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Founders Message - Max International Virtual Office

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NEWS•RECOGNITION•EVENTS•UPDATES<br />

inside this issue<br />

<strong>Founders</strong> <strong>Message</strong> 1<br />

Recruiting & Training 2<br />

Passion and Product Take Alan<br />

Sickman to Diamond!<br />

Product Information 4<br />

Glutathione: A Cinderella Story<br />

Detox… Glutathione is responsible<br />

for eliminating many different<br />

environmental poisons.<br />

Events & Promotions 8<br />

Product Testimonials 9<br />

Associate Recognition 11<br />

Top Revenue Recruiters<br />

Top Associate Recruiters<br />

Top Preferred Customer<br />

Recruiters<br />

page 1<br />

MAX INTERNATIONAL<br />

ASSOCIATE NEWSLETTER<br />

March 2008<br />

<strong>Founders</strong> <strong>Message</strong><br />

As one of the founders of <strong>Max</strong> <strong>International</strong>, it is my privilege<br />

to write this letter for our first <strong>Max</strong> Newsletter. When I<br />

thought about what was the most important thing I wanted<br />

to say, it turned out to be something very simple: I really,<br />

really appreciate what you <strong>Max</strong> Associates are doing!<br />

As a young stockbroker, I had to make 300 cold calls every<br />

morning. Maybe 20 would let you call back and one would<br />

end up buying stock. It was a grind. I understand what it<br />

takes to approach someone and make a presentation, not<br />

knowing if you will be accepted or rejected. That’s why we<br />

are so pleased to have the IntroPack and “Your Business<br />

At Home” magazine to make you the messenger and not the message! With over<br />

2,000 businesses to choose from, we are proud that our unique company and<br />

breakthrough product was worthy of being featured in this national magazine.<br />

The owners and corporate executives of <strong>Max</strong> all expressed this same feeling of<br />

gratitude during the recent regional meetings. We truly appreciate your efforts to<br />

make <strong>Max</strong> work for you and for us.<br />

At Corporate, we are doing the easy part. We’re making the ‘widgets’ and sending<br />

out checks. We also create the support and sales tools you use. You are doing the<br />

hard part. You are spending the dollars and putting so much effort into building<br />

your business. If you know nothing else, you need to know how much you are<br />

appreciated!<br />

I am so excited about the future of <strong>Max</strong> <strong>International</strong>. There are new things<br />

coming up that will make your jobs easier and will broaden your horizons. We can<br />

hardly wait to make the announcements!<br />

Together we are making a huge difference in the world. <strong>Max</strong> <strong>International</strong> is moving<br />

forward because you are making the effort to share our story of increased health<br />

and opportunities for prosperity. I wish you continued success in all you do.<br />

Take it to the <strong>Max</strong>!<br />

Fred Ninow<br />

If you have ideas or suggestions of how we can offer better<br />

support to help you reach even higher levels of success, we<br />

would love to have your feedback. Please contact our Sales<br />

Director, Bob Kaelin either by letter to our corporate office or<br />

by email: bob@maxgxl.com. We look forward to hearing from<br />

you and implementing your ideas!


ecruiting•training<br />

page 2<br />

Passion and Product Take<br />

Alan Sickman to Diamond!<br />

Virginian Alan Sickman<br />

has been friends with<br />

Jay McGregor for 12<br />

years. He knew of<br />

Jay’s health challenges<br />

and was worried for<br />

his friend. So when<br />

Jay called to tell him<br />

about the fabulous<br />

experience he’d had with a product called<br />

<strong>Max</strong>GXL, Alan listened.<br />

“I trusted Jay’s judgment,” Alan said recently.<br />

“There was a fly-in to Salt Lake City in<br />

January 2007 and I thought I’d better take<br />

a look at this.” Alan came away impressed<br />

with the product and the company.<br />

“It isn’t just the special product <strong>Max</strong> has,”<br />

said Alan. “It’s a whole culture. We share<br />

the vision of <strong>Max</strong> to help people<br />

find a better quality of life. This<br />

is a difficult time for families<br />

to make it. Whether you are<br />

part-time or fulltime, <strong>Max</strong> is an<br />

excellent opportunity to improve<br />

your financial standing.”<br />

Alan has gone from the rank of<br />

Gold to Platinum and became a<br />

Diamond in January 2008. “It’s<br />

not about me,” Alan states, “it’s<br />

really a credit to the leaders and members<br />

of our team. We’re all out there doing the<br />

basics and sharing product.”<br />

Alan is quick to tell you he’s not a salesman.<br />

Then he displays the perfect characteristics<br />

of a great salesman! He cares passionately<br />

about <strong>Max</strong>GXL and about <strong>Max</strong> <strong>International</strong>.<br />

“Some companies in network marketing<br />

exist solely to make money for their owners,”<br />

he explained. “<strong>Max</strong> is clearly a business but<br />

that’s not its sole function.”<br />

A retired Army Colonel, Alan Sickman is<br />

intensely committed to integrity. “Many<br />

people will recognize Dr. Robert H. Keller<br />

for his outstanding scientific career. But<br />

are they aware of Dr. Keller’s humanitarian<br />

work? Do they realize Dr. Keller’s patented<br />

HIV treatment will be made available to help<br />

humankind for one dollar a day or less?”<br />

Alan wonders. He tells how Dr. Keller turned<br />

down lucrative offers for his product from<br />

pharmaceutical companies in order to keep<br />

it affordable. “The royalties from <strong>Max</strong>GXL<br />

support Dr. Keller’s humanitarian work,” Alan<br />

proudly states.<br />

Alan takes great pride in the<br />

founders of <strong>Max</strong> <strong>International</strong> as<br />

well. Steven K. Scott, Fred Ninow<br />

and Greg Fullerton were partners<br />

in a venture to provide an ISP<br />

with strong parental controls and<br />

filters to help parents protect their<br />

kids from adults-only internet<br />

material. “The founders have a<br />

goal and concern for children of<br />

the next generation. Knowing<br />

they invested millions to protect<br />

children, helps you understand their need to<br />

give back to humanity. This is a reflection of<br />

who are founders are,” Alan said.<br />

As you listen to the passion in Alan’s voice,<br />

you understand why he is successful and<br />

why his team can replicate that success.<br />

It’s a simple but heartfelt formula. Find a<br />

By building a team you are leveraging your<br />

time. Treat your team members like the assets<br />

they are and help them conquer their fears.


ecruiting•training<br />

page 3<br />

great product and a great company you can<br />

believe in and tell others!<br />

“I’ve never seen anything like this company<br />

in 17 years in the business,” Alan remarks.<br />

“With the high quality of the product<br />

combined with <strong>Max</strong>’s sincere caring about<br />

the Associates and their families, it’s real<br />

easy to get excited about <strong>Max</strong>!”<br />

Two things only are in Alan’s directions for<br />

success in a <strong>Max</strong> <strong>International</strong> business.<br />

“Tell people the truth and let them try the<br />

product,” he says. “It’s simple<br />

but not always easy. People<br />

are skeptics today but more<br />

and more will hear about <strong>Max</strong><br />

because everyone is talking<br />

about <strong>Max</strong>GXL.” Alan notes<br />

that the skepticism translates<br />

into initial low expectations for<br />

products. “They can’t believe<br />

how phenomenal <strong>Max</strong>GXL is.<br />

They are flabbergasted at the<br />

results they get with the product.”<br />

Alan tells his team to “do the basics” every<br />

day. The basics are telling the <strong>Max</strong> story<br />

and sharing the product. He warns that new<br />

Associates may get enthused but often don’t<br />

have previous experience to comfortably<br />

share the message. “As a sponsor or a team<br />

we must keep things simple and help our<br />

team members be more comfortable with<br />

doing these basics,” he says.<br />

“By building a team you are leveraging your<br />

time. Treat your team members like the<br />

assets they are and help them conquer their<br />

fears,” Alan advises. “To me, it’s important<br />

to follow-up with people and to convey my<br />

passion.”<br />

Although he probably never sold cosmetics,<br />

Alan intuitively understands what Mary Kay<br />

Ash, founder of Mary Kay Cosmetics once<br />

said: “Pretend that every single person you<br />

meet has a sign around his or her neck that<br />

says, ‘make me feel important.’ Not only will<br />

you succeed in sales, you will succeed in<br />

life.”<br />

Alan has said that he doesn’t “refer to my<br />

team members (partners) as downline.<br />

Since my team members (partners) are my<br />

most valuable asset, I feel very passionate<br />

about showing them the utmost respect.”<br />

The respect that Alan shows to team<br />

members translates into success for<br />

the entire team.<br />

Alan’s method is being replicated<br />

over and over as his team members<br />

follow his example to be proud of<br />

<strong>Max</strong> <strong>International</strong> and to share<br />

its exciting product. “<strong>Max</strong> exists<br />

to make a physical and financial<br />

difference in people’s daily lives,”<br />

Alan concludes.<br />

Grasp the <strong>Max</strong> Opportunity, where<br />

your dreams can become reality!


product information<br />

page 4<br />

Glutathione:<br />

A Real Cinderella Story<br />

If you would for a minute consider<br />

yourself in the role of Prince Charming,<br />

there’s a lovely Cinderella we would<br />

like you to meet.<br />

She doesn’t have a very “musical” name:<br />

glutathione. And you’ve probably overlooked<br />

her just like her step-sisters did. But this<br />

‘Cinderella’ is not only<br />

hardworking, she’s<br />

powerful enough to take<br />

you to the Ball and have<br />

you looking and feeling<br />

like the regal royal you<br />

were meant to be!<br />

Okay. Glutathione is not really a storybook<br />

princess, it’s a lovely tripeptide molecule<br />

found in every cell in your body. Glutathione<br />

is versatile and hardworking, more vital to<br />

your health than you can possibly imagine!<br />

But most people have never even heard of<br />

glutathione.<br />

You are about to read some of the astounding<br />

ways glutathione impacts the way your body<br />

works. The metabolic processes described<br />

below are all documented by peer-reviewed<br />

studies available on the website of the U.S.<br />

National Library of Medicine and the National<br />

Institutes of Health: www.pubmed.gov.<br />

You don’t have to be a scientist to locate these<br />

studies. A simple search on this website will<br />

show you scientific confirmation of the benefits<br />

of this amazing substance: glutathione.<br />

DeBest DeTox!<br />

What a polluted world we live in! Mothersto-be<br />

are warned not to eat certain fish that<br />

are contaminated with neurotoxic mercury.<br />

Cows are treated with genetically engineered<br />

We believe you should have more<br />

good days than bad days!<br />

growth hormones to make them give unnatural<br />

amounts of milk. Their milk gives you a dose<br />

of unneeded hormones along with the famous<br />

milk mustache. Fruits and vegetables contain<br />

traces of herbicides and pesticides. Cigarette<br />

smoke (even secondhand smoke) causes<br />

serious free-radical damage to our cells.<br />

Life has become a giant<br />

chemical stew and we<br />

desperately need to be<br />

detoxified.<br />

There are minerals like<br />

copper and zinc that are<br />

essential to our health<br />

when taken in trace amounts. When we<br />

are exposed to higher amounts, the same<br />

helpful substances become toxic. And we are<br />

sometimes exposed to the chemical element<br />

arsenic, a dangerous poison.<br />

Glutathione to the rescue! Studies found<br />

on PubMed show that glutathione steps up to<br />

the plate when we are exposed to arsenic 1 ,<br />

cadmium 2 , copper 3 , mercury 4 , 5 and zinc. 6<br />

Glutathione binds to these heavy metals and<br />

transports them to the liver where even more<br />

glutathione resides, ready to finish the detox<br />

job and escort the metals out of the body.<br />

Unfortunately, heavy metals can overwhelm<br />

intracellular glutathione. For example, a 2005<br />

study stated that “Intracellular glutathione<br />

(GSH) was significantly depleted by [arsenic]<br />

exposure.” 7 This shows how important it is<br />

for the body to be able to restore glutathione<br />

levels after detoxifying.<br />

Not-So-Holy Smoke<br />

It’s fairly common knowledge that cigarette<br />

smoke generates incredible amounts of


product information<br />

page 5<br />

damaging free radicals. Perhaps not so well<br />

known is the danger that second-hand smoke<br />

presents in generating those same dangerous<br />

free radicals.<br />

Glutathione is the body’s most powerful<br />

antioxidant. Recent research showed ways<br />

that smoking compromises the body’s immune<br />

system. Cigarette smoke slowed down<br />

production of immune system cells called<br />

cytokines and reduced the activation of the<br />

molecule nuclear factor-kappa beta (NFkB)<br />

which detects free radicals and infectious<br />

agents. Treatment with glutathione, reported<br />

the study, “reversed both these effects” of<br />

cigarette smoking. 8<br />

Chemicals in Food<br />

A special mechanism is triggered in the<br />

digestive tract when xenobiotic (not normally<br />

produced by the body) chemicals are<br />

detected in food. Examples<br />

of xenobiotic chemicals<br />

found in food are remnants<br />

of pesticides, herbicides or<br />

hormones given to animals.<br />

Dr. Robert H. Keller said that<br />

there are some things “that we eat in food<br />

that we would never put in our mouth if we<br />

knew what they really were!” Unique detecting<br />

proteins, called “heat shock proteins,” trigger<br />

cellular glutathione levels to rise which then<br />

protects cells exposed to the chemicals. 9<br />

Blitzing Bad Bugs<br />

A nasty germ responsible for many respiratory<br />

infections is called Pseudomonas aeruginosa.<br />

Part of this bug’s arsenal of tricks is causing<br />

oxidative stress in cellular systems with a<br />

factor called pyocyanin. Research in Australia<br />

showed that one of the cell-damaging effects<br />

of pyocyanin was “inhibited by the antioxidant,<br />

glutathione.” 10<br />

Protecting Elite Athletes<br />

Exercise is vital to good health! But the<br />

oxidation process that naturally occurs during<br />

intense exercise can deplete inadequate<br />

stores of glutathione. One animal study<br />

showed decreased glutathione content in<br />

older skeletal muscle. 11 Glutathione is so<br />

important to the health of athletes that Italian<br />

sport researchers concluded that measuring<br />

antioxidant levels of glutathione reductase<br />

[the enzyme that “reduces” glutathione to<br />

its most antioxidant state] and other such<br />

markers “may be useful to a clinician to better<br />

assess and evaluate the benefits of training<br />

and/or supplementation programs.” 12<br />

In fact, this study showed that trained elite<br />

soccer players had significantly higher levels<br />

of blood glutathione reductase activity<br />

compared to subjects who were sedentary.<br />

Intense exercise requires high levels of<br />

glutathione!<br />

The Eyes Have It!<br />

Yet another benefit from<br />

the marvelous antioxidant<br />

glutathione is that it supports<br />

good eye health. Reactive oxygen species<br />

(ROS) decrease glutathione levels allowing a<br />

more oxidized environment which can cause<br />

cloudy vision. 13<br />

Healthy levels of cellular glutathione “put out<br />

the fires” started by reactive oxygen species<br />

allowing the eyes to function properly.<br />

Happy Ending for this Cinderella<br />

Story<br />

Wouldn’t you agree that glutathione has<br />

more than earned the right to be recognized<br />

as one of the most important factors of good<br />

health? Now you can share the true story of<br />

this mighty antioxidant!<br />

Glutathione is versatile and hardworking, more vital<br />

to your health than you can possibly imagine!


product information<br />

page 6<br />

Notes<br />

1. Habib, GM, et al., “Glutathione protects<br />

cells against arsenite-induced toxicity,” Free<br />

Radic Biol Med. 2007 Jan 15;42(2):191-<br />

201.<br />

2. Watanabe M, Suzuki T, “Cadmiuminduced<br />

synthesis of HSP70 and a role of<br />

glutathione in Euglena gracilis,” Redox Rep.<br />

2004;9)6):349-53.<br />

3. Miras R, et al., “Interplay between<br />

glutathione, Atx1 and copper. Copper (I)<br />

glutathionate induced dimerization of Atx1,”<br />

J Biol Inorg Chem. 2007 Oct 24.<br />

4. Agrawal A, et al., “Thimerosal induces<br />

TH2 responses via influencing cytokine<br />

secretion by human dendritic cells,” J Leukoc<br />

Biol. 2007 Feb;81(2):474-82.<br />

5. Han SG, et al., “Comparative cytotoxicity<br />

of cadmium and mercury in a human<br />

bronchial epithelial cell line (BEAS-2B) and<br />

its role in oxidative stress and induction of<br />

heat shock protein 70,” J Toxicol Environ<br />

Health A. 2007 May 15;70(10):852-60.<br />

6. Gazaryan IG, et al., “Zinc irreversibly<br />

damages major enzymes of energy<br />

production and antioxidant defense prior to<br />

mitochondrial permeability transition,” J Biol<br />

Chem. 2007 Aug 17:282)33):24373-80.<br />

7. Han SG, et al., “Heat shock protein 70<br />

as an indicator of early lung injury caused<br />

by exposure to arsenic,” Mol Cell Biochem.<br />

2005 Sep;277(1-2):153-64.<br />

8. Birrell MA, et al., “Impact of tobacco-smoke<br />

on key signaling pathways in the innate<br />

immune response in lung macrophages,” J<br />

Cell Physiol. 2008 Jan;214(1):27-37.<br />

9. Katsuki K, et al., “Feeding induces<br />

expression of heat shock proteins that<br />

reduce oxidative stress,” FEBS Lett. 2004 Jul<br />

30;571(1-3):187-91.<br />

10. Muller M, “Premature cellular<br />

senescence induced by pyocyanin, a redoxactive<br />

Pseudomonas aeruginosa toxin,” Free<br />

Radic Biol Med. 2006 Dec 1;41(11):1670-7.<br />

11. Broome CS, et al., “Effect of lifelong<br />

overexpression of HSP70 in skeletal<br />

muscle on age-related oxidative stress and<br />

adaptation after nondamaging contractile<br />

activity,” FASEB J. 2006 Jul;20(9):1549-51.<br />

12. Banfi G, et al., “Plasma oxidative<br />

stress biomarkers, nitric oxide and heat shock<br />

protein 70 in trained elite soccer players,”<br />

Eur J Appl Physiol. 2006 Mar;96(5):483-6.<br />

13. Shinohara T, et al., “Cataracts: role<br />

of the unfolded protein,” Med Hypotheses.<br />

2006;66(2):365-70.<br />

Want better health? Go right to the source!


product information<br />

page 7<br />

Detox…<br />

Glutathione is responsible for eliminating many<br />

different environmental poisons.<br />

As the process of toxin extraction occurs,<br />

many people may experience symptoms<br />

that are directly related to this process.<br />

The typical reaction to the expelling of these<br />

toxins involve flu-like symptoms including,<br />

but not limited to, brain fog, headache,<br />

sore throat, a feverish feeling,<br />

joint or muscle discomfort<br />

and almost always,<br />

fatigue. Symptoms<br />

not associated with<br />

detox such as<br />

hives, runny nose,<br />

and or a shortness<br />

of breath need to<br />

be recognized as<br />

representative of<br />

allergic reactions and<br />

one should immediately<br />

cease supplementation.<br />

For those experiencing a detox reaction<br />

with <strong>Max</strong>GXL, it is recommended that<br />

they decrease the supplementation down<br />

to one capsule, drink plenty of water, eat<br />

wholesome, fresh foods, and gradually<br />

increase the supplementation amount over<br />

time until they have reached a comfortable<br />

amount up to 6 capsules per day.<br />

In some people, detox reactions may not<br />

occur until they are on the product for<br />

weeks to months and in those with severe<br />

toxic/bacteria/viral exposure, it may re-<br />

occur multiple times as they<br />

cleanse their cells at a<br />

deeper and deeper level.<br />

If this does occur, it is<br />

again recommended<br />

that one decrease the<br />

dose to where the<br />

symptoms diminish<br />

and/or disappear and<br />

then increase slowly.<br />

It is important to<br />

understand that the<br />

human body utilizes water<br />

as its principle medium to expel<br />

toxins. Current recommendations for water<br />

intake is ½ oz. of water per pound of body<br />

weight. The goal is to exercise patience and<br />

understand that ultimately the body is going<br />

to function better when it is cleansed on the<br />

environmental toxins.<br />

A great day starts with <strong>Max</strong>GXL!


events & promotions<br />

page 8<br />

The <strong>Max</strong> <strong>Founders</strong> Cruise will be an elite event for the Associates who<br />

have qualified, and will have the unique opportunity to share ideas and<br />

learn from the Top Leaders, <strong>Max</strong> <strong>Founders</strong> and Corporate Executives.<br />

May 3, 2008—<strong>Founders</strong> Cruise Welcome Reception, Miami Airport Marriott<br />

May 4 - 11, 2008—2008 <strong>Founders</strong> Cruise Eastern Caribbean<br />

We want to see YOU at the <strong>Max</strong> Convention!


product testimonials<br />

page 9<br />

Gloria Alvino Trades Her Cane for 30<br />

Minutes on an Elliptical Machine<br />

“Exercise is vital to staying young,” says Gloria Alvino who will<br />

celebrate her 77th birthday in June.<br />

And that includes keeping fit emotionally and mentally. But lingering discomfort from an<br />

automobile accident kept her from physical exercise for six long months.<br />

In November 2007, Gloria’s friend Valerie gifted her with<br />

<strong>Max</strong>GXL capsules. Within three days, Gloria hung up her<br />

cane and put in 30 minutes on an elliptical machine. “It was<br />

so astounding to me!” Gloria says of the effect an increased<br />

supply of glutathione had on her body, “It was the missing<br />

link.” When she flew to Boston for Christmas, she easily<br />

handled shoveling snow and breaking up ice. Muscles that<br />

had grown lax were working so effectively Gloria’s doctor<br />

could only murmur, “Amazing!”<br />

Gloria has a health sciences background. She became a<br />

registered pharmacist in 1955 but as the years progressed,<br />

she found herself turning to alternate modalities in her<br />

mission to help people. Also the co-founder of a surgical supply company, Gloria pioneered<br />

the rental of traction equipment for children so that they could remain at home during the<br />

three to six months necessary for this treatment. Now Gloria is pioneering once again with<br />

a <strong>Max</strong> <strong>International</strong> business.<br />

“I wondered if I should just be a Preferred Customer,” Gloria told <strong>Max</strong> during a telephone<br />

interview from her home in Florida. “I decided to meditate on it. If you open your heart<br />

to question what to do and then listen, the answer will bubble up,” she related. Gloria’s<br />

answer was to go for it!<br />

But there were things she had to find out first. It is important to Gloria to associate with<br />

people who share the mission of making a positive difference in the world. “I didn’t just want<br />

to ‘kick the tires’ to see what kind of compensation plan the company had. I wanted to see<br />

how much heart is there,” she said. “Altruism and serving are important to me. That is why I<br />

decided I could do business with these people—they come from the heart,” she said.<br />

“I’m a real neophyte,” Gloria remarked. “I’ve only been taking <strong>Max</strong>GXL since November.<br />

I was moved to buy the Super Achiever pack. I’ve given starters to people I thought<br />

would be interested in the business. I tell people they can buy ineffective and expensive<br />

Discover health as you always wished it could be!


product testimonials<br />

page 10<br />

glutathione injections for $125 or take these<br />

inexpensive, white capsules. I’m delighted to<br />

open myself up to abundance in a business<br />

manner that will help fund a list of things I<br />

want to do altruistically to help people grow<br />

into their own full potential,” she said.<br />

Gloria took the step of signing up for the<br />

Orlando Regional Meeting where she met<br />

her upline Diamond, Raja Sethi.<br />

“<strong>Max</strong>GXL resonates for me. I’ve asked for<br />

this business to overflow me so I can be<br />

generous in helping people improve the<br />

quality of their lives,” she explained.<br />

Her enthusiasm carries the <strong>Max</strong>GXL message<br />

well. “I’m taking a new supplement,” she<br />

tells people. “It’s my fountain of youth!”<br />

Call for Testimonials!<br />

Has <strong>Max</strong>GXL made a difference in your life? We would love to<br />

feature you and your testimonial in upcoming publications.<br />

(Remember that we do not make disease claims for <strong>Max</strong>GXL.)<br />

There are myriad ways <strong>Max</strong>GXL can impact your life. Please<br />

send your testimonial by email to karen@maxgxl.com and if we<br />

choose your submission, we will ask you to sign a release so<br />

that we can use your words. We are all products of this fabulous<br />

product and need to share our stories with the world. We look<br />

forward to hearing from you!<br />

A gift the whole body will love!


associate recognition<br />

page 11<br />

Top Revenue Recruiters<br />

The applause sign is ON for these dynamic people who are <strong>Max</strong>’s<br />

top revenue recruiters for the period of January 1 - February 6, 2008!<br />

Congratulations for selling Super Achiever Packs and signing on Preferred<br />

Customers! We salute these hard working Associates!<br />

Brad Hults was already a successful<br />

businessman before getting involved<br />

with <strong>Max</strong> <strong>International</strong>. He said he is so<br />

comfortable recruiting people it’s almost<br />

second nature to him, yet he doesn’t<br />

really need the money that results from<br />

his efforts.<br />

He said he had sworn off Network<br />

Marketing after some bad experiences<br />

in the past. It took having a product<br />

like <strong>Max</strong>GXL to get him involved in it<br />

again. His own experience, recovering<br />

from a years-long injury, and watching<br />

his dad, who suffered from major health<br />

problems, suddenly able to do yard work free of pain, has sold him on the product. His<br />

need to share it with others grows out of that. His primary motivation is not money, yet as<br />

a businessman it is always a factor.<br />

His success as a recruiter has been something of a roller-coaster ride so far, he said. He had<br />

no problem recruiting a lot of people in a very short period, but now he is more concerned<br />

with helping those people succeed and stay motivated in sharing it with others. He said true<br />

success may be a few years down the road, but he’s in no rush.<br />

Ty Tribble and Bo Short have<br />

started a partnership called <strong>Max</strong><br />

Impact <strong>International</strong>. They have been<br />

in business together since 2003. As<br />

entrepreneurs they have researched<br />

hundreds of companies in detail. <strong>Max</strong><br />

<strong>International</strong>, as a company, and<br />

<strong>Max</strong>GXL, as a product, are unlike<br />

<strong>Max</strong> <strong>International</strong> Associate Rising Stars!


associate recognition<br />

page 12<br />

anything they have experienced.<br />

“I’ve seen things in <strong>Max</strong> <strong>International</strong> that will transform this industry,” Bo said. “This<br />

company will make history.” They have focused all of their energy on promoting this business<br />

because of its tremendous potential. As recruiters, Bo and Ty believe very much in gearing<br />

their approach to the needs of each person they introduce to the company. Some people<br />

are in a position to immediately become Associates, while others are more suited to start<br />

out as Preferred Customer, depending on their situation and income level.<br />

“We want to do what’s best for them, not us,” said Ty. They also think the <strong>Max</strong> edition<br />

of Your Business at Home magazine is an amazing tool. They feel it gives tremendous<br />

credibility to <strong>Max</strong> <strong>International</strong> and a wealth of information that both answers and raises<br />

interest in the company.<br />

Sue and Alan McDonald have a<br />

unique marketing tool that has worked<br />

for them. Most of their recruits have come<br />

on board as the result of a flyer they send<br />

out to a strong customer base they have<br />

built over eleven years. When a customer<br />

is interested they start each one on a<br />

month’s supply of <strong>Max</strong>GXL. They feel<br />

their recruits deserve a more substantial<br />

trial than just one or two weeks.<br />

Sue and Alan have been selling health<br />

related products for eleven years. They<br />

found out about <strong>Max</strong> from Sue’s doctor,<br />

Charles Mabray, after she experienced immune system failure. After being restored to full<br />

health, she was convinced she had discovered a product that she would not only continue<br />

to take for the rest of her life, but that she would introduce to as many people as she<br />

could.<br />

The McDonald’s business grew out of a need to help people. Part of the success of the<br />

flyers resulted from trust achieved through years of dedicated and reliable service to their<br />

customers. This has been a very effective and unique way of promoting the product. They<br />

also like the magazine and introduce their customers to it when they feel the time is right<br />

and they have some familiarity with the product and <strong>Max</strong> <strong>International</strong> as a company.<br />

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associate recognition<br />

page 13<br />

Al Greer has found the Your Business at Home magazine to<br />

be a great source of information, but, like the McDonalds, is<br />

careful about how and when he uses it. Al says he brings all<br />

of his people on board as Preferred Customers. Most of them<br />

start receiving <strong>Max</strong>GXL on AutoShip from the start. He lets them<br />

experience the product for themselves and as interest increases<br />

in the product, it tends to increase in the company as well. At that<br />

point he brings in the magazine to give them more information<br />

about the company.<br />

“When people get excited about the product they usually step<br />

up to the plate and want to become Associates,” he said. “It’s a natural progression.” Many<br />

of Al’s recruits have resulted from Internet advertising, and as a result they are scattered<br />

all over the world. One lady responded to his Google ad. Their conversation about <strong>Max</strong>GXL<br />

led to references to Dr. Keller. It turned out that the lady was Dr. Keller’s neighbor.<br />

He feels there is a huge market for <strong>Max</strong> <strong>International</strong> in places like Asia and Europe. “I’m<br />

excited about the international aspect of this company,” Al said. “It will absolutely explode<br />

internationally.”<br />

Mike Unclebach’s success in recruiting customers has<br />

grown out of a method of follow-up and careful attention.<br />

Like many others, he doesn’t focus on recruiting people as<br />

Associates but finds many of his recruits want to upgrade<br />

after experiencing the product. He starts out many of his<br />

recruits with a two-week sample pack.<br />

Mike feels the magazine is extremely valuable in educating<br />

people about the company and <strong>Max</strong>GXL. Its multifaceted<br />

articles and the DVD with the Steve Scott interview very<br />

effectively lay the groundwork for a discussion about Dr.<br />

Keller’s amazing product and the company that evolved<br />

from it. This, combined with sharing his personal experience<br />

with <strong>Max</strong>GXL, has been instrumental in signing many<br />

people as Preferred Customers. Mike’s success, he feels, is rooted in the effectiveness of<br />

the product. “I let people know I’m doing this because it (<strong>Max</strong>GXL) has helped me. It has<br />

helped my family and it can help them.”<br />

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associate recognition<br />

page 14<br />

Jillyn and Randy Haymore’s success<br />

in recruiting Preferred Customers to <strong>Max</strong><br />

<strong>International</strong> has been very much a team<br />

effort. Jill said that her husband talks to a lot of<br />

people in his job working for Spanish Fork City<br />

in Utah, so he will often start the discussion<br />

about <strong>Max</strong> <strong>International</strong>. He then defers to<br />

Jillyn and she will finish it by discovering what<br />

each person’s individual needs are. Jillyn said<br />

when talking to people about the company or<br />

the product, she modifies her approach based<br />

on what the person’s hot buttons are.<br />

She finds that Your Business At Home magazine can reach a wide array of people but each<br />

person may need to be approached in a slightly different way. She’ll highlight different<br />

sections depending on who she’s talking to. A person with a medical background, for<br />

instance, or someone interested in the science behind <strong>Max</strong>GXL will respond best to the<br />

Dr. Keller sections, whereas others will be more inclined toward profiles of the Advisory<br />

Board, or articles related to the business. Some respond best to hearing Jillyn’s personal<br />

experience with the product. Modifying her approach, she feels, has helped her reach more<br />

people and helped in the Haymore’s success.<br />

Like the Haymore’s, Rebbecca and Dr. Marvin Shipman, work in tandem in<br />

marketing <strong>Max</strong>GXL. <strong>Max</strong>GXL is right up Dr. Shipman’s line. He works as a naturopathic<br />

doctor. Instead of dealing in pharmaceuticals he recommends supplements and other<br />

natural remedies.<br />

Rebbecca said she and Marvin do not come from a network marketing background. They<br />

own a 3,000 square-foot store where they sell supplemental products, but they have sold<br />

only one other product related to network marketing. Rebbecca said their motive is helping<br />

people not making money.<br />

They are completely sold on <strong>Max</strong>GXL and their success in marketing it grows out of their<br />

personal experiences and those of the people they introduce it to. Rebbecca said her<br />

husband is a very trustworthy man who has gained the respect of his patients and others<br />

in his field over the years. “So when he recommends a product, people listen,” she said.<br />

<strong>Max</strong>GXL has become one of the products they recommend most frequently.<br />

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associate recognition<br />

page 15<br />

Top Associate Recruiters<br />

<strong>Max</strong> rolls out the red carpet for those who have recruited the most new<br />

Associates according to the latest report for January 1 - February 6,<br />

2008. Congratulation to these movers and shakers!<br />

Brad Hults<br />

Ty Tribble and Bo Short<br />

Mike Unclebach<br />

Janet Heredia<br />

Ian and Tara Mummery-Hoad found immediate<br />

success at <strong>Max</strong> <strong>International</strong> by signing on as Associates.<br />

They encourage the people they recruit to do the same.<br />

Ian said the majority of his recruits have come on board<br />

as Associates as a result. He said they aren’t opposed<br />

to signing people on as Preferred Customers but they<br />

encourage them to become Associates as quickly as<br />

possible. Ian said he has been in network marking for<br />

eight years during which time he has built a network of<br />

thousands of colleagues and friends within the industry.<br />

He has no problem drawing on those relationships to build<br />

his business with <strong>Max</strong>.<br />

To come to <strong>Max</strong>, Tara and Ian had to leave a company they had been with for several years.<br />

They knew within just a couple of weeks they had made the right decision. Ian said that<br />

sometimes it can be scary getting involved with a start-up company because so many go<br />

under after a short time. But <strong>Max</strong> had both the product and management team that he felt<br />

would have stability for him and the people he would recruit. “I loved the product. I loved<br />

the team. I loved the leadership. From top to bottom I couldn’t be happier than I am with<br />

<strong>Max</strong>,” he said.<br />

Dr. Charles Mabray said his interest in <strong>Max</strong>GXL was immediately<br />

roused when a friend told him he had a product that helped the<br />

body manufacture and use glutathione. He was reassured when he<br />

discovered the ingredients were safe, natural substances.<br />

He started using it himself and got several members of his staff and<br />

his wife to try the product. The responses from these test subjects<br />

went well beyond his expectations. They expressed improvement<br />

in sleep, relief from discomforts and jumpy legs, to name just a<br />

few. With his initial success with the product Dr. Mabray branched<br />

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associate recognition<br />

page 16<br />

out and started introducing select patients and friends to <strong>Max</strong>GXL and the results continue<br />

to exceed his expectations. “In all my 35 plus years of practice, I have never seen a<br />

supplement or medication that helps so many, so much, so quickly,” he said.<br />

Top Preferred Customer<br />

Recruiters<br />

The following <strong>Max</strong> Associates are receiving honors because they have<br />

enrolled the highest number of Preferred Customers during the January<br />

1 - February 6, 2008 time period. A big <strong>Max</strong> Thank You for introducing so<br />

many people to our fabulous product, <strong>Max</strong>GXL!<br />

Sue and Alan McDonald<br />

Al Greer<br />

Jillyn and Randy Haymore<br />

Rebbecca and Marvin Shipman<br />

Dr. Terry Smedstad<br />

Like some of the other top recruiters, Dr. Charles Loops doesn’t generally sign people up<br />

as Associates, but for him it’s a question of ethics, and his focus is on helping his patients.<br />

Most of his clients benefiting from the AutoShip plan aren’t people. Dr. Loops is a vet. He<br />

has found <strong>Max</strong>GXL to be very effective in treating chronic illness in pets. One of Dr. Loop’s<br />

colleagues, also a vet, told him about <strong>Max</strong>GXL and he started taking it. After experiencing<br />

a 58 percent increase in his glutathione levels he knew he was onto something. He started<br />

recommending it to pet owners, a few of whom started taking it along with their pets, but<br />

the majority of his downline is non-human.<br />

Dr. Loops said he would love to get more into the marketing it because he believes very<br />

much in the product and wants to share it with as many people as possible, as well as<br />

animals. But until he figures out a way to reach more people, he will continue to recommend<br />

<strong>Max</strong>GXL to owners whose pets could benefit from taking it. He feels a strong obligation to<br />

his patients. He said it is a great long-term product for many animals with serious health<br />

issues.<br />

<strong>Max</strong> <strong>International</strong> Associate Rising Stars!

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