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52 I MUSIC INC. I JANUARY 2011 Bob Willcutt
{WILLCUTTGUITAR} WORDS & PHOTOS BY JEFF CAGLE toBricks CLICKS Willcutt Guitar achieves 20-percent-plus growth for six years straight by carving out an online identity When Bob Willcutt was a child, his father used to recite a portion of Maltbie D. Babcock’s poem “Be Strong” every night before bedtime: “We are not here to play, to dream, to drift. We have work to do and loads to lift.” Willcutt didn’t drift. He went on to earn a bachelor’s degree in sociology and a master’s in social work. He did play, though, spending lots of time noodling around on guitars. He also repaired things on the side. In his 20s, “having the desire and extra energy to do something significant,” as he put it, he started building guitars and dulcimers — by hand. JANUARY 2011 I MUSIC INC. I 53
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