VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
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UNIVERSAL AUDIO I CHARITY<br />
UNIVERSAL<br />
AUDIO DONATES<br />
TO JAPAN<br />
Universal Audio, along with its UAD Powered<br />
Plug-In customers, recently donated $50,000 to<br />
the American Red Cross relief efforts in Japan to aid<br />
victims of the March 2011 earthquake and tsunami.<br />
“Although they may have slipped from the<br />
headlines over the past few weeks, the people of<br />
Japan are still suffering in large numbers from<br />
the largest catastrophe in that nation’s history,”<br />
said Bill Putnam, founder of Universal Audio.<br />
“In April, we worked jointly with the American Red<br />
Cross and our customers to raise a $50,000 donation,<br />
which will directly support the relief efforts in<br />
Japan. Our customers were extremely generous, and<br />
we thank them for their outpouring of support.”<br />
“The American Red Cross is grateful for Universal<br />
Audio’s compassion following what has been<br />
declared one of the most devastating earthquakes<br />
in history,” said Rita Chick, CEO of the Santa Cruz<br />
County Chapter of the American Red Cross.<br />
“Universal Audio’s incredible donation will help the<br />
American Red Cross channel support to our partner<br />
in Japan that is playing a critical humanitarian role<br />
and comforting the survivors.” {uaudio.com}<br />
EVANS I ARTIST APPROVED<br />
Evans Family Grows<br />
Evans has signed drummer Vinny<br />
Appice of Heaven & Hell, Black<br />
Sabbath and Dio. Appice has also<br />
anchored the rhythm and power<br />
both live and in-studio for such<br />
artists as Black Sabbath, Rick<br />
Derringer and John Lennon.<br />
“These heads make my drums<br />
sound great,” Appice said. “And<br />
they can take a beating.”<br />
Marco Soccoli, D’Addario’s<br />
director of artist relations, said it<br />
<br />
<br />
the family.” {evansdrumheads.com}<br />
32 I MUSIC INC. I JULY 2011<br />
Vinny Appice<br />
WEBNEWS<br />
American DJ Offers PhD-J<br />
American DJ and American<br />
Audio have created<br />
ADJ University, a free<br />
online learning program<br />
that offers in-depth, userfriendly<br />
video instruction<br />
for any DJ. ADJ University,<br />
located at adjuniversity.com,<br />
blends subtle humor with<br />
clear, easy-to-follow lesson<br />
plans and videos, which<br />
cover a range of topics from<br />
DMX programming and audio mixing to gear maintenance and marketing<br />
DJ services.<br />
“We’ve always viewed our role as not just selling products but as partnering<br />
with DJs to help them elevate their performance and achieve their goals,”<br />
said Scott Davies, general manager of American DJ. “As lighting and audio<br />
gear has become more technologically advanced, DJs need more knowledge,<br />
so they can take full advantage of these powerful tools. This is why we created<br />
ADJ University. We owe it to our customers not only to provide them<br />
with great products but to help acquire the knowledge to get the most out of<br />
those products.”<br />
Davies said that ADJ University video courses don’t promote specific<br />
American DJ and American Audio merchandise but cover product types in<br />
a generic sense, giving pointers on gear in general.<br />
“This is not about selling,” he said. “It’s about supporting the DJ community.”<br />
Available now, ADJ University features eight learning video courses that<br />
have tests at the end. When someone completes the courses and the tests,<br />
they earn a PhD-J degree and receive a diploma and free ADJ University<br />
T-shirt. {americandj.com}<br />
GON BOPS SITE MAKEOVER<br />
Gon Bops has launched a new website, gonbops.com, that features a clean,<br />
new look that’s easy-to-navigate. The home page has a slide show that includes<br />
photos of products and La Ropa, Gon Bops’ new clothing line. The site<br />
boasts a vintage-inspired look and feel to celebrate the company’s past.<br />
“Since 1954, this brand has never stopped handcrafting and building premium<br />
quality drums in the United States,” said Luis Cardoso, marketing manager for<br />
Gon Bops. “It was important to us for our new design to make this very clear.”<br />
The website corresponds with Gon Bops’ new social media pages, with the addition<br />
of Facebook “Like” buttons to product pages. {gonbops.com}<br />
YAMAHA ROLLS OUT PARAGON<br />
Yamaha recently launched Paragon, a dealer tool<br />
designed to increase efficiency, accessibility and<br />
measurement of online and social content. Paragon<br />
(Product and Resource Asset Galleries Online) provides<br />
user-friendly resources that make it easy for dealers to<br />
add Yamaha content to their websites, including content<br />
that integrates with mobile devices, and measure the<br />
impact of marketing efforts on Facebook and Twitter —<br />
all free of charge. {yamaha.com}