BOUTIQUE - Music Inc. Magazine

{WILLCUTTGUITAR}
WORDS & PHOTOS BY JEFF CAGLE
toBricks
CLICKS
Willcutt Guitar achieves
20-percent-plus
growth for six years
straight by carving
out an online identity
When Bob Willcutt was a
child, his father used to
recite a portion of Maltbie
D. Babcock’s poem “Be
Strong” every night before
bedtime: “We are not here to play, to dream,
to drift. We have work to do and loads to lift.”
Willcutt didn’t drift. He went on to earn
a bachelor’s degree in sociology and a master’s
in social work. He did play, though,
spending lots of time noodling around on
guitars. He also repaired things on the side.
In his 20s, “having the desire and extra
energy to do something significant,” as
he put it, he started building guitars and
dulcimers — by hand.
JANUARY 2011 I MUSIC INC. I 53