SCHOOL - Music Inc. Magazine

FIVE-STAR DRUM SHOPS I EVENT
BIG BEAT DRUMS UP SUPPLIER SUPPORT
The annual Five-Star Big
Beat will be held Nov. 7, but
20 top percussion companies
have already donated merchandise
totaling more than
$235,000 in retail value to the
The Yamaha Silent
String Quartet
SENSENEY MUSIC I EVENT
Silent Strings
Make Noise
in Wichita
Senseney Music of Wichita, Kan.,
recently partnered with Yamaha to
co-sponsor two string events.
On July 15, they hosted Yamaha’s
String Educator Development
Seminar at the Kansas American
String Teachers Association (KASTA)
summer workshop, held at Wichita
State University. Yamaha Marketing
Manager Ken Dattmore and the Silent
String Quartet demonstrated silent
strings to a group of roughly 30 educators
during the seminar.
The next day, the Silent String
Quartet held a concert and questionand-answer
session at a summer
camp for young string players.
Senseney also hosted a barbecue
dinner at its store for both KASTA
educators and attendees at the
annual Kansas Bandmasters
Association convention. The quartet
played for these groups, as well.
event. The Big Beat brings
together drummers in 15 North
American cities to celebrate the
joy of drumming and raise
money for worthwhile causes.
It’s hosted by retailers in the
Five-Star Drum Shops network.
Each participating store will
give away more than $15,000
worth of drum gear to participants
during the event, which
will benefit the Mr. Holland’s
Opus Foundation and, in some
cities, the addition of a local
charity. One winner will receive
a special Dream Theater Black
Clouds & Silver Linings replica
tour bass drum head.
OCTOBER 2010 I MUSIC INC. I 25