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Twitter - Max International Virtual Office

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TOOLS-NETWORKING<br />

USING SOCIAL NETWORKING, PART 3<br />

Jason Russell, Communications Manager<br />

YouTube<br />

As countless videos on YouTube prove, you don’t need primo equipment and<br />

editing skills to share a video there. A good digital video camera is all you need<br />

to get started. As long as you follow fundamental composition techniques (such<br />

as good framing and lighting), ensure the sound quality is good, and provide<br />

useful content, YouTube is another forum for sharing <strong>Max</strong> with the masses.<br />

Tips<br />

• Keep your videos short. Five minutes is plenty, and you would do well to aim for no more than two.<br />

• If the clip will include “conversation,” use scripts as much as possible. This will help you speak clearly and confidently,<br />

rather than sounding unsure and tentative.<br />

• Post a video of yourself sharing your 30-second <strong>Max</strong> “commercial.”<br />

• Leverage the videos <strong>Max</strong> has posted on our YouTube channel, http://www.youtube.com/<strong>Max</strong><strong>International</strong>LLC. Under the<br />

video player window for every video on YouTube, you will see a link to “Post a Video Response.” You could post a<br />

response to <strong>Max</strong>’s videos. For example, you could respond to <strong>Max</strong>’s compensation plan video by filming yourself talking<br />

about the rewards you have earned by building a <strong>Max</strong> business.<br />

• You may also want to share brief, compelling clips from the <strong>Max</strong> events you attend. Don’t forget, avoid health claims and<br />

don’t exaggerate the <strong>Max</strong> opportunity. We want to wisely and safely promote the <strong>Max</strong> opportunity.<br />

Blogging<br />

Blogging is still a great place to share in-depth information. Whereas <strong>Twitter</strong><br />

limits you to 140 characters, your blog posts can be as voluminous as you like<br />

(you’ll note, however, that I divided this topic into three parts to make it easier<br />

to digest).<br />

Tips<br />

• Post training tips that promote duplication, and invite your team to read your posts<br />

• Recap <strong>Max</strong> events and what you learned.<br />

• Share (within proper limits) your experiences with <strong>Max</strong>GXL.<br />

• Include photos and even videos.<br />

• Connect people to your <strong>Max</strong>4U site.<br />

10

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