VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
VISIONARY - Music Inc. Magazine
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
You Outdid Yourself<br />
Thank you so much for the<br />
great article “Selling Personality”<br />
that you ran on our store,<br />
Lacefield <strong>Music</strong>, in the June 2011<br />
issue of <strong>Music</strong> <strong>Inc</strong>.<br />
It was so well-written you<br />
could feel the energy of our company<br />
leap off the page. This will<br />
be great for our business, and we<br />
are grateful for the opportunity.<br />
10 I MUSIC INC. I JULY 2011<br />
Cathy Krubsack<br />
Owner<br />
Lacefield <strong>Music</strong><br />
St. Louis<br />
We Were Pinching<br />
Ourselves<br />
On the day the article “Community<br />
Partner” came out<br />
in the May 2011 issue of <strong>Music</strong><br />
<strong>Inc</strong>., I thought, “This isn’t happening.<br />
Our store, located in the<br />
small town of Muskogee, Okla.,<br />
is being included in this international<br />
publication.” I did want to<br />
pass on two bits of information.<br />
First off, without our amazing<br />
and dedicated staff, our<br />
store would not be able to have<br />
these events and promotions. A<br />
store’s employees have to be fully<br />
committed to the vision and the<br />
pursuit of growing the business.<br />
Secondly, in the winter of<br />
2007, we started attending<br />
NAMM University sessions<br />
at The NAMM Show. It has<br />
changed every aspect of our<br />
business for the better. We love<br />
stealing ideas from the big guys.<br />
Raegan Medeiros<br />
John Michael’s <strong>Music</strong> and Sound<br />
Muskogee, Okla.<br />
Counterfeit Battle<br />
IP infringement is a multifaceted<br />
issue. In the case of D’Addario,<br />
the counterfeiting of our strings<br />
poses a serious long-term threat<br />
to our brand equity.<br />
Based primarily in China, the<br />
counterfeiters have gotten very<br />
good at duplicating packaging for<br />
products like ours. Unfortunately,<br />
they have paid more attention to<br />
the “cover of the book” and not<br />
the “contents.”<br />
The quality of the strings they<br />
put in packages with our brand<br />
name and a made-in-the-U.S.A.<br />
marking is grossly inferior — in<br />
fact, defective.<br />
As these products make<br />
their way into markets around<br />
the world, they could erode our<br />
brand equity. We have already<br />
had consumers who have purchased<br />
counterfeit strings contact<br />
us regarding quality issues.<br />
This is not an isolated issue with<br />
our strings. This is global, and<br />
it touches every industry.<br />
IP theft, in general, is costing<br />
our country millions of jobs.<br />
Recently, the International<br />
Trade Commission published a<br />
report on the effects of Chinese<br />
IP infringement on the U.S.<br />
economy and estimated that<br />
2.1 million U.S. jobs are at stake.<br />
A key reason the counterfeit<br />
industry has proliferated<br />
recently is because the Internet<br />
has made it easy for trademark<br />
thieves to fence their illegal<br />
goods to consumers.<br />
While NAMM members are<br />
interested in a multifaceted solution<br />
to this problem, this year<br />
our advocacy effort focused on<br />
garnering support for new legislation,<br />
Protect IP, recently introduced<br />
in the Senate. This new bill<br />
will let prosecutors and judges<br />
collect evidence, as they would<br />
in any other criminal case, present<br />
that evidence in U.S. courts<br />
and get a warrant to shut a rogue<br />
website’s URL down. The bill<br />
ensures that due process is followed<br />
and will speed and simplify<br />
the shutting down of counterfeit<br />
merchandise websites.<br />
During the more than 30 visits<br />
with congressmen and senators<br />
we had on May 11, there<br />
was strong bipartisan support<br />
for our efforts.<br />
Fly-in Feedback<br />
Jim D’Addario<br />
President<br />
D’Addario & Co.<br />
Since Summer NAMM is coming<br />
up and I have just spent<br />
a week with about 40 NAMM<br />
members as part of this year’s<br />
Advocacy Fly-In, I thought this<br />
might be a good time to say<br />
thanks for a job well done to<br />
NAMM and its members.<br />
For the past four years, I have<br />
had the honor of being a participant<br />
in NAMM’s annual Advocacy<br />
Fly-In, and this year, the<br />
energy was special and electric.<br />
NAMM has opened this opportunity<br />
to any and all members,<br />
and the benefits to both the music<br />
communities we support and the<br />
individual members that participate<br />
is almost unquantifiable.<br />
It’s a good day when you<br />
spend quality time with industry<br />
leaders alongside national lawmakers,<br />
discussing the importance<br />
of supporting music education<br />
programs and working beside Jim<br />
D’Addario as he helps NAMM<br />
bring attention to intellectual<br />
property protection issues.<br />
Menzie Pittman<br />
Owner<br />
Contemporary <strong>Music</strong> Center<br />
Haymarket, Va.<br />
EDITOR’S NOTE: MUSIC INC.<br />
ENCOURAGES LETTERS AND<br />
RESPONSES TO ITS STORIES.<br />
E-MAIL LETTERS TO<br />
EDITOR@MUSICINCMAG.COM; OR<br />
WRITE TO 102 N. HAVEN RD.<br />
ELMHURST, IL 60126; 630-941-2030;<br />
FAX: 630-941-3210.