SCHOOL - Music Inc. Magazine

HAL LEONARD I PARTNERSHIP
HAL’S NEW
FRIEND FREDDIE
Hal Leonard is now distributing elementary educational
products from Centerville, Iowa-based Mystic
Publishing and Freddie the Frog. The deal went into
effect on Sept. 1. The newly formed LLC, Freddie the
Frog, will focus on plush toys targeted at the mass market.
All Mystic Publishing and Freddie the Frog products
are covered under the new agreement.
“Kids truly respond to the character and gain a solid
foundation in and love for music,” said Bruce Bush, sales
and marketing manager of educational music for Hal
Leonard. “We are proud to make these publications
available to a worldwide audience.” {halleonard.com}
TRIBUTE
Thank you for your contributions to the
music industry. You will be missed.
k Bob Beals
Bob Beals, former
president of
Evans
Drumheads,
passed away on
Aug. 7. Beals
became president
of Evans in
1959 and revolutionized
not only
the company but
drumheads
altogether.
Bob Beals
k Gene Czerwinski
Gene Czerwinski, the founder of
Cerwin-Vega, passed away at the
beginning of August. Czerwinski
was responsible for several major
achievements in the development of
audio technology.
k Jacob Malta
Jacob Malta, founder of MalMark,
passed away on Aug. 9. Malta was
an innovator in designing handbells
and hand chimes.
PURESOUND I PARTNERSHIP
Purely Sound Savings
PureSound Percussion has significantly
reduced pricing on its
Custom, Equalizer, Concert, Super 30
and Twisted snare wire models due to
its Lean manufacturing.
Lean manufacturing, pioneered by
Toyota, is the elimination of all types
of waste from the manufacturing
process that add no value for the
customer.
“With Lean manufacturing,
PureSound has gained production efficiencies
that allow us to offer products
with an increased level of quality
to the consumer but with much lower
prices,” said Michael Robinson, senior
product manager of percussion.
{puresoundpercussion.com}
OCTOBER 2010 I MUSIC INC. I 37