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1

CORPORATE MESSAGE
inside this issue
Corporate Message
Max-A hub in uncertain
times
New Advisory Council
Max Gives Back
Helps Healing Hands in
Haiti
Training-Recruiting
Balance, Vision, and Goals
Events/Promotions
See you in Maui!
Expansion to New Zealand
and Australia
Tools
Social Networking, Part 3
Latest Web Updates
FAQ
Max4U
Product
Roadmap-Cellgevity
Product Launch
Recognition
New Recognition Program
Top Associate Recruiters
Top Preferred Customer
Recruiters
Rank Advancements
December
CORPORATE MESSAGE
Max—A Hub in Uncertain Times
Mike Larkins, President
Times are changing in a big way. The Information Age
has evolved into an online community as social media
has emerged as a revolution unlike anything we’ve
seen before.
During our first webinar last month, Greg asked the question,
“Is social media a fad?” He did some research that revealed
some very interesting information. It took radio 38 years to
reach 50 million users, TV took 13 years to do the same, the
Internet four, and iPod three. By contrast, Facebook reached
100 million users in just nine months, which is the same amount
of time it took iPod application downloads to hit the billion mark.
We would venture to say that social media is no fad, but a powerful new revolution
that redefines the meaning of community. It can, of course, have positive and negative
ramifications. Jay Leno summed it up well when he said 80 percent of online daters have a
really good experience. The other 20 percent are still missing. On the plus side, one in eight
couples married last year as the result of social networking. Social media also provides
Max Associates with an effective tool for building their businesses as they strengthen
friendships with like-minded people.
Community can be a place of refuge, especially during the uncertain times we live in,
both at home and abroad. Those of us lucky enough to be gainfully employed look with
compassion on those who are struggling in a difficult economy, and we want to help.
Max gives us that chance. The earthquake in Haiti reminded the world how vulnerable
and fragile life can be. It has been heartening to see so many band together to offer relief
during a crisis we can barely begin to comprehend.
It’s at such times of uncertainty that values tend to come to the fore and people search
for meaning and authenticity. As Max Associates, we feel mission-driven to help people
improve in all areas of life—to find meaning and significance in their work and a high
quality of life.
We want Max International to become a hub, where people can go to make money and
2

CORPORATE MESSAGE
become part of a community. During the webinar, Greg pointed
out that 50 years ago parents wanted to ensure their children’s
success with an education culminating in a secure job, with a
large, stable organization. Passion and values were secondary
to security, and making a difference took a back seat to making
money.
A hub aspires to be much more than that. Certainly it provides
financial security—none of our lives is complete without that—but
a hub is also a center of influence where people gravitate out of a
need for community. Safety and mentoring are a natural extension.
Aspiring to be an “A” Company grows out of this desire, making
money only after—and as a result of—making a positive difference
in the world.
Our goal at Max is to become a hub for anyone seeking refuge and
stability in an uncertain world and to become a positive force for
good. Our launch, later this month, in New Zealand and Australia
gives another glimpse into the positive global impact we will have
in the years ahead.
The tools to build your business and introduce your contacts to
the company are in place. We will continue to work to improve
those. We are here to support you in any way we can, but it is up
to you to act. A favorite couplet by Goethe says, “Whatever you
can do or dream, begin it. Boldness has genius, power and magic
in it.” Get bold. Start to move and push just a little bit and there
will be magic in it. Create your own personal momentum as you
change lives by helping those around you find the same success
with significance so many of us have experienced at Max. Let’s
start now to make our dreams a reality.
Sincerely,
Mike Larkins, President
3

ADVISORY COUNCIL
MAX WELCOMES NEW ADVISORY COUNCIL MEMBERS
Mickey Burns, Dr. Daria Davidson, Jeanne Jelsomeno, and Scott Unclebach have enthusiastically accepted new roles
on the Max Advisory Council. They will be joining current council members Alan Sickman and Rick Teague. Each of the
newly appointed council has been an influential part of the Max family for some time, and have a proven track record as
effective leaders. With their collective knowledge of the company and products they are truly an asset, perfectly suited to
guide Max International into the next important phase of the company’s growth.
Mickey Daria Jeanne Scott Alan Rick
The new members will replace outgoing council members, Dr. Tim Kershenstein, Steve Lee, Rick and Elaine Lynas, Jim
Marshall, and Michelle Teague, who did a tremendous job in their respective roles. Each council member’s contribution,
and willingness to serve in this capacity, is greatly appreciated. For full bios of our current council members visit http://max.
com/advisory2.php.
4

MAX GIVES BACK
“MAX GIVES BACK”
Helps Healing Hands for Haiti
At the Las Vegas Showcase, Bob Kaelin presented a video report on Max Gives Back work with Amigos of Honduras water
and school projects. Max Associates’ generous donations have helped complete one village water and school project
and start the new Max Mountain water project. It was reported that at the September convention and the winter Road to
Diamond Event, more than $21,000 was raised by single donations and monthly pledges.
Bob discussed the devastation of the Haiti earthquake and the numerous inquiries from Associates and employees on how
they could help in the relief. He reported on the wonderful work that has been done by a charity, “Healing Hands for Haiti,”
that was established 12 years ago to help in the treatment, rehabilitation, and manufacturing of prosthetics for the people of
Haiti. It is reported that the quake is responsible for more than 2,000 new amputees, which could grow to 4,000 and adds
to a population of 800,000 previously disabled Haitians.
The earthquake destroyed their clinic, the prosthetics facility, and two apartments that workers used. Dr. Jeff Randle rushed
to Haiti with 20 doctors and nurses, setting up a camp overlooking his destroyed compound, where they treated 175
people the first day. Bob announced that Max Gives Back was raising money to assist “Healing Hands for Haiti” in the
rebuilding of the clinic and announced that Max International would match dollar-for-dollar the donations raised at the Las
Vegas Showcase event. Associates donated $5,000 and Max contributed an additional $5,000. Max International officers
presented Dr. Jeff Randle over $10,000 in cash and credit card donations and pledged to continue to raise money for their
worthy cause.
You can send your donations to Healing Hands for Haiti in care of Bob Kaelin at Max International 7090 S. Union Park Ave.
Suite 500, Salt Lake City, Utah 84047. Please complete the donation information form (on next page).
5

MAX GIVES BACK
6

TRAINING-RECRUITING
BALANCE, VISION, AND GOALS
Vice President of Sales Mark Brown gave insight into the foundational ideas behind the “Maximizing What
Matters Most” seminar on the Max Blog last month. He talked about the first Max Living seminar in Detroit.
Mark said he, Craig Case and Greg Fullerton have given the seminar so many times they could give it in their
sleep, but it was anything but a sleepy event. The message was received with enthusiasm from an audience
with an invested interest, eager to learn and apply the knowledge. As a result, it was a powerful event.
The foundational concepts from the seminar included balance, vision, and goal-setting. If you are planning to attend an
upcoming seminar, Mark said understanding these concepts can serve as a useful introduction. If you are not able to attend
a seminar, applying these principles to your life, and to your approach to the business, could prove invaluable to both.
Here is what he had to say about those foundational ideas:
Balance. We want people to be financially successful in the Max business but not at the expense of
their other Core Values. Getting obsessed with one value can be “goose-threatening” behavior if it
means ignoring the other values. For example, if you have a family, we don’t encourage you to spend
every spare minute building your business. Success with Max will come with time; don’t neglect the
important familial relationships you have. If you don’t have a family, it’s important that you don’t work so
hard that you get burned out and start to impair your health. Balance has its own rewards.
Vision. Creating a vision of the ideal in each of your Core Values categories will begin to define and
drive your behavior. If you can see it in your mind, you can better understand the path you will need to
take to reach it. Many world-class athletes, prior to the competition, will envision themselves performing
at their peak and overcoming challenges. You can do the same.
Setting goals. Creating clearly defined goals and daily activities in each value area will help you close
the gap between the defined values and your current reality. Your Core Values give you something
to aim at. Long-term goals mark the path to reaching them, and intermediate goals lead to the daily
activities that bring you where you want to be.
Identifying Core Values and setting goals takes time and effort. You may think you can’t devote either.
But when you take these steps, and take time every day, even just a little, to organize your time, you will
find yourself in better control of your life, and maximizing the hours you have. A little investment now
will pay big dividends down the road.
7

EVENTS-PROMOTIONS
SEE YOU IN MAUI!
Associates at all pin levels still have until February 28 to qualify for the 1st Annual Diamond/Leadership
Celebration in Maui! We are starting to see increased momentum in recent weeks by Associates looking
to qualify, no doubt spurred on by the Double FastTrack promotion in January.
So far, these Associates have qualified for this exciting event:
Mickey Burns
Jose Camacho
Barry Edwards
Chris and Tammy Gingras
Bill and Jeanne Jelsomeno
Mike Lebrun
Steve Lee
Philip and Bernalyn Leonard
Jim Marshall
Maximum Opportunities
David and Sandra Mutt
Dale and Robyn Peake
Ray and Yvonne Reed
Carlos Remulla
Julio Rivero
Raja Sethi
Kamal Sharma
Alan and Jean Sickman
Ken Sweitzer
Rick and Michelle Teague
Mike and Kaye Unclebach
Scott and Darlene Unclebach
Dr. Rik Wahlrab
Elizabeth Wilson
Win Marketing
Whether you’ve seen Hawaii a dozen times or this is your first trip, there couldn’t be a better way to experience it. Max
will cover your airfare (up to $1,000) and give you six nights in a true five-star resort on the beaches of Maui. If you
haven’t taken a close look at the Grand Wailea, visit blog.maxgxl.com/?p=788t, or www.grandwailea.com.
This is an event you don’t want to miss, and you still have time to make it! We are going to update the point standings
every weekday for the remainder of the promotion period, so you can stay on top of your activity. Visit www.max.com/
contest/hawaii often and earn your spot in paradise by focusing on building your business.
Stay warm during the cold winter months thinking of hanging out with your Max friends in Maui this May. We are rooting
for you. Here’s to making it happen!
8

EVENTS-PROMOTIONS
Expansion to New Zealand and Australia in the works
The corporate team and Associates throughout the company are very excited about our upcoming expansion into
New Zealand and Australia. Services for the two countries will go live in New Zealand on February 22 at midday, MST.
Associate sign up for Australia and New Zealand and local shipping and commissions will begin at this time. Greg
Fullerton, Peter Nordberg and Dave Bagley will fly to New Zealand to meet with local leaders and participate in meetings
in Gold Coast, Australia and Auckland, New Zealand at the time of the launch. Max is working hard to open in a way that
will allow us to thrive in this area for decades to come. Of course, any development this huge will create a buzz and we
want to give you regular updates as to Max’s progress.
During Phase One:
• We will open in New Zealand with a fully functioning office in Auckland that will service Associates in both New
Zealand and Australia
• The office will include a manager, leadership support and customer care resources
• Initially all transactions for both countries will be done through the New Zealand office and in New Zealand dollars
During Phase Two:
• The Australian market officially launches
• Australia Associates can begin purchasing products and enrolling through the Australia office
An industry veteran was carefully selected to oversee the development of both markets and a vice president of sales will
be assigned to the region to assure that everything operates smoothly in the long term.
New Zealand and Australia will open with the Home Pack and the Super Achiever Pack, and a Diamond Pack equivalent.
During Phase One, local enrollment will go live in both countries through www.max.com/nz and www.max.com/as.
We appreciate your patience as we work toward putting all of the elements carefully in place and—as stated in the Max
code—open in the region only when we are fully prepared to support these markets. Max will keep you updated on the
latest expansion developments in these exciting markets as we work toward making it a reality in the very near future.
Here is a list of upcoming Max International events. Look for events in your area:
February, 2010
Thursday, February 18—Max Living, Salt Lake City, Utah
Tuesday, February 23—Gold Coast, Australia Event
Saturday, February 27—Auckland, New Zealand Event
March, 2010
Friday, March 26 to Saturday, March 27: Max Showcase, Dallas, Texas
April, 2010
Saturday, April 10 Max Living Showcase, Miami, Florida
Saturday, April 24 – Monday, April 26, Max Living Showcase and Road to Diamond Leadership Retreat, Philippines
May, 2010
Saturday, May 22—Friday, May 28: 1st Annual Diamond/Leadership Celebration, Maui, Hawaii
9

TOOLS-NETWORKING
USING SOCIAL NETWORKING, PART 3
Jason Russell, Communications Manager
YouTube
As countless videos on YouTube prove, you don’t need primo equipment and
editing skills to share a video there. A good digital video camera is all you need
to get started. As long as you follow fundamental composition techniques (such
as good framing and lighting), ensure the sound quality is good, and provide
useful content, YouTube is another forum for sharing Max with the masses.
Tips
• Keep your videos short. Five minutes is plenty, and you would do well to aim for no more than two.
• If the clip will include “conversation,” use scripts as much as possible. This will help you speak clearly and confidently,
rather than sounding unsure and tentative.
• Post a video of yourself sharing your 30-second Max “commercial.”
• Leverage the videos Max has posted on our YouTube channel, http://www.youtube.com/MaxInternationalLLC. Under the
video player window for every video on YouTube, you will see a link to “Post a Video Response.” You could post a
response to Max’s videos. For example, you could respond to Max’s compensation plan video by filming yourself talking
about the rewards you have earned by building a Max business.
• You may also want to share brief, compelling clips from the Max events you attend. Don’t forget, avoid health claims and
don’t exaggerate the Max opportunity. We want to wisely and safely promote the Max opportunity.
Blogging
Blogging is still a great place to share in-depth information. Whereas Twitter
limits you to 140 characters, your blog posts can be as voluminous as you like
(you’ll note, however, that I divided this topic into three parts to make it easier
to digest).
Tips
• Post training tips that promote duplication, and invite your team to read your posts
• Recap Max events and what you learned.
• Share (within proper limits) your experiences with MaxGXL.
• Include photos and even videos.
• Connect people to your Max4U site.
10

TOOLS-NETWORKING
In other words, focus on the same things you would promote on Facebook and Twitter; the blog simply lets you provide
more info.
And finally….
Don’t use any of these tools in isolation. You have likely noticed that when Max has something new on the blog, we alert
everyone on Facebook, which then automatically feeds to Twitter. It’s not that we want to overwhelm you with information;
we are simply leveraging the technology.
When you upload a new video on YouTube, post it on your Facebook account. When you have a new, useful blog post, tweet
about it. Create a group on Facebook for your team and capitalize on the connection it provides. Drive traffic to your sites.
You should also leverage on LinkedIn. Although geared more to “professional” networking and keeping tabs on colleagues,
LinkedIn can be another great venue for reaching out.
Max can do a lot of things with these tools, and so can you. Don’t be surprised if, at some point, we share some sort of
promotion through our social networking.
11

TOOLS-WEB UPDATES
MANAGE YOUR BUSINESS FASTER WITH MAX4U
New updates to Max4U include:
MaxGXL product site (Figure 1)
Unveiling this site was one of the highlights of the Las Vegas Showcase. This is a 24/7 portal that can help you accelerate
your business.
Figure 1
New features added to the Graphic Tree (Figure 2)
The dramatically updated Graphic Tree function introduced in January is now even better. You can go directly to “Bottom R”
and “Bottom L” and double-click on open spots in your tree to enroll someone at that location. Easy!
New “Detail Gen” Reporting Delivers Real-Time Info (Figure 3)
With a few key strokes search for specific information about Associates in your organization. Who has the highest volume?
Who is on AutoShip? Which Associates have new recruits and customers? Visit the MyTeam section of the Max4U Back
Office and try it out. Also view this tutorial, http://www.max.com/video/detailedGen.html. The time you save and knowledge
you gain with Max4U can be dedicated to propelling your business.
12

TOOLS-WEB UPDATES
Figure 2
Figure 3
For more details about these exciting new Max4U enhancements visit the Max Blog.
13

FAQ_MAX4U
LEVERAGING MAX4U TO ACCELERATE YOUR BUSINESS
Max4U is one of the most dynamic, user-friendly, and helpful tools at Max. Enhancements are continuously
taking place to make it a tool you can’t afford not to have, as it will significantly simplify the process of
building and managing your business.
At the Las Vegas Showcase, Jim Marshall said that marketing is dynamic and requires a proactive, interactive approach.
Feedback from the field has been, and will continue to be, an essential part of the evolution of this valuable tool. Here are
questions you had about ways to make Max4U the tool it was meant to be, and how you can use it to build your business
for years to come.
Q. What is Max4U and why is it an important tool?
A. Max4U is an exciting tool that allows you to direct prospects to your personalized website, where they can research the
company, shop, and enroll all in one stop. You also get exclusive access to the product-specific website, www.maxgxl.com.
Max4U gives you detailed information that makes it easy to organize and manage your business and see exactly what is
happening in real-time. At the Las Vegas Showcase, Diamond Associate Jim Marshall said that because of Max4U he is
able to get, within seconds, a depth of information about his team that it used to take 45 minutes to gather on his own. The
system is continuously enhanced to meet the specific needs of Max Associates based on their feedback.
Q. What enhancements has Max Max4U undergone since its launch?
A.
• Launched Max4U – March 2009
• New Max4U Design – September 2009
• New Back Office – September 2009
• French and Spanish enrollment – September 2009
• Improved Graphic Tree – December 2009
• Improved Enrollment Tree – January 2010
• Improved Detail Genealogy Report – January 2010
• Maxgxl.com Product Site – January 2010
For a detailed description of the latest enhancements look at the web updates section of this edition of MaxToday on page
12, or visit the Max Blog. Some new features include access to the new product-specific website and you can now toggle
easily between your binary and enrollment trees to get instant information on what is happening with your team.
14

FAQ_MAX4U
Q. How can I obtain access to the new product website?
A. One of the exciting new features of Max4U—that was launched at your request—is a website devoted exclusively to Max
products for prospects, such as medical professionals, whose interest may be specifically product-related. Once you have
subscribed to Max4U you obtain personal access to this website through [your screen name].maxgxl.com. You will receive
the commission when your prospect enrolls for AutoShip through this website.
Q. How will the new additions help me with my business?
A.
• Max4U allows you to drill into your business for an instant overview of exactly what is happening. There is no better way
to stay on top of the complexities of your team’s activities than through real-time updates.
• Contact information of the people you have enrolled is at your fingertips. You can see the number of people they have
recruited each month, so you can call to congratulate them on a job well done. It projects a professional image when you
always know what is happening with each member of your team.
• You can sort according to volume, right and left leg, enrollment date, and specific criteria such as the number of Bronze
Associates living in the U.S.
• There is no better way to stay organized because Max4U will do most of the organizing for you.
• Having exclusive access to maxgxl.com is invaluable for contacts whose interests are specifically geared toward the
products and the science behind them.
• It is a great training tool. You will have access to demonstration data and can show contacts how the binary and enrollment
trees work, as well as giving them a glimpse into why Max4U is essential, without revealing any of your personal information.
• The new additions will save you even more time and allow you to focus on activities that will propel your business
forward.
Q. What enhancements are planned in the future?
A. There have been many additions to the Max4U system since Elevate 2009—each one makes it an even more valuable
tool. As cutting edge as it now is, you haven’t seen anything yet. In the coming months expect these enhancements:
• The Max Blog will be accessible through your back office. We are designing Max4U to be a one-stop tool.
• An improved link generator will further simplify the process of signing up for AutoShip, among other transactions.
• Capture pages and auto responder pages will be rebuilt from the ground up for massive improvement.
• French and Spanish speaking contacts will get top-to-bottom translation at the click of a button.
• The “About Me” page will be a great friend-introduction tool, allowing you to upload a photo and write an introductory
paragraph that can be accessed by the entire Max4U system.
• Lead tracking information will allow you to get detailed information about how long a person has stayed on a page, what
pages they visited, and general movement throughout the system.
• Max4U will be localized to specific markets, so that, for example, Associates in the Philippines will be reading information
in Tagalog and transactions for Australia Associates will be converted into Australia dollars.
15

FAQ_MAX4U
Q. If I have ideas for new enhancements who do I talk to and how will they be implemented?
A. Based on feedback from the field, Jim Marshall and Lela Russo have been working to implement enhancements that
have taken place so far. For instance, the product website happened because Associates asked for it and Max responded
to make it happen. We want Max4U to meet the needs of Associates throughout the company and help you build your
businesses in the most efficient way possible. It is designed to reduce the amount of time you need to spend organizing
your business, so you can focus on the productive tasks of recruiting and building. To suggest ways to improve the Max4U
system, click on the feedback prompt at the bottom of the Max4U.com homepage.
Jim said that considering how far we’ve already come with this system, and the remarkable plans for future enhancements,
$14.95 a month is an incredible value. A tool as powerful as Max4U tends to generate a buzz in the industry. Don’t be
surprised if people come up to you and say, “I’ve heard about the awesome Max4U system. I want in!”
“Tell everybody about it,” Jim advised. “We are going places with this system. I’m going to continue to be a liaison with the
company to build it into the buzz-generating tool it is already becoming. If you have ideas come and talk to me and we will
continue to push it forward.”
Please provide us with your ideas and suggestions for future FAQs. If you have specific questions, or if there is a topic you
would like us to cover, please send your ideas to maxgxl.noel@gmail.com. Please include “FAQ” in the subject line to ensure
that we see it.
16

PRODUCT
PRODUCT ROADMAP:
Watch for first Cellgevity Product Launch in 2010
Dave Bagley, Vice President of Product Development
It is a rare thing to be a part of history. Neil Armstrong and his fellow astronauts in the space program
knew what it was like, as did Christopher Columbus and Charles Lindbergh in their respective eras. The
history we’re making at Max might be a different kind, but it’s no less significant.
At the Las Vegas Showcase, Vice President of Product Development Dave Bagley said that 2010 may well be the year we
officially make history. At Max, we’ve certainly seen the beginnings of history by way of a man we’ve come to know and
love named Dr. Robert Keller, his groundbreaking product, MaxGXL ® , allowed the body to increase its own production of
this powerful compound instead of following the trend of attempting to increase the body’s production of glutathione with
a glutathione-based oral supplement.
Max has taken the next step by acquiring CellGevity’s technology and assets. Dr. Nagasawa is one of the brightest minds
in medicinal scientific history. With over 165 peer-reviewed published journal articles, former senior editor of the Journal of
Medicinal Chemistry, and 24 patents and patents-pending to his credit, his resume was beyond impressive.
Like Dr. Keller, Dr. Nagasawa has known for years that glutathione was very limited in what it could do as an active oral
agent. Dr. Nagasawa shared Dr. Keller’s knowledge and passion for what glutathione could do when produced naturally,
and he devoted much of his life to researching and developing groundbreaking formulas to increase its production within
the body.
Scott Nagasawa, Herb’s son, and Executive Director of Product Development, has said that his father isn’t exactly what
you’d call an excitable fellow. So when Scott received a very enthusiastic phone call from his dad, talking about a new
technology Herb needed Scott’s help to bring to market, Scott knew it was groundbreaking.
It’s too early to discuss specific details, but Dave did say that the latest product developments are a roadmap for years
into the future. The first step in the culmination of 25 years of Dr. Nagasawa’s research will finally be released in 2010. The
17

esearch that received NIH and VA grants—and has resulted in numerous patents and patents-pending—is very close to
taking a prominent position in the marketplace, in what will be the first of many product releases in coming years.
On that subject, Dave recently had a conversation with a gentleman in the raw materials industry. The man, who worked
as a consultant with CellGevity, represents over $500 million in sales of raw materials and over $2 billion a year in the
wholesale marketplace. When the man asked how things were going with the CellGevity technology, Dave said we are
really close to making history in 2010. Having discussed it with many of his colleagues, the man concurred.
“This is technology that is going to blanket the earth,” Dave said.
Dave told of an experience in the board meeting with Dr. Herb Nagasawa who, in his characteristically straight-forward
way, said, “I just want to see my legacy, and this technology, help people in all quarters of the earth without the restriction
of a prescription.”
“That is his dream,” Dave said. “And you [the Associates] are the ones who will carry it to the world.
Many of you will reap the maximum benefits from this. You can make that important decision, which will
be your companion to a successful future and a healthy life.”
18

RECOGNITION PROGRAM
NEW RECOGNITION PROGRAM
Will honor Associates at all levels
Darin Ashby, Senior Director, Events and recognition
Recognition is one of the most important aspects of this business. At the Vegas Showcase, Senior
Director of Events Darin Ashby said that during the 20 years he has worked in this industry he has found
this to be absolutely true. With this in mind, Max will begin now to place even greater emphasis on
recognizing the efforts and accomplishments of Associates throughout the company.
“It’s my job this year to help you come up with initiatives to recognize people within your organizations, and we will back
up that recognition on the corporate side,” Darin said.
Darin announced several new initiatives that will be put in place to recognize the accomplishments of Max Associates.
For starters, new advancement folders have been designed to not only honor Associates who have reached a new pin
level but to serve as a reminder of how to advance even further.
The new folders include:
• Your advancement certificate
• A place for your pin
• A letter of congratulations from corporate management
• Details about the requirements for different levels and how to achieve each one
• The Max Code
• Hand written card for upper title achievers
Upcoming initiatives for the new recognition program include:
• Associates who achieve Bronze and above will receive a call from a corporate executive
• Bronze and above will be recognized onstage at corporate events
• A Hall of Fame at the corporate offices will honor accomplished Associates throughout the company
• Associates featured in company publications will receive a framed version of the article for their personal use
• A new brochure will be published featuring various types of recognition including the car program, incentive trips,
specialized recognition, featured events, and more
• Select Associates will be pleasantly surprised when corporate leaders like Greg Fullerton pop in for a visit at a home
meeting
• Development of a corporate/Associate partnership to coordinate recognition within individual groups based on
criteria such as best business practices, etc
Associates are the backbone of this business. The work you do impacts the lives of so many people and ensures the
longevity of Max International. It’s because of you that we will be around for decades into the future. We want to show
our appreciation by recognizing how much your contribution means.
19

RECOGNITION-JANUARY
Max International congratulates the January
TOP ASSOCIATE RECRUITERS
ASuccess a process of learning and improving every day
Rogelio and Rosa Anenias, of the Philippines, have never worked in network
marketing before Max. They feel their friend Renato Cortez may have chosen to
tell them about Max International because of Rogelio’s health challenges and the
many connections he’s accumulated as a result of his career. Rogelio has worked
for the Bank of the Philippine Island for the last 23 years.
Rogelio and Rosa had such positive results on the product, Rogelio left his
business to work Max full-time. They feel the secret to their success lies in first
being fully recruited themselves. For them, that happened as a natural result of
believing so strongly in the product and the company.
Setting long- and short-term goals and defining a clear path to obtaining them has also been vital to their success. Tools
like the Max Action Plan can help with this process. Writing your goals down is the first step in making them a reality. With
no network marketing experience, having a clearly defined plan is essential—as is regularly recharging your battery by
attending opportunity meetings, leadership training and other meetings. It’s at such meetings that you will learn the way
to duplicate the success of others, Rogelio feels.
“The secret to success doesn’t lie in some mysterious formula only known by a select few,” Rogelio said. “It is your
willingness to improve yourself every day.”
20

RECOGNITION-JANUARY
Max International congratulates the January
TOP PREFERRED CUSTOMER RECRUITERS
Will Farrell, Rhonda Bertelson, Chris Dunn, Dr. Louis B. Cady, and Cynthia Denkin, were Top Recruiters once
again this month. They were all featured in recent issues of MaxToday. Keep up the great work!
Restoring hope through Max products
Carie Carr, of Anderson, Indiana, has always been health conscious and, until recent years,
was accustomed to enjoying a high quality of life. A bad skiing accident in 2007 changed all
of that. For the first time in her life, she had to focus much of her attention and energy on her
health. In September of 2009, a friend introduced her to MaxGXL. After researching the product
and the company she knew it was something she was interested in and she started taking it in
October of the same year.
Dr. Keller’s mission to improve the quality of life for his patients really struck a chord with Carie,
as did information about glutathione’s role in supporting the immune system. She knew if the
product did what it was designed to do it could be life-changing. She felt a dramatic difference after she started taking it.
Initially, so much of Carie’s attention was focused on her health, she had no intention of pursuing the business side of Max.
“As I gained a better understanding of glutathione and the product Dr. Keller developed, I caught a vision for what it could
do for people,” Carie said. “I knew the only way I could truly thank Dr. Keller and Max International was to partner with
them in the business.”
Carie knows firsthand that facing health challenges can create a sense of hopelessness. She feels driven to help impact
lives for the better by restoring hope through Max products.
“It is my own personal health experiences that drive my passion for how our products can improve the lives of others,”
Carie said. “I focus on what the products can do—and have done—for me personally. I feel blessed to be involved with
a business that is so meaningful.”
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RECOGNITION-JANUARY
JANUARY 2009 RANK ADVANCEMENTS
Congratulations to the Max Associates who have advanced in rank because of their
dedicated efforts in sharing the Max WAY!
Tammy Callihoo, Spruce Grove, AB
Sarah Eschweiler, Minneapolis, MN
N. Ferdowsi, London, ON
Yvonne and Cosmos George, Warrenton, NC
Roslyn and Ira Goodman, Eureka Springs, AR
Darren Heroldt, Murfreesboro, TN
Cindy Higgie, Alachua, FL
Ashley and Kevin Jones, Franklin, TN
Wayne Kaiser, Edmonton, AB
Dena Liebrecht, Okotoks, AB
Paula and Rex Manayan, Hendersonville, TN
Nigel Mason, Provo, UT
Robyn Mclellan, Chatham, ON
Courtney Monar, Newburgh, IN
Joanna Ruth Palermo, Philippines
Heidi and Colin Pember, Alachua, FL
Bronze Associates
Nicole and Tim Quilens, Dallas, TX
Orlando Rebollar, Barceloneta, PR
Valerie Sandford, Fort Worth, TX
Wendy and Henry Scheerhoorn, Woodstock, ON
Linda and William Schmeets, Castle Rock, WA
Calvin Sims, Lithonia, GA
Erma Stanonik, Fort St. John, BC
Jan Stevens, Las Vegas, NV
Kathy and Jack Tarr, Knoxville, TN
Claire Taunton, Colorado Springs, CO
The A Team, Fort Worth, TX
Orlando Vargas, Bayamon, PR
Ante and Phoebe Curovic, Alachua, FL
Pamela Werner, Maumelle, AR
Tammy Wightman, Galesburg, MI
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RECOGNITION-JANUARY
Teresa Broughton, Stony Plain, AB
Lara Churton, Alachua, FL
Connections International, Provo, UT
Rose Daroy, Provo, UT
Mark Dillon, Orlando, FL
Rosa and Rogelio Anenias, Philippines
Elma Binasahan, Philippines
Rafael Borge, McAllen, TX
Chris Jardine, Branford, CT
Silver Associates
Gold Associates
Jonathan Gonzalez Arce, Caguas, PR
Dolores and Mel Lewis, Alachua, FL
Steve Long, Dassel, MN
Mazal Enterprises LLC, Austin, TX
Patty and Brian Rigby, Rogersville, MO
Max congratulations all of our Gold Associates for the month. Because of the number of
advancements, which has substantially increased in recent months, we will be posting
profiles for our Gold advancements separate from the newsletter. The profiles will be
continuously updated until approximately the 15th of each month. For a complete profile of
our Gold advancements, listed below, please go to www.max.com/recognition.php.
Sonny Rosaroso, Philippines
Catherine Ruth and Wilfredo Tagle, Philippines
Curtis Walsh, Carthage, MO
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