Charles Mabray, after she experienced immune system failure. After being restored to full<br />
health, she was convinced she had discovered a product that she would not only continue<br />
to take for the rest of her life, but that she would introduce to as many people as she<br />
could.<br />
The McDonald’s business grew out of a need to help people. Part of the success of the<br />
flyers resulted from trust achieved through years of dedicated and reliable service to their<br />
customers. This has been a very effective and unique way of promoting the product. They<br />
also like the magazine and introduce their customers to it when they feel the time is right<br />
and they have some familiarity with the product and <strong>Max</strong> <strong>International</strong> as a company.<br />
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Al Greer has found the Your Business at Home magazine to<br />
be a great source of information, but, like the McDonalds, is<br />
careful about how and when he uses it. Al says he brings all<br />
of his people on board as Preferred Customers. Most of them<br />
start receiving <strong>Max</strong>GXL on AutoShip from the start. He lets them<br />
experience the product for themselves and as interest increases<br />
in the product, it tends to increase in the company as well. At that<br />
point he brings in the magazine to give them more information<br />
about the company.<br />
“When people get excited about the product they usually step<br />
up to the plate and want to become Associates,” he said. “It’s a natural progression.” Many<br />
of Al’s recruits have resulted from Internet advertising, and as a result they are scattered<br />
all over the world. One lady responded to his Google ad. Their conversation about <strong>Max</strong>GXL<br />
led to references to Dr. Keller. It turned out that the lady was Dr. Keller’s neighbor.<br />
He feels there is a huge market for <strong>Max</strong> <strong>International</strong> in places like Asia and Europe. “I’m<br />
excited about the international aspect of this company,” Al said. “It will absolutely explode<br />
internationally.”<br />
Mike Unclebach’s success in recruiting customers has<br />
grown out of a method of follow-up and careful attention.<br />
Like many others, he doesn’t focus on recruiting people as<br />
Associates but finds many of his recruits want to upgrade<br />
after experiencing the product. He starts out many of his<br />
recruits with a two-week sample pack.<br />
Mike feels the magazine is extremely valuable in educating<br />
people about the company and <strong>Max</strong>GXL. Its multifaceted<br />
articles and the DVD with the Steve Scott interview very<br />
effectively lay the groundwork for a discussion about Dr.<br />
Keller’s amazing product and the company that evolved<br />
from it. This, combined with sharing his personal experience<br />
with <strong>Max</strong>GXL, has been instrumental in signing many<br />
people as Preferred Customers. Mike’s success, he feels, is rooted in the effectiveness of<br />
the product. “I let people know I’m doing this because it (<strong>Max</strong>GXL) has helped me. It has<br />
helped my family and it can help them.”<br />
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page 14<br />
Jillyn and Randy Haymore’s success<br />
in recruiting Preferred Customers to <strong>Max</strong><br />
<strong>International</strong> has been very much a team<br />
effort. Jill said that her husband talks to a lot of<br />
people in his job working for Spanish Fork City<br />
in Utah, so he will often start the discussion<br />
about <strong>Max</strong> <strong>International</strong>. He then defers to<br />
Jillyn and she will finish it by discovering what<br />
each person’s individual needs are. Jillyn said<br />
when talking to people about the company or<br />
the product, she modifies her approach based<br />
on what the person’s hot buttons are.<br />
She finds that Your Business At Home magazine can reach a wide array of people but each<br />
person may need to be approached in a slightly different way. She’ll highlight different<br />
sections depending on who she’s talking to. A person with a medical background, for<br />
instance, or someone interested in the science behind <strong>Max</strong>GXL will respond best to the<br />
Dr. Keller sections, whereas others will be more inclined toward profiles of the Advisory<br />
Board, or articles related to the business. Some respond best to hearing Jillyn’s personal<br />
experience with the product. Modifying her approach, she feels, has helped her reach more<br />
people and helped in the Haymore’s success.<br />
Like the Haymore’s, Rebbecca and Dr. Marvin Shipman, work in tandem in<br />
marketing <strong>Max</strong>GXL. <strong>Max</strong>GXL is right up Dr. Shipman’s line. He works as a naturopathic<br />
doctor. Instead of dealing in pharmaceuticals he recommends supplements and other<br />
natural remedies.<br />
Rebbecca said she and Marvin do not come from a network marketing background. They<br />
own a 3,000 square-foot store where they sell supplemental products, but they have sold<br />
only one other product related to network marketing. Rebbecca said their motive is helping<br />
people not making money.<br />
They are completely sold on <strong>Max</strong>GXL and their success in marketing it grows out of their<br />
personal experiences and those of the people they introduce it to. Rebbecca said her<br />
husband is a very trustworthy man who has gained the respect of his patients and others<br />
in his field over the years. “So when he recommends a product, people listen,” she said.<br />
<strong>Max</strong>GXL has become one of the products they recommend most frequently.<br />
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Top Associate Recruiters<br />
<strong>Max</strong> rolls out the red carpet for those who have recruited the most new<br />
Associates according to the latest report for January 1 - February 6,<br />
2008. Congratulation to these movers and shakers!<br />
Brad Hults<br />
Ty Tribble and Bo Short<br />
Mike Unclebach<br />
Janet Heredia<br />
Ian and Tara Mummery-Hoad found immediate<br />
success at <strong>Max</strong> <strong>International</strong> by signing on as Associates.<br />
They encourage the people they recruit to do the same.<br />
Ian said the majority of his recruits have come on board<br />
as Associates as a result. He said they aren’t opposed<br />
to signing people on as Preferred Customers but they<br />
encourage them to become Associates as quickly as<br />
possible. Ian said he has been in network marking for<br />
eight years during which time he has built a network of<br />
thousands of colleagues and friends within the industry.<br />
He has no problem drawing on those relationships to build<br />
his business with <strong>Max</strong>.<br />
To come to <strong>Max</strong>, Tara and Ian had to leave a company they had been with for several years.<br />
They knew within just a couple of weeks they had made the right decision. Ian said that<br />
sometimes it can be scary getting involved with a start-up company because so many go<br />
under after a short time. But <strong>Max</strong> had both the product and management team that he felt<br />
would have stability for him and the people he would recruit. “I loved the product. I loved<br />
the team. I loved the leadership. From top to bottom I couldn’t be happier than I am with<br />
<strong>Max</strong>,” he said.<br />
Dr. Charles Mabray said his interest in <strong>Max</strong>GXL was immediately<br />
roused when a friend told him he had a product that helped the<br />
body manufacture and use glutathione. He was reassured when he<br />
discovered the ingredients were safe, natural substances.<br />
He started using it himself and got several members of his staff and<br />
his wife to try the product. The responses from these test subjects<br />
went well beyond his expectations. They expressed improvement<br />
in sleep, relief from discomforts and jumpy legs, to name just a<br />
few. With his initial success with the product Dr. Mabray branched<br />
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page 16<br />
out and started introducing select patients and friends to <strong>Max</strong>GXL and the results continue<br />
to exceed his expectations. “In all my 35 plus years of practice, I have never seen a<br />
supplement or medication that helps so many, so much, so quickly,” he said.<br />
Top Preferred Customer<br />
Recruiters<br />
The following <strong>Max</strong> Associates are receiving honors because they have<br />
enrolled the highest number of Preferred Customers during the January<br />
1 - February 6, 2008 time period. A big <strong>Max</strong> Thank You for introducing so<br />
many people to our fabulous product, <strong>Max</strong>GXL!<br />
Sue and Alan McDonald<br />
Al Greer<br />
Jillyn and Randy Haymore<br />
Rebbecca and Marvin Shipman<br />
Dr. Terry Smedstad<br />
Like some of the other top recruiters, Dr. Charles Loops doesn’t generally sign people up<br />
as Associates, but for him it’s a question of ethics, and his focus is on helping his patients.<br />
Most of his clients benefiting from the AutoShip plan aren’t people. Dr. Loops is a vet. He<br />
has found <strong>Max</strong>GXL to be very effective in treating chronic illness in pets. One of Dr. Loop’s<br />
colleagues, also a vet, told him about <strong>Max</strong>GXL and he started taking it. After experiencing<br />
a 58 percent increase in his glutathione levels he knew he was onto something. He started<br />
recommending it to pet owners, a few of whom started taking it along with their pets, but<br />
the majority of his downline is non-human.<br />
Dr. Loops said he would love to get more into the marketing it because he believes very<br />
much in the product and wants to share it with as many people as possible, as well as<br />
animals. But until he figures out a way to reach more people, he will continue to recommend<br />
<strong>Max</strong>GXL to owners whose pets could benefit from taking it. He feels a strong obligation to<br />
his patients. He said it is a great long-term product for many animals with serious health<br />
issues.<br />
<strong>Max</strong> <strong>International</strong> Associate Rising Stars!