SCHOOL - Music Inc. Magazine

SENNHEISER I EVENT
SENNHEISER
GOES GREEN
AT OSHEAGA
Attendees at this summer’s Osheaga
Music and Arts Festival in Montreal
caught a glimpse of the future on
Sennheiser’s Green Stage. Sponsored and
realized in part by Sennheiser Canada’s
energy-efficient K-array loudspeaker and
subwoofer technology and the Innovason
Eclipse console and signal processor, the
Sennheiser Green
Stage leveraged both
conventional and for- The
ward-thinkingtech- audio
nologies toward
music’s sustainable company
future. drops its
Sennheiser designed
a sound rein- carbon
forcement system footprint
through the K-array
loudspeaker and sub- ‘a few
woofer technologies
sizes’
and the Innovason
Eclipse digital console. with the
Combined with a
high-quality live Green
microphone package, Stage
Sennheiser’s contribution
elevated the impact of the Green
Stage music while also reducing the
demand on renewable energy technologies.
“The Green Stage dropped our carbon
footprint a few sizes,” said Patrick
Brayley of Evenko, formerly the Gillette
Entertainment Group. “Everyone who
was involved was thrilled with the sound
and what we accomplished, and we’re
already looking forward to making the
stage even greener next year.”
{sennheiser.com}
HOHNER I PROMOTION
Hohner’s Sure Thing
Hohner has introduced The Sure Thing promotion,
which is designed to help dealers try its new products
comfortably. The promotion gives free freight and
45-day terms to all credit-approved dealers who
haven’t tried Lanikai LKP-C Uke packs and Essential
Folk or Parlor acoustic guitars at master pack pricing.
If the units are still unsold after 45 days, Hohner will
issue a call tag and take them back at no charge.
{hohnerusa.com; lanikaiukes.com}
OCTOBER 2010 I MUSIC INC. I 35