BOUTIQUE - Music Inc. Magazine

Cascio GuitarFest
performer Greg Koch
caScio inTErSTaTE MuSic i EVEnT
GUITARFEST
BRINGS IN
RECORD
NUMBERS
Cascio Interstate Music drew in record
attendance for its sixth annual
GuitarFest on Nov. 20, 2010.
The New Berlin, Wis., dealership hosted the
clinic and musical showcase event on its instore
soundstage, which featured performances
and seminars by a diverse artist lineup.
Cascio CEO Michael Houser said this year’s
GuitarFest focused on everything from individual
instruction to social media networking.
“We had great and inspirational instruction
from our clinicians and crowd
interactivity — greater than any other GuitarFest
we have had,” Houser said.
Highlights included performances and
storytelling by Milwaukee native Greg Koch
and bassist Billy Sheehan. Sheehan, who
has played with Steve Vai and David Lee
Roth, discussed the importance of practice.
Cascio instructors Keith Pulvermacher
and Josh Tovar also demonstrated various
techniques, from open-string leads to
inversions. Tovar included tips from his
upcoming Hal Leonard DVD series, Guitar
Licks Goldmine. Neoclassical metal
player Rob Marcello also entertained the
crowd with his knowledge of classic riffs.
lonG & McQuaDE i financial
PhonE BILL DISASTER
Long & McQuade has been battling its
telephone company, Telus, for 18 months.
Steve Long, president of the Pickering,
Ontario, dealership, said he’s been charged
for long-distance calls, originally adding up
to $83,000, that his company didn’t make.
According to an article in Toronto Sun, more
than 25 consecutive phone calls, each at least a
half-hour long, were made to a pay-per-use service
in Germany from Long & McQuade’s Pickering
office in June 2009. Still, Long said the phone
system only allows 12 lines to make calls at once.
Telus claimed no responsibility because the telephone
equipment was compromised. The original
bill has been cut down, but Long said he wants it
cleared for time spent dealing with the problem.
JANUARY 2011 I MUSIC INC. I 19