BOUTIQUE - Music Inc. Magazine
BOUTIQUE - Music Inc. Magazine
BOUTIQUE - Music Inc. Magazine
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Photo by Jeff Cagle<br />
89 i auDio & rEcorDinG<br />
96 i GuiTarS, aMPS & accESSoriES<br />
100 i DruMS & PErcuSSion<br />
102 i DJ & liGHTinG<br />
104 i PianoS & KEyBoarDS<br />
106 i PrinT & MulTiMEDia<br />
108 i BanD & orcHESTra<br />
ASK THE<br />
RETAILER<br />
114 i aSK THE rETailEr<br />
X Dealers discuss how they beat the post-holiday blues<br />
8 I MUSIC INC. I JANUARY 2011<br />
Bob Willcutt<br />
February 2011<br />
52<br />
15 i ProfilE<br />
X RedPhish’s low-overhead growth strategy<br />
16 i nEWS<br />
X MI retailers cash in on Black Friday<br />
X The Big Beat drums up thousands for charity<br />
X Cascio’s GuitarFest breaks attendance records<br />
25 i ProfilE<br />
X Martin faces trademark debacle<br />
26 i nEWS<br />
X Two Old Hippies acquires Breedlove<br />
X Roland, Rodgers dealers meet<br />
February 2011<br />
52 I BRICKS TO CLICKS<br />
Willcutt Guitar achieves more than 20-percent growth<br />
for six years straight. Its method? Transitioning<br />
from guitar boutique to e-commerce powerhouse.<br />
34 I PASIC HOLDS<br />
STRONG<br />
Exhibitors at the Percussive Arts Society International<br />
Convention remain optimistic about the future, reporting<br />
strong sales in accessories and electronic drums.<br />
38 I CULTURE SHIFT<br />
The Audio Engineering Society Convention<br />
shows the newest digital recording<br />
tools alongside an analog resurgence.<br />
59 I THE NAMM SHOW<br />
PLANNING GUIDE<br />
Everything you need to plan your winter NAMM trip,<br />
including educational session previews, exhibitor<br />
listings and a sneak peek at buzz-worthy gear.<br />
41 i inDEPEnDEnT rETail<br />
X Eschliman on the perils of judging attitude<br />
42 i THE cuSToMEr WHiSPErEr<br />
X Billings discusses the parents’ role<br />
in a child’s music making<br />
44 i THE lESSon rooM<br />
X Gamber evaluates last year’s resolutions<br />
46 i cuSToMEr carE<br />
X Cuthrell tells a cautionary customer service tale<br />
48 i STrEETWiSE SEllinG<br />
X Smith on winning $100K customers<br />
50 i lESSonS lEarnED<br />
X Rosenbloom offers three steps for managing inventory<br />
Cover photo by Jeff Cagle
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