BOUTIQUE - Music Inc. Magazine

3:30 P.M.
The new face of Music lessons:
Teach the Entire family
Middle C Music’s Myrna Sislen explains
how to translate dreams into
reality by offering adults the opportunity
to learn and play alongside
their younger-generation relatives.
4:00 P.M.
Mobile Marketing: How to use it and Profit
Angelo Biasi of intunepartners.com
and Pete Gamber show participants
how to find and keep new customers,
integrate with social media, and manage
revenue. Participants will walk away
with the confidence to start engaging
their customers and continue developing
their mobile marketing program.
5:45 P.M.
inaugural all-Star celebrity Jam concert
Band From TV hosts and performs at
NAMM’s first annual All-Star Celebrity
Jam, which will be held at the convention
center’s main lobby stage. Band From
TV includes “House” stars Hugh Laurie
and Jesse Spencer, “Heroes” stars Greg
Grunberg and Adrian Pasdar, Bob Guiney
from “GSN,” and Scott Grimes from “ER.”
SUNDAy, JAN. 16
BREAKFAST SESSION
8:30 a.M.
Best in Show
Moderator: Frank Alkyer, Music
Inc. Publisher
Hilton Anaheim Hotel, Pacific Ballrooms
Join Music Inc. Publisher Frank Alkyer
and his panel of retail buyers and gearheads
as they discuss the best products,
ideas and trends at the convention.
(Free breakfast served from 8–8:30 a.m.)
10:30 a.M.
DOUBLE SESSION
Best in Show: What’s new in My
Store and My Plan to Sell it
Join Danny Rocks for this special double
session where a panel of four “Best in
Show” alumni give their solid tips for
turning purchases into sales, as well
as their personal do’s and don’ts for
determining how to sell products before
committing to purchasing them.
11:30 a.M.
Songwriting Boosts your
Business? Believe it!
Jen Lowe moderates as panelists discuss
how the marketing model songwriters use
to distribute and spread the word about
their independent music applies to retail
businesses. These panelists have successfully
combined their musical and
business talents to connect marketing
music and marketing music products.
12:30 P.M.
create a High-impact Website Home Page
NAMM’s Kate Blom talks about the power
of testimonials and other essential content
that will leave a positive impression
on everyone visiting retailers’ websites.
1:00 P.M.
creating new customers and Musicians
With the Mighty ukulele
Moderated by ukulele virtuoso and
educator James Hill, participants learn
creative tips from dealers who share
their insights on how to profit from the
ukulele wave and have fun doing it.
Middle C Music’s Myrna
Sislen sells the crowd on her
pick during “Best in Show”
2:00 P.M.
2011 Best Tools for Schools awards
Symphony Publishing editors and
guests announce the winning products
in the first annual Best Tools for Schools
Awards. Come see what students and
leaders in music education and business
have chosen as the most relevant
and innovative products at the show.
3:00 P.M.
luthiery landscape: Shaping the
look and Sound of Guitars
Moderated by the Museum of Making Music
staff, guitar makers explore the traditions
of luthiery and the paths that have led to
the richness of today’s guitar landscape.
JANUARY 2011 I MUSIC INC. I 63