BOUTIQUE - Music Inc. Magazine

7:00 P.M.
26th annual TEc awards
Hilton Anaheim Hotel, Pacific Ballrooms
Held for the first time at winter NAMM,
the TEC Awards are presented in 17
categories with this year’s Les Paul
Award going to Lindsey Buckingham
of Fleetwood Mac fame.
7:00 P.M.
Sabian live
Sheridan Park Hotel, Park Ballroom
The annual event features performances
from Chad Smith’s Bombastic
Meatbats, Mark Guiliana’s Beat Music
with special guest Jojo Mayer and Sinverguenza
featuring Wally Reyes Jr.,
Ray Yslas and their all-star band.
SATURDAy, JAN. 15
BREAKFAST SESSION
8:30 a.M.
The retail Doctor’s Guide to
Growing your Business
Hilton Anaheim Hotel, Pacific Ballrooms
Deemed “The Retail Doctor,” Bob Phibbs
teaches secrets of turning store merchandise
twice as fast, elements of hir-
62 I MUSIC INC. I JANUARY 2011
ing only the best staff, tried-and-true
tips for converting people looking for
product into loyal customers and more.
(Free breakfast served from 8–8:30 a.m.)
10:30 a.M.
reaching out With the right Technology
Danny Rocks moderates while actor and
musician Greg Grunberg and NAMM’s Scott
Robertson discuss advanced social media
and mobile marketing techniques that let
retailers personalize their special offers and
take customer service to a higher level.
11:00 a.M.
How to Establish a Successful
Web Presence for your Store
Rocks is back to provide participants
with a checklist of the “musthaves”
for achieving success while
shaping their Web presence.
11:30 a.M.
How to ‘Socialize’ in the
World of Social Media
Social marketer Jen Lowe and her fellow
retailer panelists present their
tricks for being social, knowledgeable
and accessible within the industry.
noon
Google’s online Power Tools
That you need now
Mike Nessen takes listeners through
five awesome applications that they
can use today, at low or no cost.
12:30 P.M.
Get connected! online Business Strategies
Nessen is back and giving tips on how to
be found in the crowded electronic marketplace.
He also explains how to reach
out and identify with the customer base
online and apply strategies to appeal to
the new generation of online consumers.
1:00 P.M.
Technology and the Music retailer: What
you need to implement Social Media
Danny Rocks and his panel discuss
their best examples of how music retailers
have made money, saved time and
reduced costs through technology. Panelists
include: Scott Robertson, Greg
Grunberg, Mike Nessen and Jen Lowe.
1:30 P.M.
Hire us to fire us: How We are
Keeping Music Programs alive
Quinlan and Fabish’s George Quinlan Jr.
shares the details of how working with
school administrators, music teachers
and parents has let children continue to
study and play music in his community.
2:00 P.M.
The new face of the community
Music Store
Dan Vedda presents the new music
consumer profile and discusses ways
for retailers to position their stores
as a nexus for community music.
2:30 P.M.
The Key to Managing Music
Product inventory
Alan Friedman presents his “one-page
solution” to managing an entire inventory
and fixing buying blunders.
3:00 P.M.
your customers Prefer ‘High-
Touch’ not ‘Hi-Tech’
Music Inc. columnist Kenny Smith shares
tips for blending “high-tech” contact management
systems with “high-touch” service
techniques to help retailers gain more
satisfied customers without spending a lot.