VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
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72 I MUSIC INC. I JULY 2011<br />
Unsung Heroes<br />
TONE CONTROL<br />
Retailers sound off on the industry’s coolest-sounding<br />
gear, made especially for<br />
audiophiles seeking the ultimate tone.<br />
ENGL POWERBALL 645/2 For<br />
Brian Meader of Washington <strong>Music</strong><br />
Center in Wheaton, Md., ENGL<br />
inquiries tend to come from the<br />
20-something metal set. But many<br />
customers are pleasantly surprised<br />
by the line’s more classic applications.<br />
Meader said he abides by a<br />
“bigger is better” merchandising<br />
mantra, using a large stack display<br />
and a second “boutique corner.”<br />
PROVIDENCE EFFECTS DLY-4 CHRONO DELAY<br />
Aaron Peterson of MacDaddy <strong>Music</strong> in Salem, Ill., said<br />
that Japan-based Providence Effects supplies “one of the<br />
most comprehensive and best-sounding delays on the<br />
market.” Attractive to people in search of top-quality analog<br />
effects, the Godlyke-distributed DLY-4 Chrono Delay’s<br />
Vitalizer feature curbs signal degradation, while Beat Split<br />
simplifies tedious quantization with seven time variations.<br />
EMPRESS SUPERDELAY For Aaron Miller at Pro-<br />
GuitarShop in Tigard, Ore., the best way to draw<br />
tech-savvy “pedal geeks” and high-end buyers to<br />
Empress pedals is through creative online videos.<br />
He emphasized the Empress Superdelay as one<br />
to watch. The compact, ergonomic delay pedal<br />
features 2.8 seconds of extra-long delay time, fast<br />
and slow modulation effects, and eight modes,<br />
including a 12-second looper. “It is an exceptionalsounding<br />
delay pedal — world class tone and<br />
functionality,” Miller said.<br />
PIGTRONIX TREMVELOPE This<br />
up-and-coming boutique effects<br />
series has found overwhelming popularity<br />
online. Jason Kae of Drum City-<br />
Guitarland in Wheat Ridge, Colo.,<br />
said he’s already “stocking the whole<br />
line.” Its envelope-modulated tremolo<br />
pedal comes equipped with not only<br />
versatile speed and depth controls<br />
but also an acceleration option to adjust<br />
response time, creating rotating<br />
speaker-like acoustics for Leslie fans.<br />
JOE BARDEN ELECTRON-<br />
ICS JAZZ BASS PICKUPS<br />
These aren’t exactly newcomers,<br />
but Joe Barden has broadened<br />
its product range. Matt Baker of<br />
Action <strong>Music</strong> in Arlington, Va.,<br />
has a 40-foot case of pickups<br />
and pedals. “Put Bardens on a<br />
guitar, and anybody can walk<br />
onstage and you will hang<br />
right in there.” Baker said.<br />
TREGAN GUITARS<br />
SYREN SERIES Mike<br />
Walsh at GuitarQuest<br />
in Thomasville, N.C.,<br />
attributed Tregan’s<br />
success to the Syren<br />
line’s high-end look<br />
and “miles-above”<br />
construction, along with<br />
the company’s attentive<br />
customer service. Its<br />
quick response to a<br />
recent inquiry actually<br />
prompted a customer<br />
to purchase a second<br />
Tregan a few weeks<br />
after he bought his first.<br />
As an online dealer,<br />
Walsh uses Google<br />
AdWords to draw in<br />
the younger crowd.