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VISIONARY - Music Inc. Magazine

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Photo by Jeff Cagle<br />

76 I GUITARS, AMPS & ACCESSORIES<br />

82 I AUDIO & RECORDING<br />

84 I DRUMS & PERCUSSION<br />

86 I PIANOS & KEYBOARDS<br />

88 I BAND & ORCHESTRA<br />

90 I PRINT & MULTIMEDIA<br />

92 I DJ & LIGHTING<br />

ASK THE<br />

RETAILER<br />

98 I ASK THE RETAILER<br />

X Guitar dealers on boosting high-end sales<br />

6 I MUSIC INC. I JULY 2011<br />

Aaron Miller<br />

56<br />

15 I PROFILES<br />

X The <strong>Music</strong> Emporium’s high-end explosion<br />

X Oklahoma retailer vintage-fies new guitars<br />

17 I NEWS<br />

X <strong>Music</strong> stores ravaged by Joplin, Mo., tornadoes<br />

X Middle C <strong>Music</strong>’s Groupon promotion<br />

25 I PROFILES<br />

X The trials of purchasing St. Louis <strong>Music</strong><br />

X NAMM fights counterfeiters on Capitol Hill<br />

X Samick rebrands guitar line<br />

29 I NEWS<br />

X KMC <strong>Music</strong> opens Dealer Profit Center<br />

X Native Instruments reorganizes<br />

July 2011<br />

56 I RETAIL 2.0<br />

ProGuitarShop averages 60,000–70,000<br />

YouTube views per day. Learn the secret to<br />

owner Aaron Miller’s online video success.<br />

34 I THE POST-<br />

RECESSION<br />

PRINT MARKET<br />

Spirits and business begin to rise at the 2011<br />

Retail Print <strong>Music</strong> Dealers Association (RP-<br />

MDA) convention in Tampa, Fla. We were there<br />

to bring you the biggest news and best ideas.<br />

64 I THE GUIDE<br />

2011 Summer NAMM features the inaugural music<br />

retail awards, along with a slate of educational<br />

opportunities. Plan your convention experience here.<br />

40 I THE CUSTOMER WHISPERER<br />

X Billings looks at spending your ad budget wisely<br />

44 I TECHNOLOGY<br />

X Behrens on getting more Facebook views in less time<br />

46 I MY TURN<br />

X Faltin discusses search engine optimization on a budget<br />

48 I INDEPENDENT RETAIL<br />

X Eschliman on becoming one with your customers<br />

50 I THE LESSON ROOM<br />

X Gamber encourages ongoing student performance events<br />

52 I THE RETAIL DOCTOR<br />

X Cuthrell reveals why indie lesson programs will prevail<br />

54 I LESSONS LEARNED<br />

X Rosenbloom looks at proper phone handling<br />

Cover photo by Jeff Cagle

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