BOUTIQUE - Music Inc. Magazine

WEBnEWS
STAnDInG ovATIon
Ovation Guitars has debuted a new website
that’s designed around an interactive,
user-friendly platform. Visitors can easily
search the entire website, ovationguitars.com,
by keyword or filter products by series and
body depth. All of Ovation’s social media can
be accessed from the new site, which also
offers a “Buy it Now” feature, “Get Live” with
artist events and tour dates, an interactive
“Soundroom” blog, and a comprehensive
video lessons library. {ovationguitars.com}
vATER’S SITE
ovERhAUL
Vater has rebuilt
its website, vater.
com, to be easier to
navigate and accessible
from any mobile
device. New features
include Vater artist
videos, video and
print lessons, and
product features and reviews. {vater.com}
APhEx REDESIGnED
Aphex’s completely redesigned website,
aphex.com, incorporates modern graphics
and streamlined navigation to create a more
informative, accessible user experience. The
updated site provides quick, easy access to
product information and specifications; support
resources; U.S. and international dealer
listings; and information on the company and
its expanding partners network. {aphex.com}
SoUnDCRAFT, STUDER
LAUnCh nEW U.S.
SITES
Soundcraft and Studer have introduced two new
U.S. websites that will include product information,
an expanded range of videos and user
guides. Visitors can also locate local dealers and
find information about hands-on training in their
region. {usa.soundcraft.com; usa.studer.ch}
GRETSCh’S SITE
GETS GRoovY
Gretsch Guitars recently launched its updated
website, gretschguitars.com, to include a
new, easy-to-navigate product section with
up-to-date product information and specifications.
The site also has a revamped artist page,
a blog featuring instant access to Gretsch
happenings, and a forum where Gretsch
enthusiasts can discuss their favorite instruments
and artists. {gretschguitars.com}
MEl Bay i EXPanSion
Mel Bay Adds Licensing Division
Mel Bay has launched a new division
dedicated to licensing its catalog.
The division is anchored by a Webbased
platform designed for music
supervisors. The new site, melbay.
com/licensing, is formatted to let users
search by genre, instrument, tempo
and mood. Users will also be able to
access the licensing process and get
assistance from the licensing staff easily.
“The new website provides music
supervisors and all music users easy
access to search Mel Bay’s untapped
catalog of quality recordings and original
music,” said Julie Price, Mel Bay’s director
of music licensing. {melbay.com}
JANUARY 2011 I MUSIC INC. I 29