BOUTIQUE - Music Inc. Magazine

2011 NAMM SHOW
EvENTS
THURSDAy, JAN. 13
BREAKFAST SESSION
8:30 a.M.
Breakfast of champions
Moderator: Joe Lamond,
NAMM President and CEO
Hilton Anaheim Hotel,
Pacific Ballrooms
Joe Lamond welcomes a
group of industry champions
for a series of up-close-andpersonal
discussions. Listen
to their thoughts and views on
present changes in and future
possibilities for the industry.
(Free breakfast served
from 8–8:30 a.m.)
10:30 a.M.
right & Wrong retail
Billy Cuthrell, owner of Progressive
Music Center, takes
participants through right and
wrong customer service with
videos, followed by presenter
and audience dialogue.
60 I MUSIC INC. I JANUARY 2011
11:00 a.M.
Tough Times require
Tough Decisions
Alan Friedman and Daniel Jobe
of Friedman, Kannenberg & Co.
talk about the things music retailers
can do — and still feel good
about — to help get through
these tough times to brighter
days of positive cash flow.
11:30 a.M.
Selling yourself to the Bank
Friedman and Jobe are back
to teach you how to make
a sure-fire presentation that
will win over your banker.
noon
Tapping into the
SBa’s resources
Jill Andrews and Paul Smith of
the Small Business Administration
(SBA) give an overview of
SBA’s services. SBA is a federal
agency that helps small busi-
nesses with financing, growth,
disaster recovery and providing
small-business advocacy.
12:30 P.M.
E-mail Strategies: Tips for
Targeting your customers
to increase Sales
Ben Blakesley of George’s
Music shares some of his best
ideas to use e-mail effectively
in targeting customers, as well
as some basic e-mail do’s and
don’ts to increase sales.
1:00 P.M.
Steal This Model: Stand
out With a unique Destination,
Simplicity & Products
Billy Cuthrell shows how
other retailers, such as Apple
and Trader Joe’s, have succeeded
with their unique
business models and then
shares the ideas that have
worked at his own store.
Unless otherwise noted, the following events will be
held in NAMM’s Idea Center (booth 5501 in Hall B).
1:30 P.M.
Guerilla Tactics Series: Play
to your Strength: Know your
local Market (Part 1)
Menzie Pittman of Contemporary
Music Center shares his
experiences with integrating
his music store into the fabric
of the local community. He’ll
also give examples of how he
was able to respond quickly
to local opportunities.
2:00 P.M.
Guerilla Tactics Series:
never Give up: How community
Support reinstated
a Music Program (Part 2)
Liz Reisman of Creative Music
Center details exactly how a
combination of school officials,
music teachers and concerned
parents crafted a plan to
reinstate the local 5th-grade
music program. Participants
can learn from Reisman’s plan
and rally support for music
programs in their communities.
2:30 P.M.
Guerilla Tactics Series: How
to advertise your Music Store
Programs in the local Media
Without Spending a Dime
Raegan Medeiros of John
Michael’s Music and Sound
discusses how she worked with
her local newspapers and radio
stations to get her music store’s
stories told and retold. She’ll also
share secrets for getting quarterpage
coverage in the local paper
without spending a dime.
3:00 P.M.
Guerilla Tactics Series: Guerilla
Marketing on a chimp’s Budget
Cris Behrens of Summerhays
Music explains how to
use guerilla marketing techniques
in a music store.
3:30 P.M.
Proven Systems for Selling
instruments and accessories
to your in-Store Students
Systems and strategies are
necessary for creating sales
opportunities with the families
and students who are in your
store week after week. Matt
and Debra Perez of The Piano
Gallery and Valley Keyboards
provide practical ways to
empower sales teams through
teacher awareness, communication
meetings, store design
and special student events.