City Corporate & Business Plan - Municipal

Chapter - 5 Final Report: Ambur Municipality
5 VIISIION AND STRATEGIIC PLAN
A vision statement is a primary step to where a town wishes to be in the next 25-30
years as its preferred future. It is a realistic and reliable statement, reflects the
competitive advantages, preferences & values of city dwellers, physical
characteristics, historic and cultural characteristics and relation to regional and
local economies. Vision gives a sense of direction and purpose to the plan, focus on
and encourage creative solutions in an open manner building in interest and
commitment.
One of the key steps involved in the formulation of vision is the SWOT analysis, which
is based on stakeholder feedback and analysis of the town.
5.1 TOWN LEVEL SWOT
SWOT analysis is made for the town in its regional context. The SWOT for Ambur
Municipality with reference to its regional context is given in the table below:
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Table 5-1 Town level SWOT
Regional positives Regional negatives
Strategic location on the NH-46 connecting
Chennai and Bengaluru.
Availability of Palar river water for industries to
grow and thrive. But check dams in the
upstream areas and over exploitation by the
tanning industries have dwindled the sources .
Golden Quadrilateral has provided better
accessibility to nearby urban centres, ports
and airbases.
Vellore District is the major exporter
accounting for 37 % of countries leather and
finished products.
Proposed improvements to Allapuram Air base
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Crippling environmental pollution affecting
land, water and air.
Low awareness levels regarding importance
of treating industrial effluents, protection of
agricultural lands and water bodies.
Increased incidence of skin and intestinal
disorders due to presence of heavy metals in
source
Palar River carries Highly toxic effluents to
downstream side towns causing health
disorders
would facilitate international connectivity. Drastic reduction in agricultural activities due
Established rail connectivity to major urban
centres in South India.
to land pollution and lucrative industrial jobs.
Town level Town level
Strength Weakness
Leather city - Major industrial center and
marketing center for leather products
Well established society for sustainable
industrial development- AEDOL , AMBURTEC
Discharge of untreated effluents into the
agriculture fields, nearby areas and river
Palar due to non-compliance / intermittent
usage of CETPs
Frequent oppositions form Welfare societies
and consumer forums highlighting pollution
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